Affiliate Industry
1xBet sets bar high for Affiliates and eSports at “indescribable” ICE and iGB events
Acclaimed online sports betting odds provider 1xBet reflects on “being at epicentre of gaming” at ICE London and iGB Affiliate with the brand garnering major attention at both events. As the company prepares to drive its eSports and Affiliates lines even further, 1xBet’s event team explores new partnerships formed in London and its enhanced growth strategy for 2020…
1xBet took a more prominent position at ICE this year – how was the event for you?
We were looking forward to ICE London and were duly impressed by the values of the event organisers, Clarion Gaming, who are interested in real issues and problems related to the gaming industry. 1xBet fully agrees with the mission of the conference, which brings together gaming leaders for a constructive dialogue, helping everyone to better understand in which areas technology, and our industry, will develop.
What were the main talking points of ICE London?
We are very pleased that ICE 2020 brought together the most creative and ambitious people in gambling. It was incredibly interesting to see the new products the participants showed and, as one of the world’s leading gaming brands, we did not come to the exhibition empty-handed either. Our two stands at ICE and one at iGB Affiliate London immediately attracted the attention of hundreds of visitors, with the interactive features entertaining the crowds and the raffle draws providing a great end to the evenings.
How important is it that this year saw the first ever ICE London Esports Arena: what does that bring to the table and how does it help organizations such as yourselves drive the sector?
We were very pleased to know that an eSports tournament was to be held as part of the conference. Need I say how important eSports is today and how big its audience is? 1xBet understands this and is working on interesting activities for eSports fans with some exciting new developments ahead for 2020. As for the tournament, it was interesting to follow the events and heartily lend our support to Natus Vincere, who finished second overall. It was nice to see the guys in the finals of the top-level tournament and this confirms that we have chosen a worthy partner.
With regards to eSports, can you discuss 1xBet’s future investment strategy in the sector?
The sponsorship agreement with Natus Vincere inspires us to take further steps in this direction. Esports is very popular, and we are closely watching the steady growth of this industry. 1xBet strives to work closely with leaders in this field and our strategy means we do everything to ensure that fans of eSports have a great time with us and their favourite teams.
As for the future, we are determined to develop partnerships with leading cyber teams and continue to improve the eSports aspect of our business, so watch this space!
Last year saw 1xBet embrace the Affiliate sector even further, how did this impact your presence and business goals at iGB Affiliate in 2020?
We are very enthusiastic about events like iGB Affiliate London as they give us a great opportunity to meet with partners. We are always happy about this because we get to see many old friends!
This year, we were pleasantly surprised to not only have numerous meetings but also to meet many new faces. The 1xBet team is always open to cooperation and glad to share our experience.
Were you able to advance any new partnerships or market growth during your time in London at ICE or iGB Affiliate?
Yes, we have laid the groundwork for numerous new deals which we look forward to confirming as they progress. The 1xBet brand sets the bar high, and in 2020 we are determined to raise the level of quality of our products even higher. We are looking forward to new meetings and events, where we will gladly show and discuss the latest industry developments.
What can you tell us about the year ahead for the brand?
These two major events in London were a great start to the year. We were pleased with the outcome of the ICE London and iGB Affiliate events, and especially with our meetings with partners.
Visiting such exhibitions only strengthens our belief in how fast the global marketplace is progressing, and 1xBet along with it. We are already excited to come back next year with a host of newly realised projects and ideas. Being at the epicenter of the gaming industry is an indescribable feeling that we really enjoy!
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Affiliate Industry
Noxwin Elevates Its Game: From Operator to Premier Affiliate Platform
In a bold move within the online gaming industry, Noxwin has transformed from a traditional gaming operator to a leading affiliate platform. This strategic pivot positions Noxwin.com as the ultimate destination for users seeking honest and comprehensive information about casinos and bookmakers, as well as expert tips and tricks in the iGaming sector.
A New Identity for Noxwin
Previously known primarily as a gaming operator, Noxwin has redefined its mission to better align with the evolving needs of today’s players. By transforming itself into an affiliate platform, Noxwin is now dedicated to delivering meticulously reviewed and evaluated information on top online casinos and sports betting sites. This shift empowers players to confidently navigate their options ensuring a superior gaming experience every time.
A Strategic Shift to Better Serve Players
Noxwin’s transition from a gambling operator to an affiliate platform stems from its commitment to serving the modern online gamer. With increasing competition in the industry and players demanding more transparency and reliable resources, Noxwin saw an opportunity to meet these needs. As an affiliate platform, it now offers an unbiased, all-encompassing guide to the best betting and casino sites, empowering users with well-researched reviews, exclusive promotions, and responsible gaming tools.
