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Pariplay Partners with Playlogics to Distribute Content Through Development Programme

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Independent studio selects Pariplay Ignite development programme to kickstart online presence

Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has announced a partnership between Pariplay Ignite, its studio development programme, and Playlogics LLC, an independent casino games studio making its much-anticipated entry into the online realm. Through the partnership, Playlogics will leverage Pariplay’s comprehensive resources, its regulated market footprint and customers to introduce its games to the iGaming market for the first time.

Launched in 2019, Playlogics will benefit from the Ignite programme’s long-standing commitment to supporting independent online game studios looking to expand their reach, but without the resources to do so.  As an Ignite partner, Playlogics will benefit from Pariplay’s infrastructure and extensive global reach, accelerating them into many different markets within a very short period of time. Denmark, Italy, New Jersey, Portugal, Spain and Sweden, are just a few of the regulated territories Pariplay’s Ignite programme will give Playlogics access to

The partnership announcement coincides with the release of Turtle Gems, the first of many exciting online casino games developed by Playlogics, which will be made available via Pariplay Ignite. Turtle Gems is a dazzling ocean-themed video slot that is sure to make a splash among players of all kinds by awarding them with fortune and delight. Alongside captivating graphics and immersive sounds, players can dive into a treasure-hunting quest in this 5-reel, 3-row slot, which offers three rewarding special features, including a Wild Reels draw taking up 70% of the return-to-player (RTP).

Pariplay has been supporting independent studios since we launched Skilzzgaming in 2016. This was soon followed by other studios in need of the unique service offering, including Pirates Gold Studios, Juceey and RubyPlay. By leveraging its long-standing reputation and speed to market capabilities, Pariplay Ignite has established itself as the top choice for independent game studios such as Playlogics.

Tony Beyer, Managing Director at Playlogics LLC, said: “We are really pleased to join forces with Pariplay through their Ignite programme! Our Playlogics studio provides cutting-edge game content, including our newest release, Turtle Gems. Like many games in our catalogue, Turtle Gems provides fast-paced play with an exciting player experience and rich features. We’re excited to be collaborating with Pariplay and look forward to extending our global reach together.”

Adrian Bailey, Managing Director at Pariplay, said: “Pariplay Ignite and Playlogics are a perfect match as the studio is backed by a team with great passion and experience that delivers exciting game offerings, including the newly released Turtle Gems. With many more games slated for release, Playlogics is an exciting addition to our Ignite portfolio and we look forward to supporting their online growth through our technical strength, large-scale distribution and fully regulated market footprint.”

For more information about Pariplay’s Ignite studio development programme and about Playlogics, contact Pariplay.

Industry News

PressEnter Group Elevates CRM Capabilities with Optimove Deal

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PressEnter Group Elevates CRM Capabilities with Optimove Deal
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The fast-growing operator has partnered with the retention marketing leader to drive growth through AI-mapped CRM journeys

PressEnter Group, the dynamic operator of online casino brands such as 21 and Nitro Casino, has partnered with Optimove, the leading CRM Marketing platform,  in a bid to further scale its retention marketing efforts.

The partnership will power PressEnter Group’s efforts to further automate its CRM processes in order to take the marketing activities to the next level. Optimove’s AI-mapped CRM journeys, will allow PressEnter to  scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of each player interaction.

With a scientific, customer-led growth approach at the core of its player marketing efforts, PressEnter chose Optimove’s for its data-driven  approach to marketing and AI capabilities to help the group unlock and enhance player lifetime value in a sustainable and responsible way.

The direct integration between PressEnter and Optimove has ensured expedited time to value and a seamless, effective technology stack that has enabled PressEnter to perfect player-experience on and off-game.

Lahcene MerzougChief Executive Officer of PressEnter Group, said: “We are pursuing an ambitious and aggressive growth strategy in the markets where we are currently active but also in new jurisdictions where we believe  players will be receptive of our brands.”

