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Takkaro launches new affiliate site through LadyLucks acquisition

George Miller



Takkaro launches new affiliate site through LadyLucks acquisition
Reading Time: 2 minutes


Takkaro, the established affiliate marketing specialist, has acquired gaming site and transformed it into an online casino guide.

LadyLucks was launched in 2011 as the first dedicated mobile casino in the UK. Founded by IGT, it was later bought by Alea in 2017.

Under Takkaro’s ownership the LadyLucks brand has now become a UK-focused online casino guide and affiliate site. It will be used to promote select casino brands and offer tutorials, game reviews, FAQs, support and advice on responsible gambling.

LadyLucks’ development will be aided by Takkaro’s long history of success, with the operator’s founders, Charles Gross and Alexandre Tomic, having launched the pioneering Casino Lemonade affiliate marketing website a decade ago.

Maxime Gross, Takkaro’s Managing Director, said: “LadyLucks is already an established and trusted brand and we have been impressed by its reach. We identified its promise as a casino guide and this acquisition makes sense both for LadyLucks and Takkaro.

“We believe that the combination of LadyLucks’ prominence and Takkaro’s expertise and knowledge of the online casino and affiliate sector will create a fantastic experience for players.

“We care about our players and so LadyLucks will also include a section on responsible gaming where we offer tips that will help players maximise their overall gaming experience while helping them to avoid the dangers of developing a gambling addiction.”

Earlier this year, Takkaro unveiled a unique online casino comparison website,

Founded on a “find and compare” principle, allows visitors to identify preferred online casinos by applying different filters, such as payment methods, software and types of games – and comparing them side-by-side at the same time.

“This has been an exciting year for Takkaro,” Gross said. “Following the successful launch of FeedBACKcasino we will now look to make progress with LadyLucks as we reach out to a new audience.”


Affiliate Industry sportsbook and casino brand unveils it’s affiliate programme

George Miller


on sportsbook and casino brand unveils it’s affiliate programme
Reading Time: 2 minutes a Curacao-licensed online sportsbook and casino brand unveils it’s affiliate programme powered by BetConstruct and managed in partnership with AffiliateINSIDER to support the brand’s global expansion., the online sportsbook and casino brand operated by Onlive Support Services, has launched an affiliate programme in partnership with  AffiliateINSIDER, a leading affiliate marketing agency services provider. The Curacao-licensed brand will be managed using BetConstruct’s affiliate software as it seeks to enter new global markets beyond its core focus of eastern europe. offers a large suite of exciting games from horse racing to virtual betting and games of skill such as backgammon and rummy. Operated on BetConstruct’s leading platform solution they have a large range of deposit options and multi player offers to help customers experience exciting fast paced gaming entertainment from a variety of events each week.

Allobet boasts a sophisticated online casino with table games and live casino dealers provided by over 35 software providers, including BetConstruct, NetEnt, NetEnt L, AG Gaming, Booongo, Booming Games, BetSoft,  Bet Games, Endorphina, Edict, Evoplay, Ezugi, Fugaso, Gameart, Genii, Genesis, Habanero, Lucky Streak, Live Games, Mrslotty, Omi Gaming, 1x2Gaming, Pari Play, Playson, Realistic Games, Red Tiger, Spade Gaming, Spigo, Pragmatic Play, Zeus Play, WorldMatch, Wazdan, Leap Gaming, EGT, Bingo Boom, and Vivo Gaming

Evolution-powered live-dealer versions of baccarat, roulette, poker and other table games are also integral to the brand’s casino offering.

Now accessible in Arabic, Kurdish, Portuguese, Russian, French as well as English, the brand will offer affiliates a range of key features to promote online; from detailed reporting, and superior tracking functionality to attractive commissions starting at 50% revenue share for the first 3 months, when joining the program. With an experienced affiliate management team and bespoke strategy in place affiliates can enjoy premium customer service and a range of offers to choose from when promoting Allobet to their clients on site.

