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SBTech to open US office/G2E sportsbook and igaming showcase/VIP Vegas Sports Showcase



SBTech to open US office/G2E sportsbook and igaming showcase/VIP Vegas Sports
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SBTech will be opening a US office in early 2018 and is looking forward to showcasing its suite of industry-leading sportsbook and igaming products at the Global Gaming Expo (G2E) event taking place in Las Vegas from 3-5 October.


SBTech will also be hosting its VIP Vegas Sports Showcase party on Tuesday 3 October at the Palazzo, where guests will enjoy an exclusive demonstration of the group’s award-winning sports betting product and great sporting action during the MLB Wild Card Game, plus a chance to win tickets for either the Super Bowl, NBA Finals or the World Series!


Regulated sports betting in the US is a real possibility thanks to New Jersey’s legal challenges to overturn PASPA and the educational work carried out by the American Gaming Association’s betting taskforce, of which SBTech is a member. G2E delegates can find out more about how SBTech can answer their needs in a regulated US market by meeting with the group’s chief commercial officer Andrew Cochrane and chief product officer Ian Bradley for a demonstration of its sportsbook and igaming products.

These include:
Omni-channel operations
Scale and markets for all major sports – SBTech’s omni-channel solution integrates online solutions directly into land-based networks to create a world-class experience for consumers, who can enjoy seamless betting journeys uniting retail outlets, home computers and personal devices.

In-play betting
SBTech’s live betting product is renowned as the industry gold standard, having won the eGR “Best In-Play Betting Software” award for the last two years. And as live in-play engagement continues to grow, the company remains committed to continuous innovation in this critical field.

Mobile focus
In-play betting comes into its own on mobile and 75% of players say it is their key driver in selecting a betting site. SBTech’s solution integrates live streaming, stunning graphics and match trackers that take the live experience to the next level and are available across all touchpoints.

Chameleon360 iGaming Platform
At the heart of the SBTech solution is the Chameleon360 iGaming Platform, offering powerful reporting and business intelligence tools, cutting-edge player management systems, fully configurable automated bonusing and flexible payment integrations.

About SBTech

SBTech is the industry-leading provider of managed sports betting solutions and services in regulated markets thanks to the world class coverage of its sportsbook, unrivalled in-play betting, complete omni-channel solution and its innovative and uniquely configurable Chameleon360 iGaming Platform. For more information, visit:

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Our goal is to take the earnings of media buying teams to a new level” — Ayvar Gabidullin, CBDO of Extendy, on the features of the new platform and what is needed to launch your own online casino



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How did the idea of creating Extendy come about? What inspired you?

It all began around 5 years ago when representatives from two different areas of interest came together. On one side, we had an experienced team of IT developers, product managers, designers, and other professionals who together could create products of different complexities. On the other side, a team of media buying experts with years of experience of driving large volumes of traffic to others’ products, and who wished to reach new heights in this area.

By sharing each other’s strengths and weaknesses, it quickly became clear that by joining forces, we could create a great product both for ourselves and for the entire market. And this is how Extendy came about — it’s a platform for creating online casinos for media buying  teams.

Now, after developing and testing this product over these past 5 years, we are eager to talk about it and provide access to certain teams.

Why do media buying teams need their own casino? Isn’t it more profitable to have 4-5 different offers and not be tied to one specific one, even if it’s their own?

We’ve conducted hundreds of interviews with media buying experts and so many of them agree that having your own product is more economically advantageous in the long term. The key here is the long-term perspective and there currently is a strong demand in the market for creating one’s own casino.

Real, big, and stable earnings do not begin when you discover a couple of working combinations that return investments and start generating profit within six months. Rather, it’s when traffic grows after acquiring a new player, or when deposits cost nothing. This can only be achieved in one way—by investing in your brand, marketing, SMM, reactivating former users through CRM channels, and so on, increasing the share of organic traffic every day.

When media buying teams drive traffic to someone else’s casino, all the benefits of this free organic traffic go to the casino owners, not to the media buying experts. By having your own casino, and approaching promotion and all operational processes correctly, these benefits will go to you, as the owner, allowing you to significantly increase your profits and reach new heights.

What are Extendy’s key features?

The main aim is that media buying teams need only think about driving traffic. When it comes to all other operational aspects, they can rest assured that they will be taken care of.

We dedicated thousands of hours creating an infrastructure which would allow media buying teams to receive an online casino with fully autonomous, operational systems. We guarantee the seamless and efficient operation of every system, whether it’s user support, CRM, payment processing, anti-fraud mechanisms, etc. Extendy takes care of all this allowing teams to focus solely on traffic acquisition.

Another feature of the platform is the technical solutions offered for more effective traffic monetisation. Since the technical and media buying teams collaborated so closely during the platform’s creation, this helped us to conduct hundreds of experiments and implement the best practices into the final product version. This includes optimizing conversions at each stage of the funnel and the “Traffic Light” technology which predicts the LTV of users from a specific campaign in a short period. This allows teams to quickly stop the campaign in case of a red prediction or scale it in case of a green prediction.

Additionally, we have the AppAI technology for mobile traffic which analyzes the profile of the attracted user and the ad they clicked on to enter the product. Based on this data, a unique flow is created for each user, allowing for significant increases in conversion rates and faster return on traffic investment.

We are continuously improving the platform. The R&D team conducts experiments daily, develops new features, and implements them for our clients to enhance the efficiency of every dollar invested in traffic.

If someone wants to create their own platform instead of working with someone else, how much would it cost to develop such a platform?

I can’t give an exact figure, but I think it would cost at least $25 million if we’re talking about an all-inclusive platform like Extendy. But the difficulty isn’t so much in the investment as it is in the team, expertise, strategy, timing, focus, and other factors that aren’t immediately obvious.

