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1xBet to unveil new sponsorships targeted at “booming” affiliate industry

George Miller

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1xBet lines up 'phenomenal' offering for Mexico following official license approval
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Following the company’s successful appearance at this year’s IGB Affiliate conference in Lisbon, 1xBet is preparing “several powerful sponsorship deals” for its growing affiliate program which currently comprises more than 25,000 participants. Going into 2020, the 1xBet affiliate team explains how the prospects and trends of the affiliate industry are fused through the prism of its brand vision…

1xBet, the acclaimed international online sports betting odds provider, is strengthening their focus on the burgeoning affiliate sector with ongoing investment in its affiliate program. Commenting on the profitable prospects new registrants can expect from the program in the coming months, the 1xBet affiliate team explained: “Participants in our affiliate program receive the most convenient conditions and marketing tools for doing business, which results in maximised profits for them. Conversions of our partners are growing, as the number of partners themselves is growing. On the subject of new products, we are preparing several powerful sponsorship deals that can be used to attract maximum attention to the company. There are also many new promotions and bonuses in development, which we will talk about in due time.”

Putting the power of people first is a core attribute of the 25,000 participant-strong membership of 1xBet’s affiliate program, which was launched in 2007. As of 2019, the international program is supported by a principal team of hundreds of experts around the world every day working in tandem with members, something which the company’s team believes is essential to the program’s continued success. “We responsibly approach cooperation with partners, creating the most motivating conditions for them to earn money,” they said. “We believe in creating an ideal ecosystem, based not only on our experience but also on the wishes of partners. We always try to choose partners who see the future of our business sphere as well as that of 1xBet. Those who want to develop along with the market, by profiting from offering players unique opportunities to earn money. So, if you want to make good money and are prepared to work for it, it’s definitely the ideal time to become a partner of 1xBet.”

1xBet’s position as one of the only gaming companies to have successfully demonstrated affiliate value in the B2C sector was put into sharp resolve at Lisbon Affiliate Conference with the affiliate program’s team stating the event had exceeded all their expectations. In terms of why the program continues to draw experts and engaged new clients from both B2B and B2C, the 1xBet affiliate team explained: “We offer customers the maximum choice of opportunities to earn. This is primarily due to having the widest range of markets at the best odds. There are more than 1000 events daily, and you can bet on 90+ sports. In addition, players have the opportunity to choose from hundreds of different games on the site to satisfy their thirst for victories.”
“We try to provide everyone with the best opportunities to realize their dreams,” they added. “Customer focus is a key concept at 1xBet. It all starts with things such as ease of betting via a user-friendly interface for the site and mobile applications. Our huge selection of payment solutions, fast withdrawal of profits for players, and a dedicated support team, complete the experience.”

Despite continued expansion for the affiliate program, 1xBet does not single out individual markets, preferring instead to rely on its position as a global brand active in dozens of countries around the world allowing it to facilitate true growth year on year. When asked about the issues it has faced in building their affiliate program and what they would like to see done differently in the online gambling industry going forward, the 1xBet affiliate team replied: “We would like to achieve real transparency with general rules that work well for everyone. The industry in which we operate is one of the most competitive fields and making a breakthrough here is very difficult. While we have proven that it is possible, we would like to see fewer pitfalls interfering with systematic development.”

As the affiliate sector continues to build its profile across the global gaming industry’s consciousness, 1xBet is focused, not just on expansion but on providing the most direct and high-end tools, insight and information to its program. “Recent events, such as the IGB Affiliate conference in Lisbon, show that the industry is booming,” they said. “Accordingly, betting companies which can provide affiliates with the most favourable conditions for earning, together with innovative technologies and new products, will stand out from the crowd. What is also important is the swift fulfilment of requests from customers who need, for example, video content in increasing quantities.”
They concluded: “Ultimately, it all comes down to the willingness to promptly offer relevant and quality information. If you are able to give this it to both affiliates and players, then you will offer the best product on the market. This factor will definitely be increasingly relevant in the future.”

To benefit from the acclaimed terms and reach the widest audience possible with 1xBet’s affiliate program, visit: https://partners1xbet.com/

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Affiliate Industry

7StarsPartners Joins AffPapa

Niji Narayan

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7StarsPartners Joins AffPapa
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AffPapa, the directory that allows operators and affiliates to find each other, has announced that the multi-brand iGaming affiliate program 7StarsPartners has joined in its platform.

