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Gambling in the USA

US: sports betting isn’t legal, but firms are jockeying already

George Miller

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Sports betting isn't legal, but firms are jockeying already
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Some gambling technology companies expect the U.S. Supreme Court to legalize sports betting and are jockeying for position in the new industry months before a decision is even rendered.

 

A lawsuit filed Thursday in Atlantic City shines some light on the scramble. NYX Gaming Group Ltd., a company based on the British island of Guernsey, is suing London-based William Hill PLC over Las Vegas-based Scientific Games Corp.’s proposed acquisition of NYX.

William Hill owns stock in NYX and is threatening to use its voting shares to block the acquisition unless it receives certain assurances from Scientific Games about what the newly merged company will and won’t be able to do.

NYX, a leading provider of gambling software, terms those requests “extortionate” and anti-competitive, according to its lawsuit. They include demands that Scientific Games not compete with William Hill, and that it hand over source code for some NYX products.

William Hill says its actions are “perfectly reasonable.” Scientific Games did not immediately respond to a request for comment.

The maneuvering takes place as the nation’s highest court prepares to hear a case brought by New Jersey that seeks to legalize sports betting. The state is taking aim at a 1992 law that forbids state-authorized sports gambling in all but four states that met a 1991 deadline to legalize it: Delaware, Montana, Nevada and Oregon. Nevada is the only state to allow single-game wagering.

Many in the industry think it is only a matter of time before sports betting is opened up one way or another,” said David Schwartz, director of the Center for Gaming Research at the University of Nevada-Las Vegas.With that mindset, it is important to establish a position now, as states and operators will be choosing partners quickly.

For the past 30 years, gaming companies have been driven by the promises of expansion,” he said. “In the past that meant more states opening themselves up to casino gaming, but the final frontier may be sports betting.

On Sept. 20, NYX announced it would be acquired by Scientific Games, which makes a variety of products for lotteries and casinos.

But William Hill is threatening to block the deal.

William Hill has made clear to (Scientific Games) and NYX that it fears competition in the marketplace,” NYX wrote in its lawsuit. “William Hill has expressed its view that the U.S. sports betting market is a ‘two-horse race’ between William Hill and NYX, and that as of now, William Hill has control over NYX.

William Hill spokesman Ciaran O’Brien said the company is defending the rights of its shareholders.

Asked about the industry’s desire to line up market share ahead of a high court ruling on sports betting, O’Brien said: “This may give a clue as to the aggressive litigation being aimed at William Hill.

Schwartz predicted other companies likely to seek a share of a U.S. sports betting market include CG Technology; the South Point Race Book; and Boyd Gaming, all based in Las Vegas. He also predicted some startup firms headed by gambling industry veterans will emerge.

In a report last month, Eilers & Krejcik Gaming LLC, which tracks state-by-state gambling legislation, predicted legal sports betting could be offered in 32 states within five years if the Supreme Court rules in favor of New Jersey.

 

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Delaware igaming Revenue Increases in September

Niji Narayan

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Delaware igaming Revenue Increases in September
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Delaware’s online gaming revenue has climbed to a year-high of $384,830 in September. This came despite player spending on igaming slipped month-on-month from $12.5m in August to $11.8m last month.

The September total smashed 2019’s previous monthly high of $313,648 in May and was only the second time that revenue had surpassed the $300,000 mark so far this year.

Table games were the most popular form of online gambling, with consumers spending $7.9m and operators taking $171,156 in revenue.

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Gambling in the USA

ICS heads to Vegas to showcase US services

George Miller

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ICS heads to Vegas to showcase US services
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Sports content and digital media specialists to talk to delegates about range of products and services

ICS Media Group (ICS), the sports content and digital media specialists, will be heading to Las Vegas next week to showcase and discuss the full range of services they can supply to the US market.

ICS’s Business Development Director Dean Rayson will be attending the event, which runs this week, to showcase the company’s range of content, marketing and translation services.

This includes ICS-digital campaigns targeted for a US iGaming audience as well as in-depth journalistic and analytical content around all US sports including American horseracing. Ideal for in-play bettors, the engaging content guides punters into making informed betting choices.

