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EGT Opens Office in Czech Republic

Niji Narayan

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EGT Opens Office in Czech Republic
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Euro Games Technology (EGT) has opened an office in the Czech Republic. This new office will provide sales and service facilities to the Czech market.

Ivan Grigorov and Adam Vajdak are the General Managers at EGT’s Czech office. Leading a team of 13 professionals, they will endeavour to keep the high global EGT standards and to fulfill their mission to provide a top range of gaming content and products, aligned to the local specifics.

“The regional gaming market is well developed and saturated and all domestic manufacturers have already established good image. Compared to some other countries though it lacks enough presence of worldwide known brands where we find our potential. The gaming regulations and requirements are very strict and particular and are a serious entrance barrier for all new providers, but we are accustomed to fulfilling exacting criteria and are confident that will be able to achieve satisfying results in the next several years. For the purpose we will mainly rely on EGT’s main R&D department with which we cooperate closely in tailoring our products to the local specifics, especially when it comes to the software. Our major advantage is the vast experience we have accumulated from our global operations, the speed of service we achieved and the good knowledge we have firsthand for our customers and players, as me and my partner Mr. Grigorov have been in the casino business for many years not long ago,” Vajdak said.

The Czech office will provide the complete slot portfolio of EGT, as well as the products of EGT Multiplayer and the online games of EGT Interactive. Currently, the company offers the multigame mixes Green and Blue Collection, each of 12 diverse and highly appealing titles, and the cabinets P-24/24 Up, P-27/27 St Slim and P-27/32H St. Its near-future plans include the gradual expansion of its product proposals with machines and gaming content, based on clients’ expectations and players’ preferences.

“Czech market is mainly oriented to slant top and upright cabinets, as well as fruit-themed games and here EGT has a lot to present. In line with the domestic standards our products are modern and represent the high-end technologies, so we see them as the future of the local gaming industry. They were developed to maximize the comfort and were also designed for top level satisfaction of both operators and players. The mere slogan of EGT ‘We give more,’ speaks volumes,” Ivan Grigorov said.

The emphases of EGT’s professional approach in the country will be the maximisation of products’ performance. The company plans to install 300 gaming machines in the next 2–3 months in some of the best locations in the market.

“Unfortunately the COVID-19 crisis hit all industries, gaming included, slowing down our plans a bit. In Czech Republic the most common call during the state of emergency was ‘Together we will manage.’ Now the casino business is slowly returning to normality, so hopefully we will be able to say soon that we did manage together. So we will measure the success of our local office with the number of satisfied customers. This will be my priority and the mission of our team,” Grigorov said.

Central Europe

STS Completes Acquisition of Betsys

Niji Narayan

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STS Completes Acquisition of Betsys
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Polish bookmaking giant STS has completed the acquisition of Czech betting software provider Betsys.

Under the agreement, the terms of which were not disclosed, STS will take full ownership of Betsys, a software business in which it was already the majority shareholder. It acquired a 50% stake in the supplier’s parent company Greep in April 2017.

Betsys is STS’s main provider of software for both online and retail channels, and also counts the likes of Czech gaming conglomerate Sazka among its clients.

STS did not state what impact the acquisition would have on its financial results, but did reveal that Betsys generates “revenues of several million Euros per year.”

“This is a significant investment which secures our further development. The proprietary bookmaking system, and the possibility for its in-house development, constitutes a key advantage in our industry. We have already been generating more than 85% of our revenues via online channels, so further growth in IT solutions is of strategic value to us,” Mateusz Juroszek, chief executive of STS, said.

“The integration of Betsys and STS is not only a confirmation of the high quality of our services but above all, it allows us to expand our competence in the sector of IT solutions for the bookmaking industry, which is growing dynamically,” Jiri Najman, chief executive of Betsys, said.

“Betsys, as part of the STS Group, is guaranteed stable growth and the possibility of creating and developing significant competitive advantages for the bookmaker in terms of technology,” Jiri Najman added.