“Our unique retention strategies have been a key driver in our success to date but partnering with Optimove will allow us to significantly scale this activity, specifically  when it comes to automation and driving efficiencies.”

Moshe DemriGM EMEA at Optimove, said: “We are honored to be chosen by PressEnter Group to support its massive expansion efforts.  In a highly competitive market such as iGaming the only way for operators to grow is with exceptional CRM Marketing. Optimove is  committed to our clients’ growth by providing marketers with highly sophisticated, AI-driven solutions that power personalised marketing  at scale.

“We are extremely proud and excited to enable PressEnter Group to expand its retention efforts, providing each player with the personalised experience they desire.”

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Industry News

Hensel Grad Law Firm Joins All-in Diversity Project as Strategic Partner

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The All-in Diversity Project has strengthened its network by signing the Hensel Grad Law Firm as its first strategic partner of 2022.

With more than 20 years of experience as gaming regulators and a thorough comprehension of how gaming laws are implemented and enforced, Hensel Grad is a gaming law and advisory firm positioned to serve an explosive gaming and sports betting industry in the US. Susan Hensel, one of the firm’s founders, is also a long-standing member of the All-in Diversity Project Advisory Board.

As the central global resource for diversity, equality and inclusion, the All-in Diversity Project is a nonprofit committed to helping businesses around the world to become better companies through their DEI efforts.

“2022 is a key year for All-in. Not only does it mark the release of the third All-Index, which this year will include early insights into the impact of COVID and includes more big names than ever before, it is also the year that we start to step out of betting, gambling and gaming through our partnership with the British Standards Institute and launch of the first ever formally recognised Code of Practice for Diversity, Equality and Inclusion in the Workplace. At a time when the industry faces greater pressures than ever before, this offers us a unique opportunity to position the sector as a global leader in DEI. Our success has, and continues to be, driven by organizations and individuals committed to change. In Hensel Grad we get both,” Christina Thakor-Rankin, co-founder of All-in Diversity Project, said.

“Hensel Grad is honored to join All-in as a strategic partner. What All-in has been able to accomplish in its first three years is impressive, and we look forward to being at the organization’s side as it continues trailblazing for diversity, equality and inclusion in an industry where such growth is not only under a spotlight but also overdue. We are excited to help the organization reach even greater heights in the years ahead,” Susan Hensel said.

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Industry News

WorldMatch Strengthens Partnership with Cristaltec

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WorldMatch Strengthens Partnership with Cristaltec
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WorldMatch has strengthened its partnership with Cristaltec by agreeing to distribute Cristaltec’s newest games to the Italian market.

WorldMatch is a pioneer and leader in the online market, an ever-expanding B2B provider who has provided for over twenty years what customers and players value the most: security, creative content, operational efficiency and innovative technology.

In addition to self-made slots, known and appreciated by operators around the world, WorldMatch will now also distribute products developed by third parties on the market.

After porting the most popular AWP / VLT Cristaltec games for the online market, WorldMatch will distribute Gallina d’Egitto Classic, Ghost Castle Classic, Blackout Classic, Egyptian Mythology, Vampire, Arizona, 7 Diamonds and Genius, for key customers in the Italian market.

“Cristaltec is a very important partner for us. We are excited to continue working together towards new goals. We are ready to enrich our gaming offer with these titles and we are honored to be able to present the new Cristaltec products to our customers. With this agreement we will further improve both the variety and the quality of our portfolio,” Andrea Boratto, CEO of WorldMatch, said.

“We intended to invest and capitalize on our experience and ability to diversify and expand the gaming offer that has seen us and sees us as leaders in the AWP sector. After the acquisition of the Italian branch of the Inspired multinational for the VLT market, we are strongly committed to the online to bring our gaming philosophy to customers in this sector as well. The collaboration with WorldMatch, leader in the reference market, constitutes an important step for Cristaltec to carry out its goals of growth and consolidation to the online,” Giovanni Agliata, CEO of Cristaltec, said.

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