Inside The Pocket launches WonderWins brand in India, as the exclusive Daily Fantasy partner of ESPNcricinfo
Inside The Pocket (ITP), the leading free-to-play (F2P) aggregation platform, has teamed up with the premier digital cricket platform ESPNcricinfo for an exclusive Free Daily Fantasy offering for users via its new WonderWins brand.
WonderWins is primed to debut ahead of this season’s IPL 2022, which begins on 26 March. This milestone collaboration between the two brands offers cricket fans a compelling and unique opportunity to engage with fantasy gaming as well as accessing match coverage, news, information, and analysis, and being part of the large community of cricket fans in India and the subcontinent to have this complete and well-rounded experience.
ESPNcricinfo is ESPN’s dedicated cricket site and app and the world’s largest source of cricketing information, match coverage, news and analysis. It is the go-to digital destination for international news, live scores, statistics and analysis for cricket fans worldwide and a pioneer in the digital sports media with a 29-year-old rich legacy.
By becoming the exclusive Daily Fantasy provider for ESPNcricinfo in India and the subcontinent, WonderWins brand will be able to connect with over 85 million discerning cricket fans on the ESPNcricinfo platform and further drive conversations with over 15 million highly engaged fans across its social media channels. WonderWins brand is live on android, iOS, and as a web-based platform.
Through this breakthrough agreement, WonderWins will be able to engage with fans through exciting fantasy gameplay, intelligent statistics, data analysis and customized content, offering fantasy gamers a robust experience and allowing them to understand the finer nuances of game-play to further drive significant marketing and enterprise value as WonderWins’ DFS and hyper-casual games evolve in the months and years to come.
ESPNcricinfo has already begun cascading bespoke content and communication, allowing players to discover the WonderWins platform and understanding of the product via intuitive light-touch education, and gameplay. In that sense, WonderWins can claim to have an unparalleled product portfolio that offers unrivaled opportunities to drive content and create lasting fan engagement levels.
Hussain Naqi, Founder of both WonderWins and Inside The Pocket, said: “We’re understandably delighted to have become ESPNcricinfo’s exclusive Daily Fantasy partner in India and subcontinent. It’s a genuine honor to have been chosen to roll out fantasy games for such a trusted and revered international partner, whose very name brings instant authenticity and credibility with the end user. The WonderWins app is ready to play!
“ESPN have been a brilliant and agile collaborator, organically wrapping WonderWins around their fantasy programming – from new article links to bespoke video programming and other product levers as we look forward to the much-anticipated IPL 2022 season ahead. It’s an exciting time and I’m thrilled to be over in India myself to witness the roll-out first hand.
“Our underlying platform is uniquely well-positioned to leverage this opportunity because we can diversify content, leverage consumer data and partition it for partners as the market’s shifting sands coalesce. Our multiple data partnerships deliver us unique consumer insights that will allow us to hyper-segment our audience communication over time, including for other sporting events like the World Cup 2022 football.”
Ramesh Kumar, VP & Head of ESPN Digital Media India, stated: “This is an exciting announcement, as now with this collaboration with WonderWins, ESPNcricinfo fans in India and the subcontinent region will be able to play and enjoy free fantasy on our platform, building a deeper engagement on ESPNcricinfo not just with the game-play but also with the enormous content that we will power to help users play intelligently. The timing is perfect with the exciting new season coming up and we are delighted to offer our new age cricket fans the right mix of information and entertainment for them to follow their favorite sport and teams. Consequently, we are now able to wrap an array of complementary programming and editorial content in the fantasy space around WonderWins, significantly boosting fan engagement around the game, as the new IPL season comes into sharp focus.
“It’s been fantastic to work with such like-minded, fan-first partners. The ESPNcricinfo and WonderWins Team have collaborated closely at every stage of the development and deployment process, making the integration as rapid and seamless as possible.”
With the broader F2P framework, Inside The Pocket intends to target both mature and emerging markets over the long-term, as the company bids to expand its progressive footprint into untapped territories. There, its proven international scope and flair for localization, promises to drive diversified fan engagement around targeted free-to-play sports games. Inside The Pocket’s open-aggregation approach offers the broadest and best-curated collection of games available from developers around the world, utilizing a single platform integration as a gateway to virtually unlimited content.
As the leading free-to-play aggregation platform for the gaming industry, Inside The Pocket is dedicated to being a top-of-the-funnel customer acquisition tool driving engagement through a range of content and games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as regulation continues to coalesce across regions from the U.S. to Asia, Africa and LATAM. Its agnostic platform offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games.
BMM Testlabs Attending G2E Asia Singapore
BMM Testlabs, the world’s original gaming test lab and product certification consultancy, is pleased to attend the Global Gaming Expo (G2E) Asia at the Marina Bay Sands in Singapore between May 30 to June 1, 2023. BMM Testlabs’ expert team in Singapore is prepared to discuss BMM’s many services for the global gaming industry throughout the event.
