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Booming Games teams up with Hero Gaming

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Booming Games teams up with Hero Gaming
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Malta-based slot supplier Booming Games has rolled out its titles across Hero Gaming brands Casino Heroes, Speedy Casino, Simple Casino, and latest launch Boom Casino. Booming Games’ slot portfolio comprises of more than 60 HTML5 slot games including popular titles like Booming Seven Deluxe, VIP Filthy Riches, Gold Vein, and latest release Arabian Spins. Booming Games release up to two new games per month. Soon to be released are Spinosaurus, Gunspinner and Danger Zone.

“We are delighted to team up with a strong partner like Hero Gaming. Our signature titles are now available to their players across all brands as Booming Games continue to expand in regulated markets. We are looking forward to a fruitful collaboration” said Frederik Niehusen, Chief Commercial Officer at Booming Games.

Booming Games have just recently announced a successful start to 2020 after being recognised as Rising Star of the Year at the International Gaming Awards and launching their slot portfolio on Wildz and Universe Entertainment brands.

‘’We are excited to launch Booming Gaming games through our Hero Gaming brands. Hero Gaming was founded with the drive to deliver experiences that are innovative and not traditionally seen in the gambling industry, and we believe that Booming Gaming shares these values and will help us to offer unique experiences to our players. Both organizations have been growing strong these past years, and we look forward to growing together in the years to come,” says Sven de Waard, Casino Manager at Hero Gaming.

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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