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Unleashed. Blockchain & creative services merge in world’s first Initial Voucher Offering

George Miller

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Unleashed. Blockchain & creative services merge in world’s first Initial Voucher Offering
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Advertising agencies and blockchain have finally learned to tango with the launch of UNLSHD (Unleashed) – a new online platform and app supporting a full-service creative and consulting agency.

The brainchild of industry veterans Tom Eslinger, former Global Chief Digital Creative Director for Saatchi & Saatchi Worldwide and Glen Cameron, CEO of Pepe Burton Global, UNLSHD sets the new industry standard for creativity and transparency in a business more traditionally associated with smoke & mirrors & creative billing.

“This is not for everyone, but it is for those who believe that advertising can be done better, faster, and happier” said Eslinger.

“For a supposedly creative industry we have been amazingly slow to find creative new ways of doing business. It’s the same old model, squeezing out lesser results, and more often than not the most creative thing an agency produces is the invoice.

“We’re shaking things up. Clients will decide if they share our vision of the future” said Eslinger.

“Blockchain is a huge and democratic force for good in our world, and we’re the first to embrace it from the creative agency side, integrating it into our platform and underpinning the way we do business.

It’s all about giving clients full transparency.

Clients want to work closely with the top people, get great, powerful ideas at a fair price, reduce their stress and know where their time and money are going in the process. That’s how we’ve designed our business.”

Following a successful seed round UNLSHD started trading in July 2019 and already work with a diverse portfolio of FinTech, blockchain and so called “traditional” clients, all keen to be part of another ground-breaking innovation – the world’s first IVO (Initial Voucher Offering).

Unlike a traditional ICO, UNLSHD offer a value-backed crypto-token in the form of a voucher which gives holders service hours provided by the agency’s world-class talent pool via its online platform and mobile apps. It can also be treated as a stand-alone tradeable currency.

Eslinger continues: “Buying and using KIBL gives start-ups & SMEs access to some of the very best creative, consulting and production which they otherwise wouldn’t be able to find or afford.”

UNLSHD is putting the client first, giving them total control and transparency over budgets and burn, the creative process and everything in between. Savings in cost, stress and time are considerable.

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Blockchain

Project Nebula to Launch Space-Themed 4X Strategy Collectible Game on ICON Blockchain

George Miller

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Project Nebula to Launch Space-Themed 4X Strategy Collectible Game on ICON Blockchain
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Project Nebula introduces NFTs representing planets that players can claim, trade, and sell through its in-game marketplace

ICON, one of the world’s largest decentralized networks, today announced that its blockchain will support the upcoming desktop and mobile browser-based collectible strategy game Project Nebula. Project Nebula is a space-themed 4X strategy game featuring NFTs representing planets that players can claim, trade, and sell through an in-game marketplace. Project Nebula will launch its “Planet Presale” on October 28, 2020.

Project Nebula includes elements from the 4X gaming genre including open exploration, research, and resource management. Players can discover and collect unique planets, artifacts, and more in an ever-expanding gameplay universe.

“Blockchain and gaming communities haven’t even scratched the surface of how the synergy between those two communities can exponentially enhance their mutual experiences. By supporting this immersive game, we hope to showcase that potential,” said ICON Project Founder Min Kim.

Each planet in Project Nebula bears its own unique designs and attributes that determine how useful and powerful they will be within the game, but collecting in Project Nebula goes lightyears beyond planets. Designed and orchestrated specifically for the game by various artists, collectible artwork and soundtracks blanket these new expanses and are ready to be added into player’s collections.

“With Project Nebula, we wanted to reimagine blockchain-based gaming with a fun, visually appealing and immersive experience,” said Holger Sundja, Project Nebula Developer. “So that was our starting point: focus first on a visually beautiful and very engaging game, and see how a strong blockchain like ICON might help support that.”

Launched in 2017, ICON is one of the world’s largest decentralized networks and the most well-known blockchain project in South Korea.

To learn more about Project Nebula and its Planet Presale, please click here.

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Blockchain

Zenit St. Petersburg join Sorare’s fantasy football game

George Miller

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Zenit St. Petersburg join Sorare’s fantasy football game
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All the Zenit Saint Petersburg players will be available on Sorare’s global fantasy football platform as digital cards starting October 15th. Developing a presence on Sorare allows Zenit and its players to develop their brands to a worldwide audience of gamers across the globe. Since its launch in March 2019, the Sorare platform has grown by an average of 52% month on month, and today can count over 40.000 users worldwide.

With Sorare, users can collect the digital cards of their favourite players, exchange them with other managers and play fantasy football as soon as they have 5 digital cards. The score on the player’s card will depend on their performance in real-life, be it in a Russian Premier League game or a Champions League match.

Nicolas Julia, CEO at Sorare, said: “We are delighted to have the Russian Premier League side Zenit Saint Petersburg join Sorare today.  We are proud to help Zenit shine even more all over the world through our game. This agreement is a key step in our vision to create a global fantasy football game with the top 20 leagues in the world. “

Through organic growth alone, Russia has quietly grown into Sorare’s 3rd largest market in terms of user base, sustained by a 70% month-on-month user growth in the country. Russia is also ranked the number one market for time spent on the platform, with an average of 1 hour 15 minutes per day, per user. Sorare’s organic growth in Russia is a reflection of the country’s appetite for Fantasy Football. Today’s Zenit launch comes in response to the significant user demand for Zenit players on the platform and serves as an additional step in consolidating Sorare’s plans to establish itself with the Champion of the Russian Premier League.

Alexander Medvedev, General Director at FC Zenit, said: “FC Zenit is proud to announce the collaboration with Sorare. We look forward with great anticipation to future engagements with our new partner and we see the possibility for developing new digital markets and joining the already 15 million fans playing the game around the world.“

Zenit are joining 100 other football clubs from Europe, the United States, and Asia in partnering with Sorare to issue official digital player cards. Other clubs include Juventus, Paris Saint-Germain and Atletico de Madrid.

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Blockchain

DAOPlatform reports impressive first live quarter

George Miller

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DAOPlatform reports impressive first live quarter
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Blockchain casino platform sees strong results since launch of Trustbet.io

DAOPlatform, the decentralised igaming platform and member of the DAOGroup, has impressed in its first three months of operation with its first casino partner Trustbet.io seeing strong player registration and wagering figures.

The platform has laid the foundations for the onboarding of further selected white label brands, having seen TrustBet.io registrations increase by 200% month-on-month since going live, with those players going on to execute 60,000 game rounds.

Following the robust start, DAOPlatform has gone on to add Roulette and Blackjack titles, increased max bet limits to 10,000 BET and made various stability and speed improvements, benefitting both players and white label partners.

The platform now features seven games, designed by partner studio DAOGames, all featuring tamper-proof on-chain RNGs approved by GLI, and a rapidly growing network of proprietary token holders who can gamble via the innovative DAOWallet, without the complication of blockchain transaction fees.

DAOGroup’s CCO Glen Bullen, said: Launching DAOPlatform’s first white label casino and witnessing its initial success in terms of player registrations and rapidly increasing wagering levels has been fantastic to see.

“Trustbet.io is proof that demand is there for premium blockchain gaming, and DAOPlatform is well set up and ready to scale to integrate further partners more quickly than any other decentralised platform out there can.”

Third-party game developers are also now able to integrate their own gaming content onto the platform, with the DAOPlatform team there to assist in tailoring game mechanics for a  crypto audience.

Eligible players can gamble with its native gambling token BET at Trustbet.io today, while potential white label partners can find more about the group’s ability to provide new and cost-effective revenue streams at https://dao.group/dao-platform/

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