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LeoVegas: A myth-enshrouded industry

George Miller

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LeoVegas: A myth-enshrouded industry
Reading Time: 7 minutes

 

The gambling industry is a bit myth-enshrouded, including by a number of falsehoods about it. Below we explain a few of the things that are often questioned or unknown in an area intended to provide entertainment and relaxation for many people. In Sweden alone, hundreds of thousands of people play games every week.

A young company with Swedish roots
Many people do not know that LeoVegas was established in 2011 in Sweden by two individuals, that the Parent Company is Swedish, and that LeoVegas has a gambling licence that is regulated by the Swedish Gambling Authority. LeoVegas is also regulated in several other countries, which entails continuous oversight by licensing bodies and authorities. This is just like many other regulated industries, such as banking and telecom.

Who owns LeoVegas?
LeoVegas’ stock is listed on Nasdaq Stockholm, and roughly 85% is owned by Swedish shareholders, including mutual funds, insurance companies and more than 15,000 private investors (as per 1 January 2020).

Can anyone play as much as they want?
LeoVegas puts strong emphasis on ensuring that players have the financial means to support their gaming, and that players do not exhibit unsound gaming behaviour or signs of such a tendency. Many control mechanisms are in place, including algorithms that monitor gaming behaviour, personal contacts, and tools that players themselves can use, for example, to regulate the amount of time they spend playing and set amount limits.

How young can you be to play?
LeoVegas has an age limit, and you must be 18 to play.

What does a person need to do to limit their gaming?
LeoVegas offers various options for players to limit their gaming. LeoSafePlay, which is LeoVegas’ proprietary tool for responsible gaming, is one way. The website Spelpaus.se is another means, whereby players can limit their gaming with all gambling companies that have a licence to conduct gambling for money in Sweden. Players can also block themselves from playing and from direct marketing for one, three or six months, or until further notice. Other markets have similar self-blocking systems, such as Rofus in Denmark and GamStop in the UK.

Do the same rules apply for all gambling companies?
In licensed markets, all operators work under the same rules, which is important for consumer protection, among other things. Unfortunately, every regulated market has a black market, entailing gaming outside of the licence system. For example, in Sweden players can play with unlicensed gambling companies, which to not abide by the Swedish rules. These companies do not pay any gambling taxes, and the blocking mechanisms provided by Spelpaus.se do not work. There is no oversight of these companies, and there is a large risk that they are used for money laundering.

How much is the gambling tax?
Most countries have a gambling tax. In Sweden, revenue from gambling tax amounted to an estimated SEK 3.6 bn in 2019. This is tax revenue that was previously excluded from the national treasury. This amount corresponds to the costs (salaries and related payroll costs) for 5,100 nurses per year, or roughly twice the budget of the Swedish Security Service.

How much does LeoVegas play in gambling taxes?
The gambling tax rate varies from country to country. In Sweden it is 18%, while in the UK it is 21%. In total LeoVegas paid EUR 49.7 m in gambling taxes in 2019 (corresponding to SEK 525 m). In Sweden LeoVegas paid SEK 153 m in gambling taxes in 2019.

How much are the winnings at LeoVegas? How large is LeoVegas share of winnings?
For every krona in wagers with LeoVegas, 93%-98% goes back to players in winnings. This can be compared with other popular games in Sweden, such as V75 (pari-mutuel horse racing), where 65% of wagers go to winnings, or Triss (scratch lotteries), where only 49% of players’ wagers are returned in winnings. In general, the state-controlled operators in the various countries offer a considerably lower share of winnings to players than what LeoVegas and other commercial operators offer.

Why does LeoVegas have operations in Malta?
The island nation of Malta, which borders to Sicily and the rest of Italy, is a republic with a population of just under 500,000 and a member of the EU. Historically, gambling in many European countries has been run as a state monopoly, including Sweden until 2019. Malta was out early in offering a European gambling licence, under which gambling companies could offer their services to countries within the EU entirely legally. This was the starting shot and the main reason why many companies chose to establish themselves in Malta, including LeoVegas. Apart from this, the sunny climate and Mediterranean Sea attracts many to work on the island, which facilitates recruiting. Malta is the prime hub for gaming in Europe, and a number of large European gambling companies are domiciled in Malta.

