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Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

 

Reka is an Experienced English second language teacher with a demonstrated history of working in the higher education industry. Skilled in Microsoft Excel, Teaching English as a Foreign Language, Translation, Foreign Languages, and Lecturing. Strong education professional with a Bachelor’s Degree majored in English Language and Literature/Letters. Reka is in charge of conducting the exclusive interviews on European Gaming and our printed magazine

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Baltics

European Gaming announces Andrius Gabnys (Gabnys Law Firm) as ambassador for MARE BALTICUM

George Miller

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We are proud to announce that Andrius Gabnys (Gabnys Law Firm) will join us as event Ambassador at the second edition of MARE BALTICUM Gaming Summit, which will be held in Vilnius, Lithuania on the 9th of May, 2019 at Radisson Blu Royal Astorija Hotel.

Finally, Vilnius has been given an opportunity to host the first full-fledged international gambling forum. It deserves one and it will be an honour to contribute in making it the top quality gathering for the gaming industry professionals.

It is the second edition of the Mare Balticum Gaming Summit, which European Gaming Media and Events brought into the map of annual European gaming conferences. Last year’s event in Riga and the subsequent developments in the region proved that the Baltics and Nordics need the dedicated forum. Let’s meet in Vilnius this Spring 2019! We have a lot to discuss!stated Andrius Gabnys (Attorney at Gabnys Law Firm).

Zoltán Tűndik, Founder, Co-Owner and Head of Business at European Gaming Media and Events added: “We are happy to welcome Andrius as an ambassador for MARE BALTICUM and look forward to working with him once again as we did with the inaugural event. Andrius is a well-known and respected attorney in the region and we are lucky that we can work with him. Andrius has extensive experience dealing with the gambling authorities in Europe, CIS countries, Africa and South America which makes him a leading figure of the industry in the Baltic and Scandinavian region for industry development.

MARE BALTICUM 2 will once again bring together the leading companies in the Baltic and Scandinavian region for a full day of quality learning and networking with local regulators and industry experts.

You can Register here!

Browse the official event website here: www.marebalticumgaming.com

You can view the photo gallery from the inaugural event on the follow this link.

About Andrius Gabnys

Andrius Gabnys is an attorney-at-law and a managing partner at Gabnys Law Firm, a legal boutique based in Vilnius, Lithuania and Tallinn, Estonia. The Firm specializes in entertainment (gambling, media, arts) and technology (IT, cybersecurity) legal aspects. Andrius Gabnys has been working in the online gambling sector for over 10 years, and focuses on the multijurisdictional licensing, IP and related matters. He has an extensive experience dealing with the gambling authorities in Europe, CIS countries, Africa and South America.

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Baltics

Save the date for MARE BALTICUM 2 – The Baltic and Scandinavian Gaming Summit and Awards 2019

Zoltan Tundik

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We are honored to announce that the registrations are open for the second edition of MARE BALTICUM – The Baltic and Scandinavian Gaming Summit which will be held in Vilnius, Lithuania on the 9th of May, 2019 at Radisson Blu Royal Astorija Hotel.

The new location of the event is based on the survey results which was sent out after the inaugural event in 2018, which was held in Riga.

MARE BALTICUM 2 will once again bring together the leading companies in the Baltic and Scandinavian region for a full day of quality learning and networking with local regulators and industry experts.

Already confirmed officials are Lolita Sumskaite (Ministry of Finance, Lithuania), Signe Birne (Lotteries and Gambling Supervisory Inspection of the Republic of Latvia), Taivo Põrk (Ministry of Finance, Estonia) and Brigitte Sand (Director, Danish Gambling Authority). More officials will be announced by the end of 2018.

You can Register here.

In addition to the regulatory reports and trending topics about Lithuania, Latvia, Estonia, Denmark and Sweden, the summit will bring the latest information about the Belarusian market.

Besides the market focusing panel discussion, we are adding two important topics to the agenda, Safe Gambling and Industry Innovations.

As in 2018, MARE BALTICUM will feature a special IMGL MASTERCLASS™.

New in 2019: Awards Ceremony for the Baltic and Scandinavian Industry

We are delighted to announce that we are adding an industry awards ceremony which will reward the hard work of companies in the region.

Titled as “The Baltic and Scandinavian Gaming Awards” (BSG Awards), the awards will be given to the top companies in their respective fields in an independent, fair and representative awards ceremony.

More details about the nominations phase, voting and categories will be revealed soon! For early enquiries, please contact zoltan.tundik@europeangaming.eu or betty.tundik@europeangaming.eu

You can view the photo gallery from the  inaugural event on the follow this link.

