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Barrière Group consolidates its position as leading casino company in France with six casinos in the Top 10

George Miller

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Barrière Group consolidates its position as leading casino company in France with six casinos in the Top 10
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Following The Issue Of French Casino Ratings For Gross Gaming Revenue (GGR), The Barrière Group, A Leading Player In The Casino Sector In France And Europe, Has Consolidated Its Position With Six Of Its 27 French Casinos In The Top 10 (Casinos Barrière Enghien-les-bains, Blotzheim, Bordeaux, Toulouse, Deauville And Lille) And Has Seen A Significant Increase In Visitor Numbers. Casinos Barrière Are The Group’s Number One Business Area For Turnover (75.5% For The 2019 Tax Year Ending 31st October).

These figures are the result of a proactive Group strategy, with increased investment in gaming. Despite complex social and economic conditions (the increase in the CSG social security contribution 2 years ago), Barrière – headed by Dominique Desseigne – has redoubled its initiatives and innovations, including the regular diversification of its slot machines and electronic games, new game testing, an increasingly proactive targeted marketing strategy and an ever-changing programme of lively events.

The new “Carré VIP” loyalty programme is a clear success and the roll-out continues: over 50% of turnover is now achieved through cardholders, enjoying numerous benefits offered by the Group to thank them for their loyalty.

In order to attract new clients, especially a younger clientele, Barrière organises and hosts the Barrière Esport Tour, fun and innovative shows that attract the biggest digital influencers in France.

For 18 years in a row, Casino Barrière Enghien-les-Bains has held its position at the top of the ratings, achieving GGR of over 160 million euros. For the coming year, it plans to continue investing in new concepts, including the creation of a high-end gaming table room.

Casino Barrière Blotzheim maintains its number 2 position for the second consecutive year, with a GGR in excess of 50 million euros.

To maintain their advance and continue offering a quality client experience, four Casinos Barrière – located in Toulouse, Blotzheim, Saint-Raphaël and Carry-le-Rouet – will be carrying out renovation and expansion work in 2020. This investment is a reflection of the Group’s desire to beef up its offering, in terms of both gaming (new slot machines and electronic games) and catering (new bars and restaurants, terraces and smoking areas etc.).

“At a time when there have never been as many options for entertainment on offer, it is gratifying to see that casinos are still really popular with the French. Our family-owned and managed Group saw over 9.5 million visits to our Casinos in 2019. This level of popularity clearly shows that, more than ever, casinos are places that bring different generations together: fun and friendly places, with over 3,500 shows and events on offer every year,” said Dominique Desseigne, CEO of Barrière.

Finally, Barrière celebrated the 1oth anniversary of Responsible Gaming in 2019 – its innovative national programme devoted to information and preventing the risks of excessive gambling for its casinos in France. Responsible Gaming mainly consists of a network of experts and a unique system: VLA or Voluntary Limited Access. This allows clients to choose a maximum number of visits over a set period across all of the Group’s casinos. The system consolidates the initiatives that the Group has been trialling for over 10 years.

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GVC Becomes Founding Member of All-in Diversity Project

Niji Narayan

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GVC Becomes Founding Member of All-in Diversity Project
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GVC Holdings has joined the All-In Diversity Project, an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

The All-in Diversity Project provides tools to businesses looking to progress in the area of Diversity & Inclusion (D&I). GVC’s membership in the All-In Diversity project will help accelerate its leadership role on (D&I) issues within the sector.

“GVC is delighted to become a Founding Member of the All-In Diversity Project. As a global employer, GVC is committed to providing a safe, fun, and inclusive culture where our people feel they can truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work at GVC. We look forward to working with our partners to make our industry a more inclusive environment,” Shay Segev, CEO of GVC, said.

“GVC is a great addition to our roster of Founding Members. As a multi-channel, multi-jurisdictional industry leader, they bring an unrivalled knowledge and global perspective of the industry that along with a passion to lead and share their best practices will help us take another huge step towards a better more inclusive industry. We are proud to welcome them,” Kelly Kehn, Co-Founder of All-in Diversity Project, said.

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Industry News

Scientific Games Signs Four-year Dutch National Lottery Contract

Niji Narayan

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Scientific Games Signs Four-year Dutch National Lottery Contract
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Scientific Games Corporation has entered into a new contract with the Dutch National Lottery Nederlandse Loterij.

The deal will see Scientific Games provide its instant game “scratch cards” to the Lottery for a period of four years through the Scientific Games Enhanced Partnership (SGEP), a performance-driven management programme used by more than 20 lotteries globally. The agreement may be extended by Lottery for up to four additional years.

“After a decade of work refining our successful partnership, we are pleased to continue our collaboration with Scientific Games. While this announcement comes during a challenging global situation, we are confident our ongoing collaboration will continue our responsible growth trajectory of the instant ticket business for Nederlandse Loterij to provide maximum transfers to our beneficiaries,” Raffaele Fiorini, business director for Nederlandse Loterij’s instant tickets, said.

Scientific Games has supplied Nederlandse Loterij with scratch cards since 1994, moving to the SGEP programme in 2010 for full product category management. Scientific Games also provides the Lottery with sports betting technology and services.

“We are honored that Nederlandse Loterij has entrusted Scientific Games with its instant scratch cards business, and we are committed to using our more than 45 years of experience to continue developing its instant product portfolio to responsibly grow sales and profits,” John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games, said.

“SGEP is the market-leading program for lotteries focused on responsibly growing the instant product category. It is proven successful for many of the top-peforming lotteries in the world, and we are delighted to continue maximizing results for Nederlandse Loterij and its retail partners, while providing great entertainment for players,” Matthias Müller, Vice President Sales & Marketing for Scientific Games International Lottery Systems, said.

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Industry News

Digitain Integrates Spinmatic Video Slots

Niji Narayan

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Digitain Integrates Spinmatic Video Slots
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Sportsbook and casino platform provider Digitain has entered into a deal with leading developer and supplier of casino games, Spinmatic.

As per the deal, Spinmatic video slot games will be integrated into Digitain’s platform, providing its partners’ customers with its engaging new titles and classics.

“The integration of Spinmatic onto our platform provides a great boost to our overall content and we’re delighted that our partners’ customers will benefit from a fantastic range of premium, highly-engaging games,” Samvel Mkrtumyan, Head of External Communication at Digitain, said.

“It is always very positive to be able to reach new customers with our games. We are very happy to partner with such a great company as Digitain, and I’m sure its partners’ players are going to love our video slots because we take the whole process very seriously, having their likes and their background in mind to deliver exactly what they are looking for,” Norbert Mathies, Managing Director of Spinmatic, said.

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