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Booming Games launch on Microgame’s People’s Casino for the Italian market

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Booming Games receives UK license
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A new international supplier will help to further expand the range of specialties and games available in the Microgame catalogue.

This is the effect of a new agreement entered into between the Italian provider and the Maltese company Booming Games, particularly well-known in the gaming sector also for having developed classical titles highly appreciated by the public.

The agreement reached between the two groups active in the regulated gaming industry provides for the supply of titles which, through Microgame, can be offered to hundreds of sites and brands operating in the Italian market.

Among the most awaited news from the enthusiast audience there is certainly Booming Seven Deluxe, a slot of the classic type set inside a casino and able to return a unique gaming experience.

But still among the titles that will be immediately available, there is great enthusiasm for specialties all at very high resolution, full of engaging effects and participatory mechanics such as: Boomshakalaka; VIP Filthy Riches; Booming Bananas; Show me the Mummy; Big Apple Wins; Sugar Skulls; Valley of Pharaohs; Golden Profits; Mexico Wins; Lava Loca and Cheeky Monkey.

“Through the agreement with Booming Games and the supply of new games – the leadership of the People’s Casino is further consolidated, the online casino with the widest choice available in Italy. This is in particularly sought after because it can always guarantee our customers and their users the best offer and a continuous possibility of selection: 1,100 different titles are currently available in the Microgame catalogue! The specialties of Booming Games are the result of a skilful mix of technology and ability to meet the expectations of the players, in line with the mission constantly pursued by Microgame “.

Pierre Mifsud, Head of Account Management of Booming Games adds: “We are very happy to provide our games through Microgame. Since we entered the Italian market, launching our games on Microgame sites has always been our priority which now becomes a reality. This agreement consolidates our position in regulated markets especially in Italy. We will continue to make every game that we release to be available for the Italian market and by the end of the year, we will have around 70 games available for this market. “

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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gamblinginsider.com
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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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