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Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

 

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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Baltics

Lolita Sumskaite (Head of Unit at Ministry of Finance, Lithuania) to speak at MARE BALTICUM Gaming Summit 2

Zoltan Tundik

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Leading industry expert responsible for designing the national gambling policy in Lithuania through legislation for more than 17 years, set to join the “Gambling Industry in Lithuania” (Compliance Panel Discussion) at the second edition of the most important gambling industry conference in the Baltic and Scandinavian region.

We are honoured to announce that Ms Lolita Sumskaite will represent the Ministry of Finance of the Republic of Lithuania at MARE BALTICUM – The Baltic and Scandinavian Gaming Summit 2019, which will take place on 9 May 2019 at Radisson Blu Royal Astorija Hotel.

Lolita Šumskaitė is working for the Ministry of Finance of the Republic of Lithuania and was responsible for designing the national gambling policy in Lithuania through legislation for more than 17 years. She was the main author of the first Law on Gambling, which was adopted in 2001. Lolita is a member of EC Expert Group of Gambling Services.

Since 2010, her responsibilities also include insurance – designing insurance policy through legislation and her main responsibility is to implement EU regulation into national legislation.

Starting 2013, she is responsible for anti-money laundering acts – following and participating in the negotiations in the EU Council on the text of Anti Money Laundering Directive, preparing LT positions. Lolita was Chair of the EU Council’s Working Party discussing fourth Anti Money Laundering Directive during LT Presidency of the EC.

MARE BALTICUM – The Baltic and Scandinavian Gaming Summit will once again bring together the leading companies in the Baltic and Scandinavian region for a full day of quality learning and networking with local regulators and industry experts.

You can find more details about the Agenda here or you can register here!

Browse the official event website here: www.marebalticumgaming.com

You can view the photo gallery from the inaugural event on the following this link.

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Conferences in Europe

BETEGY announced as AI BRIEFING SPONSOR at Prague Gaming Summit 3

Zoltan Tundik

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Without any doubt, 2019 is the year which will have many discussion that involves the use of AI in Big Data, sports betting, casino, lottery, analytics, responsible gambling, and many more verticals.

The recently announced sponsor at Prague Gaming Summit stands out in the crowd of software and service suppliers of the online and land-based gambling industry.

BETEGY is the sports data analytics company, which works on the intersection of sports, technology, and gaming. It provides various B2C and B2B products. BETEGY licenses the data and visualization systems to global sports betting and media companies like ESPN (USA), Turkcell (Turkey), Ringier Axel Springer (Eastern Europe), Wozhongla.com (China), Yahoo Sports (UK), Bwin (Russia) and others

Do not miss this exciting opportunity to meet the team at Prague Gaming Summit 3 and discuss collaboration possibilities! You can Register here or View the Agenda

The conference is held on a yearly basis and it is a “must-attend” gathering for all industry shareholders who are looking for top quality learning and networking having the online and land-based gambling industry in focus.

Prague Gaming Summit offers the opportunity for both new companies and veterans, to learn about industry insights and compliance update, while also being part of a group that is at the forefront of the gambling industry in the Czech Republic, Slovakia, Poland, Austria, Switzerland, Germany, and Liechtenstein.

The Summit will approach all regulatory and compliance related aspects of the mentioned markets and will also highlight some trending topics such as the relationships between Regulators, Operators – Affiliates, MasterCard’s new requirements for Online Merchants (CFD, FX, Gaming, Crypto), understanding millennials (with emphasis on eSports, Daily Fantasy Sports an Virtual Sports), outsourcing for gaming companies, IT security, AML, KYC, CSR.

The program will also include a very important IMGL MasterClass that will aim to share the latest insights by the International Masters of Gaming Law experts about advertisement banning.

Full details about the event can be found on the official event website: www.praguegamingsummit.com

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Baltics

Early Bird Rate and Nominations expire in two weeks for the Baltic and Scandinavian Gaming Summit and Awards

Zoltan Tundik

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There are only two weeks to register at the Early Bird Rate for MARE BALTICUM – The Baltic and Scandinavian Gaming Summit and save 100 EUR for your ticket(s).

The second edition of the conference will take place on 9 May 2019 at Radisson Blu Royal Astorija Hotel and as announced earlier, the conference will include the inaugural edition of the BSG Awards (Baltic and Scandinavian Gaming Awards). The awards ceremony will celebrate the leading companies for their respective categories from the Baltics and Nordics.

You can find more details about the nominations and categories on the following link.

In terms of the content and networking, some of the leading industry experts from the region, which includes regulators, lawyers, gambling operators, and supplier representatives, will supply the continuous presentation.

Some of the leading names have already been added to the speakers lineup, which include Andrius Gabnys (Founder at Gabnys Law Firm) – Conference Ambassador, Lolita Sumskaite (Head of Unit at Ministry of Finance, Lithuania),  Signe Birne (Lotteries and Gambling Supervisory Inspection of the Republic of Latvia), Taivo Põrk (Ministry of Finance, Estonia), Valts Nerets (Senior Associate, attorney-at-law at Sorainen), Viktorija Antanaviciute (Managing Director at TonyBet), Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling), Sissel Weitzhandler (Group Compliance Manager), Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling), Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm), Dr. Joerg Hofmann (Partner, MELCHERS LAW), Pieter Remmers (CEO, Assissa), Dr. Simon Planzer (Partner at PLANZER LAW, Zurich), and many more.

MARE BALTICUM 2 will once again bring together the leading companies in the Baltic and Scandinavian region for a full day of quality learning and networking with local regulators and industry experts.

You can register here!

Browse the official event website here: www.marebalticumgaming.com

You can view the photo gallery from the inaugural event on the following this link.

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