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Conferences in Europe

Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!

 

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Conferences in Europe

European Gaming complements the events portfolio with Virtual Quarterly Meetups and assigns Way Seer (Advisory Board)

George Miller

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European Gaming’s leading conference portfolio to be complemented with Virtual Quarterly Meetups starting 2021.

 

There is no doubt that virtual gatherings will still be a key activity for content sharing and networking in 2021 as well and we are adapting our agenda accordingly by launching the virtual European Gaming Quarterly Meetups series.

The quarterly meetups will complement the yearly conferences that will be hosted (if allowed) in hybrid formats, and will be strategically coordinated by the European Gaming Way Seers (Advisory Board).

We observed, tested and now implementing a special format to our audience. The idea is to continue brining an efficient communication channel that allows participants to stay up to date in a comfortable way with the latest updates. Only the vital information will be shared during the meetups and we are also allowing the participants to add to the topics. It is important for the industry to share their knowledge among each other in an efficient way that also creates a conversation that leads to opinion forming. This temporary abnormal is pushing us out of our comfort zone of hosting traditional conferences and he future looks brighter than it did in April-May 2020, even some might argue this”, stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency.

European Gaming Quarterly Meetups

The European Gaming Quarterly Meetups are designed to keep you up-to-date with what is fresh in the European gambling industry. The meetups also focus on countries in the EEA region and also on the CIS countries.

All the 4 meetups in 2021 are virtual and can be attended from the comfort of your office or home.

The virtual meetups will be organized quarterly and the calendar looks the following way:

  • February 11, 2021 – European Gaming Q1 Meetup
  • June 10, 2021 – European Gaming Q2 Meetup
  • September 09, 2021 – European Gaming Q3 Meetup
  • November 18, 2021 – European Gaming Q4 Meetup

The tickets are sold at the rate of 89 EUR per Meetup or you can benefit of the full year membership offer and save 25%. You can find more details about the passes here.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

All meetups offer the opportunity to network online in special break-out sessions, but also join a round table discussion which answers all burning questions of the industry at a certain point in time during 2021.

To receive constant updates about the registration opening and agenda updates, subscribe here: http://eepurl.com/hfyZxf

Advisory Board

In order to fully embrace all hot topics and regulatory updates from the above-mentioned regions, the topics and discussions will be put together by a group of experts, which were hand-picked to join the European Gaming Way Seers (Advisory Board).

We honored to announce the appointment of the following experts:

  • Raffaela Zillner, LL.M (General Secretariat of the Austrian Association for Betting and Gambling (OVWG))
  • Nadiya Attard (Director of Sales at Relax Gaming)
  • Charmaine Hogan (Head of Regulatory Affairs Playtech)
  • Jessica Maier (Chief Risk Officer, Head of Legal and Compliance at Push Gaming)
  • Sissel Weitzhandler (Chief Compliance Officer at Play’n GO)
  • Bahar Alaeddini (Partner at Harris Hagan)
  • Joerg Hofmann (Partner at MELCHERS LAW)
  • Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling)
  • Pieter Remmers (CEO at Assissa Consultancy Europe)
  • Gustaf Hoffstedt (Secretary-General at the Swedish Trade Association for Online Gambling)
  • Andrius Gabnys (Attorney At Law – Gabnys Law Firm)
  • Dr. Simon Planzer (Partner at PLANZER LAW)

The excitement about 2021 is also shared by the above-mentioned experts and here are some inputs that were stated:

“It’s great to see European Gaming Media and Events challenging the ‘new normal’ of gaming conferences. I‘m delighted to be part of this journey as a member of the advisory board.”Jessica Maier (Chief Risk Officer, Head of Legal and Compliance at Push Gaming)

“This is a great initiative. I look forward to participating in this project together with the other members of the advisory board.”Charmaine Hogan (Head of Regulatory Affairs at Playtech)

“Regular exchanges of experts not only strengthen the industry’s networking, but also support the goal of keeping gambling safe, fun and responsible. I am therefore very pleased to support the project as a member of the Advisory Board.”Dr. Raffaela Zillner, LL.M (General Secretariat of the Austrian Association for Betting and Gambling (OVWG))

“European Gaming is the organization where I feel at home. It will be interesting to say the least to be involved as a member of the advisory board.” Andrius Gabnys (Attorney At Law – Gabnys Law Firm)

“European Gaming has developed into the obvious choice for anyone in search of knowledge and insight regarding the gambling industry. I look forward to not merely observe its future development, but take part of it.”Gustaf Hoffstedt (Secretary-General at the Swedish Trade Association for Online Gambling)

“I have come to know Zoltan as a self-made man who has learned to understand the gambling industry within a relatively short period of time and created a position for himself and his activities.

