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SOFTSWISS Game Aggregator Integrates with Booongo

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The SOFTSWISS Game Aggregator is excited to announce its direct integration with Booongo, a leading premium game provider. The wide array of the SOFTSWISS Game Aggregator’s games will now be complemented by a variety of HTML5 titles from Booongo including this June’s hottest slot games like Sun of Egypt 2, Hit the Gold, 15 Dragon Pearls, and Magic Apple.

The new agreement between the SOFTSWISS Game Aggregator and Booongo will allow for direct integration of all 45+ slots into the SOFTSWISS game list with 10+ new games to be released later this year. All Boongo’s games will automatically become available for SOFTSWISS White Label operators, as well as current Game Aggregator clients operating under the Curacao license. 

Booongo is an experienced team of professionals, striving to deliver the most innovative slots on the market, as well as to adapt them to the global gaming market with a variety of theme designs and languages. 

The game provider’s slots also feature 2D and 3D graphics, providing an immersive experience across all types of desktop and mobile devices. All Booongo games also support the entire suite of gamification tools including Fixed & Flexible FreeBets, Feature triggers, Tournaments, Daily Rewards, and its upcoming shared-pool Jackpots. All fiat currencies are supported, with an additional 40 cryptocurrencies available. 

Nikita Keino, Partner Managers Team Lead at SOFTSWISS, comments on the integration: “The SOFTSWISS Game Aggregator is evolving day by day through adding more and more new game providers and extending its offering to the global iGaming market. We’re happy to be directly integrating with Booongo and adding their premium slot game content to our list. Their focus on innovation certainly correlates with our constant striving for development and evolution, so it’s amazing to have them on board.” 

Yuriy Muratov, Head of Account Management and Business Development at Booongo, notes: “We are delighted to be integrating directly with such a giant of the iGaming industry as SOFTSWISS. This new agreement will allow for our games to be available to a much wider audience, delivering our innovative gameplay and exciting in-game features to the new players and offering a one-of-a-kind gaming experience.”  

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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