After the promotional period, commissions revert to 35% revenue share.

Lee-Ann Johnstone, CEO at AffiliateINSIDER, said: “Allobet’s strategy and mindset is strongly focused on international expansion, and we  are happy to be helping this exciting new brand start their affiliate journey to expand into new global markets. Supported by the BetConstruct affiliate platform, we are delighted to be assisting to drive new customer acquisition across their affiliate channel.”

Jad Gharios , CEO at, said: “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition. We have partnered with AffiliateINSIDER who are experts in affiliate marketing strategy –  to fast track our affiliate strategic growth leveraging their relationships to build our own whilst using trusted technology and practical solutions to support affiliates as we expand in new regions”


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Affiliate Industry

XLMedia PLC Wins Best Bingo Affiliate With

George Miller



XLMedia PLC Wins Best Bingo Affiliate With
WhichBingo team and Stuart Simms, XLMedia PLC Group CEO, at the 2019 EGR Operator Awards
Reading Time: 2 minutes


XLMedia PLC, a leading global digital publishing group and owners of the UK’s largest online bingo review site and community,, is delighted to have been awarded Best Bingo Affiliate at the 2019 EGR Operator Awards.

“We’re especially proud to have won this award, considering the level of competition we were up against,” said Stuart Simms, Group CEO. “I really appreciate the hard work our team has demonstrated over the past year in making sure we always meet our partners’ acquisition needs. XLMedia will continue to innovate and evolve our technology to ensure we provide the best products for gaming operators, and players, worldwide.”

“Under XLMedia PLC ownership, extensive technological efforts have been made over the past year to improve visitors’ experiences with,” said Simms. “Specific emphasis was placed on making sure our visitors can find the latest user reviews, share their personal stories and help our bingo community find new places to play. Through proprietary audience segmentation tools and bespoke marketing solutions, we are able to provide content that matches user intent, while improving both acquisition and retention for operators.”

The prestigious EGR Operator Awards, which were held on Thursday, 24 October, at Grosvenor House, London, is one of the most important casino and sports betting events of the year, and is known for recognizing outstanding innovation, growth and technology in the industry.


About XLMedia PLC:

XLMedia PLC is a leading global digital publishing group that operates significant publishing assets across a wide variety of industry verticals, including gambling, sports betting and personal finance. The group has over 2,000 owned and operated digital assets.

XLMedia PLC leverages its proprietary technology systems, investment in data and machine learning and marketing capabilities to deliver highly valuable, engaging, timely and relevant content to  millions of consumers worldwide, who are looking to make informed decisions when searching for services or products to purchase.

The company adopts a performance marketing model, seeking to capitalise on its industry know-how and advanced capabilities to drive high-value customers to global businesses and maximize return on its assets.

XLMedia PLC is listed on London Stock Exchange’s AIM market under the ticker XLM. For more information, please visit

About WhichBingo:

Launched in 2000, is the largest independent online bingo review site in the UK. Well-known for being the first for new online bingo site reviews, WhichBingo publishes thousands of player reviews, the WhichBingo Annual Report, as well as hosting the yearly WhichBingo Awards which recognizes excellence among the bingo industry.

WhichBingo has won numerous industry awards including, iGB ‘Best Bingo Website and Best Bingo Affiliate’, EGR ‘Best Gaming Community’, EGR ‘Best Gaming Review Site’, Online Bingo Summit ‘Best Bingo Portal’ (2008 & 2009) and now again, EGRs ‘Best Bingo Affiliate’ (2015, 2016, 2017, 2019).


