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Coral partner with Spotlight Sports Group to produce cinematic mini-series

George Miller

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Spotlight Sports Group release new interactive Betting Shop Display screen
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Spotlight Sports Group has announced a new mini-series partnership with Coral to produce five cinematic features and a weekly live festival focused racing show in the run-up to this year’s Cheltenham Festival.

The mini-series called ‘My Festival’ will feature Coral ambassadors, Colin Tizzard, Tom Scudamore, Chris Hughes and others discussing their Cheltenham stories leading to racing’s biggest festival. While a weekly live show, called ‘In the Know’ will be hosted by Ross Brierly with Racing Post experts and some great guests to discuss the best bets and key insight ahead of the Prestbury Park spectacular.

Both ‘My Festival’ and ‘In the Know’ will be broadcast on the Racing Post YouTube and Facebook platforms with the content also continuing to be clipped in realtime to distribute the best reactive content across the Racing Post, MyRacing and Coral social channels.

Discussing the new deal and some of the features, Spotlight Sports Group Chief Commercial Officer, Sam Houlding, said:

‘We are excited to be producing this innovative live series with Coral. The mini-series not only delivers a great watch for Racing Post and Coral viewers but demonstrates our in-house production teams wide range of capabilities. The series is a brilliant way for Coral to activate their ambassador agreements in partnership with our racing audiences ahead of The Festival. We are pleased to deliver an end to end solution from production through to distribution for the marketing team at Coral’

Coral PR Director, Simon Clare, spoke of his excitement for the new series:

‘This is a series like none other; we’re incredibly excited to be working with Spotlight Sports Group to produce the cinematic episodes. With some of the biggest names in racing featured throughout the series, we think viewers are in for a treat. The Cheltenham festival is going to be very different this year without that famous roar so we hope we can bring our customers closer to the action with our video content.’’

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Solid Gaming signs new agreement with Avatar UX

George Miller

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Solid Gaming signs new agreement with Avatar UX
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With top games like Lillith’s InfernoTM, and the PopWinsTM series PopRocksTM, WildPopsTM and CherryPopTM, AvatarUX has made a name for themselves in the iGaming business. AvatarUX is all about the player experience and finding the right balance between mechanics, game play and art. Nothing is overlooked when they design a game which is clearly communicated in their mission: to create engaging games that players want to play. For Solid Gaming that was one of the key factors as our mission is to provide a game for every one.

AvatarUX is giving players an exciting and immersive game experience and with their PopWinsTM mechanics they have created a unique game feature with ‘popping’ symbols and endless possibilities for big payouts. “We are excited to welcome AvatarUX to the Solid Gaming family and are sure that their games will add value to our offer both on the Asian market but also for many European casinos looking towards the endless possibilities in Asia.”, says Thomas Nimstad, CEO of Solid Gaming.

“The fast game play and big wins that our games are known for has created a large amount of interest from operators and players alike. Being integrated with a well known and trusted partner like Solid Gaming allows our games to be enjoyed by players all across Asia quickly and easily no matter what country they are in.”, ends Marcus Honney, managing director at AvatarUX.

 

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Highlight Games Announces Partnership With Sisal Sans and Turkish National Lottery

George Miller

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Highlight Games Announces Partnership With Sisal Sans and Turkish National Lottery
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London-based video virtual sports specialist Highlight Games Limited today announces that has won a multi-year contract with Sisal Sans – a joint venture between Italy’s Sisal and Turkey’s Demirören Holding.

As detailed in the agreement, Highlight Games will supply games featuring real and exclusive archive footage for use in Sisal Sans retail venues. SOCCERBET featuring Turkish League football under the branding ‘Serbest Vurus Pro’ is currently available in 650 Sisal Sans shops, with rollout forecast to reach 2,000 venues by the end of Q2 2021.

Additional products from Highlight Games including English and Italian football variants of SOCCERBET and NBA Last 60 will be introduced later in the year.

‘Highlight Games is proud to announce this transformative deal and to lead the way into Turkish National Lottery retail venues,’ said Steven Holmes, Co-CEO, Highlight Games.  ‘We have built strong business relationships in Turkey over the past two years, and the fruition of this partnership with Sisal Sans is an exciting result.  This deal signals a first for legal virtual sports on the Turkish mainland, built on the strength of performance of Highlight’s games in Sisal venues in Italy and Morocco and the differentiated product we can offer which is specifically tailored to the market with archive Turkish League football footage.  I am confident that our lead football product will replicate the success of our Italian Serie A game in Italy, and I look forward to working with our partners in Turkey to bring additional products to market in the near future,’ he added.

‘Sisal Sans is delighted to be partnering with Highlight Games to bring its unique portfolio of content to Turkish retail venues,’ said Selim Ergün, CEO, Sisal Sans. Video virtual sports engage players like no other product in the virtual sports space and we are confident that our players in Turkey will respond to these games as they have in our Italian and Moroccan venues.’

 

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Spotlight Sports Group release new interactive Betting Shop Display screen

George Miller

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Spotlight Sports Group release new interactive Betting Shop Display screen
Reading Time: 2 minutes

 

Spotlight Sports Group has today announced the launch of its latest interactive Betting Shop Display screen with integrated content from Racing Post. Based on extensive in-store usability testing and customer feedback, the latest version combines superior navigation, zoom functionality and enhanced Racing Post horseracing, greyhound and virtual racing content.

The new screen is the only available Betting Shop Display that has the trusted Racing Post content. In further advancements, the product now has bookmakers’ odds feeds completely integrated, meaning the display works as an early price screen with live content.

Going beyond the odds, one of the most exciting key features added to the latest release is a big-race-special section. Focused on major events such as the Grand National and Cheltenham Gold Cup, the interactive pages provide customers with in-depth tipping to enable informed betting decisions.

Early adopter Entain has rolled out the new screens in an additional ten Ladbrokes and Coral shops, while Joe Jennings has launched the Betting Shop Display in its first two shops this week.

Speaking about the latest innovations, Spotlight Sports Group retail director Alan Pepperell talked of how the screens are adaptable and constantly evolving: “We design these products to ensure they cater for all betting shops, regardless of size. This release is our most significant to date with the launch of our latest content and the functionality of the screen. On one screen a customer can now get trusted Racing Post form, data and tipping on all the day’s racing from Britain, Ireland and across the world with our international racing coverage. Added to this, punters can now get early prices and morning tipping for every race and in-depth racing coverage with our big-race specials.”

Pepperell went on to discuss the difficulties betting shops currently face and how Spotlight Sports Group continues to work as closely as possible with its retail customers.

“It’s been an incredibly tough year for betting shops and I truly hope we’re coming out the other side of it now. Throughout the past year of the pandemic we have kept dialogue as open with our retail customers as possible to ensure we are catering to their needs. This new display is based on their customer feedback and we know the latest functionality will improve their in-store betting experience.”

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