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Betsson Group affirms its commitment to Diversity and Inclusion

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Betsson Group affirms its commitment to Diversity and Inclusion
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Betsson Group announces that it has become Founding Member of the All-In Diversity project

Betsson Group announces that it has become Founding Member of the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

Lena Nordin, Chief HR Officer at Betsson Group said, “We are an inclusive company and with 1,800 staff members across nine offices, we have the track record to prove it. With 57 nationalities from 5 different continents, 40% women and 60% men, spread across four generations, Betsson Group is indeed a melting pot of different experiences, backgrounds and ideas.

“Partnerships with like-minded partners, such as the All-In Diversity Project, allows us to achieve greater diversity and inclusion not only within our company but also within the wider industry.”

Betsson Group has always been committed to diversity and inclusion and earlier this year, it launched a new internal initiative called DIB, which stands for Diversity, Inclusion, and Belonging. The DIB initiative will consist of activities aimed at putting additional attention on this important area.

“At Betsson we cherish the fact that every individual is unique. A focus on Diversity allows us to recognise those individual traits, whilst Inclusion is all about embracing the differences between us. We practice inclusion by ensuring that everyone feels welcomed and respected and this creates a sense of Belonging to the Betsson family,” says Lena.

“Betsson is the kind of company that leads by example and we are pleased to welcome them as Founding Members. They are leaders in so many areas and their approach to Diversity & Inclusion is no different,” says co-founder Kelly Kehn. “Industry collaboration and support is so important when working towards change and this been point is made especially significant during COVID-19. We are happy to be partnered with and supported by Betsson.”

Betsson’s work on its employee experience has already achieved great results. In the latest employee survey, 87% of employees said that they are proud to work at Betsson, whilst 86% said that they would recommend the company as a place to work to their family and friends.

As part of Betsson Group’s efforts in putting the spotlight on diversity both within and outside of the organisation, in February, it established the Women in Betsson (WiBE) network. The aim of this is to create a platform to promote equality and the empowerment of women within the iGaming industry, and where women at Betsson can network and inspire each other.

The continuous effort towards offering the best employee experience has also been recognised by several industry peers. Betsson Group has won the ‘Great Place to Work’ award at the 2020 International Gaming Awards. It also won the ‘Company of the Year’ at the Women in Gaming and Diversity Awards 2019, and ‘Employer of the Year’ at the EGR Operator Awards 2019.

“We do not want to rest on our laurels, and we will continue to look for further ways to be more inclusive and celebrate our differences. Joining forces with the All-In Diversity project is one way how to do this. We believe that together we can make a difference,” concludes Lena.

Industry News

Clarion Gaming and ExCeL London plan for the migration of iGB L!VE 2025 to the heart of igaming

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Clarion Gaming is advancing preparations for the migration of iGB L!VE to London in July 2025 establishing a roadmap of activities in partnership with the senior team at ExCeL London which will host the leading global event.

The latest meeting between the two organisations featured:

  • iGB L!VE Portfolio Director Naomi Barton,
  • Clarion Gaming Managing Director Stuart Hunter,
  • Head of Operations Richard Logan and
  • Head of Marketing Jody Frost with the senior team from ExCeL led by the venue’s
  • Chief Commercial Officer Simon Mills.

Expanding on the meeting Naomi Barton said: “This was the second senior level planning meeting that we have held with our colleagues at ExCeL London in order to move the home of the igaming community to a city which is the heart of the igaming industry in a country which is igaming’s largest market.

“The roadmap is being created in order to anticipate industry needs, address pain points and to exceed the expectations of customers. The migration of what is already a top performing Tier One igaming event is set against the backdrop of iGB L!VE’s 5-year growth plan which is focused on delivering 35,000 visitors and over 550 exhibitors and sponsors by 2029.

“Our vision is to harness the tremendous momentum created by the iGB L!VE brand and to take the event to a whole new level in a new venue, and a new exceptionally well-connected global home in the city of London.

“ExCeL London has a fantastic track record of helping events to fulfil their potential, and all of the building blocks are in place for iGB L!VE and its customers to accelerate their businesses to new heights in London.

