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Conferences in Europe

Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!

 

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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European Gaming Congress

SKS365 At European Gaming Congress: “Responsibility, Awareness And Common Sensitivity Are The Answers Against Prohibitions And Prejudices In Italian Gaming Industry”

George Miller

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SKS365 At European Gaming Congress: "Responsibility, Awareness And Common Sensitivity Are The Answers Against Prohibitions And Prejudices In Italian Gaming Industry"
SKS365’s Senior Strategic Advisor, Maurizio Bernardo.
Reading Time: 2 minutes

 

Maurizio Bernardo (Senior Strategic Advisor) and Francesco Gaziano (Chief Marketing Officer & Country Manager Italy) engaged in the first Italian edition of the EGC

Milan, november 8, 2019Italy in the European Gaming Congress spotlight. The international event this year dedicated an entire day to gaming in Italy to open the debate about the state of the art in the political, regulatory, technological and economic sphere, with the contribution of some of the most authoritative names in the international market.

Almost physiological, this year, the choice to bring together operators, shareholders, professionals, service providers and management from all over Europe in Italy, given the excitement and uncertainties of the last few months. For this reason, in the planning of the event, the main debates were Focus on Italy (compliance panel discussion) and Marketing for Operators in Regulated Markets, which saw the respective participation of Maurizio Bernardo (SKS365’s Senior Strategic Advisor) and Francesco Gaziano (SKS365’s Chief Marketing Officer and Country Manager Italy).

In public gaming market and actors are in continuous and rapid evolution, so it’s necessary aim for a single and widespread regulation, in order to penetrate the territory through management and control actions by the institutions and of the Authorities all and, in this sense, the Municipalities could play a fundamental role – said Bernardo in his morning speech, focused on the consequences of the Dignity Decree and on the lack of effect of the distance meterThe role of the Municipalities is essential for a framework law governing the location of sales outlets in the area. An perfect machine, which considers the different needs and all local and national actors, could even be able to feed itself: just think of what it could mean to include the Municipalities and local authorities in the revenue, aiming to establish a virtuous circle in which part of the revenue could be used for the prevention of gambling addiction and for responsible gaming training.

In the afternoon, it was Gaziano‘s turn to intervene on the aspect most linked to the operators: “In a context where communication activities are drastically reduced, we must focus on the recognition and reliability of the product on the one hand, and on an ethical approach and aware at all levels, especially at the physical level – continued Gaziano, referring to the importance of retail for the identity of each operator – Today more than in the past it is necessary to ‘put your face’, which in this case means to present ourselves to the customers throughout the national territory. Therefore we could not miss this meeting to make our voice heard also in such a crucial phase for the Italian market and beyond, given that this European Gaming Congress is the evidence that the importance of the Made in Italy industry goes well beyond the borders of our Country.

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Conferences in Europe

NetShop Internet Services, Leading Data Center Provider, Official Supporter of the European Gaming Congress (EGC) 2019

Zoltan Tundik

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Leading Data Center Provider announced as General Sponsor at EGC2019 Milan!!

 

The second edition of European Gaming Congress (EGC) is breaking all records in terms of support and there is no doubt that we need to supplement the seats.

As announced in earlier press releases, the location of the conference is Radisson Blu Hotel Milan and the date is the 8th of November.

If you haven’t marked this in your calendar, you best do it now and secure your seat now!

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in Europe via the EGC platform every year.

With so many companies lined up as sponsors, we are happy to welcome NetShop Internet Services as General Sponsor in the impressive list of supporting companies.

George Sarris, CTO at NetShop Internet Services, commented about the announcement: “We, at NetShop ISP, are proud to be among the Official Supporters of the European Gaming Congress in Milan.

This particular conference has a significant value to the iGaming industry as it is happening towards the end of 2019; a year full of regulatory updates and announcements from new jurisdictions and upcoming legislation changes.

In addition to the regulatory frameworks introduced or updated by new and existing jurisdictions, Suppliers and Operators have to face technical challenges; a multi-jurisdiction license requires a multi-location server setup.

Myself, as an Infrastructure Solutions Architect, as well as our dedicated iGaming Specialists,  look forward to the Panel discussions at EGC 2019. Finally, I would like to thank all those who voted NetShop ISP in order to be Award Shortlisted as “Best iGaming Service Provider”. It would be my honor, as the CTO of the Company to receive the award on behalf of my super dedicated and talented colleagues.”

About NetShop Internet Services – Leading Data Center Provider

NetShop Internet Services Ltd is a leading Data Center Provider n with a privately-owned infrastructure in more than 9 Datacenters in Cyprus, Malta, United Kingdom, and Los Angeles.