AffPapa has been growing with a rapid speed since launching the directory. The main aim of the platform is to connect affiliates and operators, in order to make the whole collaborative process smoother.

7StarsPartners is among the fastest-growing multi-brand iGaming affiliate programs. The casino vertical supports more than 2500+ games from 40+ leading providers accompanied by а wide selection of pre-match and live betting sporting events on competitive odds with high payouts.

“We are delighted to join AffPapa and work with such a great platform! We are looking forward to a long and productive relationship,” Alona, Affiliate Manager at 7StarsPartners, said.

“We see 7StarsPartners as a great compliment to our list of operators, offering their unmatched services, which speak for themselves, leaving no space for us to comment further,” Chris Chandler, CEO of AffPapa, said.

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Affiliate Industry

PartnerMatrix highly commended Affiliate Software at EGR B2B Awards

George Miller

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PartnerMatrix highly commended Affiliate Software at EGR B2B Awards
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Affiliate management software platform PartnerMatrix received the judges’ appreciation at EGR B2B Awards 2020 in the Affiliate Software Supplier category during the virtual ceremony held on 21st of July.

The complexity of the affiliate software and the recent commercial success earned PartnerMatrix the “Highly Commended” recognition from the judges.

As of today, over 100 operators are using PartnerMatrix as their main acquisition tool, including names like AsianLogic’s Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa, TotoGaming, JoAffs, Stake7, RioBet, PlayFrank and FortuneJack.

In the last 12 months, 24 new clients have joined PartnerMatrix, some migrating from traditional systems while others starting their affiliate channels from scratch with our teams’ support and guidance.

Levon Nikoghosyan, PartnerMatrix CEO, says: “We are very happy to be highlighted by the judges at EGR B2B Awards, the most prestigious awards in the iGaming industry. Our team has worked a lot to make our platform stand out in the past years and we are glad to be appreciated.

“Q1 2020 was record-breaking for us and we are keen to put in the effort of mainlining this growth trend in 2020. We managed to reach 60,000 affiliates, up to 50% compared with last year, and 7 million players, which was a big milestone. We are now serving between 6 to 7 million monthly clicks, and we expect to see this number grow exponentially in the next year.”

PartnerMatrix’s mission is to fulfil affiliate industry’s demands at the fullest. By providing not only software solutions, but brilliant service, the company aims to cover all the needs of affiliate marketing in iGaming with One System to Reach Millions.

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Affiliate Industry

Ellmount Gaming partners with Rightlander.com

George Miller

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Ellmount Gaming partners with Rightlander.com
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Tier-one operator continues its commitment to marketing compliance by partnering with the industry’s leading compliance platform

 Ellmount Gaming has signed a deal with Rightlander.com to improve affiliate compliance and boost their responsible gambling measures.

Under the deal, Rightlander.com will continue to offer its technology providing Ellmount access to a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, PPC Monitor, Compliance Live and Affiliate Mapping Tools.

The Automated Compliance Monitor helps detect non-compliant content across geo-locations including the United Kingdom, Spain, Italy, Sweden and the USA. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing Ellmount brands to remain compliant in different jurisdictions.

The innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.

Using Rightlander allows Ellmount to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows the operator to protect its brand online in a constantly changing environment.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said:  “Rightlander.com does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.

We are thrilled to be working with Ellmount Gaming to help them improve their processes and better manage their affiliate partners.”

Miles Saacks, Head of Affiliates at Ellmount Gaming, said: “ Most affiliates and affiliate managers try to understand  the basics  of what is required in order to keep  their websites and business practices compliant according to what the relevant regulators require but sometimes it is very hard because of how complicated they  have made the laws.  This is where Rightlander have become an industry leader by helping operators translate these difficult to understand regulations into a very easy and simple to use platform.

“Everyone in our industry  should want to make sure that  players  are kept safe and that we are doing everything  we can to ensure that the messages we are showing them are not misleading or rule breaking and Rightlander gives us the tools necessary to investigate these issues and rectify them before they cause any harm”.

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