Industry News
Homa Games and Hasbro Announce NERF Epic Pranks! Releasing Today on Mobile Devices
Fast-growing mobile games publisher Homa Games along with Hasbro, Inc., a global play and entertainment company, are excited to announce their first IP collaboration NERF Epic Pranks!, a hypercasual game is available on the mobile app stores today as a free-to-play download. Following the incredible success of Hasbro’s iconic brand, NERF, Homa Games is excited to bring the Nerf blasters to mobile for their players to enjoy worldwide. In this immersive, playful game, players will dive right into the action with intuitive, one tap finger controls, innovative slow-motion visuals and lifelike sounds.
NERF aficionados will be able to enjoy this authentic NERF experience while discovering new features and experiences throughout the game.
- Unlock over 30 character skins
- Collect over 10 NERF blasters
- Unlock over 15 dance moves
“We are beyond excited to bring this game in the hands of users across the world. Our technologies to disrupt content creation proved to be very successful in finding the ideal iteration for this game. We are looking forward to producing more playful content in collaboration with Hasbro to entertain players around the world.” Olivier Le Bas., CRO, at Homa Games.
Throughout the game, players find themselves pranking their friends by battling with their epic Nerf Blasters! Hiding behind different objects, running through playful environments, and escaping from being caught by their opponents to play epic pranks. Users can also play as their favorite ‘’heroes’’. Each hero comes with its own personality, which is shown off through personalized clothing and dance moves. The more a player pranks, the more cool NERF blasters players can unlock!
“We are excited for NERF fans to play a new digital game experience,” said Richard Cleveland, Vice President of Marketing, Digital Media at Hasbro. “Homa Games has taken the spontaneous fun of NERF and created an experience you can enjoy without NERF blasters in hand.”
NERF Epic Pranks! is now available on the iOS App Store and can be found via the link below:
iOS store: https://apps.apple.com/us/app/nerf-epic-pranks/id1492810298
NERF Epic Pranks! is the first of several upcoming titles between Homa Games and Hasbro Inc. The games are published by Homa Games and developed in partnership with game studio Kadka.
NERF Epic Pranks! will soon be available on the Google Play Store, stay tuned.
About Homa Games:
Homa Games is a leading interactive entertainment company for the mobile world with people all around the globe playing our games. Homa Games develops games internally and in partnership with more than 200 handpicked studios worldwide. The company has published more than 30 playful games with titles such as Sky Roller, Tower Color and Idle World. Millions of users are enjoying Homa Games’ productions on a daily basis. The company is headquartered in Paris, France.
About Hasbro Inc.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live-action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories, and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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