ASPIRE GLOBAL’S BTOBET SIGNS PLATFORM AND SPORTSBOOK DEAL WITH WILLIAM HILL IN COLOMBIA
Aspire Global’s BtoBet has further expanded its position in Latin America through a partnership with William Hill in Colombia. BtoBet will provide the platform (PAM) and sportsbook to William Hill, one of the world’s leading sports betting and gaming operators.
The agreement is a long-term deal and further strengthens Aspire Global’s leading position in Latin America and specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.
BtoBet was acquired by Aspire Global in September and has established itself as the leading sportsbook provider in the country after the regulation of the Colombian market in 2016. By bolstering its presence in Colombia, Aspire Global and BtoBet have demonstrated its commitment to extending their footprint across global regulated markets.
Ulrik Bengtsson, CEO of William Hill, said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”
Tsachi Maimon, CEO of Aspire Global, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”
PopOK Gaming and Salsa Technology collaborate to deliver high-quality gaming experience
PopOK Gaming announced its new partnership with Salsa Technology, a leading B2B provider of customised iGaming solutions in Latin America and Europe.
The integrated pack includes PopOK Gaming’s popular titles like Yummy, Hot Muchacho, Crazy Poki and others. Each promises eye-popping visuals, dynamic animations, pleasing sound effects and more.
Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “We love the dedication PopOK Gaming places on designing games that combine slick design, engaging features, and excitement. This definitely promises to be a great partnership for both parties.”
Combining PopOK Gaming’s expertise in game development with Salsa Technology’s cutting-edge platform, this collaboration promises to bring the ultimate gaming experience to fans of iGaming.
“We are excited to partner with Salsa Technology,” said Luiza Melikyan, Business Development Executive at PopOK Gaming. “This partnership will give us greater reach and offer a wider audience high-quality gaming content. We are confident that our collaboration will result in truly exceptional gameplay for players.”
UKETC Announces Leadership Changes
The UK Esports Team Committee (UKETC), a collective of UK based esports teams, formed in 2021 as a committee of like-minded individuals, with the aim of progressing and growing the UK esports industry, and representing the voice of teams within wider industry discussions, has announced a change of leadership with immediate effect.
Daniel Chung (COO and co-founder of MNM Gaming) and Jeff Simpkins (COO of Resolve Esports) have been voted by the Committee to the roles of Chair and Vice Chair respectively, for 2023.
Daniel and Jeff are both founding members of the UKETC, and their experience with their respective organisations as well as seeing the development and growth of the UKETC since its creation will be beneficial going forward.
Oliver Weingarten and Stuart Brown have now stepped down from their roles as Chair and Vice Chair respectively. However, they will both remain members of the Committee.
“It was a privilege to be initially elected to Chair by my peers, and I feel in a short space of time we have shown that the teams can work together for a common goal – to improve the infrastructure of esports. There is a lot more work still required, many issues to be tackled, but the foundations are in place and I know that Dan and Jeff are well placed to continue to make strides, and will have the full support of all the members,” said Oliver Weingarten.
“It’s an honour to be elected by my peers to represent the UKETC as the Chairman. Olly and Stu have done a fantastic job moving the UKETC’s forwards to reach our goals. With Jeff taking on the role of Vice Chair, we will continue to build on the UKETC and improve esports for UK teams,” Daniel Chung said.
Pragmatic Play Bolsters Brazil Presence with Aposta Certa Deal
Pragmatic Play, a leading content provider to the iGaming industry, has further expanded in Brazil after signing a multi-product deal with Aposta Certa.
The deal will see customers of the Brazilian operator gain access to Pragmatic Play’s multi-award-winning slot collection, including the acclaimed Sugar Rush and Gates of Olympus titles, as well as the popular Big Bass Bonanza series.
In addition, the operator will gain access to its Live Casino and Virtual Sport product ranges, headlined by gameshow titles such as Sweet Bonanza CandyLand and Boom City, as well as classics such as roulette and blackjack. Pragmatic Play’s Virtual Sports range encompasses traditional sports as well as thrilling shortened forms, such as Penalty Shootout.
The deal sees Pragmatic Play maintain its commercial momentum in Latin America, and Brazil specifically, with a lot of operators take the award-winning provider’s content.
Victor Arias, VP of LatAm operations at Pragmatic Play, said: “We have signed a plethora of multi-product deals and are delighted with another exciting commercial agreement in Brazil.
“The strength of our multi-vertical offering is clear, and we can’t wait for our games to go live with Aposta Certa in the near future.”
Aposta Certa Representative said: “Pragmatic Play combines immersive games with high-quality, proven concepts and its global status speaks for itself.
“We’re delighted to partner with them, and look forward to seeing our players engage with its content as we continue to grow together.”
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