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What Finland’s Online Gambling Sector Can Learn from Sweden’s New Regulation

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On January 1, 2019, Sweden opened up its online gambling sector, regulating the sector but largely relaxing the tight grip that it had on the digital entertainment industry. More than 30 online casino operators have been awarded licenses thus far, though, more than 70 casinos had submitted their applications.

The move is expected to revolutionize the online gaming industry in the region. But, more than that, some also expect it to be a beacon for other European countries – like Finland  – to follow, using Sweden’s online casino reform as a guideline for its own regulatory efforts.

Like Sweden, Finland Should Expect a Flood of Applications

The Finnish online casino sector, similar to that of Sweden, has been regarded as a restrictive industry. Finland’s industry is state-controlled with just one brand, called Veikkaus, providing lotteries, sports betting, slot machines, and horseracing, on the block. But as Finland prepares to overhaul its online gambling sector following a review (as announced in December 2018), the country should expect to be flooded with applications. This is especially the case as Veikkaus’ earnings are already down having decreased by 1% during the first quarter of 2018 due to its introduction of responsible gambling tools. Plus, Finland’s population famously loves gambling and it is part of everyday life says yle.fi. This gives casinos an additional incentive to focus on the region.

There are already several international online casino operators that promote themselves in Finland, with suomicasinot.net explaining that many of these allow players to cash out to Finnish bank accounts and offer games in Finnish. These casinos are specifically targeted towards Finnish gamblers but if the country’s gambling sector is revamped, these efforts within the region may be renewed and the Finnish authorities will have to be prepared for the influx.

The Need for Localized Games

The new Swedish regulation also highlights the need for localized games and how important these could be for any online casino that wants to achieve success in Finland – or any other European country in which English is not the primary language. Several major slot game developers such as Microgaming (which develops games like Game of Thrones and Immortal Romance) are already offering localized games, as noted in this europeangaming.eu report. This is despite Sweden’s new regulation having gone live just days ago.

Developers and online casinos in Finland will have to be just as prepared for the country’s new regulation to go live, being ready to appeal to Finnish customers in the best way possible. It could be a significant undertaking as in addition to text translations, games may need to be changed in order to be compliant with any new rules. There may also be limits on how much players are able to spend in one go and how long they can play for. It will also be necessary to appeal to Finnish interests in terms of themes.

We could still be a while away from Finland’s gaming overhaul. But judging by the way in which Sweden’s online gambling operators have shot off from the line, preparation is the key for success.

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Wazdan grows in Bosnia and Herzegovina with Admiralbet

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Wazdan grows in Bosnia and Herzegovina with Admiralbet
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, is set to raise its profile in Bosnia and Herzegovina after partnering with leading brand Admiralbet.

The first batch of Wazdan’s high-performing slots to have gone live with the operator includes player-favourites such as Sizzling Moon™, 9 Coins™, 9 Coins™ Grand Gold Edition, and Magic Spins™ with further titles to be announced in the coming months.

Admiralbet players are now able to enjoy a much-strengthened selection of games that offer Wazdan’s engagement-boosting mechanics, including Cash Infinity™, Collect to Infinity™ and Hold the Jackpot.

This latest European expansion follows several similar partnerships for Wazdan in a first quarter which has seen a significant level of commercial growth following its recent rebrand and consistent game release roadmap.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Bosnia and Herzegovina is the latest territory to see us grow our influence in.

“We’re enjoying an incredible rate of growth now, backed by a rock-solid games portfolio and welcoming major partners like Admiralbet just elevates that success. We’re confident we have the best possible ally in the country thanks to this development.”

Admiralbet’s Online Casino Manager, Nikola Zakic, said: “Admiralbet is a company that strives for constant improvement and development to keep up with world standards.

“Gaining access to Wazdan’s products furthers that strategy fantastically well. It gives us a range of games that we know our players will enjoy and maintains our place as a leader in Bosnia and Herzegovina.”

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Uncover more treasure in Blueprint Gaming’s The Goonies Megaways™

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Uncover more treasure in Blueprint Gaming’s The Goonies Megaways™
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One of Blueprint Gaming’s most popular series returns, as the gang is back to discover more secrets hidden in One-Eyed Willy’s treasure map in The Goonies Megaways™.

