SOFTSWISS proudly announces that Affilka has been claimed as the Best Affiliate Tracking Software. Their fast-growing product received outstanding results at the prestigious SiGMA Balkans & CIS 2022 awards in Belgrade, Serbia.
While the professional community has recognized the achievements of SOFTSWISS before, this marks a first for the innovative product Affilka by SOFTSWISS. It is Affilka’s first prolific award which makes the team’s contribution all the more significant. This is an important achievement as SiGMA is one of the leading media in the industry and organizers of major prestige events and awards.
The leading affiliate marketing platform Affilka by SOFTSWISS is constantly expanding its presence in the iGaming industry. Affilka recently reported that it had reached a diverse portfolio of 150 clients. Coupled with the status of the best affiliate tracking software, Affilka has demonstrated itself as the top provider in its field. Affilka clients point to a detailed, flexible commission constructor, S2S postbacks, reports on affiliate and campaign performance, and media management tools as the affiliate management platforms key advantages over competitors.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on receiving the award: “We have worked hard with the Affilka team to enhance our product to fulfil our clients’ needs. We are extremely excited to be recognised as the Best Affiliate Tracking Software in such a prestigious award as SiGMA Balkans & CIS 2022. This is an indicator of the industry’s satisfaction with Affilka by SOFTSWISS and an incentive to evolve and further innovate the product. Our winning is a merit of an unbelievable team of professionals and I am extremely grateful to each and every one of them for their contribution and dedication to our common success”.
This win was not the first for SOFTSWISS this year. This summer, the SOFTSWISS Game Aggregator was awarded as the Best Aggregator Platform of the year following the results of the EGR B2B Awards 2022. Another meaningful award for the company was the professional trophy in the Baltic and Scandinavian Gaming Awards (BSG Awards), where SOFTSWISS was selected as the winner in the category Best Online Casino Provider in the Nordics 2022.
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Wazdan grows its presence in Serbia and Montenegro with ExeFeed partnership
Wazdan, the innovative games provider, has bolstered its position in Serbia and Montenegro by striking a deal with the aggregator ExeFeed.
By integrating via the ExeFeed platform, customers of casino brands BetOle and Lobbet will be able to enjoy Wazdan’s wide range of thrilling games. Lobbet has already benefited from Wazdan’s innovative titles, having released 19 of the company’s games in August, including the top-performing 9 Coins™, Magic Spins™, and Power of Gods™: Hades.
Lobbet players will also be able to enjoy Wazdan’s engagement-boosting Hold the Jackpot, Collect to Infinity™, and Cash Infinity™ features.
Wazdan has strengthened its footprint in recent months with a range of major deals in Europe and beyond. The company has taken its product offering to the next level with new integrations, including having gone live with Betsson brand, StarCasino, in Italy recently.
Radka Bacheva, Head of Sales and Business Development Balkans & CIS at Wazdan, said: “As we continue to focus on extending our footprint across Europe, we’re delighted to take our innovative games and features live through this ExeFeed integration in Serbia and Montenegro.
“BetOle and Lobbet have historically taken a similar approach to innovation and pushing the gaming experience as we do at Wazdan, so we look forward to a strong partnership together.”
Milica Popovic, Casino Manager at ExeFeed, said: “Wazdan’s titles have become even more exciting during the course of the year, so this partnership is a move that very much benefits both companies.
“The players using our brands have become accustomed to a high level of gaming experience, so introducing more of Wazdan’s games and features will certainly fulfil these heady expectations.”
Wazdan continues its global expansion with Bulgarian market entry
Wazdan, the innovative games provider, has rolled out its significant slots offering to operators in Bulgaria. Wazdan games are now available in over 20 regulated markets worldwide.
The move sees an assortment of 14 popular Wazdan titles certified in the country, including all-time player favourites like 9 Lions, Sizzling 777 Deluxe, Magic Fruits Deluxe, and Larry the Leprechaun.
Apart from the company’s innovative portfolio of games, operators in Bulgaria can now benefit from Wazdan’s renowned Freedom of Choice™ suite, which features customisable tools like Volatility Levels™.
This marks the latest in Wazdan recent market entries that have also included Italy, the Netherlands, the Canadian province of Ontario, and the US state of Michigan, in what has been an aggressive period of growth for the developer.
The Bulgarian market entry saw the company strike deals with prominent operators in the region, Dench and Sesame, as well as being shortlisted for the SiGMA CIS & Balkans Awards in the Best Slots Provider category.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We’ve experienced a great deal of growth and momentum this year, but we are far from resting on our laurels. This entry into Bulgaria just marks the latest in some very exciting growth plans for Wazdan.
“This is a deeply exciting time for us and the next few chapters will be just as interesting – watch this space!”
PRAGMATIC PLAY OPENS BULGARIAN STUDIO AS IT EXPANDS LIVE CASINO OPERATIONS
Pragmatic Play, the global content provider to the iGaming industry, is to launch a brand-new live casino studio in Bulgaria as it continues to expand its global corporate footprint to meet ever increasing demand from its operator clients.
Renowned for its award-winning slot range, which boasts more than 250 titles, Pragmatic Play has also entered other key verticals such as Bingo, Virtual Sports and Sportsbook.
The new Live Casino location will be offering Pragmatic Play’s staple Live Casino products – with its premium immersive experience, broadcasted with 4k cameras and leading audio technology. The state-of-the-art facility will be based in Sofia, and will see Pragmatic Play hire over 2,000 people to add to its Bulgarian talent pool by the end of 2023.
The new location becomes the latest opened by Pragmatic Play, following the establishment of its first studio in Bucharest and corporate hubs in Serbia and Gibraltar, as well as recently expanding its Malta office.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to announce the opening of our new Bulgarian location, right in the heart of the capital, Sofia.
“It is an important step for us as we look to both expand the capacity of our Live Casino operations and intend to work with the fantastic talent in Bulgaria.
“We’re proud of the strides made as a business since our inception, and this marks another exciting chapter for Pragmatic Play.”
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