Connect with us
BGaming
Playson

Industry News

Staying competitive on the long run in the iGaming sector

Published

on

Staying competitive on the long run in the iGaming sector
Photo Credits: amirali mirhashemian on Unsplash
Reading Time: 2 minutes

What does it mean for the sports betting operators?

 

Every business, every entrepreneur has one goal in mind. Increasing revenue by staying competitive. The gambling industry is no different.

But, what does staying competitive mean?

In sports betting, the term ultimate player experience is often used to indicate the competitiveness level of the operators. You will find it on operators’ web pages, suppliers brochures as a key attribute of their product or service.

They define ultimate player experience as a premium betting offer with more events, exotic bets and of course attractive odds. But the high variety and number of events to bet on can puzzle the player.

Have you ever walked in a huge department store and left without buying anything simply because you got tired of browsing? In this case, the offer was premium, the experience below average.
Don’t make the same mistake with your punters.

If you want your players to increase players’ time spent and betting frequency on your platform, make your offer RELEVANT. Guide the player journey with targeted bonuses, suggestions and tips for adding more events to their betslip.

For example, Singular was the first to introduce THE NON-STOP TICKET in the sports betting industry which allows players to add games at any point, increasing the bet amount.

Tailor the tips in accordance to their previous betting patterns. Notify your players when a team they usually bet on has an upcoming game and increase the retention rate of players. Promote your bonuses with target marketing giving players tips on what events to add to their betslip to qualify for certain awards, cash wins or free-bets.

Make the experience even more exciting by allowing punters to secure a certain money amount with THE ULTIMATE CASHOUT feature. Punters can cash out part of a bet at any point, in the middle of the action, during or before an event has even started.

In conclusion, offering a variety of events on your betting platform will definitely help you in acquiring new players. However, to retain and increase LTV of players you need to highlight the events most relevant for them. These will of course be different for each player.

Take advantage of your back-office tools to gain insight in your players preferences and betting patterns. Make data-driven decision to unleash the full potential of your business.

Singular is an established, mature brand in the iGaming industry. We have years of experience in turning new and existing operators into successful market leaders.

For more information visit singular.uk or send us an email with a specific inquiry: [email protected]

 

By: Elena Mihajloska

Advertisement Kasynos.Online

Industry News

GLI’s Joseph Marchetti Named an Emerging Leader of Gaming

Published

on

Reading Time: < 1 minute

 

Gaming Laboratories International’s Director of Systems and Audit Joseph Marchetti has been named to the ELG 40 Under 40 Class of 2022 by Emerging Leaders of Gaming (ELG) and Global Gaming Business (GGB) magazine.

“We are thrilled for the industry to recognize Joseph as an Emerging Leader in Gaming. For more than 15 years, Joseph has led teams in creating innovative solutions for GLI’s clients, helping clients discover new paths forward, and providing valuable consultative advice on their integrated compliance journey,” Sangeeta Reddy, Vice President of Engineering at GLI, said.

Since assuming his new role in May 2021, Marchetti has led his team of systems testers, auditors and automation developers as they work closely with regulators, operators and suppliers, paving the way in the ever-evolving world of gaming systems. He has also streamlined processes and created automation tools which expedite the time to market while also reducing clients’ costs.

He has been with GLI for more than 15 years, previously serving as Technical Group Manager. Over that time, he has developed an enviable and proven record of success as an engineer, as a manager and in developing engineers for multiple aspects of testing.

Over the past 15 years, Marchetti has grown from an entry-level Test Engineer to his current role. Along the way, he has reached a high level of expertise in the regulatory compliance testing of multiple game types, platforms, progressive controllers, shufflers/shoes as well as casino management systems.

Continue Reading

Industry News

SoftGamings to Attend iGB Live! in Amsterdam

Published

on

Reading Time: < 1 minute

 

The iGB Live! conference and expo slated for 28 September – 1 October 2021 is back on after a two-year COVID-19-induced hiatus.

iGB Live! is one of the biggest events in the iGaming industry that connects the most prominent operators and suppliers in the business and brings them an opportunity to share their ideas and visions with their live audience. iGB Live! is being held at the Amsterdam RAI, the biggest exhibition space in the Netherlands from 28 September to 1 October 2021.

The organisers of the event are expecting 4000+ attendees and 120+ exhibitors. All those in attendance will be able to discover the latest tech advancements in the industry, connect with the best providers in the business, and get exclusive insight into the minds of the leading experts at the panel discussions.

Among those exhibitors, experts, and proud sponsors of the event, stand H10 is reserved for SoftGamings and its portfolio of products and services that include a unified API integration platform, White Label and Turnkey products, and many others.

“iGB Live! is definitely the place to be to learn about the latest developments in the iGaming industry, and we are very excited to meet our peers for some good-quality networking and business opportunities. We invite you to meet our team at stand H10 where you can learn more about our products and services and see what we can do to take your online gambling business to the next level,” Irina Sazonova, Director of Partnerships at SoftGamings, said.

Continue Reading

Industry News

Patrick Svensk Resigns as Chairman of Betsson

Published

on

Reading Time: 2 minutes

 

Patrick Svensk, Chairman of the Board of Betsson AB (publ), has informed the Nomination Committee that he is resigning from Betsson’s Board of Directors and the assignment as Chairman with immediate effect. The Board has appointed Johan Lundberg, currently a member of Betsson’s Board, as the new Chairman.

Patrick Svensk has been a member of Betsson’s Board of Directors since 2005, and Chairman of the Board since 2017. The decision to resign from Betsson’s Board of Directors is based on the fact that the company’s major shareholders have stated that they no longer have full confidence in Patrick Svensk as Chairman of the Board. The lack of full trust is due to how the dismissal of the CEO was handled, which the company communicated in a press release on September 17, 2021.

“It is very sad, and I am sorry that I have disappointed our major owners, but I have done what I thought was best for the company. I am proud of what we have achieved during these years and wish everyone at Betsson great luck in the future,” Patrick Svensk said.

Johan Lundberg, who has been appointed as new Chairman by the Board, has been a member of Betsson’s Board since 2018. Johan Lundberg is the founder of NFT Ventures and a Board Member of Loomis, Svolder and Ölands Bank.

“I would like to extend a warm thank you to Patrick Svensk for his valuable contributions to the Board for almost 17 years. I look forward to continuing the work with the rest of the board to recruit the next generation of international leader to Betsson and at the same time complete the strategic work that is going on with renewal and growth,” Johan Lundberg said.

The Chairman of the Nomination Committee Michael Knutsson has expressed full confidence and support for the remaining Board members and its election of a new Chairman and supports the decision to seek the next generation of international leader for Betsson.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.