Testimonials from the attendees of the inaugural summit in Riga:

Satenik Danielyan (Head of Spring BME operations at BetConstruct): “Everything was just fine! The ambiance was very nice, the moderators were very highly qualified and engaging people, very suportive!”

Marjan Branko (Account Director at SBTech): “Another nice and productive event. Keep up the good job, guys!”

Taivo Põrk (Ministry of Finance, Estonia): “Looking forward to the next one! I will be back next year as well!”

Sissel Weitzhandler (Group Compliance Manager at Play’n Go): “It was an honor to take part at Mare Balticum Gaming Summit in Riga last week. The agenda and topics were extremely relevant, as demonstrated by the high level of interest and the entire event was very well organised. It was an absolute pleasure to take part in the forum so well attended by regulators, legal experts, industry representatives and operators where ideas and lessons can be shared and learned. I would like to thank the organisers, the individual panels including my distinguished fellow panelists. I hope to be back again as I believe this is an event one should not miss.”

Andrius Gabnys (Managing partner, Attorney-at-Law at Gabnys Law Firm): “I strongly believe that the region – Baltic States and beyond – has been an unfortunate gap in the industry media and events coverage for quite a long time. Zoltan and Betty were bold enough to make the first true dedicated gambling forum in the region and from my experience at Mare Balticum Gaming Summit it turned out to be a very good idea. Smooth organization, accurately selected panels, convenient and cozy venue. A very strong foundation for another successful series of events for European Gaming Media and Events.”

Pieter Remmers (Assissa): “A very good industry focused event with lots of attention to the individual participant.”

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Conferences in Europe

The inaugural European Gaming Congress (EGC) records a huge success at it debut, new destination announced for 2019

George Miller

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The inaugural European Gaming Congress took place last month on the 16th of October in Ljubljana and has recorded a significant success for our team.

European Gaming Congress (EGC) is the newest conference in our portfolio and targets a broader audience in the Europe with panel discussion covering all the regions.

We are really happy with the turnout of the event and the feedback we received from the attending operators, service providers and experts of the industry. We designed EGC to complement our already established events in the Baltic, Scandinavian and CEE regions. The conference is here to stay and we look forward to exploring its new destination in 2019 which was voted via a survey by the industry.“ commented Zoltán Tűndik, Founder, Co-Owner and Head of Business at European Gaming Media and Events.

As mentioned earlier, the conference took place at Grand Union Hotel Ljubljana on the 16th of October and based on the results of the post event survey, the 2019 edition will be held in Milan, Italy.

You can Pre-Register here.

To view the photo gallery from the event, follow this link.

To gain access to the recordings of the panel discussions, please contact zoltan.tundik@europeangaming.eu or betty.tundik@europeangaming.eu

Testimonials from the attendees:

The inaugural European Gaming Congress in Ljubljana is a boutique event that brings together experts  from all over Europe to exchange experiences from different countries as well as to develop thoughts and knowledge in various areas of gaming law. Great experience with wonderful people!” – Dr. Alexandra Körner (Senior Legal Associate at MME Legal AG)

The inaugural European Gaming Congress in Ljubljana was an extremely informative and well organized get-together of gaming and gambling professionals. The European Gaming Media team have managed to pull together a great mix of professionals in a very accommodating and enjoyable location. OSM Solutions will definitely return for the 2019 congress.” – Martin Stöfler (Co-Founder at OSM Solutions)

Another exciting event in the igaming industry. European Gaming Congress, taking place in a beautiful city of Ljubljana, proved to be another successful occasion organized by Zoltan and his colleagues. For me personally, the event provided valuable information about the current status quo in regulated markets and shared insights into the compliance issues many of my industry colleagues have been facing. The programme was superb, with an impeccable selection of high profile speakers and well-thought-out panel discussions. Can’t wait for the 2019 edition!” – Lucia Chmeľová (Compliance Manager at Tom Horn Gaming)

Excelent insight into the Balkan market particularly on the Slovenian market” – Michael Karamanlis (Legal Counsel at Stoiximan.gr and Betano)

EGC Ljubljana was a great opportunity to get relevant information from various markets and to meet numerous professionals across the Europe.” – Zoran Puhac (Secretary-General at EOGL)

Good cozy event – not too big and just right to be able to meet and speak with everybody. I saw many new faces and still didn’t manage to get acquainted with everyone.” – Kate Romanenko (Head Of Sales at Evoplay Entertainment)

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