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Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

 

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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Baltics

Ieva Andersone (Sorainen Latvia) will add her insights about the Latvian gambling industry at MARE BALTICUM Gaming Summit 2019

Zoltan Tundik

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The online and land-based gambling industry is well connected in the Baltics and it has been just lately that region has been quoted in several industry media outlets. Especially given the fact that the City Council of Riga, Latvia’s capital, is going to close down all gaming venues in the city, including the downtown and neighborhoods.

A decree had been ordered by Nils Usakovs from the municipality’s Legal Affairs Department and Urban Development Department and the plan is to revoke all gaming venues’ licenses in Riga, except for those given to four- and five-star hotels.

According to the Law on Gambling in Latvia, if the operation of gambling on the particular premises creates a substantial impairment to the interests of the State and the residents of the respective administrative area, the city or the local government council is entitled to terminate the permit to establish a casino, a gambling hall, a bingo hall, a betting or a wagering shop and to operate the respective type of gambling on the particular premises, by means of a reasoned decision.

During the second edition of MARE BALTICUM Gaming Summit, which will take place on the 9th of May at Radisson Blu Royal Astorija Hotel, experts of the industry and regulators will debate the recent actions and will also brief the attending delegates about the regulations in Latvia, Lithuania, Estonia, Sweden, Denmark and the DACH region.

Register here or View the Agenda!

Ieva Andersone, Commercial & Regulatory Practice Group partner at Sorainen Latvia, will join the “Focus on the Latvian and Estonian gambling industry” compliance panel discussion, which is consisted by 2 regulators (Signe Birne – Lotteries and Gambling Supervisory Inspection of the Republic of Latvia, Taivo Põrk – Ministry of Finance, Estonia) and industry representatives from the region.

About Ieva Andersone

Ieva Andersone is a partner at Sorainen, responsible for Commercial & Regulatory practice group in Latvia, including trade regulation, intellectual property & IT law, privacy and data protection, consumer law, competition law, and energy. During her practice, Ieva has made a special focus to clients from Pharmaceutical & Life sciences, and well as Technology & Media sectors, including the gaming industry.

Ieva is a frequent speaker on data protection, privacy, regulatory and compliance matters, and she also regularly provides pro bono assistance for companies in creative industries and for creative personalities.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Register here or View the Agenda!

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Baltics

Viktorija Antanaviciute (TonyBet) joins the speakers’ list at MARE BALTICUM Gaming Summit 2019

Zoltan Tundik

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MARE BALTICUM Gaming Summit is the leading conference of the Baltic and Scandinavian gambling industry and each year gathers the local operators, government officials and software provider for a full day of quality learning and networking.

We are honored to announce that Viktorija Antanaviciute, Managing Director at TonyBet, will join the “Focus on the Latvian and Estonian gambling industry” compliance panel discussion, alongside Signe Birne (Lotteries and Gambling Supervisory Inspection of the Republic of Latvia), Taivo Põrk (Ministry of Finance, Estonia) and Ieva Andersone (Commercial & Regulatory Practice Group partner at Sorainen). The panel will be moderated by the Ambassador of the conference, Andrius Gabnys (Founder at Gabnys Law Firm).

About Viktorija Antanaviciute

Viktorija Antanaviciute is an experienced and passionate C-level executive with marketing, sales and finance experience running successful large scale B2B & B2C projects for leading names in the industry, including PokerStars, 888Holdings, Kindred, GVC, WSOP and many more.

Viktorija, who hails from financial and gaming technology-driven country Lithuania in the Baltics, has started her journey in the Finance department at iBus Media Ltd, owner of Pokernews and introduced best-in-class BI practices, which resulted over 15% of costs savings for the group. Under her supervision, the Sales and Commercial teams increased key clients’ revenue by 65% and signed new deals with 200+ operators. She has also restructured Online Affiliate World Network, increasing operating revenues by 500% in a year.

In 2017 Viktorija moved on to TonyBet as Managing Director, focusing on geographical expansion and brand awareness across the industry, while offering her ongoing support and expertise to both her team, clients and suppliers and fellow women in the industry. She has been nominated as an influential woman in the industry in multiple awards.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Register here or View the Agenda!

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Baltics

SBTech announced as Lanyards Sponsor of MARE BALTICUM Gaming Summit 2

Zoltan Tundik

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SBTech announced as Lanyards Sponsor of MARE BALTICUM Gaming Summit 2 – The Baltic and Scandinavian Gaming Summit & Awards

We are honored to announce that in 2019, we will have the support of leading sports betting software provider, SBTech as the Official Lanyards Sponsor at MARE BALTICUM Gaming Summit.

The Summit is held in on a yearly basis and it is a “must-attend” event in the region, gathering industry stakeholders from the Baltic and Scandinavian region, but also internationally.

MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit & Awards offers the opportunity for both new companies and veterans, to learn about industry insights and compliance update, while also being part of a group that is at the forefront of the gambling industry in the Lithuania, Latvia, Estonia, Sweden, Denmark, and also from the DACH region.

The Summit will approach all regulatory and compliance related aspects of the mentioned markets and will also highlight some trending topics such as the importance of a good Customer Relationship Management, Outsourcing, use of Big Data and AI, Safe Gambling, AML, KYC and will also include a special future gaming industry related panel discussion, and an exclusive IMGL MasterClass about the Nordics.

As mentioned above, SBTech, the award-winning global leader in omni-channel sports betting and gaming technology which powers the world’s largest operators, state lotteries, land-based casinos, and horse racing companies is going to be the Lanyards Sponsor of the conference.

Founded in 2007, and with more than 1,100 employees in nine global offices, SBTech has developed the industry’s most powerful, innovative, data-driven online sports betting and casino platform, serving licensees in more than 20 regulated markets.

The group supplies highly flexible and scalable omni-channel betting and gaming software solutions to clients looking for exceptional configurability, differentiation, and the quickest route to market, complemented by proven business intelligence and reporting capabilities.

Supported by unrivaled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues.

For more information, visit: www.sbtech.com

 Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Register here!

Browse the official event website here: www.marebalticumgaming.com

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