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Betway bolster racing sponsorship with Summer Plate and Solario Stakes

George Miller

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Betway bolster racing sponsorship with Summer Plate and Solario Stakes
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Leading online bookmaker signs fresh deals and contract extensions across five Jockey Club racecourses

 

Betway has signed new deals with Market Rasen and Sandown Park to be major race sponsors at two ITV-broadcasted meetings next summer.

To be run as the Betway Summer Hurdle and Betway Summer Plate at Market Rasen on Saturday 20th July 2019, the leading online bookmaker will sponsor two of National Hunt racing’s major summer races before moving on to two big days of Flat racing at Sandown.

The Group Three Solario Stakes, won by last year’s Derby hero Masar in 2017, and Atlanta Stakes, also contested at Group Three level, will both carry the Betway name, while sponsorship of two other races at the two-day Eclipse Meeting will give Betway exposure on both Friday 30th and Saturday 31st August at the Esher track.

 

Wincanton, Newmarket and Haydock deals extended

Betway has also agreed three important sponsorship extensions, which will see the bookmaker head into a third year sponsoring key races at Wincanton, with the Betway Kingwell Hurdle on 16th February, Newmarket on 18th May, where the firm will continue its association with the Betway King Charles II and Sprint Trophy Stakes, and Haydock for the Betway Achilles, John of Gaunt and Pinnacle Stakes on 8th June.

Betway’s Alan Alger said: “It looks set to be a very exciting 2019 for all of us here at Betway. New deals to sponsor top races at Market Rasen and Sandown, both of which are on the ITV Racing schedule, will help us gain further exposure on the racing circuit, while we’re also very pleased to be extending our current deals at Wincanton, Newmarket and Haydock.

“We already have some great racing sponsorships, including at the All Weather Championships, the Betway Champion Chase at Cheltenham and as the official betting partner of the Grand National Festival, and we should now have a near-constant presence on and off the racecourse next year with these new deals in place.”

Paul Fisher, Chief Executive of Jockey Club Racecourses, said: “We’re delighted to have the support of Betway for these racedays in 2019.

“Their sponsorship of these fixtures plays an important part in promoting our sport and the Jockey Club Racecourses calendar for next year. We’re very much looking forward to working with them.”

 

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 accredited through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.

Asia

Study Confirms High Rollers Gambled in Macau Despite COVID-19

Niji Narayan

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Study Confirms High Rollers Gambled in Macau Despite COVID-19
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A new study released by the Macau Research Centre has found that 60% of those who visited Macau during the COVID-19 pandemic did so for gambling, with each willing to spend around MOP$87,000 on average.

The research centre surveyed 103 visitors between March and May, of which 93.2% were from mainland China. With the threat of a 14-day quarantine upon leaving Macau, research showed those mainlanders chose to stay longer, with an average stay of 6.7 days. Around 59% stayed for more than five days.

The study also found that 59% of those surveyed visited Macau for gaming, while 87% had conducted gaming activities. Their gaming budget ranged from MOP$1,000 to MOP$500,000, with an average of MOP$87,000.

“Compared to the mass market, the spending decisions of this group of high-end customers may be less influenced by macroeconomic and social sentiment,” the study said.

Moreover, the visitors spent another MOP$45,549 during their visits on average, mostly on dining, shopping and hospitality.

The study also found the arrivals had visited Macau an average of 5.8 times in the last 12 months, while 83% of them had visited Macau at least three times in the last 12 months.

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eSports

LG Electronics Launches LG Gaming eSports Channel

Niji Narayan

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LG Electronics Launches LG Gaming eSports Channel
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LG Electronics UK has launched its esports and gaming-dedicated channel “LG Gaming” in collaboration with Kairos Esports. The channel will serve the esports and gaming communities “with specifically tailored content and services.”

LG Gaming will additionally feature unique visual elements likely to highlight a selection of LG Electronics hardware and focus on delivering gaming content exclusively.

“The gaming and esports community is one of the most unique and exciting communities in the world, and as one of the leading providers of esports products, it’s incredibly important to us to have a real and authentic involvement with the culture,” Carolyn Anderson, Marketing Director at LG Electronics UK, said.

“LG Gaming provides us with a new opportunity to connect and get involved in a way that we never have before, and we can’t wait to reveal some of the activities we have planned – starting with upgrading our fans’ set-ups at home,” Carolyn Anderson added.

“It’s a really exciting time for us at Kairos Esports as we go from strength to strength, having now launched many of the largest and most successful gaming and esports brand activations globally within the last year. This new launch with LG has been a big focus of the team recently and we can’t wait to show the gaming and esports community just how valuable LG Gaming can be to them,” Drew Townley, CEO of Kairos Esports, said.

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Industry News

Betsoft Enters Partnership with Alea

Niji Narayan

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Betsoft Enters Partnership with Alea
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Casino content developer Betsoft Gaming has partnered with global casino operator Alea.

The deal will see Betsoft’s full range of premium slot games, including latest releases Quest to the West and Back to Venus as well as hit titles Monster Pop and Take the Bank, available on Malta-licensed Alea’s top casino brand, Slotsmillion.

Betsoft’s content portfolio consists of more than 190 RNG titles complete with highly engaging and profitable math models proven to attract, engage, and retain players.

“We are delighted to be working with Alea Gaming, who operate one of the most exciting gaming brands on the market in Slotsmillion and we look forward to establishing a long-term partnership. We are consistently looking to grow our regulated market presence and Alea are a perfect partner for us as we look to achieve our aims as a business,” Annamaria Anastasi, Marketing Director of Betsoft Gaming, said.

“We are thrilled to be able to offer Betsoft’s award-winning content to our customers. They have some of the most engaging and innovative casino content on the market, and it has proven to be really successful across a number of jurisdictions. We look forward to a long and successful partnership with them,” Alex Tomic, Co-Founder of Alea, said.

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