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Sweden receives 22 applications new gambling license

Niji Narayan

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Photo credits: toolstotal.com
Reading Time: 2 minutes

On the first day of submitting applications for new gambling licenses in Sweden, 22 companies applied. Popular companies in the country Svenska Spel, Global Gaming and Betsson are among those in the fray.

Lotteriinspektionen, the country’s gambling regulator, received more than 1500 documents, as the companies queued up to get a pie of the country’s gambling market, which is scheduled to be opened up in January 2019.

It is expected that 70 companies will submit their applications to get the new license, which will see the end of monopoly for the state-owned Svenska Spel.

Under the terms of the Gambling Act, from January 1, gambling subject to licensing will be taxed at 18 per cent, while there will be “strict requirements for moderation in marketing gambling.”

Betsson chief executive Pontus Lindwall said that filing his company’s application fulfilled an ambition held since he began working in the industry in 1992.

“Sweden is our home turf,” he said in a blog. “We’re a Swedish top company within the industry, and we’ve been in this market for a very long time. I think it’s great that it opens up for regulation and for license applications.”

“We’ve been operating on this market for a long time and now we will get better possibilities for marketing, sponsorships, and PR that’s good. But in most of our operations I think we will be operating as before but under the new regulation.”

Svenska Spel, Casino Cosmopol, which owns four casinos in Sweden, and horseracing betting monopoly AB Trav and Galopp, also submitted applications on the opening day. ElectraWorks, which operates Bwin, and German-facing Interwetten also applied.

Some of the other operators looking to launch include NoAccountCasino.com owner Mandalorian Technologies Limited, crypto casino operator CashBet, and Gaming Innovation Group-owned subsidiaries MT SecureTrade Limited and Zecure Gaming, both linked to online casino Rizk.

Lotteriinspektionen recently urged applicants to submit their documents as early as possible to be sure of being licensed before January. It said licences will only be awarded to those with “the knowledge, experience and organisation required to operate the business [and] who can be assumed to operate the business in accordance with laws and regulations applicable to the business, and who are otherwise considered to be suitable to operate the business.”

Svenska Spel recently told iGamingBusiness.com that it has already begun to prepare a series of enhancements to content and technology as it anticipates facing “fierce competition” from January.

Source: iGamingBusiness.com

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Industry News

New partnership of EGT Interactive with the esteemed operator Videoslots

George Miller

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New partnership of EGT Interactive with the esteemed operator Videoslots
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We are delighted to announce that the high value casino operator Videoslots has integrated our well-known and preferred content. This partnership has a big importance for our company as it gives us the opportunity to strengthen our positions as a leading provider in territories with big potential. As a first step we will launch our high-quality content in the so called .com territories, covered by our new partner.

Todor Zahariev, the Managing Director of EGT Interactive, commented: “As an ambitious company we are very proud, that Videoslots put faith in our reliable and top-notch content. This partnership is a strategic step, as in accordance to our long-term development strategy to enter new markets, we are expecting our successful partnership to expand also in Sweden. Territory, which we consider as top priority. Sharing common values such as security, excellence, integrity and passion, we believe that we will be a great partner for Videoslots and will be able to deliver the ultimate experience to their dedicated players.”

What the Management of Videoslots commented: “The Videoslots team is continually striving to become the world’s biggest and best online casino and we have ensured our players have access to even more high-quality games than ever with this deal. EGT Interactive’s quality portfolio is full of exciting games blended together with immersive graphics, exciting maths models and engaging narratives. Our players are sure to love our latest editions.”

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Spain’s Ombudsman Calls for Gambling Ad Ban

Niji Narayan

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Spain’s Ombudsman Calls for Gambling Ad Ban
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Francisco Fernández Marugán, Spain’s acting Civic Ombudsman, has recommended the Spanish government to issue a complete ban on advertising gambling products and services. Marugán addressed the recommendations to the Ministries of Finance and Health, Consumer Affairs and Social Welfare.

The ban would mean that operators would be prohibited from displaying any form of broadcast pertaining to gambling products and services before a particular time, in addition to the prohibition of celebrity endorsements and gambling signage at sporting events.

Marugán has stated that any operator found to be in contravention of the proposed ban could result in the cancellation of an operator’s license, however, this can only be justified if a total ban is imposed.

Marugán considers that the advertising of gambling and bets “should not be considered protected in the freedom of business, as it is not in products such as tobacco or addictive substances.”

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Schleswig-Holstein Extends Validity of Current Gambling Rules

Niji Narayan

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Schleswig-Holstein Extends Validity of Current Gambling Rules
Photo Source: thesocialmediamonthly.com
Reading Time: 1 minute

 

The German state of Schleswig-Holstein has passed a bill that allows the current online gambling regulatory regime to remain in place until mid-2021.

The successful regulation of online gambling on the territory of Germany has proved quite the challenge over the past seven years. The latest version of the Interstate Treaty on Gambling was introduced this year and was presented to the European Commission for a review earlier this month. An approval from EU authorities is one of the necessary steps before the law takes effect at a federal level.

The Schleswig-Holstein has been allowed to implement its own regulatory framework that will stay in effect until June 30, 2021. The framework’s extended validity was voted in favour of by the state’s Greens, Free Democratic Party, South Schleswig Voters’ Association, Christian Democratic Union party, and the Alternative for Germany party.

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