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Ellmount Gaming partners with Rightlander.com

George Miller

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Rightlander joins forces with Trustly and Footstock
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Tier-one operator continues its commitment to marketing compliance by partnering with the industry’s leading compliance platform

 Ellmount Gaming has signed a deal with Rightlander.com to improve affiliate compliance and boost their responsible gambling measures.

Under the deal, Rightlander.com will continue to offer its technology providing Ellmount access to a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, PPC Monitor, Compliance Live and Affiliate Mapping Tools.

The Automated Compliance Monitor helps detect non-compliant content across geo-locations including the United Kingdom, Spain, Italy, Sweden and the USA. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing Ellmount brands to remain compliant in different jurisdictions.

The innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.

Using Rightlander allows Ellmount to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows the operator to protect its brand online in a constantly changing environment.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said:  “Rightlander.com does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.

We are thrilled to be working with Ellmount Gaming to help them improve their processes and better manage their affiliate partners.”

Miles Saacks, Head of Affiliates at Ellmount Gaming, said: “ Most affiliates and affiliate managers try to understand  the basics  of what is required in order to keep  their websites and business practices compliant according to what the relevant regulators require but sometimes it is very hard because of how complicated they  have made the laws.  This is where Rightlander have become an industry leader by helping operators translate these difficult to understand regulations into a very easy and simple to use platform.

“Everyone in our industry  should want to make sure that  players  are kept safe and that we are doing everything  we can to ensure that the messages we are showing them are not misleading or rule breaking and Rightlander gives us the tools necessary to investigate these issues and rectify them before they cause any harm”.

Affiliate Industry

First Look Games launches Sentiment Analysis

George Miller

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First Look Games launches Sentiment Analysis
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Innovative tool uses natural language processing and artificial intelligence to decipher the sentiment behind affiliate game reviews

First Look Games, the platform that directly connects game studios with online gambling affiliates, has launched a new Sentiment Analysis tool that will help developers better understand how their games are being received by affiliates.

The First Look Games (FLG) Sentiment Analysis tool uses natural language processing (NLP) and artificial intelligence (AI) to read and decipher the sentiment behind reviews written by all of the affiliates that have signed up to and utilised FLG.

Each affiliate review will then be given a Sentiment Score from 1 (clearly negative) through to 5 (clearly positive) with the average score for each game collated and then shared back to the studio. Developers will also receive an average score for all their games.

Sentiment Scores will also be factored in to the First Look Games Index, which ranks all of the games listed in the FLG Library. The Index is currently based on the number of game reviews made by affiliates, player audience reach and the number of free-to-play Demo Game sessions played.

The Sentiment Analysis tool has been built as an extension to First Look Games’ Accuracy Management Service, which identifies key game information that affiliates review inaccurately and then automatically communicates the appropriate correction on behalf of the studio.

The addition of this new tool continues First Look Games’ approach to demonstrate the value and importance that its affiliate users have in the successful marketing of online casino games.

Tom GalanisManaging Director of First Look Games, said: “Ever since we launched our platform, our game studio partners have been seeking ways in which to improve the quality of the review their games get from affiliates.

“Our Accuracy Management Service has delivered that objectively, assisting affiliates in accessing and where necessary, correcting key information. Through the integration of natural language processing, we are now using artificial intelligence to read and decipher the sentiment behind the reviews affiliates make of our studio partners’ games.

“Sentiment Analysis is a great addition to our suite of tools that allow our studio partners to have a clear understanding of how their games are being received by affiliates and players. Combined with the other tools and services we provide such as the Demo Game Server, Accuracy Management, First Look Premium and our Coverage Reporting, Sentiment Analysis is another piece of the technical innovation puzzle that makes our platform – and the affiliates we work with – the ultimate vehicle to market online casino games.”

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Affiliate Industry

Affilka by SoftSwiss launches own website

George Miller

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Affilka by SoftSwiss launches own website
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Affilka by SoftSwiss is excited to announce the official launch of the brand’s own website. The website launch comes in hand with Affilka coming close to partnering with over 100 diverse projects, with many new ones coming later this summer.

Coming from its parent brand, SoftSwiss, Affilka’s team boasts expertise of 10+ years in the iGaming industry. The affiliate management solution was once part of the SoftSwiss Online Casino Platform, yet in 2018 it evolved into a stand-alone product. The affiliate marketing solution officially began operating under the Affilka brand name in November 2020.

Over just a couple of years of operation in iGaming, Affilka has garnered a versatile client portfolio, providing its services to almost 100 clients. The solution has grown beyond being just another affiliate marketing tool, into a product that delivers value to its clients. Affilka by SoftSwiss allows iGaming operators to establish efficient and trustworthy relationships with their affiliate partners, acquire new players, and grow revenues.

Affilka is highly flexible and customisable, delivering a broad range of features including built-in payment processing, as well as a flexible commission constructor (CPA, RevShare, Hybrid). The commission plans can also be custom tailored using a number of qualifiers and parameters to define reward terms. The platform is also very proud of its wide array of S2S postbacks, which enable tracking data on multiple types of events including player registration, first deposit, any deposit, player qualification, prequalification, and disqualification as well as net gaming revenue.

Anastasia Borovaya, Affilka Product Owner at SoftSwiss, commented: “We’re on cloud nine to be announcing the launch of our very own website for Affilka! The new website will comprise all you need to know about our innovative product plus serve as a hub for expert materials on affiliate marketing and the iGaming industry in general. Visit our new website and experience it now for yourself!”.

Check out Affilka’s brand-new website today!

About SoftSwiss

SoftSwiss is an international tech company supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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Affiliate Industry

STS selects Rightlander as Compliance Solution Partner

George Miller

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STS selects Rightlander as Compliance Solution Partner
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STS is the latest iGaming operator to sign up to Rightlander’s innovative compliance platform

STS Gaming Group has partnered with Rightlander.com, to boost their responsible gambling capabilities and promote a safe gaming environment.

Rightlander.com will provide STS with its technology – a comprehensive range of marketing scanning tools designed to stay on top of affiliate management and compliance. The software scans tens of millions of pages each month and follows every link to detect how the brand is being marketed. It analyses links, text, and images, reporting potentially non-compliant content, outdated offers, incorrect marketing assets, and harmful vocabulary.

Regulatory changes in key markets have increased the need for an agile and easy to use interface that continuously monitors marketing management by flagging potential violations. This is done by the Compliance Monitor tool. In addition, the PPC Monitor identifies ads that could be harmful to the brand while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander, said:  “We are very happy that STSBet have chosen us to support their marketing compliance strategy. The company has placed responsible marketing at the forefront of their business and we are look forward to helping them improve their processes and create a safe, gaming environment.”

Radosław Barański, Senior Affiliate Manager at STS, said:  “At STS Gaming Group, we always take care of the highest compliance standards. We have chosen Rightlander to ensure those standards in cooperation with affiliates. We also want affiliates to feel confident, so that they can cooperate with us even better.”

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