A platform is a complex IT product that would take several years to develop. And while you’re developing it, significant changes could occur in the market which could affect your prospects. You need to accept these risks from the start.

Therefore, it’s obviously better to focus on what you do best—driving traffic—and let the platform handle everything else.

You mentioned earlier that the platform is already open, but not for everyone. What does this mean?

At the moment, we’re in closed beta and ready to work only with large media buying teams. Currently, our priority is a limited number of projects to which we can devote maximum attention.

Any past projects and clients you can mention?

The online casino brands BDMBet, BetOnRed, and CryptoLeo were launched on Extendy. We are delighted that they have gone on to become popular casino brands in their GEOs and we will do our best to scale this success.

We’re also working with some clients who prefer to remain anonymous, and several other brands which will soon be launched. We’re expecting to launch around 10 online casinos by the end of the year.

Thank you! Could you share your plans for the platform’s development and how media buying teams can get in touch?

If you represent a large media buying team, feel free to reach out to me, or you may fill in an application on our website and we’ll be in touch.

As for upcoming plans, as with any IT product, we have a long list of tasks and long-term plans that will expand our clients’ capabilities, both technically and product-wise. These include tasks for increasing profits and reducing traffic payback periods, improving user experience and design, increasing technical stability and speed, and much, much more.

I’d be happy to discuss more details in person! In fact, we’ll be at the iGB Amsterdam, SBC Lisbon, and SiGMA Malta conferences later this year. See you there!

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Be Dazzled by the Bright Lights of Vegas with Vegas Royale Super Wheel



Be Dazzled by the Bright Lights of Vegas with Vegas Royale Super Wheel
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Experience the high-stakes and free-wheeling spirit of Las Vegas with the new Vegas Royale Super Wheel slot from Stakelogic

Get ready for the bright-light city to set your soul on fire like never before with the exciting Vegas Royale Super Wheel slot game from Stakelogic. Players are invited to hit the Vegas Strip and spin the reels in this innovative Vegas adventure loaded with bonus features, including Stakelogic’s game-changing Super Wheel.

Prepare for a thrilling slice of Vegas action on a five-reel, three-row game grid, with 20 paylines active on every spin. The game presents the opportunity for huge wins of up to 10,000x the player’s stake, an eye-watering total that even Vegas’s highest rollers would be proud of.

The Sin City is famous for its spellbinding magic tricks, and the slot conjures up some tricks of its own, thanks to an exciting Free Spins bonus. Landing three Bonus symbols will grant players access to the round. The game presents two exciting options: one will allow you to spin eight rollers to determine the number of Free Spins with random Multiplier Sticky Wilds, while the other grants five rollers to determine the number of Free Spins with Progressive Multiplier Sticky Wilds.

Vegas is the city that never sleeps, so the fun doesn’t end there! During the round, you can trigger the Free Spins Level Up feature, boosting the progressive Sticky Wilds with up to 5x Multipliers and providing huge winning opportunities.

Keep your eyes peeled for the Super Wheel Bonus symbol as landing three of these will transport players from the Vegas Strip to a live studio, where they will spin the Super Wheel! This trademark feature from Stakelogic combines the excitement of online slots with the thrill of a live casino setting, offering the chance to win big money prizes or trigger one of four further bonuses.

Before the round starts, players will play a creative Super Wheel Pick mini bonus where they flip tiles to determine the size of the Multiplier that will be active during the Super Wheel.

Daniela Fricchione, Head of Account Management at Stakelogic, said: There is no place on earth quite like Las Vegas, and with Vegas Royale, we wanted to capture the city’s heart-pounding excitement in a new and captivating way.

By combining the Vegas theme with our Super Wheel feature in a single experience, we have created a slot experience unlike anything on the market. We cannot wait to watch our audience spin the reels for the first time and be whisked away to the Vegas Strip.

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Swintt’s Elysium Studios adds some sparkle to players’ spins in Elysium VIP



Swintt’s Elysium Studios adds some sparkle to players’ spins in Elysium VIP
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Third release in the new Elysium Studios – Driven by Swintt range enhances the classic slot format with expanding reels, sticky wilds and multiple respins 

Get ready to enter a world of sparkling gems and dazzling wins in Elysium VIP – the summer slot sensation from Elysium Studios – Driven by Swintt where sticky diamond wilds have the power to expand the reels and award respins for massively multiplied prizes.

Initially played out across three reels and three fixed paylines, Elysium VIP is – at its heart – a classically-themed release similar to those found in Swintt’s existing Premium line-up. Action is fast, furious and easy to get to grips with, while the symbols to feature in the game include familiar slot staples such as the four playing card suits, cherries, bells and the omnipresent lucky seven.

Where Elysium VIP differs from its fellow retro slots, however, is in its unique respins mechanic, which is triggered whenever a diamond wild appears in a base game spin. A single diamond will award one respin with the symbol also sticking in place, but should two or more appear on adjacent reels, the gameboard will expand to add extra columns for even greater prize potential.

Two diamonds on the first and second or second and third reels will add one extra column to the left or right respectively, while landing one on all three reels at once will enlarge the gameboard to its maximum 5×3 size. What’s more, any subsequent diamonds that appear during a re-spin will re-trigger this effect, prolonging the bonus and filling the reels with wilds for more sticky wins!

David Mann, Chief Executive Officer at Swintt, said: “It’s always exciting to see what kind of twist a dynamic provider like Elysium Studios can put on a classically-themed title – and in Elysium VIP, the team have come up trumps by combing familiar symbols and sounds with their own signature re-spin feature. In doing so, they’ve created a release that will appeal to traditional slot fans and modern players alike, making it a must-have addition to any operator’s game lobby.”

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