Connect with us

Industry News

LeoVegas: A myth-enshrouded industry



Reading Time: 7 minutes


The gambling industry is a bit myth-enshrouded, including by a number of falsehoods about it. Below we explain a few of the things that are often questioned or unknown in an area intended to provide entertainment and relaxation for many people. In Sweden alone, hundreds of thousands of people play games every week.

A young company with Swedish roots
Many people do not know that LeoVegas was established in 2011 in Sweden by two individuals, that the Parent Company is Swedish, and that LeoVegas has a gambling licence that is regulated by the Swedish Gambling Authority. LeoVegas is also regulated in several other countries, which entails continuous oversight by licensing bodies and authorities. This is just like many other regulated industries, such as banking and telecom.

Who owns LeoVegas?
LeoVegas’ stock is listed on Nasdaq Stockholm, and roughly 85% is owned by Swedish shareholders, including mutual funds, insurance companies and more than 15,000 private investors (as per 1 January 2020).

Can anyone play as much as they want?
LeoVegas puts strong emphasis on ensuring that players have the financial means to support their gaming, and that players do not exhibit unsound gaming behaviour or signs of such a tendency. Many control mechanisms are in place, including algorithms that monitor gaming behaviour, personal contacts, and tools that players themselves can use, for example, to regulate the amount of time they spend playing and set amount limits.

How young can you be to play?
LeoVegas has an age limit, and you must be 18 to play.

What does a person need to do to limit their gaming?
LeoVegas offers various options for players to limit their gaming. LeoSafePlay, which is LeoVegas’ proprietary tool for responsible gaming, is one way. The website is another means, whereby players can limit their gaming with all gambling companies that have a licence to conduct gambling for money in Sweden. Players can also block themselves from playing and from direct marketing for one, three or six months, or until further notice. Other markets have similar self-blocking systems, such as Rofus in Denmark and GamStop in the UK.

Do the same rules apply for all gambling companies?
In licensed markets, all operators work under the same rules, which is important for consumer protection, among other things. Unfortunately, every regulated market has a black market, entailing gaming outside of the licence system. For example, in Sweden players can play with unlicensed gambling companies, which to not abide by the Swedish rules. These companies do not pay any gambling taxes, and the blocking mechanisms provided by do not work. There is no oversight of these companies, and there is a large risk that they are used for money laundering.

How much is the gambling tax?
Most countries have a gambling tax. In Sweden, revenue from gambling tax amounted to an estimated SEK 3.6 bn in 2019. This is tax revenue that was previously excluded from the national treasury. This amount corresponds to the costs (salaries and related payroll costs) for 5,100 nurses per year, or roughly twice the budget of the Swedish Security Service.

How much does LeoVegas play in gambling taxes?
The gambling tax rate varies from country to country. In Sweden it is 18%, while in the UK it is 21%. In total LeoVegas paid EUR 49.7 m in gambling taxes in 2019 (corresponding to SEK 525 m). In Sweden LeoVegas paid SEK 153 m in gambling taxes in 2019.

How much are the winnings at LeoVegas? How large is LeoVegas share of winnings?
For every krona in wagers with LeoVegas, 93%-98% goes back to players in winnings. This can be compared with other popular games in Sweden, such as V75 (pari-mutuel horse racing), where 65% of wagers go to winnings, or Triss (scratch lotteries), where only 49% of players’ wagers are returned in winnings. In general, the state-controlled operators in the various countries offer a considerably lower share of winnings to players than what LeoVegas and other commercial operators offer.

Why does LeoVegas have operations in Malta?
The island nation of Malta, which borders to Sicily and the rest of Italy, is a republic with a population of just under 500,000 and a member of the EU. Historically, gambling in many European countries has been run as a state monopoly, including Sweden until 2019. Malta was out early in offering a European gambling licence, under which gambling companies could offer their services to countries within the EU entirely legally. This was the starting shot and the main reason why many companies chose to establish themselves in Malta, including LeoVegas. Apart from this, the sunny climate and Mediterranean Sea attracts many to work on the island, which facilitates recruiting. Malta is the prime hub for gaming in Europe, and a number of large European gambling companies are domiciled in Malta.