The boutique format conferences that Zoltan set up a couple of years ago definitely created a ‘must attend’ event for all of us that want to stay informed.”Pieter Remmers (CEO at Assissa Consultancy Europe)

For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

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Conferences in Europe

European Gaming Congress surpasses all expectations and achieves supreme goal

Zoltan Tundik

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Good morning Hipthers!

Digital events have been key for the industry this year and we’ve made it a priority to not only keep things going with our hybrid conferences but to also make sure that we’re able to adapt and offer the latest in technology to make sure that the format never gets old.

Last week’s Congress and PICANTE MARKETING Summit smashed all our expectations, and we want to thank each and every one of you for taking part to make it truly brilliant!

With more than 500 registrants and more than 3,000 viewers over the festival via our streams, it was truly an honor to have close to 100 brilliant speakers draw up a virtual chair and offer some of the industry’s best insights on Europe.

We also saw plenty of firsts at the Congress, with our new Altenar-sponsored interactive panel discussions topping out at more than 400 viewers at both sessions – and based on your feedback, we’ll definitely be doing more to bring the audience into the panel conversations at our upcoming events.

Our (newly launched) virtual networking platform also had the chance to make its trial appearance, and we’ll be doing plenty of work to develop it in the coming months to ensure we can start making more connections for our community during the coming winter!

Of course, these events could never happen without our fantastic sponsors, and special thanks goes to Altenar (Registration Sponsor) and Golden Race (Gold Sponsors), as well as Trustly, SoftSwiss, BetGames.TV and Nordic Gambling.

Looking ahead, we’re already planning our live calendar for Q1 2021 – with our Prague Gaming Summit 2021 and MARE BALTICUM going ahead on-location as planned, as well as plenty of virtual appearances for those who can’t make it!

Here is a small break-down of the hybrid events we are planning for 2021:

Prague Gaming Summit – 30 March – (Registrations are open)
MARE BALTICUM Gaming Summit and BSG Awards – 13 May (Riga)
CEEGC Budapest – End of September
European Gaming Congress – beginning of November

You can subscribe to our communications on this link to be updated with all it’s happening at Hipther!

Make sure to also register for our upcoming free webinar: What is Hipther and what are our plans for 2021?

Until then, stay tuned for plenty more awesome news soon enough, and enjoy your October!

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Conferences in Europe

BetGames.TV sponsors the Baltic and Scandinavian Gaming Report Panel at European Gaming Congress 2020 VE (Hipther Festival)

Zoltan Tundik

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Award-winning live dealer betting games supplier joins the sponsors’ list at Hipther Festival.

 

There is just one day left until European Gaming Congress 2020 kicks off (between 6-7 October). The event is part of Hipther Festival, which kicks off today with PICANTE MARKETING Summit.

The organizing team is honored to announce the support of BetGames.tv as the panel sponsor of the “GAMING REPORT: BALTICS AND SCANDINAVIA” panel discussion.

The panel discussion is scheduled for the 7th of October between 14:50 – 15:50 CEST (Central European Summer Time) and will be joined by:

  • Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling)
  • Gustaf Hoffstedt (Secretary-General at the Swedish Trade Association for Online Gambling)
  • Dainis Niedra (Chief Operating Officer at Enlabs)
  • Richard Hogg (Director, Online Betting and Gaming at TV)

The panel is moderated by Andrius Gabnys (Attorney At Law – Gabnys Law Firm) and will focus on Lithuania, Latvia, Estonia, Denmark, and Sweden.

The registration is free and you REGISTER HERE NOW!

BetGames.TV  is a unique, innovative , and pioneering live dealer betting game supplier. The company offers fixed odds betting products combined with popular lotteries and table games to industry’s leading operators and platforms. Demo: http://demo.betgames.tv

European Gaming Congress aims to become Europe’s largest gaming compliance gathering which during the two days of discussions will cover all compliance-related updates from the EU/EEA and Balkans region.

You can find more details about the Agenda here or you can register here!

The speaker lineup at the European Gaming Congress is well-known for its colorfulness that includes the presence of regulators, industry experts, and industry representatives.

Even from its launch in 2018 in Ljubljana, the conference has topped all boutique-style conferences and has continued to offer an even bigger platform in 2019 when it was held in Milan.

 

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