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PartnerMatrix signs Prisma Gaming for affiliate management solution

George Miller

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PartnerMatrix signs Prisma Gaming for affiliate management solution
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PartnerMatrix is pleased to announce the signing of a new partnership with Prisma Gaming, Armenia-based iGaming provider. Prisma Gaming is a 3rd-party platform provider set to integrate PartnerMatrix platform and enable their clients to access PartnerMatrix’s affiliate and agent management system.

Through the newly signed agreement, Prisma Gaming will offer PartnerMatrix system to their network of clients, and moreover, use the solution to launch their own affiliate marketing program for the B2C brands, General Casino and Lucky Line.

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Prisma Gaming is a rising star in the iGaming vertical, and I admire their huge ambitions and potential, especially when it comes to their plans to focus on their affiliate business. They are targeting the right markets at the right time, and our team is putting in all the efforts required to help them reach new business levels through efficient affiliate marketing.”

Vaghinak Nersisyan, CEO of Prisma Gaming, says: “Currently we are integrated with the best affiliate marketing solutions in the market, and PartnerMatrix now joins our suppliers with their powerful software. However, this is more than just another integration, since we’ve decided to launch an affiliate program for our casino brands using PartnerMatrix solution.”

Emphasizing the role of affiliate marketing in iGaming, Mikhail Nahapetyan, CEO of General Casino and Lucky Line, adds: “We recognize the importance of having an excellent player acquisition program. General Casino and Lucky Line will greatly benefit from the launch of the upcoming affiliate program, and we are confident that the results will not wait to show.”

 

Affiliate Industry

Cellxpert expands its iGaming business with onboarding Ellmount Gaming LTD

George Miller

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Cellxpert expands its iGaming business with onboarding Ellmount Gaming LTD
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Ellmount Gaming LTD, leading gaming and mobile entertainment provider in Sweden, chose Cellxpert’s platform to track, manage and optimize their affiliate program for their 2 global brands; CasinoRoom.com and HighRoller.com

Cellxpert offers advanced affiliate tracking software. Our solution was designed to help our customers drive growth and optimize their business performance.
Developed by a team of veterans, our SaaS solution includes, everything from detailed reporting, to compliance tools to mitigate risk and a frictionless integration and migration process.

Assaf Dor, Cellxpert CEO, commented; “We are glad to be chosen by an industry leader such as Ellmount and anticipate working together with them to support their affiliate program growth. We believe that our proprietary technology, deep understanding of the industry and affiliate management challenges help us offer the best solution for managing complex partnerships at scale.”

Miles Saacks, Head of affiliates at Ellmount group said “I have tried using multiple affiliate softwares and have tested them all, but none have been as clean and simple to use as Cellxpert. We believe that the intuitive interface, and granular real time data will help us optimize our business results alongside our affiliate partners.”

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Affiliate Industry

Digital Fuel Marketing Bolsters Affiliate Management Team

Niji Narayan

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Digital Fuel Marketing Bolsters Affiliate Management Team
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Digital Fuel Marketing, one of the leading digital marketing agencies in the iGaming space, has hired industry affiliate expert Dennis ter Hamsel to further bolster their affiliate management offering to new and existing clients.

Dennis is the latest addition to the growing affiliate management function, led by Affiliate Director Alison Batchelor, with iGaming experience in the affiliate space since 2003. Dennis is the third new member of the team this year with Dan Stanton and Callie Dove, also joining, to offer clients an unrivalled level of affiliate marketing experience.

Dennis joins Digital Fuel Marketing from BSIP BV. With almost six years’ experience on the affiliate side of the iGaming spectrum, first as a content & community manager and later on as Operational Manager and Head of Sales and Business Development, he brings an insider perspective to the Digital Fuel Marketing team.

“It’s an exciting time of growth for Digital Fuel Marketing and we are excited to welcome Dennis to the team. Dennis has a proven track record of effective partner management and maximising what is possible for both publishers and brands in the affiliate space. Combining his experience with Digital Fuel’s existing expertise sets us up to offer excellent affiliate marketing solutions to new and existing customers in the highly competitive iGaming industry,” Toby Oddy, CEO and Founder of Digital Fuel Marketing, said.

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Affiliate Industry

PartnerMatrix helps clients leverage real-time data via new API development

George Miller

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PartnerMatrix helps clients leverage real-time data via new API development
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PartnerMatrix introduces new API development which helps casino and betting websites to have a better understanding of their affiliate marketing programs. The real-time data API feature allows Affiliate Managers to track users’ actions in real-time, without delay or inaccuracy, view instant reports and access full users’ history and flow.

PartnerMatrix’s API based solution provides transparent and instant data both for operators and affiliates, helps build trustworthy relationships, discourages possible frauds, and improves the day-to-day operations. The first client to leverage the new feature is Prisma Gaming, which is set to integrate it across its B2C brands and clients.

The API integration gives gaming operators a better understanding of the results of their campaigns. The real-time data supplies a wealth of information which helps Affiliate Managers in making well-informed decisions about their ongoing promotional activities. Operators can quickly decide if they should continue promotion, invest more in a campaign, or end it if the results aren’t rising to the expectations.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust and cooperation between iGaming affiliates and operators.”

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

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