How many people work for LeoVegas?
LeoVegas has approximately 800 employees from nearly 60 countries (including more than 400 in Malta and just under 200 in Sweden). The company has extensive breadth in its employees’ expertise, including 250 IT specialists, gaming developers and product specialists, 40 lawyers, five specialists in artificial intelligence, 20 designers, 80 people who work with marketing, 50 HR specialists, 35 economists and 150 customer service representatives. A total of some 70 people work with compliance and responsible gaming. LeoVegas is constantly searching for additional talent.

How many customers does LeoVegas have?
LeoVegas has roughly 500,000 active customers, and during a given month LeoVegas handles more than 1.2 billion gaming transactions.

What does LeoVegas provide for players and for society?
With ease of accessibility LeoVegas provides a moment of relaxation and entertainment for everyone (18 years and older). People have played games through the ages – even when the Great Wall of China was built, parts of it were financed by lotteries.

LeoVegas contributes large amounts to countries’ treasuries as a taxpayer through gambling taxes, income taxes, employer payroll taxes and other taxes.

LeoVegas is part of the Swedish IT wonder. The company employs highly educated people in programming, technology, search engine optimisation and artificial intelligence. It offers attractive jobs at numerous offices, including in Malta, where 412 work, and in Sweden, where LeoVegas has 182 employees in Stockholm, Västerås and Växjö.

What is LeoVegas doing to address players who exhibit an unsound relationship to their gaming?
Advocating for sound gaming and being vigilant about where gaming wagers come from have top priority. The part of our operations that addresses customers’ gaming is called responsible gaming.

The part of operations that is working to counter money laundering is called Anti-Money Laundering (AML). Put simply, money laundering refers to an operation where black money, i.e., money that has been obtained illegally, is used in a way that it appears to be legally originated or can be used for private consumption without raising suspicions. Black money can be, for example, money that has been received legally, in private or through business, but which has avoided taxation, or money that has originated from criminal activity, such as smuggling, drug trafficking or theft. Today the concept of money laundering also refers to legally or illegally obtained money that is used to finance terrorism.

Following is a description of a few areas in which LeoVegas is working on this issue:

  • Responsible gaming
  • LeoSafePlay
  • Anti-Money Laundering (AML)

Responsible gaming
The responsible gaming department receives information on a continuous basis from all departments that have customer contact, such as customer support, the risk department, the fraud and payments departments, and so on. They review customer accounts to determine if there is a need to contact individuals based on their gaming behaviour and also based on customers’ correspondence with LeoVegas. The company also conducts proactive reviews of customer behaviours and trends in customers’ transactions to be able to identify a need to act. Following a thorough analysis, a decision is made on any measures to be taken. This may be in the form of an email, phone call, or offering education and/or information on unsound gaming. LeoVegas also has a dedicated website, separate from the Group’s gaming website, called LeoSafePlay. Here customers can find additional information about responsible gaming and tools to help individuals who may have a potential problems. LeoSafePlay is also targeted at family members or relatives of persons who exhibit unsound gaming behaviour.

LeoSafePlay is the name of LeoVegas’ platform and work approach for responsible gaming. It incorporates everything from technology and technical solutions to the daily work in the operating activities with this issue. LeoSafePlay also includes the website, where players themselves can assess their gaming profiles and set time limits and wagering limits for their gaming, among other things. The website is a source of all information surrounding the company’s work with responsible gaming. One of the most important technical solutions used by LeoSafePlay is built upon extensive data analytics to proactively create a long-term relationship with customers and promote responsible gaming.

Central self-exclusion system
On the external website, individuals can block themselves from all gambling and from direct marketing during a self-chosen period. Unfortunately, the site does not cover unlicensed companies that operate and advertise in Sweden. This represents more than SEK 700 m in lost revenue to the country’s treasury.

