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Ellmount Gaming partners with Rightlander.com

George Miller

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Ellmount Gaming partners with Rightlander.com
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Tier-one operator continues its commitment to marketing compliance by partnering with the industry’s leading compliance platform

 Ellmount Gaming has signed a deal with Rightlander.com to improve affiliate compliance and boost their responsible gambling measures.

Under the deal, Rightlander.com will continue to offer its technology providing Ellmount access to a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, PPC Monitor, Compliance Live and Affiliate Mapping Tools.

The Automated Compliance Monitor helps detect non-compliant content across geo-locations including the United Kingdom, Spain, Italy, Sweden and the USA. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing Ellmount brands to remain compliant in different jurisdictions.

The innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.

Using Rightlander allows Ellmount to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows the operator to protect its brand online in a constantly changing environment.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said:  “Rightlander.com does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.

We are thrilled to be working with Ellmount Gaming to help them improve their processes and better manage their affiliate partners.”

Miles Saacks, Head of Affiliates at Ellmount Gaming, said: “ Most affiliates and affiliate managers try to understand  the basics  of what is required in order to keep  their websites and business practices compliant according to what the relevant regulators require but sometimes it is very hard because of how complicated they  have made the laws.  This is where Rightlander have become an industry leader by helping operators translate these difficult to understand regulations into a very easy and simple to use platform.

“Everyone in our industry  should want to make sure that  players  are kept safe and that we are doing everything  we can to ensure that the messages we are showing them are not misleading or rule breaking and Rightlander gives us the tools necessary to investigate these issues and rectify them before they cause any harm”.

Affiliate Industry

Rightlander Radar launched

George Miller

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Rightlander Radar launched
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Innovative affiliate compliance platform rolls out new service to identify and monitor misleading marketing on subscription content

Rightlander.com, the most powerful affiliate compliance tool in the market, has launched Rightlander Radar which identifies unethical and misleading messages behind paywalls.

With the gambling industry under increased regulatory scrutiny in the UK regarding misleading marketing, one of the areas that has caused concern and is among the hardest to police is that of subscription content. Tipsters, matched betting sites and affiliate newsletters often fly under the radar using direct mail, software downloads or password access to distribute content.

In response, Rightlander Radar is now available to all iGaming operators from August 2020 to start identifying and monitoring private channels that carry this content and to investigate serious incidents or issues highlighted by the regulator. This provides an extra layer of compliance analysis to affiliate compliance processes and requires minimal time to manage.

Ian Sims, founder of Rightlander, said: “The ASA recently published a ruling against an affiliate in the iGaming space who is not only still active but we have discovered is sending out affiliate links to UK licensed operators via email.

Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk.

This level of service requires a specific knowledge of the sector and how affiliates work. We employ experienced gamblers and affiliates who know what to look for and how to recognise ‘bad actors’ to seek out these marketing channels and conduct the monitoring.”

The new service will also encompass the investigation of emergency regulatory issues such as the recent COVID-19 measures and the and the recent activity around affiliates marketing to self-excluded players which has been the subject of regulator notices to operators.  Operators will receive notification of issues that put their brands and licences at risk along with a monthly report providing insight on the content investigated and issues uncovered.  This could prove to be useful at regulatory audits to demonstrate awareness of the issues that this type of content can raise.

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Affiliate Industry

PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa

George Miller

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PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa
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PartnerMatrix is pleased to announce the inking of two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa. The collaboration aims to increase user engagement, content reach for affiliate audiences and help build a trustworthy business environment.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Affiliate Guard Dog is one of the pioneers of the iGaming affiliate industry. They proved their efficiency in bringing a strong iGaming community, and by helping companies solve certification and other issues easier and faster.

“AffPapa is a newer and very promising platform that has already united hundreds of affiliates and operators. To be represented on such platforms means building new connections and reaching a more targeted audience.”

Josh Chan, Affiliate Guard Dog owner, says: “Our platform is all about providing support, knowledge and connecting iGaming affiliates with tools, resources and like-minded individuals. We believe PartnerMatrix is a good fit as it provides a useful management system to help boost user acquisition and efficiently manage affiliate campaigns and reporting.”

Lisa Stainfield, AffPapa Head, also shares that this partnership will bring value to both projects by benefiting the clients on all sides: “AffPapa is thrilled to be collaborating with PartnerMatrix – a system that makes affiliates’ lives easier to manage. We are looking forward to a multi beneficiary partnership, where we can aid PartnerMatrix operators by linking up with valid affiliates offering high-quality traffic from any location.”

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Affiliate Industry

7StarsPartners Joins AffPapa

Niji Narayan

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7StarsPartners Joins AffPapa
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AffPapa, the directory that allows operators and affiliates to find each other, has announced that the multi-brand iGaming affiliate program 7StarsPartners has joined in its platform.

AffPapa has been growing with a rapid speed since launching the directory. The main aim of the platform is to connect affiliates and operators, in order to make the whole collaborative process smoother.

7StarsPartners is among the fastest-growing multi-brand iGaming affiliate programs. The casino vertical supports more than 2500+ games from 40+ leading providers accompanied by а wide selection of pre-match and live betting sporting events on competitive odds with high payouts.

“We are delighted to join AffPapa and work with such a great platform! We are looking forward to a long and productive relationship,” Alona, Affiliate Manager at 7StarsPartners, said.

“We see 7StarsPartners as a great compliment to our list of operators, offering their unmatched services, which speak for themselves, leaving no space for us to comment further,” Chris Chandler, CEO of AffPapa, said.

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