How many people work for LeoVegas?
LeoVegas has approximately 800 employees from nearly 60 countries (including more than 400 in Malta and just under 200 in Sweden). The company has extensive breadth in its employees’ expertise, including 250 IT specialists, gaming developers and product specialists, 40 lawyers, five specialists in artificial intelligence, 20 designers, 80 people who work with marketing, 50 HR specialists, 35 economists and 150 customer service representatives. A total of some 70 people work with compliance and responsible gaming. LeoVegas is constantly searching for additional talent.

How many customers does LeoVegas have?
LeoVegas has roughly 500,000 active customers, and during a given month LeoVegas handles more than 1.2 billion gaming transactions.

What does LeoVegas provide for players and for society?
With ease of accessibility LeoVegas provides a moment of relaxation and entertainment for everyone (18 years and older). People have played games through the ages – even when the Great Wall of China was built, parts of it were financed by lotteries.

LeoVegas contributes large amounts to countries’ treasuries as a taxpayer through gambling taxes, income taxes, employer payroll taxes and other taxes.

LeoVegas is part of the Swedish IT wonder. The company employs highly educated people in programming, technology, search engine optimisation and artificial intelligence. It offers attractive jobs at numerous offices, including in Malta, where 412 work, and in Sweden, where LeoVegas has 182 employees in Stockholm, Västerås and Växjö.

What is LeoVegas doing to address players who exhibit an unsound relationship to their gaming?
Advocating for sound gaming and being vigilant about where gaming wagers come from have top priority. The part of our operations that addresses customers’ gaming is called responsible gaming.

The part of operations that is working to counter money laundering is called Anti-Money Laundering (AML). Put simply, money laundering refers to an operation where black money, i.e., money that has been obtained illegally, is used in a way that it appears to be legally originated or can be used for private consumption without raising suspicions. Black money can be, for example, money that has been received legally, in private or through business, but which has avoided taxation, or money that has originated from criminal activity, such as smuggling, drug trafficking or theft. Today the concept of money laundering also refers to legally or illegally obtained money that is used to finance terrorism.

Following is a description of a few areas in which LeoVegas is working on this issue:

  • Responsible gaming
  • LeoSafePlay
  • Anti-Money Laundering (AML)

Responsible gaming
The responsible gaming department receives information on a continuous basis from all departments that have customer contact, such as customer support, the risk department, the fraud and payments departments, and so on. They review customer accounts to determine if there is a need to contact individuals based on their gaming behaviour and also based on customers’ correspondence with LeoVegas. The company also conducts proactive reviews of customer behaviours and trends in customers’ transactions to be able to identify a need to act. Following a thorough analysis, a decision is made on any measures to be taken. This may be in the form of an email, phone call, or offering education and/or information on unsound gaming. LeoVegas also has a dedicated website, separate from the Group’s gaming website, called LeoSafePlay. Here customers can find additional information about responsible gaming and tools to help individuals who may have a potential problems. LeoSafePlay is also targeted at family members or relatives of persons who exhibit unsound gaming behaviour.

LeoSafePlay
LeoSafePlay is the name of LeoVegas’ platform and work approach for responsible gaming. It incorporates everything from technology and technical solutions to the daily work in the operating activities with this issue. LeoSafePlay also includes the website LeoSafePlay.com, where players themselves can assess their gaming profiles and set time limits and wagering limits for their gaming, among other things. The website is a source of all information surrounding the company’s work with responsible gaming. One of the most important technical solutions used by LeoSafePlay is built upon extensive data analytics to proactively create a long-term relationship with customers and promote responsible gaming.

Central self-exclusion system
On the external website Spelpaus.se, individuals can block themselves from all gambling and from direct marketing during a self-chosen period. Unfortunately, the site does not cover unlicensed companies that operate and advertise in Sweden. This represents more than SEK 700 m in lost revenue to the country’s treasury.

Anti-Money Laundering (AML)
LeoVegas’ Anti-Money Laundering (AML) department works closely with the customer support and compliance departments to ensure full compliance with regulatory requirements and LeoVegas’ policies and routines. This is done by applying a risk-based approach employing system-generated warnings, transaction monitoring algorithms and specialist-trained employees augmented by mandatory training for all employees in the organisation. Identification of fraudulent behaviour helps reduce risks that the company may be exposed to daily. AML risk assessment has high priority and is initiated as soon as a customer registers with LeoVegas.

FACTS ABOUT THE SWEDISH MARKET

How many companies have gambling licences in Sweden?
After the new Gambling Act (Spellag (2018:1138)) came into force on 1 January 2019, 96 companies are now licensed in Sweden (as per 5 March 2020).