With more than a decade of presence in the iGaming industry, NetShop ISP is today, one of the most preferred choices for Startups, B2C and B2B Operators, iGaming Suppliers and Payment Providers. Our wide range of IT services includes, but not limited to, the following:

  • Colocation
  • Bare-metal Dedicated Servers Leasing
  • Private Cloud Infrastructure
  • Hybrid Cloud, SaaS and PaaS Platforms
  • High-availability & Disaster Recovery Solutions
  • Technical Documentation Drafting
  • IT Audit Assistance
  • DataCenter Managed Services

In just a couple of days, NetShop ISP is officially going to be present at the EGC2019 in Milan where will have the chance to present the igaming oriented hosting solutions to the participants of the event.

The Company has been Nominated for the Award of the “Best iGaming Service Provider” at the SEG Awards2019. You can register here or view the agenda here!

Browse the official event website here:  www.europeangamingcongress.com

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Conferences in Europe

Registrations are open for the 4th edition of Prague Gaming Summit, save the date, 6 March 2020

George Miller

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Reading Time: 3 minutes

 

The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 at the ‘traditional base’.

 

We are excited to announce that registrations are open for the 4th edition of the Prague Gaming Summit, the leading boutique style gambling industry conference of the region.

The conference will take place on the 6th of March 2020 at the ‘traditional base’ of the conference and will be the subject of a total makeover. The title of the 2020 edition is RƎ: LOADED.

Being the leading event in the region we decided to raise the bar, establishing a new format, never used before at our conferences, that brings up the possibilities to have more talks, more panel discussion, speakers, case studies, and most importantly plenty more quality content for all attending delegates”, stated Zoltán Tűndik, Head of Business at European Gaming Media and Events.

The 4th edition is aimed, as the title suggests, to reload all connections, the region’s business environment, an ecosystem of industry expert contacts, our ways of processing and using professional knowledge of both local and international trends of the industry.

From visual to logistics, pre-event to post-event, during panel discussions and networking breaks, everything will be custom shaped to fit and suit everyone’s needs and further enhance expand business connections. In one word: RƎ: LOADED

Benefit of the Early Bird rates until 31 December 2019

Order your Delegate Pass or VIP Package (Delegate Pass +Accommodation) now!

The program of the conference will be available soon and if you can show your interest in becoming a sponsor here or you can nominate a speaker here.

Here are a few of the testimonials that have left by the attending delegates of the 2019 edition of Prague Gaming Summit:

The Prague Gaming Summit 2019 was very well organized and included a number of key international speakers. Agenda was full of interesting content and panels were aimed at discussing areas of mutual interest.” – Heathcliff Farrugia, Chief Executive Officer at Malta Gaming Authority(MGA)

Prague Gaming Summit 2019 was the great challenge which showed the new regulations in Eastern Europe. Thank you Zoltan for the great organization’s and thank you for the conference which covered the new opportunities and the new ways to the operators.– Vladimir Petrov FPQP, Global Research Analyst and International Development at Efbet Casinos & Sports

Prague Gaming Summit is a great place to discuss the current hot topics in the gaming industry and exchange opinions and ideas with the most relevant people from the operator, affiliate and provider sides. It was a pleasure joining the panel about the relationship between operators, affiliates and regulators and sharing my views from the Trustly perspective.– Vasilije Lekovic, Director of Gaming Accounts at Trustly

It was great to have the operators and suppliers with the presence in the CEE territories under one roof. It is always very useful to discover the challenges and see the trends of the industry in the newly regulated markets.– Tal Zamstein, Group Head of Gaming at Fortuna Group

I thoroughly enjoyed attending the Prague Gaming Summit. The agenda was relevant, content was good and the caliber of speakers was excellent. I also welcomed the opportunity to catch up with some old faces and forge ties with new ones. Kudos to Zoltan and the team. I look forward to attending again next year.– Russell Mifsud, Gaming industry specialist – Associate Director at KPMG

An outstandingly organized event, free of the hustle associated with hectic expo conferences, bringing together industry stakeholders to debate, network and gather insights. The great location and distinguished speakers all add up to this great forum, which I recommend to anyone wishing to keep track of current developments in the region or is willing to receive a hint of what’s coming next in igaming.– Georgi Dimitrov, Legal Counsel / Compliance Manager at EGT Interactive

This most recent event was a rich one. The diversity of speakers and the structured topics provided a platform for real debate, presenting food for thought for many. I’m sure I/we will pick up on the very relevant topics again at this event.– Charmaine Hogan (Regulatory & Public Affairs, International Relations, Policy Development Expert)

Fantastic event: well-organized, interesting and keeping up with the latest trends; a leader in its field!– Donata Szabo, Junior Legal and Research Manager at GamblingCompliance

A conference of great quality. Not only excellent content is presented by top experts, but also the industry is moving closer together through many networking opportunities.“ – Dr. Raffaela Zillner, LL.M (Secretary General, Austrian Association for Betting and Gambling)

Prague Gaming Summit 3 brought together Maltese, Romanian and other regulators, software developers, operators, and payment solution providers, to name a few. It was great participating in the discussions with everyone on and off the agenda.” – Kate Romanenko, CBO of Evoplay Entertainment

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