“BMM Testlabs is pleased to participate in the G2E Asia exhibition this year in Singapore as the industry in Asia rebounds from the challenges of recent years,” the APACAF Executive Vice-President and General Manager for BMM Testlabs, Kirk White, said. “G2E Asia is a leading event for the gaming entertainment industry in the region, so the opportunity to attend is important for our team. Throughout the exhibition our team of experts will connect with our clients to support and guide them with their upcoming compliance strategies.
“BMM Testlabs is monitoring the many ongoing changes to technical compliance requirements in various markets globally, so we encourage all G2E Asia attendees to visit our Singapore office and our team attending G2E Asia in Singapore to receive important updates and information.”
“BMM Testlabs remains the testing laboratory of choice throughout Asia, providing local support for Asian manufacturers, content providers and operators,” the Asia Business Development Vice-President for BM Testlabs, Jeffrey Fong, said. “BMM Testlabs offers an unmatched understanding of the region’s technical compliance requirements and our team of experts will be available at G2E Asia Singapore to provide professional help and expertise to all attendees to ensure the compliance of gaming products now and in the future.”
BMM Testlabs is committed to delivering the highest quality certification and compliance services for both land-based and iGaming gaming products. BMM Testlabs tests and certifies EGMs, ETGs, CMS and other land-based products. For iGaming, BMM is the premier testing laboratory for certifying IP blocking, sports betting platforms and games and live slot and table solutions specific to the market. BMM Testlabs also provides the best customer experience for on-time certification that is within budget in the region.
To schedule appointments with BMM Testlabs’ world-renowned product certification and compliance services teams, please contact Jeffrey Fong (Jeffrey.Fong @ BMM.com) or Vineet Malhotra, Asia Technical Services and Compliance Vice-President for BMM Testlabs, (VMalhotra @ BMM.com).
Meet BetConstruct at G2E Asia in Singapore
BetConstruct is set to turn some heads with its cutting-edge products and solutions at the upcoming G2E Asia being held May 30 – June 1, in Singapore.
G2E Asia is one of the premier events in the iGaming market for major stakeholders and players to explore the latest trends, innovations, and business opportunities in the Asian gaming sector. The event will centre around networking, knowledge sharing, and collaboration opportunities for key executives in the industry.
BetConstruct will use this medium to unveil its latest advancements in gaming technology and bring its extensive portfolio of cutting-edge products and solutions, aimed at revolutionising the gaming experience.
The main highlights of the event include the groundbreaking Fastex ecosystem with innovative ftNFT terminals and Esports-focused Sportsbook solutions. The ftNFT terminal is a state-of-the-art solution allowing visitors to buy and sell NFTs right from the spot. Additionally, with the Esports industry experiencing immense growth, BetConstruct’s sports betting solution provides operators dynamic and engaging Esports betting experience with its live streaming capabilities, real-time odds and extensive market coverage.
Visitors can also explore BetConstruct’s land-based offerings at its dedicated corner, as well as learn more about FeedConstruct products and how to implement them in their business.
BetConstruct will showcase its vast catalogue of offerings at stand B1307 in Marina Bay Sands from May 30 to June 1. All visitors are welcome to join one of the biggest iGaming events in the area and engage in the pool of possibilities.
MOGO Executes Definitive Agreement with Nils Lahr and OrionsWave to Acquire Social Challenge Engine and Platform Technology
Mobile Global Esports Incorporated (MOGO) (NASDAQ:MGAM), the mobile eSports and social platform company driving collegiate eSports tournaments, team development and data services in India, today announced that the company has executed the definitive agreement to acquire, implement and relaunch the social challenge technology developed by Nils Lahr and OrionsWave LLC.
“I’m thrilled about the prospect of bringing specific social stories to life,” the founder and Chief Executive Officer for OrionsWave LLC, Nils Lahr, said. “Unlike the ad-hoc nature of Instagram or the instant gratification of TikTok, our original app, which was number-one on the app store before these platforms emerged, catered to a unique category that is still unaddressed in the market. Our aim is to add more value to social connections and infuse more fun into viral calls to action. With the advancements in technology and user experience, we’re poised to bring a fresh and exciting perspective to the market.”
“Moving forward with OrionsWave’s social challenge technology provides the robust technological backbone required for building out the capabilities, value and offering of our MOGO social platform,” the Chief Executive Officer for Mobile Global Esports Incorporated, Dave Pross, said. “We’re looking forward to working closely with Nils and his team to drive gamer engagement through offering users the ability to create challenges with which to motivate player and team unity and competitiveness.”
Lahr, an esteemed American entrepreneur and computer scientist, has made significant strides in the digital media and artificial intelligence (AI) industries. As the founder and Chief Executive Officer for OrionsWave, LLC, he has guided early-stage companies to success including Orions Systems Incorporated and Synergy Sports. His tenure as Reality Chief Technology Officer at Microsoft showcased his expertise in AI scalability. Holding over eight key patents in machine learning and AI, his innovative approach led to Microsoft’s acquisition of Orions Systems Incorporated in 2020.
Lahr also co-founded Synergy Sports Technology LLC, a global leader in sports analytics, which recently had its IPO. His Emmy-award-winning work in streaming media has significantly influenced the digital transition of major corporations. Terms of the agreement were not disclosed.
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