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Booming Games launch on Microgame’s People’s Casino for the Italian market

George Miller

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Booming Games receives UK license
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A new international supplier will help to further expand the range of specialties and games available in the Microgame catalogue.

This is the effect of a new agreement entered into between the Italian provider and the Maltese company Booming Games, particularly well-known in the gaming sector also for having developed classical titles highly appreciated by the public.

The agreement reached between the two groups active in the regulated gaming industry provides for the supply of titles which, through Microgame, can be offered to hundreds of sites and brands operating in the Italian market.

Among the most awaited news from the enthusiast audience there is certainly Booming Seven Deluxe, a slot of the classic type set inside a casino and able to return a unique gaming experience.

But still among the titles that will be immediately available, there is great enthusiasm for specialties all at very high resolution, full of engaging effects and participatory mechanics such as: Boomshakalaka; VIP Filthy Riches; Booming Bananas; Show me the Mummy; Big Apple Wins; Sugar Skulls; Valley of Pharaohs; Golden Profits; Mexico Wins; Lava Loca and Cheeky Monkey.

“Through the agreement with Booming Games and the supply of new games – the leadership of the People’s Casino is further consolidated, the online casino with the widest choice available in Italy. This is in particularly sought after because it can always guarantee our customers and their users the best offer and a continuous possibility of selection: 1,100 different titles are currently available in the Microgame catalogue! The specialties of Booming Games are the result of a skilful mix of technology and ability to meet the expectations of the players, in line with the mission constantly pursued by Microgame “.

Pierre Mifsud, Head of Account Management of Booming Games adds: “We are very happy to provide our games through Microgame. Since we entered the Italian market, launching our games on Microgame sites has always been our priority which now becomes a reality. This agreement consolidates our position in regulated markets especially in Italy. We will continue to make every game that we release to be available for the Italian market and by the end of the year, we will have around 70 games available for this market. “

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Nederlandse Loterij Appoints Sven Kramer as Brand Ambassador

Niji Narayan

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Nederlandse Loterij Appoints Sven Kramer as Brand Ambassador
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The Dutch National Lottery (Nederlandse Loterij) has appointed speed skater and four-time Olympic champion Sven Kramer as its brand ambassador.

Kramer joins the team of Nederlandse Loterij sports ambassadors in the run-up to the 2022 Olympic Games in Beijing. The deal confirms the lottery’s role as a partner of skating Netherlands and as a co-main sponsor of the Royal Dutch Skating Association (KNSB).

“Within the rich history of long track speed skating, Sven is the undisputed number one. As a partner of TeamNL, we have of course been involved in the Olympic Games for many years and have already enjoyed his achievements a lot. He is a great sportsman with an unprecedented winning mentality, which we as a gaming organization are big fans of,” Judith Keizer, Sponsor Manager of Nederlandse Loterij, said.

“When Lotto, one of the seven game brands of the Nederlandse Loterij, was a partner of the skating team, I already worked with them a lot and I got to know the Nederlandse Loterij as a committed partner with a real heart for the sport. I look forward to the collaboration,” Sven Kramer said.

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Industry News

Entain Appoints Jette Nygaard-Andersen as its New CEO

Niji Narayan

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Entain Appoints Jette Nygaard-Andersen as its New CEO
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Entain plc has appointed Jette Nygaard-Andersen as its Chief Executive Officer with immediate effect. Jette is currently an independent non-executive director of Entain.

Shay Segev, the outgoing CEO, will remain available to Jette, the Board and management until July 8, to facilitate an orderly transition.

In addition, Rob Wood, Entain’s CFO, will have the role of Deputy CEO added to his current role with immediate effect, and Sandeep Tiku, Entain’s Chief Operating Officer, will be appointed to the Board later in the year.

Barry Gibson, Chairman of Entain, said: “We are extremely fortunate to have such an outstanding candidate and readymade CEO in Jette. She is already deeply immersed in Entain’s strategy, and clearly shares our ambition to be the world-leader in sports betting and gaming entertainment.

“Jette and I have been immensely impressed by Rob. He is extremely well regarded internally and externally, and the additional responsibilities will enable him to further develop his operational skills as well as overseeing a key tenet of our growth ambitions through M&A.

“Sandeep has been integral to the development of Entain’s unique proprietary technology platform, which is a source of significant competitive advantage. His appointment not only reflects his contribution to the success of Entain but is also aligned with our aim to have a broader range of experiences and inputs on the Board.”

Jette Nygaard-Andersen said: “I am very excited to have the opportunity of continuing the extraordinary momentum that Entain has in its existing markets, as well as helping it enter new regulated markets and reach new audiences. I am delighted that Rob has agreed to take on broader responsibilities and that the importance of our proprietary technology is recognised through Sandeep’s appointment to the Board. I am deeply wedded to Entain’s commitment to providing industry-leading levels of player protection, and to its philosophy that the most sustainable business in our industry will be the most successful business in our industry. I cannot wait to get started.”

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Dutch Gambling Regulator Imposes €600,000 Fine on Virtual Coin Gaming

Niji Narayan

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Dutch Gambling Regulator Imposes €600,000 Fine on Virtual Coin Gaming
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Dutch gambling regulator Kansspelautoriteit (KSA) has issued a fine of EUR 500,000 against the Curacao-licensed operator Virtual Coin Gaming (VCG) and a separate EUR 100,000 fine against an unnamed employee of the company for creating online games that the authority deemed to be games of chance.

VCG offered games via the websites www.futgalaxy.nl and nl.futgamer.com, which included online betting for football, hockey, and US sports, a FUT jackpot and game packs. Its online games were based on FIFA Ultimate Team (FUT), a card game that is part of the EA Sports FIFA video game franchise, in which players earned credits in the FUT video game either by purchasing these credits directly on www.futgalaxy.nl and nl.futgamer.com or by exchanging virtual currency earned in the EA Sports video game FIFA.

These game packs were a simulation of loot boxes found in the FUT-based FIFA video games in which players had the option to purchase six different packs with values ranging from 5000 to 100,000 credits. Highly rated soccer players were randomly added to the packs. Since the Dutch Betting and Gaming Act does not issue licenses for internet gaming, online games of chance are forbidden in the Netherlands.

Since 2018, in response to research that revealed a link between loot box games and gambling addiction, the KSA has focused on loot boxes, particularly in-game packs in FIFA video games.

The KSA pointed out that online games of chance violate the Betting and Gaming Act. According to the KSA, it was clear that this was a case of an unlicensed operator that specifically target Dutch consumers through the use of the Dutch language, the .nl domain extension and the use of the Dutch payment system iDEAL.

The KSA deemed the VCG game packs to be games of chance. Research carried out by the KSA in January 2019, bolstered by announcements on the websites themselves, revealed that participants generally are not able to predominantly influence their chances of receiving prizes from VCG loot boxes. The KSA also referred to a decision of the court The Hague of 15 October 2020 regarding Electronic Arts, which ruled that in-game packs (i.e. loot boxes) inside FIFA video games constituted games of chance.

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