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NMPi announces partnership with Hero Gaming

Niji Narayan

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NMPi announces partnership with Hero Gaming
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NMPi announces partnership with Hero Gaming to optimise paid search advertising campaigns for Casino Heroes. NMPi is providing full campaign management for Casino Heroes across the UK, since October.

By delivering and utilising Google’s Search Ads 360 platform, NMPi will help Hero Gaming to facilitate a conjoined strategy across different search platforms and optimise activity throughout.

The partnership has already shown early signs of success. Since going live with NMPi’s restructured accounts, Hero Gaming has seen an FTD increase of 97% for a CPA increase of just 7% on the platform. The brand’s FTDs from non-branded keywords have also increased by over 90%.

 “The online gaming sector is becoming increasingly consumed by the need to provide every user with a seamless journey, which almost always begins before they even reach the website. Companies must now have the tools in place to first find potential customers and to then help them to navigate the transition from their initial search to in-play experiences, without any disruption. We are delighted to assist Hero Gaming in enhancing its customer journey and look to continue the success already celebrated in the early stages of our partnership,” commented Luke Judge, CEO of NMPi.

Mikael Jansson, CMO at Hero Gaming commented: “Since our UK launch back in January, we have been committed to continuously improving the experience of our users and growing our Casino Heroes brand at scale. With these ambitions in mind, we sought to work with a local agency that could maximise our paid advertising performance and drive strong results throughout the region. NMPi’s digital solutions provide full support for our paid search efforts, helping us towards our business goals. We look forward to working with NMPi to continue this success in the future.”

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Industry News

Sports betting and Online Casino operator Betzest™ goes live with Rabcat™ casino games

George Miller

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Betzest™ goes Live with Rabcat Gaming
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Online Casino Betzest™ has increased its offering by entering into a new partnership with Austrian slot provider Rabcat.

The agreement comprises Rabcat full collection of casino games, including highly innovative and entertaining online slots such as Castle Builder, River of Riches, Dragon’s Myth, Penguin Splash, Forsaken Kingdom: The Path of Valor, Castle Builder 2 and Moby Dick.

Online casino and sports betting operator Betzest is experiencing massive growth since its launch in 2018 and its portfolio now boasts over 1600 premium online slots.

After a number of major Top Casino provider’s launches over the past few months, this new partnership represents another milestone in Betzest™ rapid expansion. The company is looking forward to even more strategic collaborations with Top game providers already by the end of 2019.

Marius Filip, Founder/CMO at Betzest, said: “After the launch of twelve new top game providers since the beginning of 2019, I am proud to announce that we now concluded Rabcat Casino provider to join the Betzest platform. Rabcat games embodies what Betzest Casino is all about and matches our profile perfectly.

We are always looking to improve the Betzest™ Casino product for our players and we trust that their highly innovative and entertaining slot games will play an important part in making Betzest™ this year’s leading casino operator.

We’ve had an extremely fruitful 2019 already, with a remarkable collection of world-class casino providers on the way, I’m certain the best is yet to come.”

About Betzest:

Betzest is one of Europe’s leading and most distinctive online betting and casino company offering unrivalled sports betting and casino games experience. Betzest also offers Live Betting, Live Casino and Virtual Sports services. Betzest has gone from strength to strength in previous months and continues to dominate the online gambling industry with its robust and multi-functional online sports betting & casino company. Today Betzest has more than 50 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

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Industry News

Playtech Partners with GVC to Launch Elevation

Niji Narayan

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Playtech Partners with GVC to Launch Elevation
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Playtech has partnered with GVC Holdings to launch a brand new dedicated live casino studio, Elevation. The live casino studio will launch in stages over the next two months, backed by a major marketing campaign and will initially feature five Blackjack tables and a Roulette wheel studio.

“As the parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, and we’re delighted to be extending that partnership with the development of Elevation. We’ve significantly invested in our Live Casino technology and facilities in recent years, in addition to continually diversifying our content – so in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live experience,” Shimon Akad, COO of Playtech.

“Live Casino is one of the major growth areas in the online gambling market, with players looking for a more immersive, entertainment-driven experience. Significant investment has gone into delivering the first stage of the Elevation studio and we’re delighted with the results. Playtech’s track record and experience in delivering innovative Live Casino technology and content is unsurpassed. We’re looking forward to continuing our successful partnership and delivering a world-class player experience,” Shay Segev, COO of GVC said.

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Compliance Updates

Dutch Regulator to Reveal Names of Operators who Refuse to Pay Fines

Niji Narayan

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Dutch regulator to expose operators that refuse to pay fines
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Dutch gambling regulator Kansspelautoriteit (KSA) has announced that it will make public which gambling operators refuse to pay the imposed fines.

KSA has the authority to impose a fine on a gambling provider that violates the Gambling Act. If a provider does not pay after a reminder, the KSA starts a collection procedure. The Dutch regulator said that it will make this public by mentioning the refusal of payment with the decision on its website.

“Some of the providers take their responsibility for the penalty imposed by paying the fine. Some providers try to escape their punishment. If the provider refuses to pay, the KSA sees a strong indication that that provider is unreliable,” KSA said.

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