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Compliance Updates

UK Advertising Standards Authority Bans Coral Ad

Niji Narayan

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UK Advertising Standards Authority Bans Coral Ad
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The UK Advertising Standards Authority (ASA) has banned a gambling ad from Coral.

The complaint against Coral is related to a social media post which the company used to promote betting on the Cheltenham Festival horse racing meet. The social media post was with the caption “Have Another Go,” which showed a punter’s disappointment turn to a smile after receiving a free bet.

The company posted the video on Twitter with the text: “We’re as passionate about the bet as you are. So, get your stake back as a free bet if your horse fails to finish.” It also broadcast a similar ad on television. The complaint argued that the ad encouraged players to make repeat bets.

Coral said that the promotion was a “form of insurance” on a bet that is common in the industry and was not designed to encourage repetitive play.

It said the tweet had “aimed to highlight the prize of the promotion, while keeping within a certain character count and without encouraging socially irresponsible behaviour,” and said it would not use the ad or the “Have Another Go” tagline again.

The ASA ruled the commercial broke the UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (CAP), which states that advertisements must not “portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm.”

It said: “We considered that the claim ‘Have another go,’ together with the video ad which featured a man whose mood was instantly lifted following a free bet back, gave the impression that the decision to gamble had been taken lightly and was therefore likely to encourage some consumers to take up the offer repetitively.”

Coral was told it must not use the ad again in its current form and must avoid presenting promotions in ways that were likely to encourage repetitive gambling.

Compliance Updates

Stats Perform Receives IBIA Data Standards Accreditation

Niji Narayan

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Stats Perform Receives IBIA Data Standards Accreditation
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Stats Perform has become the first betting data provider to be awarded the International Betting Integrity Association’s (IBIA) independently audited Data Standards Accreditation for the collection and distribution of sports event data for betting.

The award represents the highest mark of betting data quality and integrity available and is assessed by expert independent auditors, eCOGRA.

“I am delighted to announce that Stats Perform is the first company to meet the data standards protocols IBIA published in October 2020. In passing the independent auditing process, Stats Perform has demonstrated secure and robust internal procedures for the collation of sporting event data for betting and may now utilise the Data Standards Kitemark,” Khalid Ali, CEO of IBIA, said.

“Stats Perform met every requirement set out in the data standards protocols. The company was well-prepared for the auditing process, and the evidence that was reviewed was representative of a company culture that is in line with the core principles of IBIA’s data integrity standards and committed to continually improving upon them,” Shaun McCallaghan, CEO of eCOGRA, said.

“This accreditation is thanks to tireless quality and integrity efforts from our sports data operations teams over the past 15 years and, whilst we’re grateful for the recognition, we know our efforts don’t stop here. We continuously search for new threats and assess opportunities to improve our sports data processes, people and technology,” Andrew Ashenden, Chief Betting Officer at Stats Perform, said.

“Stats Perform’s RunningBall and Opta sports data is chosen by the world’s leading rights holders, sportsbooks and pricing providers to power exceptional in-play betting experiences for millions of global sports bettors,” Andrew Ashenden added.

“Our priority at Stats Perform is the integrity of the betting markets and of the competitions upon which they rely. Effective risk management of our data supply chain involves ongoing investment, collaboration and commitment across numerous expert teams who live and breathe the quality of our product. We are very proud to be recognised by the IBIA for our dedication to quality and integrity,” Jake Marsh, Global Head of Integrity at Stats Perform, said.

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Compliance Updates

Booming Games receives UK license

George Miller

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Booming Games receives UK license
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Malta-based and MGA licensed slot supplier Booming Games kicks off 2021 with the approval from the UK Gambling Commission (UKGC) to supply their games to players in the UK. The company has met the high standards of the regulator and received the supplier license in January 2021.

Frederik Niehusen, CCO at Booming Games commented: “We are extremely proud to kick off 2021 with the approval of our UK license. After receiving the MGA license more than two years ago we have made the next big step in our regulatory road map. The UKGC sets one of the highest regulatory standards in our industry and we have met these standards within a short time period thanks to a strong team performance.”

The majority of Booming Games’ slot portfolio will soon be available to UK players via existing and future partners. This includes top game titles like Burning Classics, Howling Wolves, Gold Vein and Lucky Scarabs.

“We are looking forward to expanding the market reach of our games to the UK with our existing as well as future partners. The UK remains a key market for many operators.”, Frederik Niehusen added.

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Compliance Updates

Synot Games Secures UKGC Licence

Niji Narayan

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Synot Games Secures UKGC Licence
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SYNOT Games has received a supplier license from the UK Gambling Commission (UKGC).

SYNOT Games’ popular titles such as Books of Secrets, Respin Joker, Fruit Awards and newest releases – 243 Mexicana, Monkey Slots, Joker 50 Deluxe – will be available for licensed operators in the UK market.

“This is a huge step for us as a company. The UKGC is known to have strict regulations to comply with, so having the licence granted to us represents a significant step which we took one day before Christmas. We are now able to integrate our slot offer with online casino operators in the UK and make them available to their players for the very first time,” Ivan Kodaj, CEO of SYNOT Games, said.

“Our sales team will now be focusing on branching out to UK-based customers. Gaining as much exposure as possible to reach as many players as possible across the country will be their main goal for now. We are excited to launch our exceptional slot games across the UK,” Martina Hrabinská, CCO of SYNOT Games, said.

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