She added: “Placing our customers at the heart of everything that we do is central plank to the iGB L!VE growth strategy, and the roadmap for 2025 is underpinned by a clear customer-focused programme that will ensure maximum cost-effectiveness as well as global growth for all of our stakeholders.

“We will be using July’s edition of iGB L!VE not only to reflect and celebrate our time in Amsterdam and say thank you to our fantastic partners for many years RAI Amsterdam, but also enable our vendors and customers to secure their presence at ExCeL London in 2025.”

 

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Industry News

1spin4win Unveils “Treasure Hunt” Network Promotion for Online Casinos

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1spin4win, a renowned provider of online casino games, announced the launch of its new network promotion, “Treasure Hunt”. Set to run from June 1 to 9, 2024, this thrilling event invites players on an enchanting adventure across 11 captivating games, with a total prize pool of €20,000 waiting to be claimed.

The nine-day “Treasure Hunt” promotion is designed to significantly enhance player interest and engagement, boost GGR and betting volume, and elevate the brand image of participating online casinos. Players will have the chance to win one of 515 randomly awarded cash prizes, adding an extra layer of excitement to their gaming experience.

Each bet placed during the promotion can result in a maximum of one prize, with no limit on the number of prizes a player can win. Notably, all prizes are deducted from the GGR prior to invoicing, ensuring a smooth and transparent process for operators.

The “Treasure Hunt” promotion features a stellar lineup of participating games, including Sun Treasure, Lucky Robbery, Cash the Gold Hold and Win, Cash the Gold, Mega Cash the Gold, Hold the Gold, Book of Corsairs, Lucky Jane & Aztec Book, Lucky Jane in Egypt, Lucky Gold Miner and Dolphin’s Wealth.

To cater to a global audience, all participating titles support 16 fiat and cryptocurrencies, including EUR, USD, BTC, ETH, LTC and USDT.

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Industry News

Allwyn Appoints Ifor Evans as Group Chief Technology Officer

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Allwyn announced the appointment of Ifor Evans as its new Group Chief Technology Officer. Ifor will replace Tony Khatskevich, who, after six years of dedicated and exemplary service, has decided to move from his current role as Group Chief Technology Officer and become an Advisor to the CEO and Board of Directors. In this role, Tony will focus on offering strategic counsel on innovation, technology, IT and security matters. Ifor will take up the CTO role at Allwyn on 1 June 2024.

Ifor is an accomplished CTO with over 25 years of extensive experience in software engineering, systems and data architecture, IT management and project leadership. He joins Allwyn from Gamesys PLC/Bally’s Corp, where he has been Group Chief Technology Officer since 2019 and where he developed, maintained and operated highly capable gaming platforms.

Prior to Gamesys, he held the role of Group Chief Technology Officer (Southeast Asia) for Lazada, part of the Alibaba Group, working in Singapore. He also established Lazada eLogistics (LEL) as a separate entity within the Lazada Group, and led a team of over 400 individuals to create and implement a comprehensive technology strategy.

Robert Chvátal, CEO of Allwyn Group, said: “We are delighted to welcome Ifor as our new Group Chief Technology Officer to continue enhancing the innovation of the lotteries we operate. Allwyn wants to make its lotteries even more entertaining and attractive to new audiences, and in doing so have even more of a positive impact on society.

“Ifor is a dynamic business leader who has an excellent track record of delivering technology solutions across the gaming and IT sector. He has exceptional strategic capabilities, proven operational effectiveness and strong experience in our markets.

“I would also like to take the opportunity to thank Tony for his exceptional contribution and commitment to Allwyn over the past six years. He played a pivotal role in establishing a strong technology function for Allwyn, and conceived and led technology initiatives that have helped to drive innovation across the Group. In addition, Tony played a key leadership role in Allwyn’s winning bid in the UK and management of the transition. I’m very pleased that we will continue to benefit from Tony’s wisdom, knowledge, ideas and warm personality in his new role, where he will continue to help us to fulfil our business growth and ambitions.”

Ifor Evans said: “I am delighted to have been appointed as Group Chief Technology Officer of Allwyn. The company’s commitment to social impact is evident across its global footprint. I look forward to helping the team to develop even better lotteries and new game formats through the power of cutting-edge technology and future thinking.”

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