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SOFTSWISS Game Aggregator Integrates with Booongo

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The SOFTSWISS Game Aggregator is excited to announce its direct integration with Booongo, a leading premium game provider. The wide array of the SOFTSWISS Game Aggregator’s games will now be complemented by a variety of HTML5 titles from Booongo including this June’s hottest slot games like Sun of Egypt 2, Hit the Gold, 15 Dragon Pearls, and Magic Apple.

The new agreement between the SOFTSWISS Game Aggregator and Booongo will allow for direct integration of all 45+ slots into the SOFTSWISS game list with 10+ new games to be released later this year. All Boongo’s games will automatically become available for SOFTSWISS White Label operators, as well as current Game Aggregator clients operating under the Curacao license. 

Booongo is an experienced team of professionals, striving to deliver the most innovative slots on the market, as well as to adapt them to the global gaming market with a variety of theme designs and languages. 

The game provider’s slots also feature 2D and 3D graphics, providing an immersive experience across all types of desktop and mobile devices. All Booongo games also support the entire suite of gamification tools including Fixed & Flexible FreeBets, Feature triggers, Tournaments, Daily Rewards, and its upcoming shared-pool Jackpots. All fiat currencies are supported, with an additional 40 cryptocurrencies available. 

Nikita Keino, Partner Managers Team Lead at SOFTSWISS, comments on the integration: “The SOFTSWISS Game Aggregator is evolving day by day through adding more and more new game providers and extending its offering to the global iGaming market. We’re happy to be directly integrating with Booongo and adding their premium slot game content to our list. Their focus on innovation certainly correlates with our constant striving for development and evolution, so it’s amazing to have them on board.” 

Yuriy Muratov, Head of Account Management and Business Development at Booongo, notes: “We are delighted to be integrating directly with such a giant of the iGaming industry as SOFTSWISS. This new agreement will allow for our games to be available to a much wider audience, delivering our innovative gameplay and exciting in-game features to the new players and offering a one-of-a-kind gaming experience.”  

Industry News

Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Industry News

Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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