Aspire Global has signed an agreement to acquire 100% of the shares of BtoBet Ltd, a leading B2B sportsbook and technology provider. The acquisition of the sportsbook constitutes a key part of Aspire Global’s growth strategy since it is a major step in creating an offering that covers the main elements of the B2B iGaming value chain. Together with the acquisition last year of the leading aggregator and games studio Pariplay, the purchase of BtoBet’s sportsbook platform positions Aspire Global among the world’s leading iGaming suppliers.

The purchase price is €20 million in cash of which €15 million at closing and €5 million twelve months after closing. In addition, there is an additional consideration based on BtoBet’s performance two years after closing. This consideration is seven times BtoBet’s EBIT in the second year from closing date minus the purchase price of €20 million. In 2019, BtoBet had revenues of €4.4 million and an EBITDA of €1.5 million and in the first six months of 2020 revenues were €3.1 million and EBITDA €1.2 million. The transaction is supposed to be closed during Q4 2020 with material positive effect on Aspire Global’s EBITDA as of 2021. The acquisition is not expected to have any material effect on the financial results in 2020. BtoBet is headquartered in Gibraltar and has almost 100 employees, the majority of which are based in the offices in Italy and North Macedonia.

With the proprietary sportsbook Aspire Global will control the IP in the full value chain and consequently also steer the complete roadmap. In addition, the proprietary sportsbook provides Aspire Global with the highest flexibility when it comes to adding new features and securing fast time to market.

BtoBet has 32 operators on its platform in Europe, Latin America and Africa. The company is a leading provider in Latin America and Africa and with the acquisition Aspire Global, with its broad presence in Europe and recent establishment in the US, takes a prime position also in these two growing markets. BtoBet’s platform, named Neuron 3, provides operators with the core technology for a player-centric environment to facilitate their player interaction in placing their bet in any channels of choice. The result is a betting experience with an accentuated entertainment perspective based on the seamless transition of the core technology which adapts to various scenarios related to the players’ behaviour through any channel, any jurisdictions and markets’ requirements.

Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global now enters the sports betting arena with storm strength. With the acquisition of BtoBet we have become a true global B2B company which owns and provides an iGaming platform, sports betting, casino games and games aggregator as well as managed services for all continents and markets. Aspire Global can now compete for any deal, big or small, that exists out there.”

Tsachi Maimon continued: “This is a perfect match. We are impressed by the qualities of the Neuron Sports platform and in addition we will get access to new growth markets, new potential big deals and new opportunities.”

Alessandro Fried, founder and shareholder of BtoBet, said: “I am truly enthusiastic by the opportunities we see by becoming part of Aspire Global, the powerhouse for iGaming operators. With our joined forces we will take this new global iGaming offering in every corner of the earth. We have been in the industry for a long period of time and finally we met the perfect partner that matches our vision and with which we can build a stronger presence globally.”

Online Casino and Sportsbook Betzest™ expand their offering in a new cooperation with award-winning Swedish casino provider Yggdrasil™, which will give their players opportunity to access to Yggdrasil™ full range games portfolio most popular branded epic slots, including Valley of the Gods, Vault Of Fortune, Vikings go Wild, Beauty and the Beast, Wicked Circus, Double Dragons, Jackpot Express, Football Glory, Jungle Books, Temple Stacks: Splitz and many more.

After adding to its portfolio MGA license, many key payment methods and top online casino providers Betzest now offers a great selection of casino games to ensure amazing entertainment, user experience and adrenaline to their players. This is another significant step in Betzest™ rapid expansion and their performance in 2020 demonstrates that Betzest is becoming stronger than ever. The company is looking forward to announcing more partnerships with other leading providers lined up for the end of Q3, 2020.

Marius Filip, Founder/CMO at Betzest, said: We are thrilled to conclude another partnership with leading casino provider Yggdrasil™. We’ve listened to our players and with this superb addition, we straighten our large client provider’s base in our key strategic markets. We trust that their high quality, innovative games, BOOST™ tools and gamification features will play an important part in taking Betzest™ casino to the next level. We are pleased to welcome them to the Betzest family and look forward to working with them closely for many years.
To celebrate in style, we are rewarding all our players with a fantastic deposit bonuses, Free Spins, Tournaments and No deposit Bonuses.
A big thank you to our Betzest team for this great achievement and to Yggdrasil™ team for their continuous support during the process. We’ve had an extremely fruitful 2020 already, with a remarkable collection of world-class casino providers and payment methods on the way, I’m certain the best is yet to come.

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Betzest is your leading premier Online Sportsbook and Casino operator run by a team of experienced i-gaming experts.
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Ashes winning batsman Kevin Pietersen and global betting brand Betway today announce an extension of their partnership until 2023.

Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind the scenes access with the bookmaker.

Paul Adkins, Marketing and Operations Director at Betway, said: “Kevin adds real value to our cricket offering and Betway customers across the world have enjoyed his unique and honest insight.

“The cricket pages of our exclusive Betway Insider blog will continue to be full to the brim with great content from one of the most talented players in the game’s history, as we look to capture the thrill that comes with every ball.”

The initial focus for the partnership will be the start of the Indian Premier League on Saturday 19^th September, with Pietersen giving weekly updates and his views on the action, including ones to watch and predictions for the week ahead.

The former England international will also support Betway across its partnerships with Cricket West Indies, recently extended to 2022, and Cricket South Africa.