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Brand opportunities in eSports

George Miller

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Brand opportunities in eSports
Photo Credits: latimes.com
Reading Time: 2 minutes

The expansion of eSports could present significant opportunities for marketers seeking to connect with fans of competitive gaming in countries including the US and China.

News outlet Axios, quoted figures from research firm Newzoo stating that the global eSports sector will be worth $906m in 2018, up from $605m last year.

North America will come up with $345m to this burgeoning industry, making the largest geographical market, with China posting $164m.

Brand investments are expected to hit $694m worldwide this year, compared with $468m the previous year.

In the US, that growth is being driven, in part, by blue-chip marketers such as Gillette exploring this terrain, gaming companies expanding their activities, and even traditional sports rightsholders moving into the category.
Amazon’s Twitch, a streaming property focused around eSports, also recently set the target of generating $1bn in ad revenue, according to a Bloomberg report.

Some industry-watchers, however, suggest this move may lead to brand safety concerns, as well as potentially alienating creators, diluting the site’s communal feel, and raising piracy worries.

Turning to China, Humphrey Ho, managing partner at Hylink, a digital ad agency, argued several factors are shaping the rise of eSports in the country.
Among these underlying processes, he reported, are long commute times to work, rapid technological advancements, and even social loneliness.

“Gaming in China is a micro economy around franchises, regardless of where game stems from,” he told Axios. “We’ve made leagues out of eSports franchises, even reality shows … The hardcore user in the US is the mild user in China.”

Major tech enterprises such as Alibaba and Tencent are leading the charge in this space, and also integrating their eSports offerings across digital channels, including messaging apps.

Newzoo estimates that global eSports revenues should exceed $1.6bn by 2021, with brands responsible for almost $1.4bn of this total.

 

 

Source: www.warc.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Deloitte and DBS Win Top Prizes in Finals of Singtel’s PVP Corporate League

Niji Narayan

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Reading Time: 1 minute

 

Accounting firm Deloitte and local bank DBS have won top prizes in the finals of Singtel’s PVP Corporate League. DeloitteOne has won the Dota 2 crown and $4000, while Turret Heist of DBS secured $3000 for their skill at MLBB.

The final events were witnessed by guest of honour S Iswaran, the Minister for Communications and Information.

“The increased recognition of esports and its influence on media, technology and culture, holds significant economic potential for the industry,” Iswaran said, adding that Singapore’s “well-connected and resilient infrastructure” put the country “in good stead to become a focal point for gaming and esports in the region.”

The two teams and their runner-ups qualified for spots in the online regional qualifiers, where they will face teams from Indonesia, Malaysia, the Philippines and Thailand.

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eSports

Katowice Hitches its Wagon to esports

Niji Narayan

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Photo source: musically.com
Reading Time: 1 minute

Katowice was once known as a mining town. Today, that arena is best known as the home of Intel Extreme Masters (IEM) Katowice, one of the most prestigious Counter-Strike tournaments in the world. Every year, teams fly in from North America, South America, Asia, Africa, and Europe to compete for esports fame and a $1 million prize pool.

For someone outside Katowice, it is genuinely bewildering to be in a minor Polish municipality, with a population of 294,000, surrounded by twentysomethings and teenagers who ate a layover in Frankfurt in order to watch the action live.

The city is all gray skies and towering tenements, but for a few weeks in February, it’s also the Counter-Strike capital. This year’s tournament attracted 174,000 visitors. The little mining town has hitched its wagon to esports, in the hopes that it can transform its centre of industry.

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The StarLadder Berlin Major 2019 Championship Starts in Less Than 10 Days

Zoltan Tundik

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Photo source: csgo.starladder.com
Reading Time: 4 minutes

 

There are a plethora of annual events that every eSports fan eagerly anticipates, and we are sure that you are familiar with the majority of them. In case you still haven’t heard about this one, we are here to bring the news! Something big is coming your way in just 10 days, and it’s beyond exciting!

Brace yourselves, for the StarLadder Berlin Major 2019 championship which starts on August 23rd! One of the biggest CS:GO championships is bound to make gamers and eSports fans waiting to place their bets, put everything else aside, and enjoy the event!

The Prize Pool

The StarLadder Berlin Major 2019 championship winner is looking at half a million dollars in prize money, out of a purse of $1M total! You can bet that all teams would be extremely motivated to defeat the competition! Better yet, you can place your actual bets, but in order to do it the right way, you should probably get familiar with the favorites this year.

The StarLadder Berlin Major Teams

When it comes to the teams, taking part in this championship, we have to start by presenting the ones that managed to qualify for a Major event for the first time! All five new teams would stop at nothing to perform better than their rivals, regardless of the strong competition. Of course, opinions on these teams’ chances to win vary, but there are many moments in history when teams with fewer chances have turned the tables on everyone against all odds. This is one of the best things about eSports in general, and we’re likely to see some quality action and odds-defying feats!

CR4ZY, Syman Gaming, INTZ, DreamEaters, and forZe were all able to qualify for the StarLadder Berlin Major 2019 championship, which means that we get to witness more action than usual! Betting will be unusually exciting as well.

 

The Underdogs

CR4ZY was formerly known as Valiance & Co. and almost all of the players in its current composition are from Serbia and Bosnia and Herzegovina. However, the organization is officially under the German flag. The team has quite a history and they can brag with a lot of 1st places in different events and tournaments since 2017 when they began competing in CS:GO tournaments.

The Counter-Strike team at the Brazilian INTZ eSports will compete at StarLadder Berlin Major 2019 as well. The Brazilian organization has been around since 2015, and most eSports fans are probably familiar with their participation in numerous other championships like DOTA 2, FIFA, League of Legends, etc., but CR4ZY still has a better chance to win, according to multiple opinions on this topic. Needless to say, everything could change during the event, but this is what makes it interesting, right?

Syman Gaming is an organization based in Russia, but most of the players come from Kazakhstan and Azerbaijan. The team name has been known in the eSports world since 2017, and we expect them to show some skills, despite the fact that they are kind of underrated as well. There is nothing quite like a surprise turn of events!

The Russian organization called DreamEaters is mostly known for their participation in numerous Counter-Strike: Global Offensive and Rainbow Six tournaments, meaning that they might actually have a good chance to be on top of the other teams, but we are yet to see how they perform during this eSports event.

Last but not least: forZe is another Russian team whose history goes a couple of years back when it comes to CS:GO-related activities and events.

The Favorites

Needless to say, the championship favorites Astralis and Liquid would not give up without putting up a fight. These are probably the two most recognizable names among CS:GO fans, and there is a good reason for that. Liquid’s winning spree in the past few months says a lot – they won most of the tournaments they took part in, both in the U.S and in Europe.

Bottom line is: if you have already decided to place some bets, prior to having fun while watching the epic matches, you definitely need to make a lot of decisions. This is considering that six new qualifiers are going to compete in the StarLadder Berlin Major 2019, and they are more or less equally matched, not to mention eager to stand against the favorites.

You can literally expect the unexpected here, which is the main source of excitement! We believe that all the fans keen on eSports betting feel the same way about the second Major championship this year. You simply can’t miss your chance to do some CS:GO betting, and what better way to do so than doing it via BUFF.bet’s outrights.

Keep your fingers crossed and enjoy the show! StarLadder Berlin Major 2019 is almost here.

-end-

 

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