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Betsson Group affirms its commitment to Diversity and Inclusion

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Betsson Group affirms its commitment to Diversity and Inclusion
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Betsson Group announces that it has become Founding Member of the All-In Diversity project

Betsson Group announces that it has become Founding Member of the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

Lena Nordin, Chief HR Officer at Betsson Group said, “We are an inclusive company and with 1,800 staff members across nine offices, we have the track record to prove it. With 57 nationalities from 5 different continents, 40% women and 60% men, spread across four generations, Betsson Group is indeed a melting pot of different experiences, backgrounds and ideas.

“Partnerships with like-minded partners, such as the All-In Diversity Project, allows us to achieve greater diversity and inclusion not only within our company but also within the wider industry.”

Betsson Group has always been committed to diversity and inclusion and earlier this year, it launched a new internal initiative called DIB, which stands for Diversity, Inclusion, and Belonging. The DIB initiative will consist of activities aimed at putting additional attention on this important area.

“At Betsson we cherish the fact that every individual is unique. A focus on Diversity allows us to recognise those individual traits, whilst Inclusion is all about embracing the differences between us. We practice inclusion by ensuring that everyone feels welcomed and respected and this creates a sense of Belonging to the Betsson family,” says Lena.

“Betsson is the kind of company that leads by example and we are pleased to welcome them as Founding Members. They are leaders in so many areas and their approach to Diversity & Inclusion is no different,” says co-founder Kelly Kehn. “Industry collaboration and support is so important when working towards change and this been point is made especially significant during COVID-19. We are happy to be partnered with and supported by Betsson.”

Betsson’s work on its employee experience has already achieved great results. In the latest employee survey, 87% of employees said that they are proud to work at Betsson, whilst 86% said that they would recommend the company as a place to work to their family and friends.

As part of Betsson Group’s efforts in putting the spotlight on diversity both within and outside of the organisation, in February, it established the Women in Betsson (WiBE) network. The aim of this is to create a platform to promote equality and the empowerment of women within the iGaming industry, and where women at Betsson can network and inspire each other.

The continuous effort towards offering the best employee experience has also been recognised by several industry peers. Betsson Group has won the ‘Great Place to Work’ award at the 2020 International Gaming Awards. It also won the ‘Company of the Year’ at the Women in Gaming and Diversity Awards 2019, and ‘Employer of the Year’ at the EGR Operator Awards 2019.

“We do not want to rest on our laurels, and we will continue to look for further ways to be more inclusive and celebrate our differences. Joining forces with the All-In Diversity project is one way how to do this. We believe that together we can make a difference,” concludes Lena.

Industry News

Slotegrator Partners with HollywoodTV

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Slotegrator Partners with HollywoodTV
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Online casino software aggregator Slotegrator has entered into a partnership with live dealer provider HollywoodTV. As per the deal, HollywoodTV’s catalogue of 23 live and pre-recorded games is now available through Slotegrator.

With modern studios, charismatic dealers and hostesses, and innovative new games, it is no surprise the provider’s games are popular with players around the globe. HollywoodTV holds GLI and MGA certifications.

The studio ensures high-quality satellite streaming with 4k cameras and fibre optics, creating a seamless betting experience for players. In addition to their modern, easy-to-play design, HollywoodTV’s games are designed specifically to be played on mobile. HollywoodTV also offers customisable RTP to remain in compliance across jurisdictions.

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888poker Wins EGR Award for Best Poker Marketing Campaign

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888poker Wins EGR Award for Best Poker Marketing Campaign
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888poker has announced that it has secured the Poker Marketing Campaign award for its “Made to Play” campaign at EGR’s Marketing & Innovation Awards.

The “Made to Play” campaign was launched as a multi-market celebration of 888poker’s highly anticipated Poker 8 product. Poker 8 has a state-of-the-art, intuitive user experience with cutting-edge content and capabilities, powered by 888’s proprietary technology.

“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the centre,” Elad Nir, VP Head of 888poker, said.

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Casino ADMIRAL Helmond Opens in the Netherlands

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Casino ADMIRAL Helmond Opens in the Netherlands
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The Casino Admiral Helmond has opened its doors near the Dutch city of Eindhoven.

Casino ADMIRAL Helmond is the seventh Casino ADMIRAL venue in the Netherlands since Casino ADMIRAL Hoofddorp premiered in 2015. At full capacity, the casino is able to host guests at 190 player positions, making it the largest casino in the region. Currently though, due to the COVID-19 restrictions and strict safeguarding protocols, capacities are limited to allow for the necessary social distancing.

“The opening of this new Casino ADMIRAL venue in the Netherlands is further evidence that we are committed to a sustainable business strategy, even in economically difficult times. The casino is located in an exceptional building that has been skilfully adapted by our interior design specialists – in combination with our first-class service and premium gaming offer I am convinced that it will soon become another milestone in our Dutch story of success,” Thomas Komnacky, VP of Global Operations at NOVOMATIC, said.

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