Source: XLMedia PLC

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Affiliate Industry

1xBet to unveil new sponsorships targeted at “booming” affiliate industry

George Miller



1xBet to unveil new sponsorships targeted at “booming” affiliate industry
Reading Time: 3 minutes


Following the company’s successful appearance at this year’s IGB Affiliate conference in Lisbon, 1xBet is preparing “several powerful sponsorship deals” for its growing affiliate program which currently comprises more than 25,000 participants. Going into 2020, the 1xBet affiliate team explains how the prospects and trends of the affiliate industry are fused through the prism of its brand vision…

1xBet, the acclaimed international online sports betting odds provider, is strengthening their focus on the burgeoning affiliate sector with ongoing investment in its affiliate program. Commenting on the profitable prospects new registrants can expect from the program in the coming months, the 1xBet affiliate team explained: “Participants in our affiliate program receive the most convenient conditions and marketing tools for doing business, which results in maximised profits for them. Conversions of our partners are growing, as the number of partners themselves is growing. On the subject of new products, we are preparing several powerful sponsorship deals that can be used to attract maximum attention to the company. There are also many new promotions and bonuses in development, which we will talk about in due time.”

Putting the power of people first is a core attribute of the 25,000 participant-strong membership of 1xBet’s affiliate program, which was launched in 2007. As of 2019, the international program is supported by a principal team of hundreds of experts around the world every day working in tandem with members, something which the company’s team believes is essential to the program’s continued success. “We responsibly approach cooperation with partners, creating the most motivating conditions for them to earn money,” they said. “We believe in creating an ideal ecosystem, based not only on our experience but also on the wishes of partners. We always try to choose partners who see the future of our business sphere as well as that of 1xBet. Those who want to develop along with the market, by profiting from offering players unique opportunities to earn money. So, if you want to make good money and are prepared to work for it, it’s definitely the ideal time to become a partner of 1xBet.”

1xBet’s position as one of the only gaming companies to have successfully demonstrated affiliate value in the B2C sector was put into sharp resolve at Lisbon Affiliate Conference with the affiliate program’s team stating the event had exceeded all their expectations. In terms of why the program continues to draw experts and engaged new clients from both B2B and B2C, the 1xBet affiliate team explained: “We offer customers the maximum choice of opportunities to earn. This is primarily due to having the widest range of markets at the best odds. There are more than 1000 events daily, and you can bet on 90+ sports. In addition, players have the opportunity to choose from hundreds of different games on the site to satisfy their thirst for victories.”
“We try to provide everyone with the best opportunities to realize their dreams,” they added. “Customer focus is a key concept at 1xBet. It all starts with things such as ease of betting via a user-friendly interface for the site and mobile applications. Our huge selection of payment solutions, fast withdrawal of profits for players, and a dedicated support team, complete the experience.”

Despite continued expansion for the affiliate program, 1xBet does not single out individual markets, preferring instead to rely on its position as a global brand active in dozens of countries around the world allowing it to facilitate true growth year on year. When asked about the issues it has faced in building their affiliate program and what they would like to see done differently in the online gambling industry going forward, the 1xBet affiliate team replied: “We would like to achieve real transparency with general rules that work well for everyone. The industry in which we operate is one of the most competitive fields and making a breakthrough here is very difficult. While we have proven that it is possible, we would like to see fewer pitfalls interfering with systematic development.”

As the affiliate sector continues to build its profile across the global gaming industry’s consciousness, 1xBet is focused, not just on expansion but on providing the most direct and high-end tools, insight and information to its program. “Recent events, such as the IGB Affiliate conference in Lisbon, show that the industry is booming,” they said. “Accordingly, betting companies which can provide affiliates with the most favourable conditions for earning, together with innovative technologies and new products, will stand out from the crowd. What is also important is the swift fulfilment of requests from customers who need, for example, video content in increasing quantities.”
They concluded: “Ultimately, it all comes down to the willingness to promptly offer relevant and quality information. If you are able to give this it to both affiliates and players, then you will offer the best product on the market. This factor will definitely be increasingly relevant in the future.”

To benefit from the acclaimed terms and reach the widest audience possible with 1xBet’s affiliate program, visit:

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