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Esports Players League Aims for Accelerated Growth with Esports During the Lockdown, Enters into a Strategic Partnership with Paytm First Games

George Miller

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Esports Players League Aims for Accelerated Growth with Esports During the Lockdown, Enters into a Strategic Partnership with Paytm First Games
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Esports Players League (ESPL), the new global esports tournament network and platform has entered into a strategic partnership with Paytm First Games, India’s leading gaming destination.

Paytm First Games is India’s fastest growing gaming destination and sees more than half a million daily active gamers on the platform, spending anywhere between 30 to 45 minutes per session. It has witnessed 200 percent growth in the last month, with over 75,000 new users joining the platform every day. Paytm First Games is the digital gaming platform of Gamepind Entertainment Private Limited, which is a joint venture between AGTech Holdings Limited and One97 Communications Limited, which is the parent company of India’s largest digital payments & financial services platform Paytm (valued at $17 billion).

With its strong position, Paytm First Games will introduce ESPL’s unique, mobile and online focussed tournaments to gaming enthusiasts in India. It will oversee the rollout of ESPL’s amateur esports platform in India and execute tournaments, acquire users, secure local sponsorship and partnership deals, and create local media content. ESPL will support Paytm First Games’ efforts by delivering the complete tech solution, global sponsorships, media deals, and winning esports strategy. The first ESPL season is scheduled from May to November 2020.

ESPL’s tournaments platform is largely online focussed and is expected to gain traction in the current global COVID-19 pandemic situation that has forced more than 1 billion people to stay at home due to the various movement restrictions imposed by governments.

“India has over 300 million gamers and will roll out 5G connectivity in 2020, making the country a key market for ESPL’s rapidly expanding network of amateur esports tournaments that create a bedroom-to-champion pathway for online gamers,” said ESPL CEO Michael Broda. “We can’t think of a better-positioned partner than Paytm for our expansion into the highly-desirable Indian mobile gaming market.”

Sudhanshu Gupta, COO – Paytm First Games said, “As malls, movie theatres and popular hangout options shut down temporarily in the wake of the COVID-19 outbreak, online gaming is picking up as a popular option for stay at home entertainment. E-sporting is fast expanding its gamer base in India. Our partnership with ESPL focuses on grass-root amateur leagues and the mobile esports space. This partnership will help us to launch the unique esports tournaments in India that will further expand the online gaming landscape in India.”

ESPL is a global esports tournament platform provider focused on creating mobile and online ecosystems for amateur esports leagues globally. Through ESPL’s national franchise model, up-and-coming esports talents can easily participate in global competitions. By facilitating grassroots participation in what is a rapidly expanding market, ESPL has direct access and exposure to a large, valuable and often overlooked segment of the esports industry.

Phase one of ESPL’s global roll-out has yielded franchise partnership agreements in Southeast Asia and Latin America. ESPL also entered its first media partnership with eGG Network, the largest esports TV network in Southeast Asia and Australia that reaches approximately 100 million TV viewers. ESPL will announce additional key international partnerships soon.

ESPL is co-founded by former eSports.com CEO Michael Broda, Kin Wai Lau, founder of iCandy Interactive Limited (ASX: ICI), and Datuk Azrin Bin Mohd Noor of behavioral data and technology firm Sedania Innovator Berhad. eSports.com is a leading global esports media company, and iCandy Interactive is a mobile game developer that serves a community of 350 million gamers.

Asia

Kalaro: The “Super App” for eSports Fans and Pros

Niji Narayan

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Kalaro: The “Super App” for eSports Fans and Pros
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Kalaro is an esports “Super App” that has a wide variety of features and services aimed at esports fans and pros. It was officially launched in the Philippines in October 2020. Kalaro offers tournament management, social media, a video hub and more. This makes Kalaro a “one-stop shop” for esports.

Here is a breakdown of Kalaro’s features that will help Pinoy gamers:

Tournament Management – With just a few clicks on the Kalaro app, one can take charge of player registration, team formation, bracketing and promotion of multiple tournaments. Managing and scaling eSports competition anytime anywhere has never been this easy. For gamers, they can join in active tournaments with ease and this can serve as their training ground to practice and improve their skills to prepare for more competitive and bigger tournaments in the future.

