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New service grants bookmakers overview of esports athletes’ ages

George Miller

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New service grants bookmakers overview of esports athletes' ages
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Esports betting operators can now minimize the risk of taking bets on matches with too many under-18 athletes with the help of a new service.

Kyle Giersdorf was only 16 years old when he won the Fortnite World Cup and Yu “JackeyLove” Wen-Bo 17 when his team Invictus won the League of Legends World Championship. The number of under-18 esports athletes is growing, making it increasingly important for betting operators to ensure compliance with regulation concerning the age of the athletes.

This made GameScorekeeper, a Danish company dedicated to providing solutions for esports betting, take a closer look at the challenge:

– In football, it’s relatively easy to pinpoint most under-18 teams. But in esports, many teams field a mix of under-18 and 18+ athletes which has made our clients increasingly interested in a service that makes the athletes’ age transparent and actionable, says founder and CEO of GameScorekeeper Felix Klastrup.

According to GameScorekeeper, two of the top five teams on the Counter-Strike world ranking have starting players under 18 and the number of under-18 players is likely to grow with the same speed as the esports industry.

Accordingly, Felix Klastrup’s company has developed a new product to make his clients’ lives easier:

– We have developed a new service that covers more than 95 percent of all CS:GO teams and their age majorities. Any operator can use the service to manually or automatically suspend bets with teams with a majority of players under 18. The betting industry will go a long way to ensure compliance and with this service it’s relatively easy for them.

The first operator to make use of GameScorekeeper’s service is Betway. Adam Savinson, Head of Esports at Betway Group, explains:

– We are committed to providing the widest selection of markets on esports while at the same time ensuring all bets live up to our strict responsible policies and comply with regulation on athletes’ age. The Player Age Service from GameScorekeeper ensures that we can maintain this efficiently.

Sweden and Spain have imposed regulation barring betting on under-18 players or teams with an under-18 majority and other countries are likely to follow suit. GameScorekeeper’s ‘Player Age Service’ is based on a register of the age of the esports athletes which is linked to the players’ team making it possible for operators to exclude under-18 athletes or teams when using the new service.

eSports

Luckbox adds VALORANT betting to award-winning platform

George Miller

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Luckbox adds VALORANT betting to award-winning platform
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The team at Luckbox are delighted to announce esports fans can now bet on VALORANT at our award-winning platform. The VALORANT addition increases Luckbox’s offering of esports betting types to 14, alongside CS:GO, Dota 2, League of Legends, Overwatch and more.

Luckbox now offers wagering on the game, with markets on Match winner, Correct Score, Maps Handicap, Total Maps, Round Handicap and Total Rounds. Luckbox visitors can watch live streams of competitive VALORANT matches as well as get up-to-date stats and team rosters.

“VALORANT has had an immediate impact as an esport, with Riot Games helping to foster a strong professional structure, with the first stage of the VALORANT Champions Tour boasting a prize pool of more than $400,000,“ said Luckbox Director of Sportsbook Metodi Zaburtov.

“Esports fans have quickly grown to love VALORANT, with 291.26 million hours watched in the past six months, making it the eighth most popular category on Twitch – above FIFA and Call of Duty: Warzone. The addition of VALORANT betting is a continuation of our mission at Luckbox to offer the most comprehensive coverage of esports betting options for fans.”

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eSports

Oddin joins Esports Integrity Commission

George Miller

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Oddin joins Esports Integrity Commission
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The esports ecosystem is young and innovative, but it doesn’t mean it is free from experiencing the integrity issues that traditional sports always suffered. All fraud practices such as match-fixing are serious issues that need to be addressed by stakeholders and esports organizations.

Oddin, as a dedicated esports betting provider, is aware of these problems that can be harmful not only for the esports community but for the betting partners as well. The integrity issues addressed by ESIC are serious topics within the betting operators.

ESIC’s mission is to preserve the integrity of esports and to take responsibility for disruption, prevention, investigation, and prosecution of every form of cheating within the esports ecosystem. From now on, Oddin will work together with ESIC in the common goal of enjoying fair and exciting esports competitions over the world.

‘’We are happy to welcome Oddin into our global anti-fraud network. It is very important for us that key esports betting provider such as Oddin becomes a member. They will help us fight match-fixing practices over the multiple jurisdictions they operate in. We look forward to having long-term cooperation with them.’’ said Ian Smith, Commissioner of Esports Integrity Commission.

‘’As an esports betting provider, we can’t ignore the integrity issues within the esports sphere. Our goal is to provide an entertaining product that can engage esports fans and enhance their experience when watching esports matches. This whole experience can be ruined if someone alters the competition by cheating. Match-fixing is something we are fighting against thanks to our traders’ expertise and our risk management tools, and now as well collaborating with ESIC.’’ said Marek Suchar, Head of Partnerships at Oddin.

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Asia

Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem

George Miller

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Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem
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Trinity Gaming—India’s top gaming talent management company, has signed sports communication agency Artsmith to create awareness among the gamers & influencers wanting to pursue a career in gaming content creations and how they can monetise and create a brand for themselves. With this partnership, the country’s one of the top new age communication firms Artsmith, which specialised in sports and esports PR, has added Trinity Gaming to their esports bouquet of the client list.

Currently managing more than 250 top content creators in India, Trinity Gaming has successfully established a strong platform for these specialised gamers and has transformed them into entertainers and influencers who bring much more value than just merely playing in the gaming ecosystem. The company, which was founded in 2019, has channelised the passion for gaming among millennial gamers and transformed it into a viable career option for many. Committed to bringing professionalism to the ecosystem, they have been one of the first movers in the sector and currently curate content for some of India’s top brands.

Commenting on the tie-up, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “Gaming is all about passion and there are some brilliant minds with amazing ability to create content and these creators did not have the right backing and a strong voice to understand how to create values or a career out of it. We saw an opportunity to create a unique support system where not only the talents are groomed but also amalgamate with brands. According to the recently released EY FICCI 2021 report, online gamers grew 20% from 300 million in 2019 to 360 million in 2020. The numbers themselves validate how big is the community is. The potential is unlimited but creating a strong awareness programme is equally necessary to optimise the opportunities and I personally believe Artsmith has all the necessary experience to roll out this narrative among the gaming community.”

Artsmith, as an agency, brings in years of experience and expertise in creating an innovative mix of PR and digital communication that is innovative and value for money. “Artsmith has the experience and understanding of handholding talents and building a strong brand positioning with maximum visibility. We have worked with top Indian athletes and worked closely to transform them into sustainable content creators as well as influencers and we are confident of positioning Trinity Gaming as a new-age talent management firm with the efficiency of elevating gamers on similar lines and create India’s largest brands story experiences,” said Udita, the Founding Principal of Artsmith.

Artsmith has been successfully managing communications for global sports brands like PUMA as well as creating communications for international and national sporting events and sports leagues in the country. The company has the exclusive communication mandate for premium sports tournaments with Tata Open Maharashtra, India Open—the country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) being some of the key clients in the roster.

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