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Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

 

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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Balkans

Save the date for CEEGC 4 and CEEGC Awards 2019 Budapest, registrations are open, 24-25 September 2019 – Ritz-Carlton

Zoltan Tundik

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We are happy to announce that the registrations for the fourth edition of CEEGC and CEEG Awards in Budapest are open and the dates of the conference are 24-25 September 2019.

In 2019, we are adding a second day which will be dedicated for networking and a special boat trip is announced on the Danube in Budapest.

The 4th edition of the yearly must-attend conference of the gambling industry will focus on bringing new content and a different angle of view on already established and emerging market.

The discussions include compliance and investment opportunities in the regulated Central and Eastern European jurisdictions such as Bulgaria, Romania, Czech Republic, Croatia or Slovenia, and the Emerging CEE jurisdictionsSlovakia, Hungary, and Poland.

Beside the CEE focus, the discussions include the Balkan Gaming Industry Briefing and an exclusive IMGL MasterClass™ which highlights the opportunities for the gambling industry in Asia, Africa and North America.

Starting with 2019, the conference will also focus on shedding light the recent updates of the D-A-CH region and industry experts will also examine the impact of regulations on innovation, with emphasis on Loot Boxes, Sports betting, Casino, Blockchain, Cryptocurrency, and Fintech.

You can find more details about the speaker lineup, agenda and networking opportunities on the official website: www.ceegc.eu

Same venue as in 2018

The venue of the conference is selected with the aim of providing a luxurious and comfortable setting for the delegates. As in 2018, the 2019 edition of CEEGC & CEEG Awards will be held at The Ritz-Carlton, a luxury hotel which offers palatial retreat moments from iconic landmarks and the Danube. The Ritz-Carlton Budapest was also voted by the attending delegates as their favorite venue for CEEGC Budapest.

CEEG Awards 2019

The prestigious CEEG Awards will once again reward and applaud the top 20 companies that drive the industry forward in the region by continuing to the tradition of bringing a transparent and unbiased award for the gambling industry.

Starting 2019, the process will also involve a nominations committee, which in parallel with the industry, will nominate companies that might have been overlooked in the past years.

The public nomination phase is open and you can submit your company until 15.07.2019 on the following link.

Register here or View the Agenda!

Browse the official event website here: www.ceegc.eu

Here are a few testimonials from the attending delegates:

Central and Eastern European Gaming Conference is undoubtedly becoming one of the industry’s most iconic events. Zoltan and Betty have put a lot of thought and expertise into designing it and their efforts have certainly paid off. I personally had a great time and met a lot of amazing people and initiated new business relationships. The family-like atmosphere creates a special ambiance that makes this event stand out from other industry conferences. I look forward to attending next year.” ~ Sara Urbanovicova – Chief Commercial Officer, Tom Horn Gaming

I have been attending the yearly CEEGC Budapest for 3 years now and I can surely say that the event has proven itself as a must-attend conference for companies seeking information about compliance around Central and Eastern Europe. The conference offers content of the highest quality which is rarely seen across the events in Europe and you can also maximize the top class networking opportunities.” ~ Nadiya Attard – Director of Business Development in EMEA and Asia, NetEnt

Quality content and information, key people from the iGaming industry, a professional but friendly environment and an entire Awards procedure behind a truly Boutique Event – just congrats for the superb work!” ~ Maria E. Arnidou – Marketing & Communications Management, Fantasy Sports Interactive (FSI)

Bitpay were proud to attend and catch up with Eastern European gambling merchants who are adopting bitcoin payments.” ~ Chris Denny – European Sales Manager, Bitpay

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Baltics

UltraPlay is now the Best eSports Service Provider in the Baltics

George Miller

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UltraPlay is now the Best eSports Service Provider in the Baltic
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The company received high industry recognition in the 2019 BSG Awards

 

Twenty-one industry accolades were handed to the winning companies in the first Baltic and Scandinavian Gaming Awards, which were held during Mare Balticum Gaming Summit, on the 9th of May, in Vilnius, Lithuania.

