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Esports Entertainment Group Begins Onboarding Hundreds of Affiliate Partners to Newly Relaunched VIE.gg Esports Betting Platform

George Miller

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Esports Entertainment Group Begins Onboarding Hundreds of Affiliate Partners to Newly Relaunched VIE.gg Esports Betting Platform
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Esports Entertainment Group, Inc., a licensed online gambling company with a focus on esports wagering and 18+ gaming, has officially begun onboarding hundreds of affiliate marketing partners to its newly relaunched VIE.gg wagering platform. The affiliate partners include esports teams, influencers, streamers, leagues, and super affiliates from Asia, Europe, North America and South America. The Company believes its Affiliate Marketing program will play a significant role in its organic growth.

MALTA LICENSE AND NASDAQ LISTING ARE MAJOR ATTRACTIONS FOR AFFILIATES

The Company’s recently announced Malta gaming license and recent listing on NASDAQ are cited by our affiliate partners as very strong factors in their decision to partner with VIE.gg.  Though the Company first began registering a small sample of interested affiliates in 2018, these two factors have generated noticeable enthusiasm from existing and new affiliates who take great comfort in knowing the Company is working within one of the strictest licensing and listing regulatory environments, as compared to private operators.

Moreover, the Company’s financial strength as a result of its successful $8.4million public offering now provides VIE.gg with the resources necessary to support and grow its soon to be large affiliate partner base.

“Our Affiliate partners are a very important part of our organic growth strategy in 2020 and beyond, so it has been a high priority of ours to provide the comfort and security they need to partner with us and drive their valuable global audiences to VIE.gg,” said Grant Johnson, CEO of Esports Entertainment Group.  “We believe that with the combination of our NASDAQ listing, capital raise and Malta license over the last 30 days we have a formidable competitive advantage to attract, support and grow with affiliate partners that we believe will lead to rapid organic growth for our newly relaunched VIE.gg esports wagering platform.”

Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at VIE.gg. Utilizing this peer-to-peer wagering system, the Company offers real-money, exchange-style wagering on esports events worldwide in a secure environment. The VIE.gg platform provides customers the ability to match bets against one another with Esports Entertainment taking a small commission on the winnings.

“Affiliate marketing is a proven growth model for online gambling,” commented Christian Heinrichs, Esports Affiliate Manager. “Our affiliate streamers broadcast to massive, global esports audiences. Combined with the credibility and support of the many teams and leagues we continue to sign as affiliates, we believe our VIE.gg platform can quickly become the industry standard for safe, secure esports betting.”

ABOUT ESPORTS ENTERTAINMENT GROUP:

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. The Company holds a license to conduct online gambling and 18+ gaming on a global basis in Malta and Curacao, Kingdom of the Netherlands and is able to accept wagers from over 149 jurisdictions including Canada, Japan, Germany and South Africa. Esports Entertainment offers fantasy, pools, fixed odds and exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company maintains offices in Malta. For more information visit www.esportsentertainmentgroup.com

Affiliate Industry

PartnerMatrix helps clients leverage real-time data via new API development

George Miller

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PartnerMatrix helps clients leverage real-time data via new API development
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PartnerMatrix introduces new API development which helps casino and betting websites to have a better understanding of their affiliate marketing programs. The real-time data API feature allows Affiliate Managers to track users’ actions in real-time, without delay or inaccuracy, view instant reports and access full users’ history and flow.

PartnerMatrix’s API based solution provides transparent and instant data both for operators and affiliates, helps build trustworthy relationships, discourages possible frauds, and improves the day-to-day operations. The first client to leverage the new feature is Prisma Gaming, which is set to integrate it across its B2C brands and clients.

The API integration gives gaming operators a better understanding of the results of their campaigns. The real-time data supplies a wealth of information which helps Affiliate Managers in making well-informed decisions about their ongoing promotional activities. Operators can quickly decide if they should continue promotion, invest more in a campaign, or end it if the results aren’t rising to the expectations.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust and cooperation between iGaming affiliates and operators.”

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

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Affiliate Industry

XLMEDIA to Offload Finnish Casino Assets

Niji Narayan

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XLMEDIA to Offload Finnish Casino Assets
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Publishing firm XLMedia has instructed Akur Capital to commence a process to sell the majority of its Finnish-facing Casino assets, along with certain other publishing sites.

This proposed disposal is in line with the company’s stated strategy of refining its publishing portfolio and refocusing on regulated and high-potential markets, to deliver more sustainable and predictable growth.

Any disposal proceeds from a successful conclusion over the coming months will be used, along with current balance sheet headroom, to expedite the Company’s strategy through the acquisition and development of content-rich, highly engaging sites in regulated and high growth markets.

“XLMedia has set out a clear transformation strategy to deliver the next phase of growth. We have already made significant progress with reshaping the organisation, reducing our cost base, strengthening the leadership team and building our core people skills and technological expertise,” Stuart Simms, CEO of XLMedia, said.

“The sale of our Finnish-facing casino assets will reduce the reliance on unregulated markets and accelerate the delivery of our strategy, providing additional capital for the acquisition of attractive assets in regulated and high growth markets, such as the burgeoning US sports market. I look forward to updating our key stakeholders over the coming months,” Stuart Simms added.

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Affiliate Industry

Rightlander Expands its Reach to Portugal and Bulgaria

Niji Narayan

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Rightlander Expands its Reach to Portugal and Bulgaria
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Affiliate compliance specialist Rightlander has launched its product and service portfolio in Portugal and Bulgaria.

Operators in these two countries will now have access to the full spectrum of Rightlander.com products including affiliate landing page tracker, PPC partner bidding tool, responsive affiliate finder, live enforcement and quick start.

“Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories. Portugal’s igaming market grew to €69.8m in the first quarter of 2020 and the gambling industry in Bulgaria continues to grow and become more and more interesting for international companies so it was only a matter of time before we included these markets into our offering,” Ian Sims, founder of Rightlander, said.

Rightlander’s distributor compliance database searches every website and generates a list of all locations to which the trademarks of an operator are referred and/or related.

It follows each link on the website towards its final destination, takes a screenshot and stores it in a personal library. This is designed to enable operators to have full oversight of the affiliates that link to their brands.

The platform also helps operators to schedule compliance breach incidents that will be immediately alerted when they occur allowing them to respond and fix instantly.

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