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BtoBet Press Releases

3rd MAY, BETTING ON FOOTBALL CONFERENCE BTOBET’S VOICE AT THE CEO SUPPLIERS PANEL

George Miller

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BtoBet-Betting on Football Conference 2017
Reading Time: 2 minutes

BtoBet is ready to attend the Betting on Football event on 3-5 May in UK. During the upcoming appointment in London, BtoBet’s Chairman, Alessandro Fired and CEO, Kostandina Zafirovska will meet bookmakers willing to have a deep insight into innovative technology to attract traditional and not traditional punters, delivering the best experience to the bettors and retain them.

On 3rd May, Zafirovska will discuss with other betting industry’s leading suppliers key issues affecting the value chain across the sector. The CEO’s round table, scheduled at Stamford Bridge at 4.30 pm, will explore B2B online gaming suppliers’ panorama and the consequences of multi-asset enterprises and the risks partners can incur when deciding to move product development in-house.
The Betting on football conference will also be the perfect occasion to debate how online and mobile betting are becoming very challenging in the igaming business and how technology is playing a key role in the football betting industry. In fact, players are turning more tech-savvy and turning ever more demanding, pushing firms towards effective strategies and technology to improve their service, boost player confidence and increase player lifetime values.

Commenting on the upcoming Betting on Football event and on her participation on the panel, Kostandina Zafirovska said:

Football betting is going through an evolutionary period and I firmly believe technology can help bookmakers’ operators to reach the final bettor with ease. At BtoBet, we are renowned for providing solutions to help understand player behaviour. The selection of events must be quick and the customers need suggestions to access their preferred content, in a click. The Sportsbetting Recommendation Engine (RE) completely fulfills this need, collecting and analyzing large amounts of information on player’s behaviour, activities and preferences, predicting what players would like to receive.

Zafirovska also highlighted:

BtoBet’s augmented reality (AR) mobile CRM tool, which includes a virtual assistant, is a perfect example of how bookmakers’ operators should continue to utilize industry platform and software providers to deliver the right messages to a technologically minded audience and connect with their customers on a deeper level.

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BtoBet Press Releases

BtoBet announces LatAm technifying tour

George Miller

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BtoBet announces LatAm technifying tour
Reading Time: < 1 minute

 

BtoBet has announced a Latin American technifying tour that will take the leading platform provider across multiple countries in the region. Attending the region’s most influencing conferences and iGaming events throughout the year the company will showcase its Neuron 3 platform, especially its new retail solution, and other innovative features that are set to be introduced periodically.

“Latin America is emerging as a strong market for operators to diversify their business strategies, as the more mature European market is increasingly showing signs of diminished growth,” states BtoBet’s Chief Executive Officer, Alessandro Fried. “The market is still predominantly brick and mortar, and with this in mind we have developed a new retail solution allowing operators to streamline their operations, target anonymous customers and transform them into registered players, and eventually augmenting the user experience at the retail stage. All this whilst ensuring that all channels are seamlessly interconnected for a holistic betting experience.”

Fried added that BtoBet’s LatAm portfolio speaks for itself. “We are undoubtedly very well placed to maximise all current and future opportunities in the region, already having in place a series of strategic partnerships. Through this technifying tour we seek to further cement our position as regional leaders, with our technological solutions’ adaptability, flexibility and versatility already tried and tested throughout the years we have been present in the territory.”

Amongst other events BtoBet is set to attend Colombia’s GAT Expo (formerly known as Fadja), the Peru Gaming Show (PGS), the Brazil Gaming Congress (BGC), and Argentina’s SAGSE. All those operators interested in receiving a deeper insight how BtoBet’s technologies could help their business strategies in LatAm could ask for a demo, or sending an email on [email protected]

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BtoBet Press Releases

Neuron 3 redefines today’s Omnichannel boundaries

George Miller

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Neuron 3 redefines today’s Omnichannel boundaries
Reading Time: 2 minutes

 

BtoBet has unveiled its 3rd generation betting platform, which will deliver a player-centric betting ecosystem that perfectly adapts to today’s player demands, throughout all the stages of the player lifecycle, as they seek a wider betting experience.

Alessandro Fried, BtoBet’s Chief Executive Officer, has explained that the development of the new platform stems from an analysis of the requirements of today’s players, and the capabilities of the operators to meet these requirements in the minimal time-tomarket, and thus making the most in terms of player life-time value.

Fried stated that Neuron 3 allows operators to develop their player journey and betting experience no matter the medium or communicative platform involved. He added that to successfully achieve this result Neuron 3 had to redefine the limits of what is today’s Omnichannel approach, seamlessly interconnecting the betting experience through a wider spectrum of channels.

He expressed that amongst the main features at the core of Neuron 3’s technology is the new retail solution that allows for the retail agents to transform their anonymous customers into registered players through a rapid registration process, allowing players to not only benefit through targeted bonuses and free bets, but also from a betting environment where all channels are interconnected for an augmented betting experience.

Underlining the fact that Neuron 3 will redefine the boundaries for an Omnichannel approach, Fried also highlighted another core innovation, the Social Media Betting feature. He stated that operators will be able to address today’s players’ strong tendencies to make use of the most popular social communicative platforms, such as Twitter, Facebook, Viber, and Telegram, for a simpler way to search and place their bets. He said this feature will not only allow operators to target digital native customers, and thus as a result increasing the interaction and engagement with millennials, but will also simplify the whole betting process for the players themselves who will now be able to place bets – even multiples – without the need to navigate to third party apps.

Fried concluded that this technological innovation towards a more player-centric approach will allow operators to address the current voids characterising the player’s lifetime, putting him at the centre of the entire betting experience, without the need to be restricted by time, place and mediums, maintaining intact the emotions involved in the whole betting experience.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail.

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BtoBet Press Releases

BtoBet To Unveil Its 3rd Generation Player-Centric Betting Platform In London

George Miller

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BtoBet To Unveil Its 3rd Generation Player-Centric Betting Platform In London
Reading Time: < 1 minute

“The new platform will place operators in the advantageous position to truly address the entire player journey, and increasing the player lifetime value”

BtoBet is set to take centre stage at ICE London, stand S1-320, with the industry’s leading platform provider unveiling its third generation Neuron 3 betting platform.
BtoBet’s Chief Executive Officer, Alessandro Fried, states that the platform aims to deliver a betting ecosystem that perfectly adapts to today’s player demands, throughout all the stages of the player lifecycle, as they seek a wider betting experience.

“Neuron 3 is the result of a lengthy analysis of the player’s behaviour and the operator’s ability to address their needs in the minimal time-to-market. We are confident that the new platform will place operators in the advantageous position to truly address the entire player journey, and increasing the player lifetime value.”
Fried further added that success for any bookmaker resides in augmenting his target customers’ engagement with the product he offers.

“We are addressing this by providing operators with the core technology to facilitate their player interactions in placing their bet, whatever the device, place, time, and communicative channels of choice in a player-centric environment. The end result will be a betting experience with an accentuated entertainment perspective based on the seamless transition of the core technology to adapt to the various scenarios characterizing the players’ behaviour at a granular level.”

Download the Industry Report “A Player-First Approach” for a better insight, and schedule a meeting for an exclusive demonstration of the new Neuron 3 platform at Stand S1-320.

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