Anti-Money Laundering (AML)
LeoVegas’ Anti-Money Laundering (AML) department works closely with the customer support and compliance departments to ensure full compliance with regulatory requirements and LeoVegas’ policies and routines. This is done by applying a risk-based approach employing system-generated warnings, transaction monitoring algorithms and specialist-trained employees augmented by mandatory training for all employees in the organisation. Identification of fraudulent behaviour helps reduce risks that the company may be exposed to daily. AML risk assessment has high priority and is initiated as soon as a customer registers with LeoVegas.


How many companies have gambling licences in Sweden?
After the new Gambling Act (Spellag (2018:1138)) came into force on 1 January 2019, 96 companies are now licensed in Sweden (as per 5 March 2020).

How much money do swedes spend on gaming?
Customers in Sweden (18 and older) spend an average of SEK 173 per month with operators licensed in Sweden, net, i.e., after paid winnings. Added to this is gaming with operators without licences, amounting to an estimated SEK 70 per month. (By gaming is meant gaming for money, i.e., where the chance of winning to various degrees is based on odds. Source: Swedish Gambling Authority2018

What portion of the Swedish population plays games?
Sixty per cent of all Swedes say that they have played for money during the last 12 months. Of those who play, 33% play once a week, and 58% play once a month. Lotteries and pari-mutuel horse racing are the most common forms of gaming/betting. Seventy-five per cent of those who have played games have bought lottery tickets, 38% have bet on horses, and 5% have played casino games. Number games, such as Lotto, account for 50%, and sports betting, such as Oddset, account for 21%. (In this compilation, players may have played more than one type of game, which is why the sum is greater than 100%.) The gender breakdown for gaming is even.

Industry News

Patrick Svensk Resigns as Chairman of Betsson



Reading Time: 2 minutes


Patrick Svensk, Chairman of the Board of Betsson AB (publ), has informed the Nomination Committee that he is resigning from Betsson’s Board of Directors and the assignment as Chairman with immediate effect. The Board has appointed Johan Lundberg, currently a member of Betsson’s Board, as the new Chairman.

Patrick Svensk has been a member of Betsson’s Board of Directors since 2005, and Chairman of the Board since 2017. The decision to resign from Betsson’s Board of Directors is based on the fact that the company’s major shareholders have stated that they no longer have full confidence in Patrick Svensk as Chairman of the Board. The lack of full trust is due to how the dismissal of the CEO was handled, which the company communicated in a press release on September 17, 2021.

“It is very sad, and I am sorry that I have disappointed our major owners, but I have done what I thought was best for the company. I am proud of what we have achieved during these years and wish everyone at Betsson great luck in the future,” Patrick Svensk said.

Johan Lundberg, who has been appointed as new Chairman by the Board, has been a member of Betsson’s Board since 2018. Johan Lundberg is the founder of NFT Ventures and a Board Member of Loomis, Svolder and Ölands Bank.

“I would like to extend a warm thank you to Patrick Svensk for his valuable contributions to the Board for almost 17 years. I look forward to continuing the work with the rest of the board to recruit the next generation of international leader to Betsson and at the same time complete the strategic work that is going on with renewal and growth,” Johan Lundberg said.

The Chairman of the Nomination Committee Michael Knutsson has expressed full confidence and support for the remaining Board members and its election of a new Chairman and supports the decision to seek the next generation of international leader for Betsson.

Continue Reading

Industry News

Holland Casino Expects Gains in H2 2021



Reading Time: 2 minutes


Holland Casino is preparing for recovery after a rough first half of the year, having been forced to close for more than 5 months due to measures taken against the COVID-19 pandemic.

As anticipated by the Dutch state-owned company, the extended closure had a negative impact on its financial results for the first half of the year. But as its 14 branches have been operating again since June 5, the operator now expects to post positive results for the second half of 2021.

Turnover achieved in June shows that Holland Casino will soon be able “to operate in a healthy manner” again. Moreover, after having completed “necessary restructuring,” the company expects to become a more efficient and agile organisation, according to a press statement released on Wednesday.