How much money do swedes spend on gaming?
Customers in Sweden (18 and older) spend an average of SEK 173 per month with operators licensed in Sweden, net, i.e., after paid winnings. Added to this is gaming with operators without licences, amounting to an estimated SEK 70 per month. (By gaming is meant gaming for money, i.e., where the chance of winning to various degrees is based on odds. Source: Swedish Gambling Authority2018 https://www.spelinspektionen.se/om-oss/statistik/).

What portion of the Swedish population plays games?
Sixty per cent of all Swedes say that they have played for money during the last 12 months. Of those who play, 33% play once a week, and 58% play once a month. Lotteries and pari-mutuel horse racing are the most common forms of gaming/betting. Seventy-five per cent of those who have played games have bought lottery tickets, 38% have bet on horses, and 5% have played casino games. Number games, such as Lotto, account for 50%, and sports betting, such as Oddset, account for 21%. (In this compilation, players may have played more than one type of game, which is why the sum is greater than 100%.) The gender breakdown for gaming is even.

Baltics

Official Shortlist for the 2020 edition of the Baltic and Scandinavian Gaming Awards(BSG Awards) is now available

Zoltan Tundik

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Reading Time: 5 minutes

 

The official shortlist of the Baltic and Scandinavian Gaming Awards 2020 is now live.

 

It has been a hard and stressful period for some of the companies who battled daily by reaching out to their clients base and asking for feedback via votes to help them climb the charts and be included in the shortlist for the 2020 edition of the Baltic and Scandinavian Gaming Awards (BSG Awards).

During June, the industry had the chance to cast their votes online for their favorite operators, software suppliers, and connected service providers and help them reach the Top 5 for their respective categories.

The online voting closed on the 30th of June at midnight and we are happy to announce that despite the critical period the industry is facing, there have been a total of 9641 votes submitted during the session. There have been many categories in which the number of votes has been at the exact results for 2nd, 3rd, 4th, and even 5th place. All companies who made the shortlist should feel proud of this achievement.

The shortlists for each category can be found below and as mentioned in the statement, the winners will be decided by the attending delegates via final voting session at the third edition of the conference and awards that will be held on the 6th of August in Tallinn at Radisson Blu Hotel Olümpia Tallinn.

Make sure to book as fast as possible as the seating is limited! You can choose one of the packages that include either delegate pass or delegate pass and accommodation combo (VIP Package)!

Here are the shortlists per category and per region:

Baltics – 18 Categories

  1. BEST ONLINE CASINO IN THE BALTICS 2020 (OPERATORS)
  • CBET
  • NOMINI
  • PAF
  • UNIBET
  • BETSAFE
  • VIENSVIENS

 

  1. BALTICS – BEST CUSTOMER SUPPORT IN ONLINE CASINO 2020 (OPERATORS)
  • CBET
  • NOMINI
  • PAF
  • VIENSVIENS
  • BETSAFE
  • OPTIBET

 

  1. BEST SPORTS BETTING OPERATOR IN THE BALTICS 2020 (OPERATORS)
  • CBET
  • OPTIBET
  • PAF
  • UNIBET
  • TONYBET
  • BET365
  • OLYBET

 

  1. BALTICS – BEST CUSTOMER SUPPORT IN SPORTS BETTING 2020 (OPERATORS)
  • CBET
  • PAF
  • TONYBET
  • BET365
  • VIENSVIENS
  • UNIBET

 

  1. BEST ESPORTS SERVICE PROVIDER IN THE BALTICS 2020 (B2B)
  • ULTRAPLAY
  • MTG ESPORTS
  • SPORTRADAR
  • SIS
  • TAIN BETTING

 

  1. BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE BALTICS 2020 (B2B)
  • GOLDEN RACE
  • DS Virtual Gaming
  • FANTASY SPORTS INTERACTIVE (FSI)
  • NSOFT
  • PLAYTECH

 

  1. RISING STAR IN BALTIC FANTASY SPORTS / VIRTUAL SPORTS 2020 (B2B)
  • GOLDEN RACE
  • DS Virtual Gaming
  • NSOFT
  • FANTASY SPORTS INTERACTIVE (FSI)
  • PLAYTECH

 

  1. RISING STAR IN BALTIC SPORTS BETTING TECHNOLOGY 2020 (B2B)
  • GOLDEN RACE
  • ALTENAR
  • TGLAB SPORTSBOOK & MODELLING
  • DIGITAIN
  • STATSCORE
  • SINGULAR

 