Built in partnership with Warner Bros. Discovery Global Themed Entertainment, the newest instalment from its series of games inspired by the award-winning film offers Megaways™ alongside Cash Collect features.

The film’s iconic characters lead the way on a colourful background with bespoke logos and symbols as players try to move the Inferno along the treasure map to trigger the bonus game by landing collect symbols. Reaching the One-Eyed Willy position will unlock its own unique upgrade.

Landing four collect symbols awards free spins and a cash multiplier, alongside the potential of a x10 each time a cash win is collected.

Cash symbols are present between reels 1-6, with the special Collect symbol awarded by landing on the sixth reel.

Activate free spins by landing three or more scatters, with 10 free spins awarded in the base game and more retriggering 10 additional spins if three more scatters land.

The game showcases Blueprint Gaming’s ability to provide additional features to a beloved series while maintaining the core characteristics found within its previous critically acclaimed titles. It also is the latest example of its capacity to develop first-class content based on a multi-genre IP that crosses cinema and multimedia platforms.

Jo Purvis, Director of Marketing & Relationships at Blueprint Gaming, said: “The latest addition to The Goonies series adds Megaways™ to player’s pursuit of One-Eyed Willy’s treasure, and this shows we are committed to evolving the licenced games in our portfolio. We’ve retained the familiar feel the wildly popular branding brings while still ensuring the features and gameplay offer the engagement players demand.

“The game’s artwork stays true to the cult film, following its beloved design and symbols, and we’re sure players will enjoy the immersive experience provided by the soundtrack, as well as the special new bonus round.”

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HBA Media Partners with Genius Sports

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HBA Media Partners with Genius Sports
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HBA Media announced a new partnership with Genius Sports to launch “Crown Jewels Racing Fantasy” (CJRFantasy) – the first international horse racing fantasy game.

As the established leader in the international distribution of horse racing media rights, HBA Media works with broadcasters worldwide representing renowned races including Royal Ascot, the Saudi Cup, the Breeders’ Cup, Hong Kong Jockey Club, as well as premium UK horse racing through HBA’s partnership with Racecourse Media Group.

CJRFantasy has been launched to help unify the global horse racing calendar, providing broadcasters and their fans around the world with a new platform to enhance their knowledge, compete with family and friends, and engage with the world’s most prestigious races.

For each race, players must select three horses, designating who will finish first, second and third. Double points will be assigned to one horse chosen as captain, while players must also answer a tie-breaker question on the winning distances. Each horse is assigned an XP where the lower their score, the more likely the horse is to win the upcoming race. Horses with higher XP who win will deliver more points, encouraging players to select from the full field.

HBA Media will promote the new CJRFantasy game through the international broadcast feed across the calendar year, connecting their gamification strategy with millions of horse racing fans worldwide. On-air graphics will encourage and engage viewers in the joys of the CJRFantasy game, which offers unique raceday experiences and VIP merchandise as prizes. In addition, on-screen talent and ambassadors that include horse racing’s finest Nick Luck, Michelle Yu, Tom Stanley and Frankie Foster will also host their own competitive leagues, enabling viewers to take on the professionals.

CJRFantasy is powered by Genius Sports – a global leader in building highly interactive and engaging fantasy, trivia and predictor tools for the NFL, FIFA, World Rugby, European Tour and MLB.

Frank Sale, Managing Director for HBA Media, said: “We are continually looking for innovative and exciting ways to promote, engage and connect with new and existing audiences. Working in partnership with Genius Sports has enabled us to provide our clients (racecourses, federations and broadcasters) with a powerful and entertaining interactive tool. We are delighted to be able to launch CJRFantasy for the prestigious Dubai World Cup this Saturday.”

Judd Goldstein, Global Commercial Lead, Fan Engagement at Genius Sports, said: “HBA Media plays a central role at the heart of the global horse racing ecosystem, and we’re thrilled to be helping them directly connect with fans around the world. CJRFantasy will bring the world’s showcase horse races into one connected free-to-play gaming destination, allowing horse racing fans to engage with the sport like never before.”

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