Honest Information at Your Fingertips
Noxwin.com, having previously struggled with its reputation as an operator, has made significant efforts to rebuild trust and credibility in the industry. Recognising the importance of integrity, they now place a strong emphasis on honesty and transparency with their users. This renewed focus on clear communication, fair play, and responsible operations reflects their dedication to providing players with a reliable, clear, and responsible gaming experience.
In an industry where many platforms advertise enticing bonuses that often do not exist when visiting the actual casino or bookmaker site, Noxwin stands out. The platform verifies all offers, ensuring that users have access to genuine promotions and exclusive deals that enhance their gaming experience.
Noxwin’s rigorous evaluation process includes:
- Licensing and regulation: Ensuring that all listed platforms operate under valid licenses and comply with industry regulations.
- User Experience: Evaluating the design, functionality, and overall user satisfaction of each site.
- Game variety: Analysing the range of games available, including slots, table games, and live dealer options.
- Bonuses and promotions: Reviewing the attractiveness of bonuses, while ensuring that terms and conditions are reasonable and user-friendly.
- Payment methods: Evaluating the variety of secure payment options available for deposits and withdrawals.
- Customer support: Testing the responsiveness and availability of customer service channels.
Empowering Players with Information
Noxwin’s transition to an affiliate platform is not just about listing casinos; it’s about empowering players with information. Through detailed reviews and comparisons, Noxwin helps users make informed decisions based on their gaming preferences. Whether you’re a seasoned player or new to online gambling, Noxwin offers insights that enhance your overall experience.
Exclusive Offers and Promotions
In addition to its comprehensive evaluations, Noxwin prides itself on featuring exclusive offers that players won’t find elsewhere. By partnering with top online casinos, Noxwin provides access to unique bonuses and promotions that can significantly enhance your gaming experience.
A Commitment to Responsible Gaming
As part of its dedication to player welfare, Noxwin emphasizes responsible gaming practices. The platform actively promotes responsible gambling in its reviews, helping players maintain a safe and enjoyable gaming experience.
Conclusion
Noxwin’s transformation from a gambling operator to a premier affiliate platform marks a significant milestone in its mission to provide valuable resources for online gamers. With comprehensive evaluations, exclusive promotions, and a commitment to transparency, Noxwin is now the ultimate destination for betting enthusiasts.
Noxwin’s shift towards a more transparent, honest, and ethical approach is a transformative move that not only enhances its brand reputation but also positively impacts the broader online gambling industry. By prioritizing honesty, integrity, and responsible gaming practices, Noxwin sets a new standard within the iGaming industry. This shift not only enhances its brand reputation but also fosters a culture of trust and accountability, benefitting players, operators, and affiliates alike.
Affiliate Industry
Sitebee partners with QMRA
To help operators and affiliates navigate this complex environment, Sitebee has partnered with Quality Mark Responsible Affiliates, seamlessly integrating legal expertise into Sitebee’s platform.
This collaboration enables Sitebee to offer its clients precise, real-time compliance solutions, supported by QMRA’s thorough understanding of the regulatory frameworks across multiple jurisdictions. With this partnership, Sitebee ensures operators stay informed and equipped to handle the challenges of a rapidly evolving market.
Compliance knowledge rooted in legal expertise
Through the partnership with QMRA, Sitebee offers clients access to an enhanced compliance tool that goes beyond monitoring. Backed by QMRA’s deep expertise in iGaming regulations, the platform now provides tailored legal insights that help operators anticipate and adapt to changing requirements in various regions.
Rasmus Bank Nielsen, Head of Sitebee, remarked: “By integrating QMRA’s extensive legal knowledge, Sitebee empowers our clients with the latest regulatory insights, allowing them to operate with confidence in a highly dynamic market. This partnership gives operators the clarity and foresight they need to manage risk and maintain compliance across all regions where they operate.”
Focused on security, efficiency, and insight
As regulatory demands increase, Sitebee positions itself as an indispensable partner for operators seeking clear, actionable compliance insights. With the addition of QMRA’s expertise, Sitebee clients continues to benefit from:
- Legal clarity on regulatory shifts across jurisdictions, ensuring operators are always informed of important changes.
- Real-time data that allows for quick, informed decision-making, reducing the risk of non-compliance.
- Operational efficiency, streamlining the compliance process through automation, so operators can focus on growing their business while minimizing compliance risks.
Steven Vrolijk, LL.M., Director of QMRA, added: “Our collaboration with Sitebee strengthens the ability to deliver reliable, up-to-date compliance insights. By combining Sitebee’s robust compliance infrastructure with our legal expertise, operators can confidently navigate complex regulations and focus on their core business.”
Ahead of the curve in a complex regulatory environment
With QMRA’s legal expertise now a core part of Sitebee, the platform is designed to help operators navigate the ever-changing regulatory landscape. By providing clients with the most accurate and timely compliance information, Sitebee ensures that businesses are not just responding to changes – they are ready for them.
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