Brand Integration – Kalaro can be a platform to combine monetisation and activation of brand campaigns at the same time. Companies have the opportunity to organically tap the gaming community who are known to support products and services who sponsors eSports events. Gamers and tournament operators can also start building network through Kalaro.

In-app Social Media and Content Browsing – Widen your network with real-time interaction with other gamers while you hone your gaming skills at the same time. There is a bigger chance of discoverability since this will also serve as a social media platform and video hub of the gaming community. Also, there is an in-app currency made up of gems for cashless transactions and better gaming experience.

In-app Advocacy – Kalaro also promotes work-life balance while driving eSports and public sustainability. One of its goals is to also see gamers gain discipline needed to be recognised as true athletes in the world of eSports. When these things are achieved, more companies will realise the value of using eSports as a teambuilding initiative to develop camaraderie, schools will accept online games as part of their curriculum like in other countries and the government to further support the eSports industry.

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Asia

Sportradar Expands its Partnership with Kyodo News

Niji Narayan

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Sportradar Expands its Partnership with Kyodo News
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Kyodo News Digital, a subsidiary of the leading news agency in Japan, has signed a new multi-year partnership with Sportradar. Under the terms of the agreement, Sportradar will see its multi-sport API data services and Radar 360 product re-distributed to Kyodo’s media clients across Japan.

The multi-year deal will see both parties expand a relationship they have had since 2018, which will include the supply and support of a wide range of data from international competitions around the globe including baseball, basketball, soccer, rugby, tennis and golf.

“Offering accurate and reliable information is the cornerstone of our business and we are excited to be partnering with Sportradar to provide the market leading products and services to us and our clients,” Ryuichi Koie, General Manager of Sports Data Division at Kyodo News Digital, said.

Editors and clients will be able to access real-time NBA data through Sportradar’s Radar360 product. This is an innovative tool which allows users to access data through an intuitive interface and easily customisable queries, and includes the ability to create, modify and save custom reports and a myriad of offerings with custom views that allow the end user to choose the stats desired and isolate players and teams from different eras for a direct comparison.

Baseball fans will get exclusive data through the MLB Statcast offering from Sportradar, who are MLB’s exclusive distributor of real-time game statistics, across international markets. Statcast is a state-of-the-art tracking technology that allows for the collection and analysis of a massive amount of baseball data, in ways that were never possible in the past. This unprecedented access to data will help shape the offering Kyodo News is able to present to its clients.

“Media partners use our turnkey services to tell unique, data-driven stories. With these expanded capabilities, it will be even easier to comprehend trends and produce amazing content for pre-, in-, and post-game consumption. It’s a tremendous opportunity for us to partner with Kyodo News who are an established media outlet not only in Japan, but in the region,” Danny Fok, Head of Business Development, Asia at Sportradar, said.

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Asia

Wakayama IR Promotion Council Urges Prefecture to Select IR Partner Soon

Niji Narayan

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Wakayama IR Promotion Council Urges Prefecture to Select IR Partner Soon
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The Wakayama IR Promotion Council has urged the prefectural government to take a decision as soon as possible on its preferred private partner for its IR bid.

Wakayama prefecture announced in January that two private partner candidates, Suncity Group and Clairvest Neem Ventures, had applied for its IR bid, but the target date for an IR partner selection has been pushed back several times.

According to local media, the target date will occur in the spring of this year but little has been known in recent months.

Katsuaki Shirako, secretary-general of the IR Promotion Council, said: “When considering the era after the coronavirus, Wakayama will have a very difficult economic environment if the IR does not come.”

According to Wakayama prefecture’s policy, the IR development must offer a symbolic landmark and be technologically advanced, including MICE facilities covering 50,000 square meters and a casino comprising no more than 3% of the entire area.

In September 2020, the prefecture extended the deadline for request-for-proposal submissions from potential private sector partners by almost three months to January 2021.

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