NetEnt is set to launch its award-winning games in West Virginia with iGaming operator BetMGM. This marks NetEnt’s first entry into the Mountain State.

NetEnt has teamed up with fast-growing iGaming group BetMGM in a partnership that is set to further increase the supplier’s reach in key US markets. Backed by GVC Group and MGM Resorts, BetMGM is soon to launch NetEnt content in West Virginia, which opened the doors to online casinos on July 15, marking the first time NetEnt’s internationally renowned content will be available in the market. NetEnt recently received a temporary license from the regulating authorities in West Virginia.

The agreement follows a strong period of growth for NetEnt in the US, after recently reporting triple-digit increases in quarterly gross gaming revenue in both Pennsylvania and New Jersey.

“BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country,” says Brian Kraft, NetEnt Vice President Commercial, Americas. “Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”

Matthew Sunderland, VP Gaming at BetMGM, said: “We have already seen great success with NetEnt content in New Jersey. Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”

Supplier also launches two dedicated blackjack tables with EveryMatrix 

NetEnt has advanced its live casino offering by adding three new standard blackjack tables in its Qormi studio and signing a deal to provide dedicated tables to CasinoEngine, EveryMatrix’s iGaming integration platform.

The increased studio capacity expands NetEnt Live’s operations and has been created in response to heightened demand for the supplier’s live products over the last year.

The latest partnership with EveryMatrix, the first dedicated table deal secured by the supplier this year, builds on the rapid growth that has allowed NetEnt to quickly expand its market share in the vertical.

The news comes as the supplier continues to invest in its live business, expanding the core portfolio, introducing new games and formats, as well as advancing its proprietary chroma-key technology.

“Given the recent achievements of NetEnt Live it made sense strategically to expand operations of our Malta studio, building capacity for the future projected growth,” said Andres Rengifo, Director of NetEnt Live. “Meanwhile, by securing a key reseller partnership with EveryMatrix, we have strengthened our position within the live casino industry as a trusted supplier for dedicated business.”

“NetEnt is a valuable partner to our business, and we are pleased to expand our existing partnership in live casino. The new blackjack tables are a valuable asset for our clients, and we are certain they will deliver amazing entertainment. EveryMatrix is a flexible provider, always looking to offer operators the entertainment options they need to grow,” Amund Stensland, CasinoEngine COO.

A new agreement will see NetEnt games launched with Tipico, as they make a move into the regulated market in New Jersey.

As Tipico, the Germany-based global sportsbook operator, makes a move into the regulated market in New Jersey, NetEnt and Tipico have entered an agreement that will see NetEnt games launched on day one. A selection of NetEnt’s acclaimed portfolio of video slots and table games, like Divine Fortune, will be available to Tipico players. As part of the deal Tipico can also enjoy NetEnt’s marketing tools, like Free Spins, to help grow their business.

“We are happy that Tipico has chosen NetEnt to be one of their first content providers as they begin their US journey. I’m looking forward to having our games in front of players and working with Tipico to grow their business in the US,” says Brian Kraft, Vice President Commercial of NetEnt Americas LLC.

“We are excited to begin our partnership with NetEnt as we kick-off our expansion into the US,” said Adrian Vella, Managing Director, U.S. Business, Tipico. “With a proven track record in the regulated New Jersey market and their well-known catalogue of branded games, we’re confident that our customers will love NetEnt’s offering.”

NetEnt will continue to roll out more games with Tipico over the second half of 2020.