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Björn Krantz joins Yggdrasil as Head of Publishing

George Miller

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Björn Krantz joins Yggdrasil as Head of Publishing
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Former NetEnt COO to lead new strategic division as company launches ground-breaking global licensing business

Yggdrasil, the innovative online gaming solutions provider, has appointed experienced industry executive Björn Krantz to lead its new Publishing business. Krantz will join Yggdrasil in January 2020 as Head of Publishing.

In future proofing the business and ensuring it remains well positioned in the dynamic iGaming landscape, Yggdrasil is expanding its global footprint to become a content enabler for multiple global partners including operators, suppliers and studios. Publishing is expected to become the key growth driver for Yggdrasil and rapidly expand its pioneering reach across global iGaming markets.

Future customers will be able to license any, or all elements, of Yggdrasil’s gaming ecosystem from its current and future content portfolio and industry-leading gamification and affiliation tools to its advanced platform technology and Game Development Kit (GDK). This will enable them to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, the innovative supplier.

Within the new Publishing business, Yggdrasil will sharpen its business focus, strengthen its technology leadership and leverage synergies from mutual business development projects to ensure the long-term success of the company.

Fredrik Elmqvist, CEO, Yggdrasil, said: “Ever since Björn and I discussed the initial plans for the new business model and our future growth expectations I knew he was the right person to lead the Publishing division which will be central to our success. I’m delighted he will officially join us next year and kick off the new decade in style.

“We’ve spent months carefully planning this new strategy, basing it on the solid foundations we’ve built up over several years and crucially adding several highly innovative and never-before-seen layers that will see the business grow exponentially across the globe.

“With Yggdrasil Publishing we keep on pushing the industry boundaries by franchising our entire kingdom, enabling partners around the globe to rocket leap their B2B success. It is going to be a wild ride that we look forward to.” 

Björn Krantz, said “I have enjoyed many exciting years and moments within the iGaming industry, and since a few months back I have been able to reassess what could be the most thrilling and rewarding next step challenge. When Fred outlined his vision for the entire business, I felt straight away there was a perfect match.

“I am delighted to have been given the trust and confidence to lead the newly formed, and strategic publishing division, which is clear proof that Yggdrasil means business, and continues to invest in innovative and future proof value propositions globally. It will be an honor for me to work together with the Yggdrasil team, and to execute on the plan to realize the full potential of the Publishing growth strategy and objectives. It goes without saying that I cannot wait to get started early next year.”

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Stakelogic Enters into Partnership with Iforium

Niji Narayan

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Stakelogic Enters into Partnership with Iforium
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Online slot developer Stakelogic has entered into a deal that will see its entire portfolio of games made available via Iforium’s Gameflex platform.

The partnership provides Stakelogic with rapid distribution into additional regulated markets such as the UK, Spain and Romania, allowing the developer to showcase its incredible portfolio of classic slots and video slots to more operators.

For Iforium, the partnership allows it to add quality, proven content to its game portfolio including hugely popular Stakelogic titles such as Flappers, The Expendables Megaways and just-launched games Runner Runner Megaways and Book of Cleopatra Super Stake.

“We are thrilled to have integrated our full suite of games with Iforium and to be able to leverage its incredible network of operator partners in core regulated markets around the world. Our games are proving to be incredibly popular with players in Europe and other international jurisdictions and as we continue to design and develop even more classic and video slots, we look forward to taking advantage of the increased exposure Iforium provides,” Stephan van den Oetelaar, CEO of Stakelogic, said.

“One of the reasons why so many tier one operators work with Iforium is our unrivalled portfolio of top-quality online slots and casino content. In that regard, Stakelogic is a great addition, bringing with it a suite of chart-topping games. We believe operators in regulated markets around the world will leap at the chance to add Stakelogic titles to their lobbies, allowing them to deliver the best possible experience to their players and to stand out from their rivals,” Phil Parry, CEO of Iforium, said.

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BetConstruct Launches its Latest Live Casino Game “Switch BlackJack”

Niji Narayan

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BetConstruct Launches its Latest Live Casino Game “Switch BlackJack”
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BetConstruct has launched its latest live casino game Switch BlackJack. Since the beginning of the summer, this is the fourth major gaming release for BetConstruct’s Live Casino.

Switch BlackJack tables feature three playing sits per game and two boxes to bet on simultaneously with an option to switch combinations. High-odds side bets for more experienced players are an essential element to the game and additional revenue source.

Between three players per table and two betting boxes per individual, there is a higher level of retention for operators with Switch BlackJack. Regardless of the player experience, this new game with an alternative take on the main concept of BlackJack has a full potential of being more than a one-time thrill.

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Greek Super League Announces Interwetten as its Gold Sponsor

Niji Narayan

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Greek Super League Announces Interwetten as its Gold Sponsor
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The Greek Super League has announced Malta-headquartered sports betting operator Interwetten as its gold sponsor for the next three years, starting with the 2020-2021 season.

The sponsorship represents an evolution of the partnership formed last year, where Interwetten joined the league as its official sports betting partner for the 2019-2020 season.

“We are very pleased that the Super League’s cooperation with Interwetten is now entering a new era, as it is officially the Gold Sponsor of the Super League,” Leonidas Boutsikaris, president of the Super League, said.

He described Interwetten’s “vote of confidence” in the Super League as a key driver of progress and development of football locally, and indicating that a broader strategy to attract more investment and sponsorship was succeeding.

Dominik Beier, representative for Interwetten’s board of directors, described Greece as a very important market for the operator.

“So we want to continue to invest in sports here and expand our position. The naming rights for the Super League championship is the most important sports deal that exists in Greece. The Super League opens up a wealth of opportunities for us, both for communication and action, across the country and throughout the year,” he said.

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