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Enlabs’ OPTIBET launches into Esports Betting with EveryMatrix

George Miller

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Enlabs’ OPTIBET launches into Esports Betting with EveryMatrix
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Gaming group Enlabs launches esports betting on its flagship brand OPTIBET through a new partnership with B2B supplier EveryMatrix. OPTIBET is now offering the industry’s most extensive esports coverage and a tailored esports front-end with live streaming, all made available via OddsMatrix Esports Services.

OPTIBET is the leading sports betting and casino brand across the Baltic States and Nordic region, position secured through innovative and engaging promotions. The new esports integration is in line with OPTIBET’s strategy of offering the complete experience for its players.

With over x40 growth during the recent sports lockdown, esports betting became an enduring growth strategy for operators looking to diversify their gaming portfolios, build additional revenue streams and tap into a huge mass of esports enthusiast fans.

Daniel Belozetsev, Head of Betting, says: “We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to eSports betting, getting access to the rapidly growing world of professional sports competitions using video games. We are confident that this addition will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities”.

Stian Hornsletten, Group CCO of EveryMatrix, comments: “I admire the work done at Enlabs in the past years and I think the present partnership is an important milestone for our esports services. Being creative in advancing new forms of entertainment is something that OPTIBET has very successfully done in the past years, and I am positive that esports betting will reinforce their market-leading position.”

Launched in early 2019 and revamped in the spring of 2020, the OddsMatrix Esports Services offers an unbeatable and growing coverage of 55,000+ monthly events, 50,000+ live events, across 22 titles, with streaming available for 95% of all major live matches and a vast range of specialised betting markets specific to esports.

 

Baltics

BetGames.TV hires Playtech’s Andreas Köberl as CEO

George Miller

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BetGames.TV hires Playtech’s Andreas Köberl as CEO
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Founder Vygerdas Jonikas will now focus on product innovation as CPO

BetGames.TV, the leading live dealer betting games supplier, has hired Andreas Köberl as its new CEO in order to facilitate the company’s next level of growth.

Köberl joins from Playtech Sports, where he started out as Commercial Director and then went onto head up the Trinity Bet Group, operating the Germany and Austria-facing sportsbook brand HPYBET.

Holding several degrees in both engineering and business, including a PhD in high-tech marketing, the Austrian will bring over 12 years of expertise from various positions involved in managing complex software products, including from within the aerospace industry and at Microsoft.

Andreas Köberl, CEO at BetGames.TV, said: “I have had the opportunity to learn from several B2B industry leaders over the past decade, and my recent experience building up a B2C operator in a highly-competitive market will serve me well as I look forward to this exciting challenge at BetGames.TV.

“I am grateful for the trust that has been placed in me. Vygerdas and the team have built an incredible and unique company and culture which I plan to grow to new heights in the coming years.”

Founder of BetGames.TV, Vygerdas Jonikas, will now focus on product innovation as he moves to Chief Product Officer, following the in-house mantra that ‘uniqueness knows no bounds’.

Vygerdas Jonikas, CPO at BetGames.TV, said: “It has been a very pleasant journey, from a crazy idea to today, a successful company, where we have filled the betting market with a constant calendar of table games, lotteries and other inventive live content.

“I strongly believe that everybody should do what they are best at. For me, this means generating new product ideas and driving innovation, and I’m thrilled to have a superbly-qualified candidate in Andreas coming into the CEO role, where his experience and hunger for new challenges fits perfectly.”

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Baltics

Genius Sports Launches New Hiring Programme at Vilnius Tech Hub

Niji Narayan

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Genius Sports Launches New Hiring Programme at Vilnius Tech Hub
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Genius Sports has launched a new hiring programme to expand its technical team in Vilnius, Lithuania.

Genius Sports is actively hiring several exciting new positions to drive the development of a new digital competition management system for world football, the next era of enhancements to its basketball data solutions and new solutions for engaging sports fans around the world.

“The products that our team here in Vilnius develop and implement every day are relied upon by sports in over 150 countries worldwide. Amidst the challenges of the Covid-19 pandemic, we’re excited that Genius Sports’ operations in Vilnius are continuing to expand and look forward to welcoming several more outstanding people to our team,” Matthew Cowling, Head of Product Innovation at Genius Sports, said.

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Baltics

Leander lines up Optibet agreement

George Miller

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Leander lines up Optibet agreement
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Leander to supply gaming content to Baltics operator

Independent gaming company Leander is very pleased to announce it has signed a deal to launch its games portfolio with Baltic and Nordic-facing Optibet.

Under the terms of the new agreement, Leander’s proprietary and third-party content will now become available to players across all of the Enlabs-owned Optibet’s regional sites.

Games include Leander’s very own hits Ave Caesar, Kraken and Wild West Zone, the latter featuring Leander’s innovative concept ‘Dynamic Ways’, together with the company’s latest release, Mad Monsters.

Steven Matsell, CEO at Leander Games, said he was delighted that Leander’s wide selection of games will now be available to Optibet’s clients.

“Our own games portfolio and that of our partners gives our clients the best selection of games from which to choose. We are always happy to be adding new names to our network and it is great that our content will now get even wider distribution with Optibet in the key region of the Baltics and the Nordics”, he said.

Optibet is a leading operator in the region with operations in Estonia, Latvia and Lithuania as well as further afield in the Nordics and emerging markets such as Peru and Chile.

Christopher Davis, Head of Gaming at Enlabs, said: “We are very excited to be adding the Leander games portfolio to our offering. The localised nature of each Leander offering is ideally suited to Enlabs multi-country approach in one of the fastest-growing online gaming regions in Europe.”

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