  1. BEST SPORTS BETTING INNOVATION IN THE BALTICS 2020 (B2B)
  • GOLDEN RACE
  • SG DIGITAL
  • Gaming Solutions
  • TGLAB SPORTSBOOK & MODELLING
  • ULTRAPLAY

 

  1. BEST SPORTS BETTING PROVIDER IN THE BALTICS 2020 (B2B)
  • GOLDEN RACE
  • SOFTGAMINGS
  • Gaming Solutions
  • TGLAB SPORTSBOOK & MODELLING
  • ULTRAPLAY
  • ALTENAR

 

  1. BEST MOBILE BETTING PROVIDER IN THE BALTICS 2020 (B2B)
  • GOLDEN RACE
  • Gaming Solutions
  • TGLAB SPORTSBOOK & MODELLING
  • ULTRAPLAY
  • DIGITAIN
  • STATSCORE

 

  1. BEST ONLINE CASINO PROVIDER IN THE BALTICS 2020 (B2B)
  • SOFT2BET
  • EZUGI
  • TOM HORN GAMING
  • TV
  • MICROGAMING

 

  1. BEST ONLINE CASINO INNOVATOR IN THE BALTICS 2020 (B2B)
  • SOFT2BET
  • EZUGI
  • TOM HORN GAMING
  • SOFTGAMINGS
  • TV
  • PG SOFT

 

  1. BEST SLOTS PROVIDER IN THE BALTICS 2020 (B2B)
  • TOM HORN GAMING
  • EZUGI
  • RELAX GAMING
  • WAZDAN
  • PLAY’N GO
  • EVOLUTION GAMING
  • YGGDRASIL
  • QUICKSPIN
  • SYNOT GAMES
  • NETENT

 

  1. BEST LIVE CASINO PROVIDER IN THE BALTICS 2020 (B2B)
  • EZUGI
  • NETENT
  • VIVO GAMING
  • EVOLUTION GAMING
  • TV

 

  1. RISING STAR IN BALTIC ONLINE CASINO TECHNOLOGY 2020 (B2B)
  • SOFT2BET
  • EZUGI
  • TGLAB SPORTSBOOK & MODELLING
  • TOM HORN GAMING
  • MICROGAMING

 

  1. BEST PAYMENT SERVICE PROVIDER IN THE BALTICS 2020 (CONNECTED)
  • CONNECTPAY
  • GLOBALNETINT
  • HEXOPAY
  • BANKERA
  • TRUSTLY
  • ZIMPLER

 

  1. BEST TESTING LABORATORY IN THE BALTICS 2020 (CONNECTED)
  • BMM TESTLABS
  • GAMING LABORATORIES INTERNATIONAL(GLI)
  • ECOGRA
  • ITECH LABS
  • QUINEL

 

Nordics – 18 Categories

 

  1. BEST ONLINE CASINO IN THE NORDICS 2020 (OPERATORS)
  • NOMINI
  • WAZAMBA
  • YOYOSE
  • PAF
  • BETWAY
  • BWIN
  • CASUMO
  • 888
  • VIDEOSLOTS
  • UNIBET

 

  1. NORDICS – BEST CUSTOMER SUPPORT IN ONLINE CASINO 2020 (OPERATORS)
  • WISHMAKER
  • VIDEOSLOTS
  • TIVOLI CASINO
  • BWIN
  • CASHMIO
  • NORDICBET
  • PAF
  • KARAMBA
  • UNIBET
  • 888
  • BET365
  • POKERSTARS
  • TOMBOLA
  • NINJA CASINO
  • CASUMO
  • CHANZ
  • GUTS
  • JACKPOTJOY

 

  1. BEST SPORTS BETTING OPERATOR IN THE NORDICS 2020 (OPERATORS)
  • RABONA
  • ZULABET
  • BET365
  • PAF
  • BETWAY
  • BWIN
  • 888
  • UNIBET
  • TIPWIN
  • SVENSKA SPEL

 

  1. NORDICS – BEST CUSTOMER SUPPORT IN SPORTS BETTING 2020 (OPERATORS)
  • BET
  • SVENSKA SPEL
  • PAF
  • STANLEYBET
  • UNIBET
  • BET365
  • BETHARD
  • BETSSON
  • OPTIBET
  • NORDICBET
  • BWIN
  • BETSTARS
  • 888

 

  1. BEST ESPORTS SERVICE PROVIDER IN THE NORDICS 2020 (B2B)
  • ULTRAPLAY
  • SIS
  • SPORTRADAR
  • MTG ESPORTS
  • ABIOS GAMING

