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Bird & Bird launches new version of the Digital Marketing Law app including eight new jurisdictions

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Bird & Bird launches new version of the Digital Marketing Law app including eight new jurisdictions
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International law firm Bird & Bird launched a new version of the Digital Marketing Law app to include eight new jurisdictions. 

 

The Digital Marketing Law app is designed to guide in-house legal and marketing teams and agencies through the essential legal information surrounding international digital marketing campaigns. It provides clients with a comparative, multi-jurisdictional overview to help the team implement a unified marketing campaign across multiple countries.

The updated version of the app includes eight new jurisdictions including Australia, China, Czech Republic, Finland, Hong Kong, Poland, Singapore and Slovakia. The app now covers the local laws of seventeen countries across Europe and Asia-Pacific on topics including key advertising regulations, prize promotions, social media and influencers, comparative advertising and data protection and privacy.

Craig Giles, partner in the Commercial practice at Bird & Bird says: “Our clients often need to understand the digital marketing law landscape across multiple jurisdictions, but the laws and regulations related to advertising are rarely fully harmonised. With the new version of the Digital Marketing Law app, clients now have a user-friendly guide providing an overview of the main legal requirements in key business territories to help them plan their marketing campaigns.

The app is available on both mobile phones and tablets, and requires iOS 9.0, Android 4.4 and Windows 10 or later.

It is available to download now from the iTunes app store and Google Play and it will also be available on the Windows store in the coming weeks.

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Boldplay Signs Content Distribution Deal with Hub88

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Boldplay, the renowned developer of premium online casino games, has announced a new content distribution partnership with popular game aggregator Hub88. This strategic deal will see Boldplay’s entire portfolio of games integrated into Hub88’s extensive operator network.

As a result of the agreement, Boldplay’s diverse suite of table games, bingo, keno releases, and virtual scratch cards will now be available to online casino operators utilising Hub88, including recent hit titles such as the fruit-themed ‘Sweet Splash’ and the Jules Verne-inspired ’80 Day Escapade’.

The new collaboration presents significant potential for both parties, with Boldplay showcasing its releases to a wider global audience and Hub88 expanding its roster of providers, solidifying its position as a leading industry aggregator.

“Teaming up with a content distributor with the network and outreach of Hub88 is a milestone moment for our company,” said Valli Fragoso, Founder and CEO of Boldplay. “The new deal will build on our other recently established partnerships and ensure that Boldplay games are enjoyed by new audiences and operators worldwide.”

“We are pleased that Boldplay have trusted us as a partner to drive their expansion,” added Ollie Castleman, Head of Hub88. “With their evolving mechanics, attractive jackpots and huge variety of game offerings, this addition to our platform is sure to help our operator partners entertain even more players.”

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SOFTSWISS Turns On Red Light at iGB L!VE 2024

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SOFTSWISS Turns On Red Light at iGB L!VE 2024
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SOFTSWISS, a global tech provider with over 15 years of experience in iGaming, is set to embark on one of the most anticipated industry events of the year – iGB L!VE.

On 17–18 July, iGB L!VE will bring together game providers, operators, affiliates, and tech vendors for a dynamic live iGaming event. Encouraging robust, trust-based partnerships, iGB L!VE offers an opportunity to elevate business development and secure a competitive edge in the industry.

The event welcomes around 10,000 gaming and affiliate stakeholders and over 300 exhibitors and sponsors. It unites the iGaming community and helps businesses better understand the rapidly changing landscape. 

In 2024, iGB L!VE will be held in Amsterdam for the final time. SOFTSWISS wishes to pay tribute to the city that hosted one of the industry’s most significant exhibitions for many years. The creative design of the company’s stand at the event is inspired by one of Amsterdam’s most famous sites – the Red Light District.

SOFTSWISS’ current and potential clients will be able to discover a wide range of the company’s innovative solutions beyond enjoying the intriguing creative concept. This year, over 50 SOFTSWISS team representatives will attend iGB L!VE to demonstrate their recent product updates and new features.

SOFTSWISS’ award-winning products form a comprehensive tech ecosystem for iGaming businesses. Offering top-notch solutions for online gaming and betting, the company allows its clients to start an entertainment business from scratch. To ensure a more successful project implementation in the competitive iGaming market, an operator can leverage SOFTSWISS Managed Services as well as the innovative SOFTSWISS Game Aggregator and the SOFTSWISS Jackpot Aggregator.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, comments: “Participating in such events offers us a prime opportunity to engage in valuable live communication with our partners. iGB L!VE serves as an excellent platform to showcase our innovative solutions that are changing the iGaming industry for the better. We eagerly anticipate iGB L!VE and warmly invite our friends, partners and prospective clients to visit the SOFTSWISS stand!”

Clients and potential partners can already book a meeting with SOFTSWISS representatives at stand 12-F30 by following the link to the iGaming calendar.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Press Box PR partners with racing royalty Francesca Cumani

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Award-winning co-host of ITV Racing signs with fast-growing London agency

On the eve of Royal Ascot, Press Box PR is delighted to announce that Francesca Cumani, the UK’s leading female racing presenter and one of the faces of ITV Sport, has joined the agency’s talent stable.

Over the next five days, the multi-lingual thoroughbred TV personality will be front and centre of the Flat racing season’s most extensive and glamorous festival coverage.

Francesca is equally well known in Australia as the co-host of the prestigious Melbourne Cup. She has been integral to ITV’s horse racing coverage for the past eight years and is an SJA Broadcast Sports Presenter of the Year winner.

While horse racing is her first love, Francesca is keen to broaden her appeal and sees the Press Box team as the ideal partner to bolster her ambitions in the UK.

Press Box PR, a fast-growing creative and digital PR agency operating in sports, consumer, entertainment, and B2B markets, launched its talent management and publicity division two years ago, with Francesca joining the likes of former Royal butler Grant Harrold and 2023 Apprentice winner Marnie Swindells.

Cumani said: “I have enjoyed a long and productive relationship with my agent James Henderson who is based in Australia for the last 16 years and that will be ongoing but I am keen to explore opportunities closer to home and put the skills I have learnt to use both within the racing world and further afield. I am passionate about the great outdoors, animals, travel, food, fashion and culture.”

Lynn Carratt, Head of Talent at Press Box PR, added: “Our talent offering is unique in that, like the remainder of the agency, the team is made up of former journalists. We approach talent management and publicity from the perspective of maximising commercial value for our talent roster and brand clients by growing and sustaining earned media coverage. We’re delighted to be welcoming Francesca Cumani to the Press Box PR family and looking forward to many exciting plans ahead.”

The talent division is part of Press Box PR’s 40-strong London team, led by founder Alex Donohue, which also includes Jack Mansell (Head of Sport), Jack Watson (PR Week 30 Under 30) and Katie Storey (Head of Consumer).

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