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MGM Studios to provide keynote for industry-first hospitality conference at ICE VOX 2020

George Miller

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MGM Studios to provide keynote for industry-first hospitality conference at ICE VOX 2020
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In response to the industry’s increased investment in hospitality, Robert Marick, EVP of Global Consumer Products & Experiences at MGM Studios, is set to open the first ever Hospitality Technology conference at ICE VOX 2020 (3-4 February, ExCeL London – the precursor to the ICE London exhibition on 4-6 February in the same location). Taking place as part of this year’s comprehensive ICE VOX agenda, which is set to explore the biggest issues in global gaming, Marick’s keynote address will focus on how storytelling and experiential entertainment can reinvent gambling’s relationship with next-gen consumers.

“I’m thrilled to join ICE London’s first ever hospitality conference and look forward to exploring the immense potential that exists for the gaming, hospitality and entertainment industries to collaborate in today’s dynamic marketplace,” Marick explained. “Revenue diversification in Vegas has long been shifting towards non-gaming and hospitality, seeing casino revenue drop as low at 27% in some properties in recent years in favour of other offerings. With this has come a surge of innovation in hospitality, entertainment and a consensus that return-on-experience is what now drives customer retention in Integrated Resorts, with the rest of the US and other jurisdictions following suit.”

In his role at MGM, Marick is responsible for overseeing the expansion of the studio’s licensed merchandise, interactive games, licensed media and advertising and location-based entertainment business for the studio’s current and legacy franchises, which includes The Addams Family, James Bond, Stargate, Vikings and Pink Panther, among many others.

Marick’s ICE VOX presentation, titled ‘Gaming Reinvented: Next Generation Guide to an Entertaining Gaming Experience’, will bring together the drivers for consumers to spend more on their experiences and understand how they now connect with brands through entertainment. Driving the wide-ranging focus of the first Hospitality Technology conference, he will also explore how, when IRs transition from being gambling-centric to entertainment-centric, new audiences and connections will fuel greater customer engagement through utilising brand licenses into new destinations, single attractions, live events, retail, dining and hospitality.

Robert Marick will present the opening Keynote Address on the second day of ICE VOX (3-4 February, 2020).

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1×2 Network Strikes White Hat Gaming Partnership

George Miller

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1x2 Network Strikes White Hat Gaming Partnership
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1X2 Network has joined forces with White Hat Gaming to provide the leading regulated markets platform and content partner with slots and table games from its 1X2gaming and Iron Dog Studio subsidiaries.

The deal also includes the opportunity for White Hat Gaming to seamlessly connect to 1X2’s 3PI aggregation platform which now boasts 16 unique studios that are not commonly found with other aggregators, including the likes of the recently announced Black Pudding.

These titles line up alongside popular 1X2 Network games including Blood Queen, Viking Wilds, Battle Maidens and the developer’s first MegawaysTM slot, Pirate Kingdom Megaways. Operators will also be able to offer their players a selection of exciting table games and Virtual Sports that are on offer by 1X2.

1X2 Network is renowned for designing and developing games that pack a punch visually while also delivering a knock-out player experience thanks to the smart math and complex mechanics found underneath the canvas.

Kevin Reid, Chief Commercial Officer of 1X2 Network, said: “We are delighted to have partnered with White Hat Gaming, a company we regard as one of the most reputable platform providers in the world”.

“This deal will propel our popular online casino and RNG content onto more brands and to more players than ever before.”

Mike Dearling, Head of Games at White Hat Gaming, said: “We have built a reputation for offering one of the largest portfolios of quality online casino content which is why we wanted to add titles from 1X2 Network’s 1X2gaming and Iron Dog Studio brands.

“Their games have soared in popularity in recent months thanks to their incredible design and entertaining gameplay.”

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Aristocrat Unveils Three New Cabinets for EMEA Region at ICE 2020

Niji Narayan

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Aristocrat Unveils Three New Cabinets for EMEA Region at ICE 2020
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Aristocrat Technologies has reported ICE 2020 as its busiest and most significant launchpad event to date.

At the event, the company unveiled three new cabinets for the EMEA region, presented 111 different games for casino, bingo and salon markets and announced new partnerships to expand the company’s content footprint in Europe.

James Boje, Aristocrat Managing Director – EMEA, said, “Visitors to our stand shared very high levels of excitement and enthusiasm as they were shown Aristocrat’s rich portfolio of new innovations.

“Never before has Aristocrat launched three new form factors into this region simultaneously and reaction to our new MarsX™, EDGE X™ and Relm™ cabinets, all of which have proven themselves in North America and now too in Europe, was highly rewarding. This is testimony to the industry-leading levels of design and development investment made by the company across successive years in our endeavours to deliver the world’s greatest gaming experience, every day.

“Our game studios upped the ante yet again, with a plethora of A-list licensed themes – including FarmVille™, Madonna™, Mad Max: Fury Road™, The Walking Dead™ III, Game of Thrones: Winter is Here™, Star Trek™: The Next Generation, Billions™ and Zorro™ – which will continue to deliver globally renowned brands to enthralling gaming entertainment.

“Huge interest was also shown in proprietary link concepts Cash Express™ Luxury Line™, Gold Stacks 88™ Link, Dragon Tower Jackpots™ and perennial performers Dragon Link and Lightning Link, that continue to engage players across the world up to five years on from their initial release.

“Standalone games also made a big impact with operators due to the sheer number and creativity of new maths models on offer, drawing on both proven mechanics as well as a number of inspirational new ideas.

“The bingo portfolio was also enriched with a mix of new local area progressive games together with a selection of classic games that have delivered time and time again in numerous gaming segments around the world.

“Aristocrat demonstrated its commitment to the Spanish salon sector with a range of new games, cabinets and new and exciting bank configurations which, through our new extended partnership with local distributor VID, will be rolled out across Spain over the next 12 months.

“We continue to explore new market segments to help grow our footprint throughout the region and a new content distribution agreement with Inspired Entertainment, Inc. was signed at the show that will see bespoke Aristocrat content delivered to players through Greek video lottery terminals, Italy’s comma 6B market and the United Kingdom B3 market.”

Boje concluded, “ICE 2020 was undoubtedly our most productive show on record as Aristocrat continued to strengthen existing partnerships whilst developing new relationships that will lead to more players engaging with our unique brand of gaming entertainment – a truly brilliant way to enter a new decade.”

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Evolution Gaming Partners with Mycasino.ch

Niji Narayan

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Evolution Gaming Partners with Mycasino.ch
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Evolution Gaming has partnered with online casino mycasino.ch, operated by Grand Casino Luzern, to provide online Live Casino services.

Grand Casino Luzern’s online service allows remote customers to play Evolution’s live dealer games, including exclusive game show titles such as Lightning Dice, Dream Catcher and Football Studio, as well as Roulette and Baccarat from the wide-ranging, award-winning Evolution portfolio on their smartphones, tablets and desktops.

“The ‘good reputation’ of operators’ online partners is a critical part of our country’s new gambling regulations. It was clear to us that Evolution Gaming has an exemplary track record and reputation in regulated markets globally. In that regard, and of course with regard to the quality of their Live Casino solutions, Evolution was the perfect partner for mycasino.ch,” Wolfgang Bliem, CEO of Grand Casino Luzern, said.

“We are delighted to be working with such a special and historic casino. mycasino.ch is amongst the first concessioned Swiss online casinos to offer a world-class, fully compliant Live Casino service to Swiss players. We are confident that our wide range of outstanding Live Casino games will be the perfect addition to mycasino.ch’s offering,” Sebastian Johannisson, CCO of Evolution Gaming, said.

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