 

  1. BEST FANTASY SPORTS / VIRTUAL SPORTS PROVIDER IN THE NORDICS 2020 (B2B)
  • GOLDEN RACE
  • FANTASY SPORTS INTERACTIVE (FSI)
  • VERMANTIA
  • KIRON INTERACTIVE
  • NSOFT
  • BETCONSTRUCT
  • PLAYTECH
  • VSOFTCO
  • MAGELLAN ROBOTECH
  • SPORTRADAR
  • BETSYS
  • SCOUT GAMING GROUP

 

  1. RISING STAR IN NORDIC FANTASY SPORTS / VIRTUAL SPORTS 2020 (B2B)
  • GOLDEN RACE
  • FANTASY SPORTS INTERACTIVE (FSI)
  • NSOFT
  • VERMANTIA
  • SWUSH
  • BETCONSTRUCT
  • EVENBET
  • EVERYMATRIX
  • KIRON INTERACTIVE
  • BETRADAR
  • SCOUT GAMING GROUP
  • PLAYTECH
  • OGS FANTASY SPORTS
  • ELBET

 

  1. RISING STAR IN NORDIC SPORTS BETTING TECHNOLOGY 2020 (B2B)
  • GOLDEN RACE
  • Gaming Solutions
  • TGLAB SPORTSBOOK & MODELLING
  • ALTENAR
  • PLAYTECH

 

  1. BEST SPORTS BETTING INNOVATION IN THE NORDICS 2020 (B2B)
  • GOLDEN RACE
  • Gaming Solutions
  • TGLAB SPORTSBOOK & MODELLING
  • ALTENAR
  • NSOFT

 

  1. BEST SPORTS BETTING PROVIDER IN THE NORDICS 2020 (B2B)
  • GOLDEN RACE
  • Gaming Solutions
  • TGLAB SPORTSBOOK & MODELLING
  • ALTENAR
  • TXODDS
  • UPGAMING
  • GIG (GAMING INNOVATION GROUP)
  • BETCONSTRUCT
  • METRIC GAMING
  • NSOFT
  • OFFSIDE GAMING
  • LSPORTS
  • SPORTING SOLUTIONS

 

  1. BEST MOBILE BETTING PROVIDER IN THE NORDICS 2020 (B2B)
  • GOLDEN RACE
  • Gaming Solutions
  • TGLAB SPORTSBOOK & MODELLING
  • ULTRAPLAY
  • ALTENAR
  • FSB
  • NSOFT
  • GLOBAL BET
  • STATSCORE
  • BEST GAMING TECHNOLOGY (BGT – PLAYTECH)

 

  1. BEST ONLINE CASINO PROVIDER IN THE NORDICS 2020 (B2B)
  • TOM HORN GAMING
  • SOFT2BET
  • EZUGI
  • TGLAB SPORTSBOOK & MODELLING
  • GREENTUBE
  • NETENT
  • PLAY’N GO
  • SG DIGITAL
  • ASPIRE GLOBAL

 

  1. BEST ONLINE CASINO INNOVATOR IN THE NORDICS 2020 (B2B)
  • TOM HORN GAMING
  • SOFT2BET
  • EZUGI
  • YGGDRASIL
  • GREENTUBE
  • ENDORPHINA
  • NETENT
  • BETCONSTRUCT
  • PLAYSON
  • QUICKSPIN
  • ASPIRE GLOBAL
  • SG DIGITAL
  • SPIGO

 

  1. RISING STAR IN NORDIC ONLINE CASINO TECHNOLOGY 2020 (B2B)
  • TOM HORN GAMING
  • SOFT2BET
  • EZUGI
  • TGLAB SPORTSBOOK & MODELLING
  • GREENTUBE

 

  1. BEST SLOTS PROVIDER IN THE NORDICS 2020 (B2B)
  • TOM HORN GAMING
  • YGGDRASIL
  • EZUGI
  • PLAY’N GO
  • GREENTUBE

 

  1. BEST LIVE CASINO PROVIDER IN THE NORDICS 2020 (B2B)
  • VIVO GAMING
  • NETENT
  • EZUGI
  • MICROGAMING
  • EVOLUTION GAMING
  • XPROGAMING

 

  1. BEST PAYMENT SERVICE PROVIDER IN THE NORDICS 2020 (CONNECTED)
  • TRUSTLY
  • MONEYNETINT PAYMENT SOLUTIONS
  • EML PAYMENTS
  • PAYSAFE
  • ECOMMPAY
  • EMERCHANTPAY
  • EURO PAYMENT GROUP

 

  1. BEST TESTING LABORATORY IN THE NORDICS 2020 (CONNECTED)
  • BMM TESTLABS
  • QUINEL
  • GAMING LABORATORIES INTERNATIONAL(GLI)
  • ECOGRA
  • ITECH LABS

 

As mentioned in earlier press releases, the conference is going ahead as planned and based on official sources, Estonia has allowed from June 1 for citizens from EU and EEA countries with a slow current spread of COVID-19 to enter the country without the requirement of a 14-day self-isolation period.

