Industry News
FOLLOWING THE SUCCESS OF ICE, MAGELLAN ROBOTECH LANDS AT ENADA 2020
The Stanleybet Group B2B trademark hits the jackpot at the London trade show and reveals the new virtual Falcon. The next event will be at the Rimini show from 11 to 13 March
The B2B trademark Magellan Robotech’s first appearance at ICE London, the main trade fair for world-class games, held from 4 to 6 February at the London ExCel Exhibition Centre, proved a massive success for Stanleybet Group, the company that creates gaming solutions for game and virtual 3D game operators.
Hundreds of meetings were held and thousands of visitors from all over the world were entertained at the Magellan Robotech stand, especially from Europe (with Italy, Romania and Spain in first place), South America (Peru, Mexico, Colombia and Brazil above all), and Africa (various countries but with Nigeria always taking centre stage).
There were two main major attractions on the stand: the blockbuster Trident, virtual football with numerous awards nominations as best product in the sector in 2019, exhibited both in the retail and online version (desktop-mobile), and the long-awaited novelty, actually previewed at ICE, Falcon, the first virtual football in “live betting” mode In the world. The success of this new concept is guaranteed not only by the graphics, but also by the game dynamics: 25-30 minute-long games (which can be customised to the customer’s requirements), with a 5-minute interval and pre-game session; from 14 to 20 opportunities to score a goal, depending on how strong the team is.
The mechanics of the game are based entirely on real time simulation, as the software has been developed using a game development platform (Unity 3D). No video has been subjected to pre-rendering.
The artificial intelligence (AI) can be completely extended. New game situations, i.e. tactics management of attack, defence or possession of the ball can easily be added.
The system is constructed on the basis of 360 different movements for each player and can be expanded to easily support more, as they are based on motion capture technology.
Keeping in line with its philosophy of virtual games created by bookmakers for bookmakers, Magellan Robotech brought its concept for betting shops, betting corners and sports cafés within a Casino to ICE. A “wall” equipped with the entire offer: from self-service terminals to SSBT for betters’ independent gaming.
This same concept and same philosophy will soon take centre stage at Rimini too, where Magellan Robotech will be taking part in Enada 2020, scheduled from 11 to 13 March, to confirm its primary interest for the market.
Christian Maglia (CCO Magellan Robotech) stated: «We are proud of the result of Magellan Robotech’s first appearance at ICE. Our prestigious B2B trademark has now become a benchmark worldwide. Thanks to absolutely innovative, revolutionary concepts, such as ‘Trident’ and, above all, the latest virtual ‘Falcon’, the first virtual live betting in the world, previewed in London. We have raised the bar and given aficionados and consumers a product that will revolutionise our sector forever».
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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