Connect with us
SIS

Latest News

Missisippi could legalise football betting

Niji Narayan

Published

on

Photo credits: http://topbet.eu
Reading Time: 3 minutes

The betting industry is anxiously awaiting the U.S. Supreme Court ruling that is likely to come on May 14. The ruling is expected to legalise sports betting. It could pave the way for Mississippi legalising.

Allen Godfrey, executive director of the Mississippi Gaming Commission, answered to positively to a query about whether would legalise football betting or not.

Southern Gaming Summit held at the Beau Rivage Resort & Casino became a venue for an in-depth discussion on this topic. Here is a summary of the discussion which tells you what things have to fall in place before legalising football betting in the state.

It could come as early as May 14 or by June 30 at the latest, Geoff Freeman, president and CEO of the American Gaming Association, said during a speech Thursday.

When the original sports betting law was passed in 1992, attitudes were very different, he said. The sports leagues were against it, and the technology was a dial-up internet modem.

Freeman has led the fight for legalised sports betting over the past three years. Now, he said, the fans, casino industry, the sports leagues, broadcasters, law enforcement and mayors all want it.

“This is an issue where that group of stakeholders is enormous,” he said.

And the stakes are huge. AGA conservatively estimates $150 billion is wagered by Americans on sports each year, and only $4.5 billion of that wagered legally in Nevada.

“So you see the size of the market that’s out there,” he said.

The possibility is creating big excitement in Mississippi, which already has a law that will allow sports betting if it is legal in the United States. Mississippi was the third state to get casinos, behind Nevada and New Jersey, and it could become one of the first states in the country – and the only one in the region – to offer sports betting.

Legislation died in Louisiana this session, and Georgia, Florida, Alabama, Texas and Arkansas donot yet have any plans for sports betting. Just as Mississippi residents drive to Louisiana and Arkansas to play every big lottery jackpot, people from these neighbouring states are expected to come to Mississippi, Godfrey said.

But Freeman said Mississippi’s law limits the opportunity for the state. In Nevada, fans can place a bet anywhere in the state on their mobile phones once they have set up an account inside a casino. Mississippi fans will have to go into a casino to make a bet under the current law.

Bookies have thrived for decades in Biloxi and across the country, and he said, “Having mobile gaming only here inside the brick and mortar casinos will ensure the future success of the illegal market.”

But Thomas Shepherd III, a partner in the Jackson law firm Jones Walker, said legislators, many of whom are anti-gambling, could be persuaded to approve language that allows sports betting inside Mississippi casinos. “We do the possible,” he said.

“We will absolutely take advantage of the opportunity if it’s given to us,” said Todd Raziano, general manager of Hard Rock Casino Biloxi.

Parent company Twin River Worldwide Holdings doesn’t operate a sports book or racetrack like MGM Resorts International, Golden Nugget, Caesars Entertainment, Penn National Gaming, Boyd Gaming and other major operators that own casinos in the Biloxi area. Raziano said Hard Rock will use a third-party sports betting service to get into the game.

“We don’t want to be left behind,” he said.

Some at the Gaming Summit even suggested sports betting could save the Tunica market, where competition has cut revenue in half over the past several years.

It is not so much that sports betting will be a major source of revenue for Mississippi casinos. It is the energy the Super Bowl and other big games create and the new customers betting on the game will bring to the casinos, Freeman said.

These are customers not currently going to casinos to play slot machines and table games. The average fantasy sports player is 32, a college graduate and makes more than $75,000 a year, he said, which is the kind of customer all casinos would like to have. They will bring energy to the floor, which is something casino operators focus on, said Dan Real, regional president-South for Caesars Entertainment.

“When there’s a great game going on, you hear it throughout the entire building, and whether you have a bet on it or not, it makes you feel like you’re in a pretty cool place,” he said. That’s what’s missing from casinos, he said, and sports betting provides this excitement, almost every day.

 

Source: sunherald.com / Mary Perez

Advertisement

Central Europe

RTSmunity strengthen their position on the european market with forBET partnership

George Miller

Published

on

RTSmunity strengthen their position on the european market with forBET partnership
Reading Time: < 1 minute

 

RTSmunity, esports odds and trading provider, continue their expansion on european betting market with new partnership. The new cooperation with polish sportsbook operator forBET comes in a time where many major sports are facing problems, and esports are working as a stable stream of revenue. Customers of forBET will now be able to experience the top esports offer, improved in every measurable aspect – number of markets, uptime, odds.

The partnership between RTSmunity and forBET confirms the strategy that RTSmunity outlined earlier this year, which is continuous expansion on the european market, combined with new partnerships in the US and LatAm region. With many sportsbook operators looking to esports in a new new perspective, forBET demonstrated ability to be fast and agile company, by quickly enhancing their esports betting offer through RTSmunity odds feed.

Pavol Krasnovský, CEO of RTSmunity, said: We are very happy to start a new partnership with forBET. They have been able to succeed in very competitive betting market in Poland, and bringing their esports offer to the top level is the obvious step forward. We are very confident in our solution, and we have demonstrated that we are able to make esports a growing stream of revenue for sportsbook operators.

Petr Pacinek, General Director of forBET, said: The cooperation we have just started is a clear signal of the way we have chosen – continuous improvement of our offer, in order to support growth of our market share. Esports betting is still a developing industry, but already very competitive, and you can’t succeed without having the best offer. That’s why we have chosen RTSmunity to be our new partner, and we count on them to bring us to the top.

Continue Reading

Latest News

Promising new partnership between Endorphina and Universal Soft for the LatAm Market

George Miller

Published

on

Promising new partnership between Endorphina and Universal Soft for the LatAm Market
Reading Time: < 1 minute

 

The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”

Continue Reading

Latest News

Optimove Announces General Availability of Self-Optimizing Journeys

George Miller

Published

on

Optimove Announces General Availability of Self-Optimizing Journeys
Reading Time: 2 minutes

 

Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer.

With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey. Self-Optimizing Journeys identify all the campaigns each customer is eligible for and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove. “With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

Optimove’s Self-Optimizing Journeys had been released to over 80 companies as a Beta since Q4, 2019. The following are results from the Self-Optimizing Journeys Beta:

  • 37.4x higher uplift per customer, compared to manually prioritized campaigns
  • 46% increase in total uplift, compared to manually prioritized campaigns
  • 55% of Beta users showed high adoption rates and orchestrated over 30% of their campaigns with Self-Optimizing Journeys
  • 450,454 weekly average autonomous decisions made

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP Customer Engagement at Deezer, the global online music streaming service. “Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns, or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part of the Beta, orchestrated over 50% of their campaigns with Self-Optimizing Journeys, whilst the rest were manually prioritized.

For demonstrations and additional information on Optimove’s Self-Optimizing Journeys click here.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.