You can consult the list that is updated weekly on the following link.

MARE BALTICUM – The Baltic and Scandinavian Gaming Summit will once again bring together the leading companies in the Baltic and Scandinavian region for a full day of quality learning and networking with local regulators and industry experts.

You can find more details about the Agenda here or you can register here!

Browse the official event website here: www.marebalticumgaming.com

You can view the photo gallery from the inaugural event on the following link.

Browse the video archives of the panel discussions which were recorded on the 7th of May at the virtual edition of the conference.

For further inquiries about the 2020 live edition of MBGS and BSG Awards (6 August – Tallinn, Estonia), speaking/attending/sponsoring options, make sure to send an e-mail to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

Visit www.marebalticumgaming.com for more details!

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

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Industry News

FAST TRACK Appoints Dan Morrison as its Commercial Director

Niji Narayan

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on

FAST TRACK Appoints Dan Morrison as its Commercial Director
Reading Time: < 1 minute

 

Malta-based iGaming software provider FAST TRACK has appointed Dan Morrison as its new Commercial Director. He will be spearheading FAST TRACK’s ambitious growth plans.

Morrison has extensive experience in the iGaming sector. After founding ConversionBet, an acquisition and conversion platform developed for iGaming operators, he went on to take the position of Managing Director for iConvert. He has also held a senior commercial role at SaleCycle.

“I am pleased to welcome Dan to the team. It was an obvious move for us given his previous success in launching two iGaming player acquisition companies. He will play an instrumental role in defining our commercial strategy as we move away from our start-up roots and continue to expand our client base,” Simon Lidzén, Co-Founder and CEO of FAST TRACK, said.

“I’m delighted to have been appointed as Commercial Director at a very exciting time for FAST TRACK and I’m looking forward to having the opportunity to make a greater impact on the business and the wider gaming industry,” Dan Morrison said.

“I’m enjoying being part of a progressive and dynamic company with ambitious and extremely talented employees, who are all keen to continue delivering the most powerful player engagement platform to our existing partners as well as developing relationships with new ones,” he added.

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Industry News

APAJO Endorses EGBA’s European Code of Conduct on Responsible Advertising

Niji Narayan

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APAJO Endorses EGBA’s European Code of Conduct on Responsible Advertising
Reading Time: < 1 minute

 

Portuguese gambling association APAJO has officially endorsed the European Gaming and Betting Association’s (EGBA) European code of conduct on responsible advertising for online gambling.

APAJO is the fifth national gambling association to endorse the code. APAJO will now promote the code to its members and other online gambling companies in Portugal and encourage them to sign up to it.

EGBA’s code is the first pan-European initiative for online gambling advertising and leads the way in responsible standards for advertising. The code introduces essential consumer protection measures for responsible advertising content, social media and dedicated measures for minor protection.

“APAJO members believe in the highest standards in responsible advertising and already apply these in Portugal through our commitment to the Portuguese gambling regulator’s own advertising code. We support EGBA’s responsible advertising code because common solutions are additionally needed to the many cross-border issues affecting the online gambling sector, such as advertising, data protection, and the fight against money laundering. That’s why EGBA’s pan-European advertising code is so important. The code will raise responsible standards for gambling advertising across many European countries, particularly in those countries where national rules fall short,” Anne-Marie Furtschegger, Secretary-General of APAJO, said.

“We’re pleased with APAJO’s endorsement and its continued commitment to promote responsible gambling advertising in Portugal. Advertising is essential to inform consumers about those companies which are licensed and regulated in their country, but it is also how the sector is visible to the outside world and needs to be responsible. The responsible advertising code is part of EGBA’s commitment to raise standards and make gambling even safer across all European countries. We urge other online gambling associations and companies to join us to make this objective a reality,” Maarten Haijer, Secretary-General of EGBA, said.

 

Source

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