SOFTSWISS proudly announces that Affilka has been claimed as the Best Affiliate Tracking Software. Their fast-growing product received outstanding results at the prestigious SiGMA Balkans & CIS 2022 awards in Belgrade, Serbia.
While the professional community has recognized the achievements of SOFTSWISS before, this marks a first for the innovative product Affilka by SOFTSWISS. It is Affilka’s first prolific award which makes the team’s contribution all the more significant. This is an important achievement as SiGMA is one of the leading media in the industry and organizers of major prestige events and awards.
The leading affiliate marketing platform Affilka by SOFTSWISS is constantly expanding its presence in the iGaming industry. Affilka recently reported that it had reached a diverse portfolio of 150 clients. Coupled with the status of the best affiliate tracking software, Affilka has demonstrated itself as the top provider in its field. Affilka clients point to a detailed, flexible commission constructor, S2S postbacks, reports on affiliate and campaign performance, and media management tools as the affiliate management platforms key advantages over competitors.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on receiving the award: “We have worked hard with the Affilka team to enhance our product to fulfil our clients’ needs. We are extremely excited to be recognised as the Best Affiliate Tracking Software in such a prestigious award as SiGMA Balkans & CIS 2022. This is an indicator of the industry’s satisfaction with Affilka by SOFTSWISS and an incentive to evolve and further innovate the product. Our winning is a merit of an unbelievable team of professionals and I am extremely grateful to each and every one of them for their contribution and dedication to our common success”.
This win was not the first for SOFTSWISS this year. This summer, the SOFTSWISS Game Aggregator was awarded as the Best Aggregator Platform of the year following the results of the EGR B2B Awards 2022. Another meaningful award for the company was the professional trophy in the Baltic and Scandinavian Gaming Awards (BSG Awards), where SOFTSWISS was selected as the winner in the category Best Online Casino Provider in the Nordics 2022.
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
EGT and the Bulgarian Tennis Federation become partners
EGT has become a partner of the Bulgarian Tennis Federation and will sponsor its activities.
“In our company, we believe that sport is very important and the decision to support the Federation is a natural result of this understanding of ours,” stated Mr. Vladimir Dokov, CEO of EGT. “We are glad that we have the opportunity to contribute to the development of Bulgarian sports and tennis in particular.”
Stefan Tsvetkov, President of the Bulgarian Tennis Federation, also shared his positive expectations about the collaboration with Euro Games Technology: “We are very happy with our partnership with a company of the caliber of EGT. I am confident that after the long period in which our work opportunities were limited due to the COVID crisis, this cooperation will strengthen our sport and will set the stage for upward steady growth. I express my gratitude and respect to the management of EGT for all the trust and support.”
BETBY expands global presence with Montenegro office
BETBY, the innovative sportsbook supplier, has further broadened its footprint after opening an office in Montenegro.
The site, based in the city of Budva, will see more than 15 members of the team relocate to the heart of the Old Town on the Adriatic, across a range of departments.
In addition, the space has the potential to expand capacity and act as a base for global personnel looking to relocate for the summer period, as the supplier continues to focus on employee wellbeing and encourage hybrid working.
It becomes the third office opened by BETBY, following locations in Latvia and Malta, as it continues its impressive growth. In 2022, its headcount almost doubled to more than 80, with the provider enjoying another strong commercial year.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We’re delighted to be opening our brand new office in Montenegro. In a gorgeous part of the country, it resonates with our ethos of creating work environments that our employees are proud of, and we’re confident it will add to what is set to be a fantastic 2023 for us.
“With it being a full-time office, as well as a space for staff to treat it as a ‘getaway’ destination, we can’t wait to fully utilise the benefits of our latest location, and look forward to growing further over the course of the year.”
BETBY will be attending the ICE London exhibition, hosted at the ExCeL London, between 7th-9th February. They can be found at stand S1-130.
Altenar ready for global expansion with PalmsBet
Altenar, the leading sportsbook and iGaming software provider, has announced that it is set to power PalmsBet’s global operations.
This deal sees Altenar bolster their standing as one of the leading tech providers in Europe, with its reputation in the Balkan region at an all-time high.
The key focus is on Bulgaria, with the market offering significant scope for expansion with a projected sports betting revenue in excess of €850m in 2026, almost €600m more than six years previously.
Altenar is also set to scale the operator’s Africa operations, which went live in Kenya in December with Peru set to follow in April this year.
PalmsBet is one of the most exciting operators within the Bulgarian market, with over 20,000 sporting events on offer. The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.
As part of the deal, PalmsBet will also be given access to Altenar’s award-winning sports betting and virtual sports offering, allowing the operator to make giant strides in these three regions.
Commenting on the deal, George Mavridis, Commercial Account Manager at Altenar, said: “This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics.
“Having gone live Kenya with PalmsBet, the move to the Balkan region for us opens many doors and there is definitely scope to move into new markets in the future.”
Altenar had a hugely successful 2022, with numerous award wins for their unrivalled sportsbook, including at EGR Italy, and a huge player count over the course of the 12 months, with even more growth expected in 2023.
Licensed across a total of 13 major global markets, including the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
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