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Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

 

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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Balkan's

European Gaming Congress Ljubljana announces Luka Popovic as latest speaker in the Balkans oriented panel discussion

Zoltan Tundik

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European Gaming Congress (EGC) is slowly becoming a must-go-to event in the calendar by attracting lots of attention from operators that are eager to hear more about the compliance updates in Europe from the experts that are going to be present at the conference.

The conference will take place at Grand Union Hotel Ljubljana on the 16th of October and is a must attend event for European operators who are active in regulated and non-regulated markets.

You can Register here or View the Agenda

European Gaming Congress is specially designed to bring together industry experts, regulators, operators and service providers in order to discuss burning issues some of the markets are facing when working with compliance updates and licensing. The event also offers networking sessions which will help attending delegates to meet and greet some of well known faces of the gambling industry in Europe. The agenda will give the opportunity for attending delegates to dive into regulatory updates from Italy, Malta, Slovenia, Austria, Germany, Spain, France, Greece and many more jurisdictions. We look forward to seeing you in Ljubljana with a full day of quality content and networking.

Given the location of the conference, the panel discussion includes regulatory updates from the Balkans region, with special emphasis on Serbia, Montenegro and Bosnia and Herzegovina.

Luka Popovic (partner in the leading regional law firm BDK Advokati) is going to join the “Highlighting the Balkans and Southeast Europe” panel discussion along with Zoran Puhač (European Organization for Gaming Law -EOGL), Tatjana Scepanovic (Montenegro Bet) and Zlatan Omerspahic (NSoft)

The panel discussion will be moderated by Donata Szabo (GamblingCompliance)

About Luka Popovic

Luka is a partner in the leading regional law firm BDK Advokati (with offices in Serbia, Montenegro, and Bosnia and Herzegovina). He is a member of the Montenegrin Bar Association and was on the list of arbitrators of the Arbitration Board for the Resolution of Consumer Disputes at the Chamber of Commerce of Montenegro.

Luka has been managing BDK Advokati’s Montenegrin operations since 2013. He is involved in all aspects of the firm’s Montenegrin work, and maintains special industry focus on gaming and hospitality. Luka is the head of the firm’s gaming practice.

IFLR1000 recognizes Luka as a highly regarded lawyer, Legal 500 regards him as a leading individual in the legal market, and Chambers & Partners ranks him as a top-tier lawyer in Montenegro.

Make sure you register your seat in time to benefit of the great lineup of speakers and meet Luka to hear about how you gambling operation can evolve with the new advertisement banning criteries.

Full details about the event can be found on the official website of the event: https://europeangamingcongress.com/

Register here!

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CEEGC 2018

CEEGC 2018 Budapest – Less than a week until kick off, see who is attending and why you should not miss it

Zoltan Tundik

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There are only 6 days left until the third edition of the Central and Eastern European Gaming Conference (CEEGC) and Awards (CEEG Awards) opens its doors and gives access for the industry to benefit of this unique opportunity in the CEE region for learning and networking.

CEEGC is the leading conference that is shaping the industry in the CEE region by influencing the emerging market trends.

Rafal Nowak – iGaming Sales Director at Mobiyo stated about last year’s event:

A week after the Budapest Gaming CEE conferences, I’m still discussing the topics brought up there with fellow delegates. Thank you Zoltan Tundik for organizing an informative an well shaped event on this, often underestimated iGaming territory and good luck with the next one!

Kostandina – Nina Zafirovska – CEO at BtoBet also stated last year’s event:

CEEGC in Budapest was the event that brings together experts in the industry together with Central and Eastern European regulators to exchange thoughts and knowledge for development of iGaming in the region. Great experience with wonderful people.

The 2018 event is going to take place on the 25th of September at The Ritz-Carlton Budapest and we are adding 10 more seats to the event because of the high interest shown by industry shareholders to attend the event.

REGISTER HERE, to benefit of an exclusive media partner discount of 15% for your ticket(s). Make sure you use the “CEEGC2018” promo code when registering.

The agenda of the event will feature interesting panel discussions that are focusing on both operators and service providers and among the registered delegates you will find the representatives of NetEnt, Play’n Go, SBTech, BetConstruct, BtoBet, Altenar, Iforium, Superbet, Amusenet, Curacao eGaming, Data Bet, All-in Translations, GLI Europe, Greentube, HiPay, Mobiyo, Orange Pay, Pocket Games Soft, Podium North, RISQ, Sporting Solutions, Endorphina, GamblingCompliance, Fortunaweb, Tom Horn Gaming, Global Legal Group, Payvision, Bethereum, Trustly, Digitain, ARQ Risk & Compliance, Bitpay, Acapture, BetterBetting, Bird&Bird, Danish Online Gambling Association, EGT Interactive, Harris Hagan, Rombet, Playtech, Scout Gaming Group, Tonucci & Partners, EOGL, UltraPlay, WH Partners, NNDKP, Sorainen, MuchBetter, Gaming 5.0 and much more.

The event includes 6 informative panel discussions that focus on emerging markets such as Belarus, Slovakia, Poland, Romania, Bulgaria, Czech Republic and a special IMGL MasterClass about the state of the U.S. market.

You can view the full agenda of CEEGC 2018 on the following link

REGISTER HERE, to benefit of an exclusive media partner discount of 15% for your ticket(s). Make sure you use the “CEEGC2018” promo code when registering.

For more details about the event, visit www.ceegc.eu

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Conferences in Europe

Chris Elliott (Wiggin) to speak about advertisement banning in the UK at EGC 2018 Ljubljana

Zoltan Tundik

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Ljubljana – 17 September 2018 – There is one month until the inaugural European Gaming Congress opens its doors in Ljubljana and we are honored to invite you to join us and the leading operators of the industry at this unique event.

The conference will take place at Grand Union Hotel Ljubljana on the 16th of October and is a must attend event for European operation who are active in regulated and non-regulated markets.

You can Register here or View the Agenda

European Gaming Congress is specially designed to bring together industry experts, regulators, operators and service providers in order to discuss burning issues some of the markets are facing when working with compliance updates and licensing. The event also offers networking sessions which will help attending delegates to meet and greet some of well known faces of the gambling industry in Europe. The agenda will give the opportunity for attending delegates to dive into regulatory updates from Italy, Malta, Slovenia, Austria, Germany, Spain, France, Greece and many more jurisdictions. We look forward to seeing you in Ljubljana with a full day of quality content and networking.

Given the location of the conference, the panel discussion includes regulatory updates from the Balkans region, with special emphasis on Serbia, Montenegro and Bosnia and Herzegovina.

As announced earlier, European Gaming Congress will feature a special IMGL MasterClass™ which is titled “Advertising for gambling – a new minefield for operators”.

The latest announced expert will join the above mentioned panel and will share the insights about the latest trends in the UK that shape the way operators are allowed to advertise their brands.

About Chris Elliot (Wiggin)

Chris is a commercial and regulatory lawyer, concentrating on providing UK regulatory and compliance advice to various stakeholders in the online gambling and gaming industries.

Chris acts for some of the industry’s leading operators and suppliers, as well as smaller start-up companies, advising on the regulation and marketing of betting and gaming products.

Chris also regularly advises businesses looking to expand into new markets, and has particular expertise in helping businesses understand the legal and regulatory implications associated with operating in regulated and unregulated markets.

Make sure you register your seat in time to benefit of the great lineup of speakers and meet Chris to hear about how you gambling operation can evolve with the new advertisement banning criteries.

Full details about the event can be found on the official website of the event: https://europeangamingcongress.com/

Register here!

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