Connect with us
SIS

Gambling in the USA

SportCaller rolls out FTP Trivia Quizzes for BetMGM to maintain fan engagement

George Miller

Published

on

SportCaller rolls out FTP Trivia Quizzes for BetMGM to maintain fan engagement
Reading Time: 2 minutes

 

Clock-count trivia tests give players the chance to show off their knowledge amid the sporting shutdown for a daily $500 prize

SportCaller, the leading free-to-play (FTP) sports-game provider, has launched a daily series of fun trivia quizzes with BetMGM to continue fan engagement during the sporting shutdown across a range of entertaining events this Spring.

These tests of trivia track a seasonal calendar of flagship contests that would typically capture players’ interests and imaginations for the coming month, while also majoring in a daily diet of questions around popular sports and associated general knowledge categories.

BetMGM’s quizzes run off 10 questions, to which players must submit each answer within a 10-second timeframe. Incorrect players are eliminated for the day while correct respondents are required to complete the full 10-question course to win a $500 prize or share it with any other successful player(s). This limited-time answer clock, coupled to varied question-alternating functionality and a deep well of topical historical data, guards against system-manipulation and improves the customer experience with intuitive gameplay.

With this timely series, BetMGM is employing a softer marketing strategy with which to responsibly maintain fan engagement and online hangtime during the current crisis. Users can join in a daily battle for bragging rights against other players, or recommend these free daily challenges to friends. As a result, brand loyalty is organically fostered until live sports return from their historic hiatus.

Cillian Barry, SportCaller MD, said: “We’re delighted to have increased SportCaller’s growing global influence in North America through this partnership with such a revered brand. During this unprecedented sporting shutdown, it’s imperative to evolve and innovate responsibly, so that sports betting can adapt to the current climate.

“Our flexible platform, which allows us to quickly create and deploy topical trivia-quiz FTPs, neatly maps on to the conventional calendar for sport, going some way to filling the void for fun and entertainment during this challenging spell. Then, as this lockdown is lifted, sportsbook engagement can rebound all the stronger.”

Gambling in the USA

Sporting Solutions partners with SCCG Management to accelerate U.S. strategy

George Miller

Published

on

Sporting Solutions partners with SCCG Management to accelerate U.S. Strategy
Reading Time: 2 minutes

 

Leading sportsbook and lottery supplier Sporting Solutions has teamed up with U.S.-based consultants SCCG Management to accelerate its entry into the North American sports betting market.

SCCG will provide business development and strategic support to Sporting Solutions in the region, as the sportsbook supplier builds on its success in highly competitive and regulated global jurisdictions.

Alongside fully automated solutions for pricing and risk management, which leverage and incorporate machine management techniques from global financial markets to generate bespoke odds, Sporting Solutions will supply its cutting-edge sportsbook software and trader tooling. The dynamic, modular and highly configurable offerings are designed to give U.S. operators an alternative to the manual and inflexible approach of incumbent solutions.

Sporting Solutions has long been regarded as a market-leader for U.S. sports, with an extensive suite of proprietary models powered by access to a wide range of official data and overlaid with superior pricing and trading expertise. Its latest offerings are complemented by a range of features for U.S. players designed to enhance the customer experience and improve business performance.

With a head office in Las Vegas, SCCG Management has extensive experience providing business and product development services in the U.S. betting and gaming market, partnering with some of the industry’s leading operators and suppliers, including Betfred.

Edward Peace, Managing Director of Sporting Solutions, said: “We are pleased to be bringing SCCG Management on board to assist with our North American operations and have high hopes for the opportunities the partnership will present.” He added: “Our combined expertise will serve as a major advantage as we move to fast-track our growth strategy in the region and build on our strong international brand presence to gain market share in sports betting states.”

Stephen Crystal, Managing Partner at SCCG Management, said: “Sporting Solutions’ value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers. Their pricing, risk management and software solutions are proven to help partners improve hold percentages, grow handle and win market share in competitive markets around the world, and we believe they will prove highly disruptive in the U.S. market.

“We will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as our experience in driving growth in the ever-changing sports betting landscape.”

Sporting Solutions was acquired in June 2019 by FDJ Gaming Solutions, an FDJ Group company, to support its B2B strategy, which is focused on driving growth from international markets.

Continue Reading

Gambling in the USA

Amelco secures Colorado regulatory approval

George Miller

Published

on

Amelco secures Colorado regulatory approval
Reading Time: < 1 minute

 

Amelco, the leading sports betting software and trading services provider, has secured yet another major US milestone, receiving regulatory approval to operate in the state of Colorado.

The supplier of choice for the U.S. industry’s multi-territory tier one operators, including Flutter Entertainment and FOX Bet, the Colorado licence is the latest landmark in Amelco’s US development roadmap.

Already live in Colorado with the Stars Group, the provider is set to launch its second sports betting platform, BetWildwood, later in July – via a joint venture with ISI Race & Sports to deliver Wildwood Casino’s inaugural online sportsbook.

Commenting on its Colorado expansion, Brandon Walker, Head of Business Development at Amelco said:

“I’m delighted to announce that Amelco has added another licence to our growing list of US states where will be doing business – highlighting our platform’s capability to meet any compliance requirement.

“As well as the Stars Group, we’re set to deliver Wildwood Casino’s first online sports betting offering, one of Cripple Creek’s most popular VIP-centric locations, with a series of further major sports wagering partnerships due to be announced later in the year.”

With more than a decade of experience in supplying tailored software solutions, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

Continue Reading

Compliance Updates

GiG Secures Sports Betting License in Colorado for WSN.com

George Miller

Published

on

GiG Secures Sports Betting License in Colorado for WSN.com
Reading Time: < 1 minute

 

Gaming Innovation Group (GiG) has further expanded its presence in the United States after receiving a Vendor Minor sports betting license for its flagship affiliate site WSN.com from the Colorado Limited Gaming Control Commission.

GiG Media is now active in seven US states through its flagship US-facing sports betting website World Sports Network (WSN.com).

GiG was granted its first affiliate vendor registration in January 2019 for the state of New Jersey. This was followed in December 2019 by a certificate of registration for sports wagering in Indiana. In February 2020, GiG secured authorisation from the Pennsylvania Gaming Control Board to provide affiliate services in the Keystone State.

Jonas Warrer, Managing Director of GiG Media, said “We are delighted to further strengthen our position in the US with this latest license approval. WSN.com continues to gain momentum in the US market and Colorado provides us with an even greater opportunity to convert visitors into players as legal sportsbooks begin accepting customers in the state.”

Colorado became the 18th state to legalise online sports betting in the US in May 2020. The online sports betting market in the centennial state is estimated to reach approximately $200 million in annual revenue at saturation, according to H2 Gambling Capital.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Privacy Preference Center

Necessary Cookies

We use cookies to make our website work including:
- Remembering your search settings
- Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.

Our own cookies

Advertising

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as http://www.youronlinechoices.com/uk/iab-good-practice-principles.

You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.

Advertising Cookies, Banner Adverts

Analytics

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Analytics and Anonymous Visitor Statistics Cookies

Social Sharing Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Social Website Cookies