ICS creates written, audio and video content in 71 languages as well as providing translation and localisation services in Slots and Virtual in addition to Sportsbook and Casino.

Racing Post’s – ICS parent company – services will also be on offer throughout the conference. The recently launched global horseracing content, data and live betting content product, Intellr In-play, will take centre stage over the three days.

Dean Rayson, Business Development Director at ICS Media Group, said: “This will be the first time ICS has headed to the bright lights of Vegas and we are looking forward to being on the Strip. Having attended a number of other iGaming events in the United States, we already have a foothold in the country and are excited looking forward to showcasing our services to even more potential clients in Nevada.

“Clearly, the repeal of PASPA last year has made the US a very exciting territory and as more states legalise, there will be more opportunities too. With nearly two decades of experience in betting content, we are well-placed to support sportsbooks, casinos, esports organisations, affiliates and DFS businesses enhance their products for their punters.

“Adding content to a site increases dwell time, with live audio seeing the average customer stay up to 25 minutes more on a sports betting site, boosting conversions. Furthermore, content can be integral to the education process and can be used to encourage casual customers who are intimidated by betting to place their first sports wagers.

“Supplying editorial, audio and video services to clients across many territories globally, we’re excited to expand our contacts further.”

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Gambling in the USA

Taco Bell partners with MGM

George Miller

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Taco Bell partners with MGM
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The Taco Bell and BetMGM partnership means fans can now bet on who will steal that first base, becoming this year’s Taco Hero and securing free tacos for America

For the seventh year in a row, Taco Bell is giving fans across the country another reason to get excited for the World Series: free tacos. But this year, Taco Bell is raising the stakes again. By teaming up with BetMGM, operated by Roar Digital, BetMGM will offer sports and taco fans alike the chance to wager real money on what player they think will steal the first base of the World Series – an honor Taco Bell has dubbed, ‘Taco Hero.’*

“When it comes to the World Series, rooting for that first stolen base and rejoicing for free tacos has really become the game within the game. So, teaming up with BetMGM to give fans a whole new way to participate in ‘Steal A Base, Steal A Taco’ felt like a natural extension for us,” said Will Bortz, Director of Brand Partnerships and Sponsorships at Taco Bell. “We can’t wait to see fans engage with the program like never before and, of course, we’re excited to see if their predictions come true.”

Fans looking to test their luck this October can participate at MGM Resorts in NevadaMississippi and New Jersey, or download the BetMGM digital app in New Jersey (playMGM in Nevada). BetMGM will post prop bets on October 14, before the end of the League Championship Series presented by GEICO, offering a list of active players from the four remaining playoff teams. BetMGM oddsmakers will use historical data and their odds-making process to post real odds, which will be updated as the Postseason progresses. But win or lose, everyone’s a winner when free tacos are being offered.

“The 2019 World Series is certain to feature some of baseball’s biggest stars and most recognized teams, along with millions of hungry baseball fans,” said Matt Prevost, Chief Marketing Officer, Roar Digital. “Taco Bell’s ‘Steal a Base, Steal a Taco’ promotion is one of the most talked about and engaging initiatives in all of sports, and we are thrilled to be taking part in this fun and interactive experience via our BetMGM app as well as at participating MGM Resorts.”

The 2019 World Series presented by YouTube TV starts Tuesday, October 22, 2019. Once the first base is stolen in the World Series, Taco Bell will announce the redemption day for America to cash in on a free Nacho Cheese Doritos® Locos Tacos at all participating U.S. Taco Bell locations, while supplies last.

Fans that are registered users on Taco Bell’s website or app can redeem their free Nacho Cheese Doritos® Locos Tacos online or via mobile (all day, redemption date to be confirmed). Offer excludes delivery. Offer excludes Nacho Cheese Doritos® Locos Tacos Supreme®. Limit one (1) free Nacho Cheese Doritos® Locos Tacos per person or registered account in the fifty (50) U.S. States and the District of Columbia. Check out www.TacoBell.com/StealATaco for full terms and conditions.

 

*Valid only in NevadaMississippi and New Jersey at MGM Sportsbooks and via the BetMGM App in New Jersey and the PlayMGM App in Nevada. Must be 21 or older. If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.

 

Source: Taco Bell Corp.

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