Turnover for H1 2021 posted a low €28.8 million. Net results for tax purposes amounted to a loss of €64.8 million, compared to a loss of €37.8 million over the same period in 2020, in which the company remained open for several months.

“Although Coronavirus also hit our company head-on in the first half of 2021, notably our anniversary year in which we celebrate 45 years in business, we still look ahead with confidence. All in all, Netherlands was deprived of legal casino offer for almost a year, but now that the measures are disappearing little by little, recovery is in sight,” Erwin van Lambaart, CEO of Holland Casino, said.

“We see bright spots in the potential offer of online games of chance as of October 1, for which we have applied for a license, and the opening of our new world-class casino branches in Venlo and Utrecht,” van Lambaart added.

CFO Ruud Bergervoet considers that having sufficient liquid assets in the past six months was key to the company getting through the difficult period of closure. That, along with the NOW scheme, the deferral of tax payments, strict cost control measures and tight operation management, led to the company being able “to safeguard the continuity” of its operations over the past year and a half.

“The significant tax debt of €190.5 million is offset by a strong liquidity position without bank debt. We are therefore considering paying off this tax debt more quickly if no new Coronavirus measures are introduced and the recovery actually continues. The results after June are promising in that regard,” Bergervoet said.

Despite all branches now being open, certain pandemic measures are still being enforced, and Holland Casino is receiving guests at limited capacity in its gambling venues. The company expects that these measures will be phased out, with the hope to open at full capacity and without restrictions “towards autumn.”

“We are also looking forward to the reintroduction of poker, live bingo and our NXT zones so that gaming can really be experienced together again. We also hope to be able to offer our bars and restaurants after midnight, which currently all close at midnight,” van Lambaart said.

Continue Reading

Industry News

Singular Signs 100% of Shares to Flutter Entertainment



Reading Time: 2 minutes


Accountancy firms Crowe UK and Partis Capital have partnered to advise the shareholders of B2B software development company Singular on the sale of its business to Flutter Entertainment.

Singular will sign over 100% of its shares to operator giant Flutter and is the latest company to emerge from the partnership between Crowe and Partis, which provides a combination of M&A expertise and market access; aiding enterprises in the gaming sector with full support on all M&A advisory services.

Darko Gacov, Co-founder and Chief Business Development Officer of Singular, said: “This deal is a huge recognition of Singular and what we managed to build and it furthermore sets the foundation of an exciting next chapter. We look forward to exploring new challenges and opportunities, now being a part of the largest online betting and gaming company in the world.

“Working with Crowe UK, Partis Capital and DWF on the deal has been a really rewarding experience and their help and guidance throughout the process was invaluable in achieving an excellent outcome for the shareholders.”

Justin Edgar, Director at DWF, and Partner Edon Byrnes led the team who advised any legal aspects of the sale to the shareholders on the decision.

Partis Partners, Dan Beard and Stefan Hamann said: “The Crowe and Partis team have had the honour to support the strategic development of Singular over the past few years. It became apparent early in our collaboration that the Singular team had developed an industry-unique iGaming solution that created tremendous value for operators. We congratulate the Flutter and Singular teams on having the foresight to take advantage of this opportunity to create a very powerful partnership.”

Matteo Timpani, Corporate Finance Partner of Crowe UK, said: “It has been an absolute pleasure to support the Singular team throughout this transaction which represents another iGaming deal delivered by Crowe and Partis.

“The company and culture that the Singular shareholders managed to create is an amazing achievement. We look forward to watching both Singular and Flutter flourish following this important strategic acquisition and wish them every success in the future.”

Continue Reading
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.


Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Privacy Preference Center

Necessary Cookies

We use cookies to make our website work including:
- Remembering your search settings
- Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.

Our own cookies


Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as

You can learn more about online advertising at . You can opt-out of almost all advertising cookies at although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.

Advertising Cookies, Banner Adverts


We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Analytics and Anonymous Visitor Statistics Cookies

Social Sharing Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Social Website Cookies