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Central Europe

Enormous potential for serious games: sales revenue expected to grow by 19 per cent annually in Germany

George Miller

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Enormous potential for serious games: sales revenue expected to grow by 19 per cent annually in Germany
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German serious games market likely to grow to 370 million US dollars by 2023
‘Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training’

The German market for serious games is expected to grow significantly in the coming years: sales revenue in Germany is likely to increase by an average of 19 per cent annually, and market volume is projected to grow accordingly, to 370 million US dollars by 2023. This information was announced today by game – the German Games Industry Association. These figures are based on a projection from auditing and consulting firm PricewaterhouseCoopers. And the global trend looks similar: worldwide sales revenue from serious games is projected to grow by 19 per cent, creating a market worth approximately 9.2 billion US dollars by 2023.

‘This data on the German market for serious games – which has never been presented in this form before – demonstrates that serious games boast enormous potential in many areas, such as education and health care, and they also offer very strong economic prospects,’ says Felix Falk, Managing Director of game. ‘Whether learners are school pupils or career professionals, serious games increase learners’ motivation over the long term and make complex concepts easier to understand. They present a major opportunity for our knowledge-based society, and considering all their positive aspects, they are not being used nearly often enough.’

Human resources managers rate serious games particularly positively

The positive aspects of serious games are also important in a professional context. 98 per cent of the human resources managers surveyed who had already used serious games rated them as good or fairly good. 89 per cent observed an improvement in learning performance, and 86 per cent believed that their employees enjoyed the games. Around three quarters (76 per cent) of the human resources managers surveyed observed an increase in motivation among their employees.

Felix Falk: ‘Many in the business world still have reservations about serious games, as they feel that games are the antithesis of work. However, the survey results show how positively human resources managers rate serious games. Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training. These games give employees the opportunity to learn key skills for the digital workplace alongside their colleagues in an interactive, digital format. And they can also give companies a strong competitive advantage.’

Further data from the survey on serious games conducted by auditing and consulting firm PricewaterhouseCoopers can be found in the new publication ‘game Fokus Serious Games’, which is available free of charge and in German language on seriousgames.game.de

 

About the market data
The data comes from a survey conducted by auditing and consulting firm PricewaterhouseCoopers (PwC) GmbH. 407 human resources managers were surveyed, comprising 234 men and 173 women. The average age of survey participants was 43.1. The survey was conducted in the second half of December 2018.

game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Central Europe

New Products Help Mitigate Fall of Gambling Revenue in Poland

Niji Narayan

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New Products Help Mitigate Fall of Gambling Revenue in Poland
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The new figures published by Poland’s finance ministry have revealed that while the gambling revenue decline for the year to date, newly regulated products helped mitigate the falls in online betting and land-based gaming.

The gross gaming yield projections provided by H2 Gambling Capital revealed that the total for the year to June 11 is expected to fall 9.5% from 2019’s figures. This is significantly lower than the 19.6% decline projected across all EU markets.

Poland’s lower projected decline was due to the development of newly regulated verticals such as online casinos and land-based arcades. Online casino revenue grew 96.7% for the year to June 11, aided by growth from Totalizator Sportowy’s Total Casino site.

Total Casino is Poland’s only legal online casino site which was launched in December 2018. The casino saw new player sign-ups grow significantly this year, according to the Ministry. This in turn took revenue from offshore sites, which saw casino revenue fall 25.0% for the period.

Total online revenue was up 0.3%, with a 14.2% decline in sports betting – during a period in which sporting events were suspended during the Covid-19 crisis – offset by growth in online casino and online lotteries (up 26.2%).

For the land-based sector, revenue across all verticals was down 13.1%, largely down to a 27.3% drop in casino yield and a 25.4% decline for betting. Number games such as lotteries saw gross gaming yield fall 8.6%. However, gaming arcades saw their contribution rise 41.4% over the period.

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