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BetGames.TV inks deal with betting solutions provider UltraPlay

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BetGames.TV inks deal with betting solutions provider UltraPlay
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Entire suite of live games will be available to company’s B2C clients

BetGames.TV, the leading live dealer betting games supplier, has signed a content deal with advanced betting solutions provider UltraPlay.

Games including Baccarat, Wheel of Fortune, and BetGames.TV’s innovative twist on Texas Hold’em poker, 6+ Poker, will soon be available to UltraPlay’s B2C clients, which include BUFF.bet, Betjoe and Elit Bet.

The advanced betting solutions provider has gone from strength-to-strength in 2020, recording a 500% turnover in eSports growth since March 2020, as well as greatly expanding its casino offering to include 4000 games from 40 leading casino providers.

Commenting on the deal, Richard Hogg, CCO at BetGames.TV said: “We’re delighted to have partnered with UltraPlay and look forward to our live betting games reaching an even greater audience than ever before.

“Our aim is to deliver a cutting-edge product that attracts high engagement rates and is a thrill for players and a success for operators, and we can’t wait to see what UltraPlay’s B2C clients make of them.”

Mario Ovcharov, CEO of UltraPlay, added: “BetGames.TV’s innovative live betting catalogue has rightfully earned a name for itself as one the industry’s most engaging betting propositions.

“We look forward to offering BetGames.TV’s products to our clients as well as a long and successful relationship together for many years to come.”

BetGamesTV’s award-winning offering can be integrated seamlessly and delivers a uniquely immersive betting experience. Its latest deal with UltraPlay follows in the footsteps of major agreements signed with platform providers Amelco and SBTech in April.

Dedicated to constantly developing and improving its games, BetGames.TV earned the highly acclaimed ‘Rising Star in Casino Innovation’ at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.

Gambling in the USA

Tropicana Casino Moves to “Light & Wonder” Gaming Platform

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Tropicana online casino will be officially moved to the Light & Wonder platform – formerly known as Scientific Games.

The casino ended its partnership with UK-based Gamesys Limited – their previous platform provider.

The transition is expected to take place on May 25, 2022. This will bring Light & Wonder’s modern look and user interface to Tropicana, potentially boosting its position among online casinos in USA.

How Will Players Be Affected?

The Tropicana app will continue to take bets until the transition takes place.

Players shouldn’t be concerned about safety, or data transfers. All processes will be done automatically, and player records will be seamlessly transferred. Everything that’s already in your account, will stay there as you remember. This includes funds, documents, and payment methods.

After May 25, players will be able to visit the Caesars Casino app to reset their login details (if needed) and access the full range of Tropicana’s gaming library.

The full timeline for the migration goes as follows:

  • April 4: Removal of Jackpots in preparation for platform switch
  • April 30: Final day of access to daily and monthly free games
  • May 2: Promotions are put on hold
  • May 24: Tropicana Casino app stops function; account data is transferred to Caesars Casino App

How Will Tropicana Be Affected?

Tropicana stands firmly in the middle by way of revenue in New Jersey. In 2022’s first two months, they’ve made a little over 18$ million. Yet, the Ceasars Interactive brands made around $20 million in April alone.

Now that Tropicana will fall under Caesars Interactive, the two apps will be merged. Tropicana will join the ranks of Harrah’s and Ceasars’ Online, among others.

By merging with the Caesars Casino app, Tropicana casino will have access to a wider audience. What’s more, the Caesars Casino app is planned to be rebranded to the Tropicana Casino app.

This move makes sense, considering the value and recognition of the Tropicana brand name.

There are other brands that have struck partnerships with Caesars Entertainment. The date of their market entry isn’t known, but these should make an entrance at some point this year:

  • PlayUp
  • PlayOJO
  • MaximBet

What is Light & Wonder?

Light & Wonder’ Inc. was formerly known as Scientific Games Corporation. This US-based gambling company has been at the forefront of online gambling for decades.

