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Parimatch And Apoel To Join Forces For The Fourth Consecutive Year

George Miller



Parimatch And Apoel To Join Forces For The Fourth Consecutive Year
Reading Time: 3 minutes


Parimatch, the international betting holding, today announces the renewal of its sponsorship agreement for the fourth consecutive season with APOEL FC – Cyprus’ most successful football team.
As part of the renewed sponsorship deal, the Parimatch logo will be displayed on APOEL FC’s players’ sports kit for another year, and the partners will continue to work together on charitable and community-led initiatives.

APOEL said:  “We are very excited to embark on yet another successful year of what we hope is a long and fruitful partnership with Parimatch. Each year we embark on even more ambitious projects together. The new powerful Parimatch logo, with its electric yellow colour, is proudly displayed on the APOEL jersey as well as on the modern training center, which was named “Parimatch-Archangelos” last year.

The successful partnership between Parimatch and APOEL is not just limited to sports, but is underpinned by a commitment to charitable initiatives which benefit the local Cyprus community. Last year Parimatch and APOEL co-operated on support for several charities, with various activities which positively contributed to Cypriot society. Parimatch and APOEL will continue to support the local community and are committed to social responsibility as a key part of their collaboration.

Sergey Portnov, CEO of Parimatch Holding said: “For yet another year Parimatch is happy to join forces with the winning team APOEL. For the 7th consecutive season APOEL was crowned champion of the Cypriot First Division. We are very proud that Parimatch is part of this legendary team’s success and we want our partnership to push beyond our usual sponsorship plans, as strive for victory at every level.

In addition to our successful cooperation with APOEL, I would like to reiterate Parimatch’s commitment to the Cypriot market. Although the market is small in size, we believe it is very promising, so we will take all the necessary steps to make Parimatch the leading betting company in Cyprus. My presence here today, as well as the establishment of Parimatch’s headquarters in Limassol, demonstrate the importance of Cyprus for Parimatch.

We are equally committed to supporting Responsible Gaming Week, organized by our regulator, the National Betting Authority. We encourage gamers to play responsibly and focus on the entertainment factor, rather than the easy money.”

It has been landmark year for Parimatch, which announced its partnership with mixed martial arts athlete Conor McGregor and boxing king Mike Tyson. The two Martial Arts Legends and the APOEL blue Legend represent the Parimatch fighting spirit and form the perfect team of winners.

There are no obstacles for Conor McGregor and Iron Mike Tyson. They relish challenges and share the same passion for victory as Parimatch. The partners that Parimatch choose have one crucial thing in common – they always follow the path to victory without any compromise. They are obsessed with being the best – and proving that nothing is impossible.

Stelios Eleftheriou, CEO of Parimatch Cyprus said: “I am very happy that we are extending the agreement with our strategic partner APOEL for the fourth consecutive year. Parimatch and APOEL have common goals and together, we always fight for victory.

Together with APOEL we are a team not only fit for the football pitch, but for tackling social issues. In addition to our joint corporate responsibility actions with APOEL, we also support the National Betting Authority’s Responsible Gaming Week. Betting should be fun, and the emphasis should be on entertainment, so that it can remain purely a game!

We invite players to be informed about Responsible Gaming by visiting where they can also be informed about the various events that will take place until October 13th.

I would like to thank APOEL for our excellent cooperation. I hope that it will be even more successful this year, to help us achieve our ambitious goals.”


About Parimatch:

Parimatch is an international sports betting company with over 25 years of market presence, operating successfully in the Commonwealth of Independent States, Asia, Africa and has begun its course in Europe, starting with Cyprus. In whatever country it operates, it collaborates with leading teams and personalities in local sports. Recent deals with world-class athletes such as Conor McGregor and Mike Tyson are indicative of the size of Parimatch. It has over 2 million registered users, over 650,000 bets placed daily and employs more than 2,000 employees in offices around the world.
In Cyprus it operates with a Class B betting license (B0013 license number) from the National Betting Authority (Issue Date: October 5, 2017), from the website



Latest News

Cyprus: 3rd Safer Gambling Conference – Online edition

George Miller



Cyprus: 3rd Safer Gambling Conference – Online edition
Reading Time: < 1 minute


The National Betting Authority in Cyprus organizes the 3rd Safer Gambling Conference (SGC) on Monday 5th of October 2020, from 09:00-13:00 CET, online.

The conference, which is being held for the 3rd consecutive year, is part of the Safer Gambling Week. This year, the conference has a new name, introducing a new philosophy regarding the meaning of safe participation in gambling. The focus on safer gambling promotes a new understanding that emphasizes on the responsibility of gambling operators to protect their players by introducing relevant practices and policies beyond state regulations.

The conference aims to inform and inspire participants through presentations by distinguished professionals and various stakeholders, who will discuss and exchange opinions regarding safer gambling practices. It will cover topics such as “The impact of COVID-19 pandemic on gambling behaviour and players’ protection”, “The use of artificial intelligence and new technologies”, “Gambling disorder and youth”, “Behavioural insights and safer gambling” and more.

