Africa
AfroMillions woos Nigerians with $2.8M lottery jackpot
UK-based gaming provider Ofertas365 has dangled a historic NGN1 billion (US$2.8 million) jackpot to lottery players in Nigeria to mark the company’s expansion in the African continent.
The British company announced on Monday that it will formally launch AfroMillionsLotto this month, in support of the Nigeria Professional Football League (NPFL). Football is said to be the most popular sport in the African continent.
James Leppard, chief executive officer of Ofertas365, said AfroMillionsLotto was supposed to be launched last month but they decided to move it to September in order to give all the clubs the same chance to market to their fans.
All 20 NPFL clubs are to be branded with their own page on the AfroMillions website where people can buy tickets online for the twice-weekly draws, as well as enjoy a range of Instant Win games.
“All the football clubs and charities in Africa have the need for additional funding and our lotto partnerships offer them the potential to enjoy significant, recurring revenue streams. It’s a win-win situation for everyone,” said Leppard. “The ability to partner with African football clubs and charities means we’re able to piggyback on well-established brands who have a ready-made target audience for us to market to.”
In a business perspective, Leppard pointed out that Africa has become more attractive in terms of investment due to exponential growth in internet and mobile phone use.
Citing a study conducted by industry observer Research & Markets, Leppard pointed out that the projected African lottery growth rate in the coming years is 8.85 percent. Technavio, another industry observer, forecasts annual growth of 9% between 2017 and 2021.
Aside from lotteries, Leppard said that sports betting business is also booming in the region.
“In both cases, growth in Africa is forecast to be higher than averages elsewhere in the world. Whilst there is little information on the growth of lotto, sports betting per se is showing an upward trajectory,” Leppard said. “A report by News Agency of Nigeria (NAN) found around 60 million Nigerians aged between 18 and 40 spend up to N1.8 billion daily on sports betting, with an average spend per person of N3,000 every day. We expect online gaming in Africa to outpace other regions, particularly appealing to the internet-savvy millennials.”
In an earlier statement, the lottery company said that players over the age of 18 may play the lotto and set-up an account on the AfroMillionsLotto website. Players can deposit money using their credit or debit card, e-wallet or cash voucher, which they will soon be able to purchase through various points-of-sale.
They then choose a line of six numbers ranging from 1–49 and an additional bonus number from 1–9 before buying a ticket.
“Lottery is popular in Africa for the same reason it is popular everywhere. It offers people the chance to win large amounts of money which fuels everyone’s dreams,” Leppard said. “The prospect of winning a life-changing jackpot for a small stake will always be popular. However, this is particularly true in a continent where incomes are generally low and the economy is often in a state of flux. “
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
Africa
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
Africa
‘Supa’ Celebration as Hacksaw Gaming Takes First Steps into South African Market with Supabets
After nearly a year in making, both Hacksaw Gaming and Supabets are reaping the rewards of their partnership this week! As of the 30th March 2024, Supabets’ players now have access to a plethora of Hacksaw games at their fingertips, and their platform currently stands as the only place players can access our games in South Africa.
The South African market has been on our radar for a while now, but like all good things, this partnership took time, refinery and hard work from both parties. A relatively new market to our expanding industry, but with the potential to be one of the most lucrative we’ve seen in a while. Needless to say, we are thrilled to now be a part of it!
Household Hacksaw names such as Chaos Crew, Wanted Dead or a Wild and The Bowery Boys are now available for Supabet users, and we’re ‘supa’ excited for South African players to immerse themselves in the true Hacksaw experience for the first time ever. But we’re not stopping there. As a homage to this new partnership, we’re planning on increasing our portfolio to over 30 of our games by August, and there are even whispers of game exclusives for South Africa in the future.
Supabets, founded for the people, have been at the forefront of promoting innovative and dynamic experiences for their customers since 2008. Head of Product at Supabet, Bavu Mpama, couldn’t contain his excitement on this recent launch – “What a ride it’s been trying to make this all possible, with the help of the Hacksaw team we are now able to launch one of the best providers in the market at Supabets. It’s been incredible to see the growth of the iGaming industry in South Africa. It’s a huge moment for Supabets, our customers and the iGaming industry in South Africa. We cannot wait!”
“It’s a thrilling expansion into a new region for Hacksaw Gaming, one that I’m confident will see mutual growth of both Hacksaw and Supabets.” Marcus Cordes, CEO of Hacksaw Gaming stated that “as always, our focus remains on delivering the Hacksaw quality we’re known for. Supplying unique and innovative content that is not only visually stunning, but provides players with inventive mechanics that they know and love us for.”
Looking towards that stunning South African horizon, we’re certain that this is just the beginning of what we can provide to this new region of Hacksaw Gaming enthusiasts.
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