Sports betting and igaming platform provider BtoBet has published its latest Industry Report for the Colombian market, “Colombia: Shifting From Retail to Online.” The report is an analysis of the evolving Colombian market adapting to a more digital native community.

The report finds that the Colombian iGaming market is adapting to the digital channels very quickly thanks mainly to the steady improvement in the country’s technological infrastructure. But the retail market still remains strong in the country, the report adds.

This is evident from the Coljuegos’ end of year fiscal results which were published last October. The retail bookmakers accounted for 61% of the tax revenue from the industry. But online operators did register a significant growth.

The BtoBet Industry Report also offers valuable data in relation to the improvements that the country has undertaken in recent years in its technological infrastructure.

Specialist virtual games provider Kiron has partnered with leading Mexican-operator Logrand Entertainment Group in a deal which will further its reach in Latin America.

The supplier’s full games portfolio is now available on Strendus.com.mx via the BetMan RGS platform, which offers a rapid play experience on a comprehensive selection of betting markets for a range of sports events.

The partnership will provide Logrand Entertainment Group with a wide variety of new and engaging virtual content, ranging from football to horses and greyhounds, as well as racing roulette and the latest titles from Kiron’s growing portfolio of numbers games.

Launching on Strendus.com.mx, one of the largest platforms by market share in Mexico, will widen distribution of Kiron’s specialist virtual content and increase awareness of its brand among major operators in the region.

Steven Spartinos, co-CEO of Kiron, said: “Mexico is fast emerging as a powerhouse of Latin America and our partnership with Logrand Entertainment Group will allow us to cement our position as a leading provider of virtual content as the market continues to boom.

“This deal demonstrates the growing appetite for virtuals with local players and underlines the appeal of our fast-play betting platform with the industry’s leading operators and their customers worldwide.”

Lenin Castillo, Online Chief Operation Officer of Logrand Entertainment Group, said: “Virtual content continues to be in high demand among our players and with the addition of Kiron’s quality, immersive virtual content we will be able to bolster our offering with both traditional and innovative games.

“We have been able to seamlessly integrate with BetMan Online RGS platform thanks to its speed and flexibility and look forward to expanding our customer base with Kiron’s engaging combination of high-quality video streams and vast array of betting markets.”

Supplier to launch with series of hugely popular LatAm operator brands  

Premium slots and table games provider Habanero has launched its catalogue on Salsa Technology’s network in a move that further solidifies its impressive LatAm expansion.

A leading provider of bespoke technological solutions for the iGaming industry, Salsa Technology boasts a diverse portfolio of popular online casinos with a LatAm-oriented focus.

Under the latest deal, Habanero’s catalogue of 100+ slots, table games and promotional tools will be going live across Salsa Technology’s top tier LatAm operator brands, with additional operators set to follow in the near future.

Already live with a succession of high-profile regional partners, including Codere and BetJuego, Habanero’s launch across Salsa Technology’s network is set to see its impressive growth across the continent continue, with its portfolio proving to be a hit with players and operators alike.

Commenting on the deal, Vera Motto, Business Development Executive at Habanero said: “We are thrilled to expand our partnership with Salsa Technology, by far one of the region’s most impressive players when it comes to providing the next generation of games.

“Already a valued and longstanding partner, we’re looking forward to scaling across the continent together with our action-packed portfolio.”

Salsa Technology’s Global Business Development Manager, Victor Arias added: “Habanero’s premium quality collection of HTML5 slots, table and video poker games, as well as its advanced marketing and retention tools, enrich our outstanding suite of desktop, tablet and mobile-optimised casino titles.

“We’re delighted to have Habanero aboard and look forward to many more years of success together.”