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eSports is DraftKings’ fastest-growing fantasy game category

George Miller

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eSports is DraftKings' fastest-growing fantasy game category
Photo credits: esl/Bart Oerbekke
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Though esports are still a small part of DraftKings’ other fantasy betting business, it’s growing rapidly. In 2017, entry fees for its League of Legends fantasy games were up 59 percent year over year. Due to the massive interest this year;s grow rate is about to exceed last year ones.

We are certainly aware of how fast the sport has grown,… One of the reasons we believe esports could be much bigger on DraftKings is we haven’t really penetrated to the full breadth of games.” stated Matt Kalish, chief revenue officer and co-founder of DraftKings for CNBC.

Since entering the world of esports in 2015, DraftKings has only offered fantasy games in League of Legends. This might change in the near future, though, with Kalish revealing plans to explore other games and more, including sponsorship opportunities.

DraftKings and its main competitor FanDuel created some buzz around their esports activities in 2015, when both companies entered the market at about the same time. The competitors went head-to-head in esports quite quickly, with FanDuel acquiring already established esports fantasy betting company AlphaDraft and sponsoring team organizations Fnatic, Team Dignitas , Luminosity Gaming , and Renegades , while DraftKings went into sponsorship agreements with Cloud9 , Counter Logic Gaming , and Team SoloMid .

Both DraftKings and FanDuel race cooled off as quickly as it heated up, however. DraftKings abandoned their sponsorships a half a year later, while AlphaDraft drooped it’s real money contests offerings, probably as a result of the increasing regulation.

 

Source: EsportsObserver

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

Mercedes-Benz and FC Köln buy stakes in SK Gaming

Niji Ng

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Mercedes-Benz and FC Köln buy stakes in SK Gaming
Photo Source: sk-gaming.com
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FC Köln and Daimler AG (parent company of Mercedes-Benz) have bought substantial stakes in the German multigaming organisation SK Gaming. The companies reached an agreement with ESforce, who will sell 67 per cent of its stake in SK Gaming.. According to the deal, Mercedes-Benz will appear on the front of SK Gaming’s jerseys and FC Köln will have its #effzeh branding present on the sleeves.

ESforce acquired the stake in SK Gaming in September 2016, the team has recently stepped up its involvement in League of Legends as it became one of the new teams to join the franchised League of Legends European Championship (LEC). A move which undoubtedly made the organisation more attractive to investors. ESforce stated that this sale will allow them to focus on its other organisation Virtus.pro.

In a statement, ESforce said: “We are glad to have reached a deal with Daimler AG and FC Koeln. Such a major acquisition deal on the esports market is a showcase of not only our partners’ sincere motivation to contribute to the development of global esports but also SK Gaming’s remarkable performance throughout the years, which has made this brand one of the most well-recognised and beloved by esports fans around the world.

FC Köln has an existing partnership with SK Gaming which began in early 2018.

ESforce went on to add: “As the leading esports holding and one of the key market players worldwide, we strive to keep pace with the development of the global esports industry and act in accordance with all international regulations, among which the World Esports Association’s multiple team ownership rules. Together with other global esports organisations, we will continue to support and bolster esports as well as adhere to highest international standards.”

 

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Chris Park joins eSports organisation Gen.G

Niji Ng

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Chris Park joins eSports organisation Gen.G
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MLB executive vice president Chris Park has joined the South Korea-based eSports organisation Gen.G its new chief executive officer.

Park has been serving as EVP of products and marketing, managing digital product development, marketing, and international business development at MLB.

His main responsibilities at Gen.G are will be crafting and leading the day-to-day execution of Gen.G’s strategy alongside Gen.G co-founder Kevin Chou. As part of the c-suite mixup, Chou will assume the role as executive chairman.

“I can’t express how thrilled I am about this new journey into the esports world with Gen.G,” said Park, in a statement. “Having spent years with a traditional sports league, it was evident that competitive gaming was booming—well now it’s here and here to stay. I look forward to continuing to build an esports powerhouse in Gen.G, especially here in the US and specifically LA.”

Park will relocate from New York City to Gen.G’s U.S. headquarters in Los Angeles. But his onboarding will be in Seoul, South Korea at the team’s Asian headquarters as part of his onboarding.

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Esports organisation Fnatic signs sponsorship deal with smartphone maker OnePlus

Niji Ng

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Esports organisation Fnatic signs sponsorship deal with smartphone maker OnePlus
Photo Source: fnatic.com
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UK-based eSports developer Fnatic has signed a sponsorship agreement with smartphone make OnePlus. As per the agreement, OnePlus will be a jersey sponsor and OnePlus will replace “Fnatic” on the front of jerseys.

This is Fnatic’s first playing jersey sponsorship deal in its 14-year history.

The tenure of the deal is not yet confirmed, but it is believed to be a “long-term” sponsorship deal. Designs for the jerseys were revealed at the organisation’s “Legends in Action Live” event in Berlin.

The event also served as a way for fans to get to know Fnatic’s League of Legends roster before the League of Legends European Championship (LEC) begins on January 19. Fnatics is one of 10 teams to take part in the LEC in its first year since being rebranded from the European LoL Championship Series.

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