UltraPlay received Best eSports Service Provider in the Baltics – the first award for the year and 6th in total for the company’s unrivaled eSports odds service. Lyubomira Petrova, Chief Marketing Officer at UltraPlay commented on the award:

“UltraPlay’s leadership in eSports betting was once again highly recognized. It is an honor to be acknowledged as the Best eSports Service Provider from the BSG Awards 2019 – a true inspiration for the entire team of UltraPlay and high recognition from the industry in the region.”

Above 100 delegates from the gambling industry attended the second edition of Mare Balticum Gaming Summit. This year the Summit had a strong focus on the gaming regulations and jurisdictions in the Baltics and the Nordics. As part of the discussion panel “Gambling Industry in 2020”, Lyubomira Petrova (CMO at UltraPlay) shared her knowledge on eSports and its significance in the following years, while  Zlatan Omerspahić (Data Protection and Compliance Lawyer at NSoft),  and Robert Toth (Key Account Manager at Global Bet) talked on GDPR and Virtual Sports.

“I had the pleasure to speak at Mare Balticum Gaming Summit and present why eSports is going to play a key role in the gambling industry in 2020 and beyond. Discussing what the future holds for the industry, we see the tremendous growth of eSports and its importance in terms of betting and player’s engagement.”, added Petrova.

The company is now heading to G2E Asia, Macao and is nominated in 2 categories for the G2E Asia Awards: UltraPlay’s eSports White Label Solution is shortlisted in the “Best B2B Digital Product Solution” category, and Dariy Margaritov, founder of UltraPlay is nominated in the category “Best industry rising stars”.

UltraPlay will be attending G2E Asia, Macao, from May 21st to 23rd, 2019. How to establish a profitable eSports betting brand will be the exclusive session to be held at the company’s booth #D909 by Mario Ovcharov, CEO of UltraPlay, on May 22nd, 11:30 am. You can book your meeting in advance at sales@ultraplay.net.

 

About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

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Baltics

How big data helps to shape the future of marketing strategy for operators with Alex Kornilov (BETEGY) in Vilnius

Zoltan Tundik

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Nowadays, in the digital era, most of the gambling industry operates on the Internet and the global data volume is dramatically growing. That large portion of data is called Big Data and it is not just a large amount of information, but a unique technology aimed at data processing and usage, particularly, the ways to find the necessary information in large data sets.

When it comes to business, the concept of Big Data stands for many tools, approaches and methods to analyze and process both structured and unstructured data, its further employment in specific areas and achievement of various goals.

The Big Data term emerged in 2008. Since then, it has been explained in different ways. However, the main thing you need to know for a holistic understanding of Big Data is a few simple words: data storage and processing.

It’s safe to say that the primary purpose of using Big Data technology is to achieve maximum efficiency in processing a large amount of information. (source: https://medium.com/@slotegrator/)

During the second and up to date, the most important edition of MARE BALTICUM Gaming Summit, Alex Kornilov, CEO & Founder at BETEGY, will have a keynote presentation which is titled “How big data helps to shape the future of marketing strategy for operators” and will focus on the following key points:

– sports content as the most valuable content online
– why does the US lead the way in data visualisation
– operators vs. media companies
– how operators can utilise sport data in marketing communication
– new approaches for content creation and content distribution on a scale

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.

Register here or View the Agenda!

About Alex Kornilov

Alex Kornilov is a serial entrepreneur who started his first business at 18. In 2007 he won “Dragons Den” TV show and had his first steps for a big success in the tech industry. Since then he got involved in several “big data” projects. In particular, he took part in various research projects executed by The State Institute of Complex Technical-Economic Researches.

In 2012, he founded “BETEGY” which is the sports data analytics company. The team created an automated self-learning system which predicts outcomes of football games with high accuracy (betegy.com). The company also licenses the data and visualization systems to global sports betting and media companies like ESPN (USA), Turkcell (Turkey), Ringier Axel Springer (Eastern Europe), Wozhongla.com (China), Yahoo Sports (UK), Bwin (Russia) and others.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com

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