Superbet Group has announced key leadership appointments, approved by the Board of Directors. Sacha Dragic, the founder of Superbet, will return to the Group in an executive role. Sacha and Jimmy Maymann, current CEO, will partner to take on new roles as Co-CEOs of the Group.

Sameen Jalal, who prior to joining Superbet was previously the Director of Engineering leading applied machine learning at Wayve, and had numerous leadership roles in Facebook, has been appointed Chief Technology Officer. Andrei Dusu, who prior to joining Superbet was the co-founder and Chief Product Officer at Eversync, and had numerous leadership roles in Google, has been appointed Chief Product Officer. Albert Simsensohn who joined Superbet following leadership roles in McKinsey and Meta has been appointed Chief Operating Officer.

Hans-Holger Albrecht, Chairman of the Board of Superbet Group, said: “In Superbet we always stretch for more, and after considering all of the opportunities we have ahead of us, it was obvious for me that we should strengthen our leadership team even further. Working closely with Sacha and Jimmy, I’ve seen that they are a powerful combination, which, alongside the rest of our leadership team, will help us to deliver our global ambitions even faster and more efficiently. I’m delighted with the appointments of Sameen, Andrei and Albert who each bring exceptional global platform experience and capability to our leadership team.”

Jimmy Maymann, Co-CEO of Superbet Group, said: “This has been a year of significant growth in our journey to becoming a product-led company. Our regional strategy is accelerating at pace, as market leader in Romania, number one brand in Belgium, very strong growth rates in Poland and pursuing podium position in Serbia. However, alongside the growth we see in our Brazil operation there is a more global set of opportunities that we will capture. It’s clear that Sacha will bring a game-changing impact in returning to the business to help us to move faster to the next phase of our growth. The appointments of Sameen, Andrei and Albert further strengthen our leadership team, enabling us to scale further and quicker. I’m looking forward to partnering with Sacha and the rest of the leadership team to accelerate from a strong base.”

Sacha Dragic, Founder and Co-CEO at Superbet Group, said: “At Superbet we have always planned many horizons ahead with ambition and I’m pleased to see the progress and speed with which the team have been growing and scaling the business to meet this ambition. The opportunities ahead of us, however, are significant and so it was the right time to return to the business and also to further strengthen our leadership team with global platform and scaling experience. I’m delighted with the appointments of Sameen, Andrei and Albert who join an exceptional leadership team, and I look forward to partnering closely with Jimmy and the leadership team in delivering our strategy and growth plans.”

BC.GAME, a global leader in the iGaming industry, has announced a significant evolution in its brand journey with the launch of a comprehensive upgrade. This initiative marks a transformative shift, featuring a revitalised visual identity, an enhanced user interface and innovative product offerings, all designed to elevate its brand presence on the global stage.

A Visual Evolution: Embodying Core Mission and Values

BC.GAME’s brand transformation extends beyond a mere logo update; it represents a significant enhancement of the brand narrative. The newly designed logo encapsulates the brand’s mission and values, imbuing the story with renewed vigor and direction. With a sophisticated design, this evolution propels BC.GAME into its next chapter with a fresh and dynamic expression.

The visual style, characterised by vibrant green gradients, conveys BC.GAME’s vitality and innovative spirit. The meticulously crafted interface employs clean and modern aesthetics to elevate the user experience. This distinctive visual direction underscores the brand’s ongoing commitment to innovation and excellence.

Refined Interaction: Revamped Interface

The brand upgrade includes a comprehensive redesign of the user interface, adopting a modular layout to ensure seamless and efficient information delivery. This innovative design simplifies navigation, enhancing user decision-making and overall experience. BC.GAME has restructured pages into a more intuitive multi-level format based on feedback, further refining platform usability.

Interactive features have been introduced to enrich the gaming experience, making the platform more engaging and user-friendly. This thoughtful redesign reflects BC.GAME’s dedication to providing an immersive and enjoyable experience.

Innovative Developments: Product Enhancements

At the core of this brand upgrade is BC.GAME’s dedication to continuous innovation. The introduction of Coco Rush, a new mini-app game, enriches the ecosystem and demonstrates the brand’s commitment to seamless Web3 access. Continuous innovation is a core commitment, ensuring users enjoy limitless opportunities within the ecosystem. After a decade of service, BC.GAME’s commitment to enhancing user experience remains steadfast. The bar is consistently raised, seeking new avenues to provide top-tier services and experiences.

BC.GAME will continue to explore emerging technologies and trends to drive platform development. The company is dedicated to enhancing user experience, proactively adapting to industry changes and offering innovative solutions to meet evolving market demands. Each step forward reflects BC.GAME’s commitment to excellence and forward-thinking vision for the industry’s future.

Alongside the migration of iGB L!VE to London in July 2025, Clarion Gaming has confirmed that the world acclaimed iGB Affiliate Awards will be held alongside the London expo.

The decision to run the Awards as part of the iGB L!VE experience was made in collaboration with key igaming and affiliate stakeholders, with the announcement warmly welcomed by the affiliate community.

Richard Moffat, Chief Executive of OLBG, one of the UK’s leading sports betting affiliates, reflected the industry view stating: “I’m delighted to hear that the iGB Affiliate Awards will be staying in London and running alongside iGB L!VE. As home to the largest regulated online gambling market in the world, it makes a lot of sense for the UK to hold a big annual industry event.

“By combining the growing iGB L!VE with the longstanding and respected iGB Affiliate Awards, we have a fantastic show to look forward to. OLBG will be supporting iGB L!VE with our biggest ever presence at a conference and we can’t wait to see our team and our partners enjoying London in the summer.”

Naomi Barton, iGB Events’ Global Portfolio Director, also shared her vision: “The iGB Affiliate Awards which are known for their integrity and merit-based recognition have become a cornerstone event for igaming affiliates. Furthermore, the UK igaming market is worth a phenomenal £5.1 bn (2024) and leads the way in marketing and tech innovation globally.

“Keeping this spirit alive, we’re committed to further enhancing the Awards’ importance by pairing it with iGB L!VE, the world’s fastest-growing Tier 1 online gaming exhibition, an event with an outstanding reputation for delivering real value and business returns for our customers.

“We can’t wait to celebrate with the industry in London, where the heart of the igaming affiliate community beats strongest. My advice is to mark your calendars and get ready for an unforgettable event!”

Further information about how to enter the iGB Affiliate Awards will be available shortly.