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Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!

 

Conferences in Europe

RESTARTING THE SPORTS BETTING INDUSTRY, a hot topic at #MBGS2020VE

Zoltan Tundik

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Virtual conference addresses a vital topic of the sports betting industry on the 7th of May.

We have put together a lineup of sports betting industry experts who will join the opening panel discussion at our first virtual conference this year which will take place on the 7th of May.

You can register on this link to save your seat (no travel needed, you can attend from the comfort of your home or office)

PLEASE NOTE: If you are already a registered delegate of MARE BALTICUM Gaming Summit, you don’t have to purchase a new ticket!

Worldwide disruption of the sports events due to COVID-19 is playing a major role in the halt of the sports betting industry. Restarting the industry will not be easy and we certainly can’t get back and see the same results as we did at the end of 2019. We are speaking here about the classic sports betting industry as virtual sports, eSports, social gaming have now become very popular.

The panel discussion will be joined by Domenico Mazzola (Commercial Director at Altenar), Jakub Myszkorowski (Chief Commercial Officer at STATSCORE), Chris Nikolopoulos (CCO at BETBY) and Sergio Stankovic (Sales Director at SBTech), and will be moderated by Jaka Repanšek (Media and Gaming Expert).

As mentioned above the virtual edition of #MBGS2020VE will be held on the 7th of May and will gather 300 gambling industry professionals who can attend virtually from their internet browser. The gathering will allow virtual delegates to network at virtual tables in the virtual deal room and conduct 1 on 1 meetings with their prospects/clients/partners.

Register here

For further inquiries about the 2020 edition of CEEGC and CEEG Awards, speaking/attending/sponsoring options, make sure to send an e-mail to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

Among the supporters of the conference, you will also find Square in the Air as a strategic partner, and leading media outlets such as Online Casino Reports, CalvinaAyre.com, Focus Gaming News, Gioco News, iGaming Business, iGamingCalendar.com, Gambling Insider, InterGame, Global Legal Group, FortunaWeb, Commission Magazine, Slotegrator and much more.

Visit www.virtualedition.marebalticumgaming.com for more details!

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

MARE BALTICUM Gaming Summit Live and BSG Awards

Information about the live edition of the conference and BSG Awards, which will be held on the 6th of August, will be announced at a later stage. The online voting stage for BSG Awards 2020 has been stopped and will be reset in order to allow all participants to focus on different matters.

A new online voting stage will be started between 1 and 30 June. Further information will be released in the upcoming weeks.

MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit & Awards offers the opportunity for both new companies and veterans, to learn about industry insights and compliance update, while also being part of a group that is at the forefront of the gambling industry in Lithuania, Latvia, Estonia, Sweden, Denmark, and also from the DACH region.

The Summit approaches all regulatory and compliance related aspects of the mentioned markets and also highlights some trending topics of the gambling industry.

For more details visit www.marebalticumgaming.com

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Conferences in Europe

#MBGS2020VE announces Tiago Aprigio, CEO at All-in Global among the speakers

Alex Marginean

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Virtual Edition of MARE BALTICUM Gaming Summit addresses global industry topics on the 7th of May.

With numerous gambling industry experts joining the panel discussions at the Virtual Edition of MARE BALTICUM Gaming Summit, we are taking time today to introduce you to Tiago Aprigio, CEO at All-in Global.

Tiago Aprigio is the CEO at All-in Global (formerly known as All-in Translations) and feels motivated by exposing himself to different environments as well as constantly learning from different realities and people.

Worked in Sales, Marketing and Operations Management in distinct lines of business over the past 17 years. These industries include Aviation, Outsourcing of contact centers, back-office and airline representation functions, Localization, iGaming, Marketing, and Multimedia.

Tiago has a proven track of solid results in his functions and a soft spot for start-up businesses. Questioning the “whats and hows” is vital for any business success.

You can reach Tiago via his social media accounts found here or you can hear her input on the important subjects the industry is facing during our virtual conference. Register now to book your seat! 

By registering to the conference you are receiving access to the Virtual Conference Room and you can book your meeting with attending delegates in the Virtual Deal Room. The networking platform will be opened on the 23rd of April, giving you access to set meetings with prospects, partners, and experts.

The Virtual Edition of MARE BALTICUM Gaming Summit is the first announced virtual conference of the gambling industry and is part of the solutions we provide for quality networking and learning in the gambling industry.

For further inquiries about  the speaking/attending/sponsoring options, make sure to send an email to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

For media-related inquiries, please contact Alex Marginean (Marketing Specialist at Hipther Agency).

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Conferences in Europe

#MBGS2020VE announces Domenico Mazzola, Commercial Director at Altenar, among the speakers

Alex Marginean

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Virtual Edition of MARE BALTICUM Gaming Summit addresses global industry topics on the 7th of May.

With numerous gambling industry experts joining the panel discussions at the Virtual Edition of MARE BALTICUM Gaming Summit, we are taking time today to introduce you to Domenico Mazzola, Commercial Director at Altenar.

Domenico Mazzola is Commercial Director of Altenar, a leading sports betting software provider based in Malta. Altenar works collaboratively with licensed operators, combining proven stability with a flexible and personalized service to offer clients the highest quality online sportsbook solutions.

With a strong background in sales strategy and software development combined with rich experience working across international and European markets, Domenico is an expert in developing successful commercial strategies and establishing and maintaining long-term business relationships.

Domenico previously held the position of Head of Sales at iGamingPlatform.com, where he was responsible for developing and executing strategic plans to achieve and maximize sales targets, solidifying the company’s reputation as a leading gaming solutions provider. Prior to this, Domenico worked as Account Manager at World Match Ltd, spearheading the company’s successful long and short-term sales strategies. Domenico’s professional background also includes over eight years of working as a software developer, honing his technical expertise.

A highly recognized industry figure, Domenico’s in-depth experience in both the business and technical side of the gaming industry places him in the unique position of being able to advise clients on all aspects of their gambling operations, taking into account their wider business objectives.

You can reach Domenico via his social media accounts found here or you can hear her input on the important subjects the industry is facing during our virtual conference. Register now to book your seat! 

By registering to the conference you are receiving access to the Virtual Conference Room and you can book your meeting with attending delegates in the Virtual Deal Room. The networking platform will be opened on the 23rd of April, giving you access to set meetings with prospects, partners, and experts.

The Virtual Edition of MARE BALTICUM Gaming Summit is the first announced virtual conference of the gambling industry and is part of the solutions we provide for quality networking and learning in the gambling industry.

For further inquiries about  the speaking/attending/sponsoring options, make sure to send an email to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

For media-related inquiries, please contact Alex Marginean (Marketing Specialist at Hipther Agency).

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