Leading experts and distinguished speakers will share their knowledge and thoughts. The list of speakers includes Professor Marc N. Potenza, Dr. Michael Auer, Mr. Simo Dragicevic, as well as operators and regulators and other experts in the gambling industry.

The Safer Gambling Conference is addressed to gambling industry professionals, academics, mental health professionals, business consultants, the media, youth workers, law and advertising agencies, sports federations, and civil society.

Participation is free, but registration is essential. You can register here.

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Conferences in Europe

GAMING REPORT – IBERIAN PENINSULA – Focus on Spain and Portugal at European Gaming Congress VE (#EGC2020VE)

Zoltan Tundik



Reading Time: 2 minutes


Spain and Portugal in focus at European Gaming Congress VE (Virtual Edition).


#EGC2020ve – You may already know this, but Spanish and Portuguese are classified as a Romance language, along with Catalan, Italian, French, and Romanian. Both are beautiful languages with a wide global influence on business and culture.

However, one does stop and reflect on the curse words that have been going on when the Spanish Minister of Consumer Affairs Alberto Garzón has proposed a series of measures that will toughen up regulations on betting companies, including restrictions to sponsorship agreements and advertising exposure.

This happened 2 months ago and the ban follows the approval of laws as part of Spain’s “Royal Decree on Advertising” which currently permits a four-hour advertising window for betting companies, but does not authorize any exposure out of the timeframe.

In addition to the ban on shirt sponsorships, the new decree will prevent gambling companies from being allowed to sponsor stadium names nor any other aspect associated with the teams.

Also in Spain, CONFAD (Spain’s National Commission to Combat the Manipulation of Sports Competitions and Betting Fraud) has published its action plan for 2020/2021, outlining 21 directives to safeguard the integrity of Spanish sports.

Supporting CONFAD directives, Spain’s Consumer Affairs Ministry states that the action plan will be implemented by the DGOJ and further coordinated with Spain’s National Sports Council, federal police force, and Guardia Civil.

In Portugal, the RJO (Regime Jurídico dos Jogos e Apostas Online) received constant and heavy criticism within the gambling community during its implementation procedure, with the special gambling tax the main subject of criticism and within this context.  However, the online gambling tax regime has recently been amended and the Portuguese State Budget for 2020 states that the tax regime will be reassessed within a maximum period of two years.

The SRIJ (Serviço de Regulação e Inspeção de Jogos) has been also closely monitoring social games that are made available in Portugal and that use themes similar to the ones subject to regulation (for example, casino games, slot machines, poker or bingo), to assess whether these games should be subject to the licensing regime provided under the RJO.

As you may see, there is plenty of news to share about the Spanish and Portuguese gambling industry, but we will leave that to the expert who will join the “GAMING REPORT: IBERIAN PENINSULA” panel discussions at the virtual edition of European Gaming Congress 2020.

The virtual edition of European Gaming Congress 2020 is taking place between 6-7 October and gathers top names of the gaming industry who will present their insights to create Europe’s largest gaming compliance gathering.


The conference covers +28 jurisdictions and you have the opportunity to dive into quality information about the Iberian peninsula with Óscar Madureira (Senior Associate at Rato, Ling, Lei & Cortés) and Arcangelo Lonoce (Head of Business Development – Europe at Habanero Systems).

The panel discussion will be moderated by Fernando Saffores (Founder & Director at Focus Gaming News) and promises to bring a wealth of Latin information.

You can find more details about the speakers’ and moderator on the official website of the conference:


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Industry News

Melco Appoints Grant Johnson as New Head of City of Dreams Mediterranean and Cyprus Casinos

Niji Narayan



Melco Appoints Grant Johnson as New Head of City of Dreams Mediterranean and Cyprus Casinos
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Reading Time: < 1 minute


Melco Resorts and Entertainment has promoted Grant Johnson as the Senior Vice President and Property General Manager of City of Dreams Mediterranean and Cyprus Casinos “C2”. Johnson will report to Evan Andrew Winkler, President of Melco.

Johnson is responsible for the continued development of the upcoming City of Dreams Mediterranean which will be the largest Integrated Resort (IR) in Europe and the management and operations of Cyprus Casinos. Mr. Craig Ballantyne, Property President of City of Dreams Mediterranean and Cyprus Casinos, retired on April 1.

“Congratulations to Grant Johnson on his new appointment. With his proven track record of delivering growth for the company I am confident that we can continue pushing boundaries as a global leader in innovative luxury entertainment offerings. This promotion represents Melco’s commitment to internal career opportunities. I also wish to thank Mr. Craig Ballantyne for his outstanding service to Melco as Property President of City of Dreams Mediterranean and Cyprus Casinos and wish him the very best for his retirement,” Lawrence Ho, Chairman and Chief Executive Officer of Melco, said.

Prior to this promotion, Johnson was SVP, Casino Sales, Marketing & Operations at Studio City in Macau, and previously was SVP, Casino Sales & Marketing for Altira Macau and Mocha Clubs. Prior to this, Johnson handled various non-gaming marketing roles throughout Melco properties in Macau. Johnson began his career with Melco in 2011.

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