Light & Wonder owns several prominent publishers like WMS, Shuffle Master and SG Digital. Over the years, they’ve produced thousands of slot machines, table games, and casino management systems.

Besides online casinos, many of this provider’s titles are favorites at hundreds of land casinos in Vegas, Atlantic City, and various land-based establishments across the world.

The Light & Wonder platform offers modern gaming solutions. They equip partner casinos with 500+ casino games, and various system integrations for payments, and customer support. They ease the life of casino staff and Tropicana players.

In summary, Tropicana players have every reason to be excited about this platform switch!

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Industry News

Entain Launches Pitching In Volunteer Hub

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The Entain Foundation and the Trident Leagues announced the launch of the Pitching In Volunteer Hub, an innovative online portal that will become a one-stop-shop to connect football fans and potential volunteers. The Pitching In Volunteer Hub has been created for all 248 clubs that make up the Trident Leagues, at Steps three and four of the English National League System.

The new Volunteer Hub provides a simple web-based interface through which clubs are able to post volunteering vacancies, while fans can search for available opportunities either at a specific club or based on their location. The hub also enables prospective volunteers to proactively offer their services to clubs and register their skills. In addition to providing the platform, Entain will promote volunteering through its network of community-based Ladbrokes and Coral betting shops.

Contributions made by volunteers are the lifeblood of community football. From matchday activities such as manning the turnstiles, stewarding and catering, through to pitch maintenance, ground upkeep or providing administrative and professional support, there are many areas where volunteers play a vital role in ensuring their local clubs continue to thrive.

The hub is fronted by Pitching In ambassador Stuart Pearce, who knows all about the value of the volunteers from his early days in non-league football. Commenting on the launch, the former England captain said:

“This is a fantastic initiative that will be a real gamechanger for promoting volunteering at the community level. I know from my time at Wealdstone just how important volunteers are to local clubs. Equally, it can be a hugely positive and rewarding experience for those that volunteer, I encourage anyone to give it a go and find out for themselves.

“Pitching In has been unbelievable for non-league football, providing finance at every level for the Trident Leagues. So many people have benefited from this great investment from Entain.”

Pitching In partners with the Trident Leagues (the Isthmian, Northern Premier and Southern Leagues), as a groundbreaking grassroots sport investment fund backed by Entain. In addition, Entain is also the founding partner of the Trident Community Fund, which enables the Leagues’ clubs to apply for funding for a broad range of community engagement projects.

Entain’s Director of Corporate Affairs Grainne Hurst added:

“As the name suggests, our ambition for Pitching In when we partnered with the Trident Leagues was not just to provide financial backing but to bring communities together and encourage everyone to play a part. The Volunteer Hub makes it easier than ever for fans to pitch in and help out their local club.”

In a joint statement, Pitching In Southern League vice-chairman Anthony Hughes, Pitching In Isthmian League chairman Nick Robinson and Pitching In Northern Premier League chairman Mark Harris said:

“We are really excited about the development of the Pitching In Volunteer Hub as part of the tremendous support received from Entain. Volunteers are vital to the running of our clubs we want to welcome as many as possible to play an active part in their Clubs and their communities.”

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Industry News

Betway Signs Multi-year Partnership with Playtech

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Betway, one of the leading global brands in online betting and gaming, has signed a new multi-year partnership with gambling technology company Playtech.

Under the strategic partnership, Betway has launched Playtech’s award-winning Live Entertainment products across the UK, Mexico and .com markets — with Casino games to follow in the near future.

With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players. This agreement is a prime example of Playtech’s commitment to bringing great entertainment value to its partners in both new and established markets.

“We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers. The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment,” Anthony Werkman, CEO of Betway, said.

“Betway’s commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games with exciting new variants than ever before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting and innovative Live offering for their players,” Said Edo Haitin, CEO of Live Casino at Playtech, said.

“Betway is a key strategic partner for Playtech and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and we look forward to a long and fruitful partnership,” Shimon Akad, Chief Operating Officer at Playtech, said.

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