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Microgaming releases Astro Legends

Niji Narayan

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Astro Legends slot
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Microgaming has launched Astro Legends: Lyra and Erion, a new game created exclusively for the company by Foxium.

The game is available to Microgaming operators on desktop and mobile as part of an exclusive supply deal with Foxium.

Astro Legends is a cluster type of game that revolves around two titular characters, Lyra and Erion. The characters are illuminated with high-fidelity 3D models, extensive animations, and gameplay that takes place across a series of stunning backdrops. There is a mesmerising synthesiser soundtrack inspired by golden-age sci-fi greats as well.

David Reynolds, Games Publisher at Microgaming, said “Astro Legends has fantastic Real-Time 3D rendering for animated characters combined with a gripping soundtrack, which together helps to create a highly entertaining and immersive experience. The innovative reel design aids the exciting chase a player will feel during the Sonic Re-spin where the max win is very high. The bonus round is triggered through an engaging collection mechanic which will aid player retention, making it a perfect game to add to Microgaming’s diverse content offering.”

Åke André, CEO of Foxium, added: “We are delighted to release Astro Legends: Lyra and Erion exclusive to Microgaming which features fantastic graphics with a story-driven and exhilarating gameplay. Astro Legends: Lyra and Erion’s richly textured design, graphics and atmospheric music will engage, excite and thrill, and we are certain it will be a big hit amongst experienced players and novices. We are looking forward to further games going live with Microgaming in the coming months.”

The story of Astro Legends incorporates innovative features and employs a unique style of gameplay that plays out on a gem-shaped reel, composed of 22 crystal cells that contain a wealth of originally crafted symbols. The game features multiplier wilds, a high-stakes respins round, and a pick bonus game that rewards players for successfully completing multiple levels.

Players have the chance to win rewards of up to 15,000 times their total bet with the Sonic Respin feature, which is randomly activated by landing any cluster win with identical symbols and includes Wild Multipliers that can appear at random to add between 2x and 5x prizes to total wins.

 

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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eSports

“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

Zoltan Tundik

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https://www.nissanusa.com/gt-academy.html
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Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.

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Industry News

bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria

Niji Narayan

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bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria
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German sports betting company bwin has selected with Fresh8 Gaming to support their advertising across Germany and Austria.

bwin will use Fresh8 across their marketing channels including programmatic, display and social. The deal will see bwin adverts pushed automatically across tier 1 publishers including Bild and other big German sports news sites.

Fresh8 creates optimised marketing assets automatically from an operator’s event and CRM data. This optimises bwin’s marketing spend through real-time creative decisions and minimises the time and overhead of producing, and distributing, digital marketing assets by hand.

“We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business,” Andrew Sharland, CEO at Fresh8 Gaming said.

“bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyze target group behavior and generate as many touchpoints as possible across channels (digital, TV, out-of-home, print, sponsoring, social) on the fans’ way to match day. Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels,” a spokesperson of bwin said.

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Latest News

IBIA Report Reveals Decline in Suspicious Activity Alerts in Q2 2019

Niji Narayan

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IBIA Report Reveals Decline in Suspicious Activity Alerts in Q2 2019
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The International Betting Integrity Association (IBIA) has reported that the number of alerts for suspicious wagering activity fall 17% year-on-year for Q2 2019.

Tennis, which has generated the most alerts in recent quarters, remained the main concern in Q2. Football ranked second. IBIA also raised two alerts each for volleyball and esports and one each for table tennis, pool, basketball and ice hockey.

Europe accounted for 25 alerts, with the continent generating the most reports of suspicious activity around football, with 13. Asia, meanwhile, accounted for 13 alerts, including ten for tennis. Eight of these ten were flagged for suspicious activity in Uzbekistan.

Four alerts were generated from activity in South America– two each for tennis in Argentina and football in Brazil – with three tennis alerts for North America.

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