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Staying competitive on the long run in the iGaming sector

George Miller

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Staying competitive on the long run in the iGaming sector
Photo Credits: amirali mirhashemian on Unsplash
Reading Time: 2 minutes

What does it mean for the sports betting operators?

 

Every business, every entrepreneur has one goal in mind. Increasing revenue by staying competitive. The gambling industry is no different.

But, what does staying competitive mean?

In sports betting, the term ultimate player experience is often used to indicate the competitiveness level of the operators. You will find it on operators’ web pages, suppliers brochures as a key attribute of their product or service.

They define ultimate player experience as a premium betting offer with more events, exotic bets and of course attractive odds. But the high variety and number of events to bet on can puzzle the player.

Have you ever walked in a huge department store and left without buying anything simply because you got tired of browsing? In this case, the offer was premium, the experience below average.
Don’t make the same mistake with your punters.

If you want your players to increase players’ time spent and betting frequency on your platform, make your offer RELEVANT. Guide the player journey with targeted bonuses, suggestions and tips for adding more events to their betslip.

For example, Singular was the first to introduce THE NON-STOP TICKET in the sports betting industry which allows players to add games at any point, increasing the bet amount.

Tailor the tips in accordance to their previous betting patterns. Notify your players when a team they usually bet on has an upcoming game and increase the retention rate of players. Promote your bonuses with target marketing giving players tips on what events to add to their betslip to qualify for certain awards, cash wins or free-bets.

Make the experience even more exciting by allowing punters to secure a certain money amount with THE ULTIMATE CASHOUT feature. Punters can cash out part of a bet at any point, in the middle of the action, during or before an event has even started.

In conclusion, offering a variety of events on your betting platform will definitely help you in acquiring new players. However, to retain and increase LTV of players you need to highlight the events most relevant for them. These will of course be different for each player.

Take advantage of your back-office tools to gain insight in your players preferences and betting patterns. Make data-driven decision to unleash the full potential of your business.

Singular is an established, mature brand in the iGaming industry. We have years of experience in turning new and existing operators into successful market leaders.

For more information visit singular.uk or send us an email with a specific inquiry: contact@singular.uk

 

By: Elena Mihajloska

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

Novomatic signs deal with Casino di Venezia

Niji Ng

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Novomatic signs deal with Casino di Venezia
Photo Source: novomatic.com
Reading Time: 1 minute

 

Novomatic has signed an agreement with Casino di Venezia for developing slot machines and software. As per the agreement, Novomatic will develop software for the entire slot park in the two venues of the Venetian Casino, Ca` Vendramin Calergi, a 16th century historic building overlooking the Grand Canal, and Ca` Noghera, a modern venue located near Venice airport.

Novomatic Chief Operating Officer DI Ryszard Presch said: “With Casino di Venezia, we have gained an important partner who shares our dedication to expanding the range of services available to players and operators. For this reason, we constantly work to improve the gaming experience, so that the time spent at the Casino is more efficient and safe.”

Alessandro Catarossi, General Manager of Casino di Venezia said: “The new software, which will be installed in the medium and long term on a fleet of more than 600 machines, will enhance the services available to our customers and will help to make the slot machines even more efficient and secure.”

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AGEM inducts six more members

Niji Ng

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AGEM inducts six more members
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The Association of Gaming Equipment Manufacturers (AGEM), an international trade association of gaming suppliers, has inducted six new companies. The association’s board of directors approved the membership of the new applicants. With this, the membership rose to 172 members.

The six new AGEM members are the following:

1. Acuris Risk Intelligence: Based in London, Acuris Risk Intelligence combines expert human analysts and state-of-the-art technology to help organisations manage risk in business relationships effectively;

2. CS-1 Transportation: a logistics provider based in Burlington, Ontario, Canada, with offices in Phoenix and Las Vegas. CS-1 specialises in the secure transport and movement of gaming equipment;

3. Eclipse Gaming: headquartered in Duluth, Georgia, Eclipse Gaming develops slot games and innovative solutions to engage the audience and deliver measurable results for its partners;

4. Fennemore Craig, P.C.: A law firm with a strong gaming and hospitality practice and a history of representing casino operators, tech companies and investors. Based in Phoenix with offices in Reno and Las Vegas;

5. Global Gambling Guidance Group (G4): Dutch-based G4 offers international accreditation and certification of responsible gambling standards for the global gambling industry; and

6. NRT Technology Corp.: a Toronto-based firm that designs and develops next-generation payment systems, financial and marketing kiosks and digital and mobile services.

 

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Blueprint Gaming integrates slots portfolio with SBTech

George Miller

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Blueprint Gaming integrates slots portfolio with SBTech
Reading Time: 2 minutes

 

Sports betting supplier significantly enhances casino offering

 

Leading slots developer Blueprint Gaming has further expanded its global reach after integrating its portfolio of games with sports betting solutions specialists SBTech.

As part of this new partnership, SBTech’s fast-growing operator network will now have access to one of the industry’s most diverse range of games for the first time.

Popular Blueprint releases such as Fishin’ Frenzy, King Kong Cash and Wish Upon A Jackpot, as well as its increasingly sought-after range of Megaways™ titles, under license from Big Time Gaming, have all been seamlessly integrated onto the SBTech platform.

This latest deal marks another important step in Blueprint Gaming’s strategic ambitions to increase its international footprint across the global gaming industry.

Siôr Walbyoff, Head of Business Development at Blueprint Gaming, said: “Partnering with SBTech gives us reach into new territories and customers across Europe, further solidifying our position as a premier content supplier across the iGaming industry.

“We’re excited about launching our latest content across the SBTech customer network.” 

Andrew Cochrane, Chief Development Officer of SBTech, said: “We’re delighted to add yet more leading casino content to our platform with our partnership with Blueprint Gaming and look forward to launching its core product content across our network of platform partners.

“The addition of branded games, such as Ted and Thundercats, along with its top performing Megaways™ titles, will complement our existing product offering and drive further casino revenue growth for our partners.”

 

About Blueprint Gaming

Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. It creates exciting slot games for the global online and mobile markets and its games are also available to be played on over 100,000 land-based gaming terminals across the UK, Germany and Italy.As well as its original content, which has become hugely popular, it has developed successful slots based on a broad range of third party brands, offering players familiarity and operators unique marketing opportunities. Blueprint Gaming design and development team strives to push creative boundaries in the creation of slots that are as successful for its operating partners as they are entertaining and engaging for its players.

Blueprint is licensed to develop and supply online games by the UK Gambling Commission and Alderney Gambling Control Commission. The company’s slot release The Goonies picked up the “Game of the Year” crown at the Gaming Intelligence Awards 2019.

 

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