Industry News
Stanleybet Group Signs Deal with Fast Track

Stanleybet Group has chosen Fast Track CRM to power player engagement for their online offering.
Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.
āWe have been operating online for just over a decade and feel itās time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards,ā Joris Petllion, Director of Online at Stanleybet Group, said.
āWorking with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base,ā Simon LidzĆ©n, Co-Founder and CEO of Fast Track, said.
Industry News
How does WinSpirit Casino use AI tools to enhance gamblers’ experience

The gambling market does not stand still. As you know, there has been a boom in artificial intelligence technology, and gambling market companies are already starting to test it: in process automation, marketing, and customer communication.
Players are becoming increasingly demanding, and our common task as joy providers is to satisfy users by constantly improving the quality of the service. And this is where AI tools come in handy.
Here are 3 cases of how casinos, including WinSpirit Casino, utilize AIs.
#1 Ideas generation. There are several units in casino teams, just like in any other company. And each of them uses the AI in their own way. For example, the PR department uses ChatGPT to generate content strategy and potential distribution channels for publications. By the way, this text is also partly written by ChatGPT. CC uses AI tools to improve communication with clients: operators use AI to analyze a player’s dialect and give them a relevant answer ā as clear and familiar as possible. Further, the promotional department generates ideas for new promo campaigns and their promotion online in such a highly competitive market.
#2 Visual creation. We all perceive 90% of information with our eyes. And the first thing the client sees when entering the website is a visual component. Thatās why casinos try to get stunning images that will capture playersā attention. WinSpirit Casinoās designers also use renowned Midjourney to create individualized visuals for its website and marketing materials faster than ever before. Nowadays, personification is king. By the way, graphics for this text was also been generated by Midjourney.
#3 Freedom for growing. How free are the employees in your company? Sometimes not so much, right? In the gambling vertical, innovation and freshness of vision are very important. That’s why at WinSpirit Casino, the task is of paramount importance ā and the way in which the employee completes it is up to them. C-Level, on the other hand, simply provides access to these tools. For example, to Futurepedia, a suite of AI tools that allows for completing tasks more accurately and efficiently. Furthermore, such tools help get a fresh view of the everyday routine and offer players a customer-focused experience.
In today’s world, you can’t ignore new technology. After all, they allow a company to become better for its customers. For instance, modern AI tools can analyze the playersā behavior and identify the preconditions for gambling addiction. Not to mention that modern technology attracts a young audience that the business needs for further development.
Industry News
Changes in Management Positions for Scout Gaming Group

The Board of Directors of the Scout Gaming Group has appointed current acting CEO Niklas Jƶnsson as the companyās new CEO.
The Board of Directors has also decided to appoint Andreas Olsen, the current Head of Finance in Norway, as the Group CFO, with immediate effect.
Andreas Olsen joined Scout Gaming Group in July 2022 and has several years of experience in accounting and auditing. Andreas has four years of experience in auditing, with both listed and private companies, primarily at EY in Bergen where he also became a certified public auditor. Andreas holds a Master of Science degree in Accounting and Auditing as well as in Financial Economics, both from the University of Agder in Norway.
Industry News
Veriff Appoints Hubert Behaghel as VP of Engineering

Veriff, a global identity verification provider, has appointed Hubert Behaghel as its Vice President of Engineering.
As the latest addition to Veriffās leadership team, Behaghel will spearhead the companyās engineering strategy to elevate its competitive expertise through industrialisation and scalability, and will also streamline the engineering teamās efforts. Hubert Behaghel is based in Veriffās Barcelona office in Spain.
Prior to joining Veriff, Behaghel was Typeformās first-ever VP of Engineering, where he oversaw a streamlined expansion of the companyās engineering team, grew its global presence and introduced a range of new functions while reducing expenses. Under his leadership, Typeformās infrastructure became GDPR-compliant, multi-regional, and he opened the companyās Latin American engineering hub.
āThe identity crisis online has reached a breaking point. Thatās where Veriff comes in. I have been convinced since early on that I would be able to learn from Veriffās team while also bringing my own expertise. Itās important to me as I want to help the Veriff Engineering community find its voice, both internally and externally,ā said Behaghel.
Behaghel brings to Veriff nearly two decades of experience with industry titans such as Amazon, Marks and Spencer and Sky, where he led significant expansion in their respective engineering divisions while introducing new initiatives and refining existing ones. At Sky, as the companyās Head of Technology, Behaghel more than tripled the engineering teamās size, scaled the Discovery platform by tens of millions of global users and helped launch NBCUās Peacock streaming service. Hubert Behaghel holds a Master of Science degree from IMT Atlantique in France.
āAs the global need for identity verification increases day by day, Hubertās proven skill set with scaling engineering capabilities will be invaluable to Veriffās continued growth. Weāre very excited to welcome him aboard, and to witness his impact on product delivery,ā Janer Gorohhov, CPO and co-founder of Veriff, said.
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